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International and Community Nutrition Commons

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An Assessment Of The Demographics And Spending Behavior Of Attendees At San Luis Obispo's Downtown Farmers' Market, Morgan Thompson Mar 2011

An Assessment Of The Demographics And Spending Behavior Of Attendees At San Luis Obispo's Downtown Farmers' Market, Morgan Thompson

Recreation, Parks, and Tourism Administration

The purpose of this study was to assess the demographics and spending behavior of attendees at San Luis Obispo’s downtown Farmers’ Market. With the current 2011 economic recession in America, this study evaluated its affect on the Farmers’ Market attendee demographics and purchasing motivations. Using a questionnaire distributed to 200 participants at Farmers’ Market, this study concluded that most people are motivated by price when shopping for produce and the majority of Farmers’ Market attendees’ spending behaviors have been affected by the economic recession. Furthermore, this study found there is a preference for organic produce to be bought at the …


A Framework For Monitoring Local And Regional Food Systems, Heather Victoria Davis Jan 2011

A Framework For Monitoring Local And Regional Food Systems, Heather Victoria Davis

Capstone Collection

The US food system has been experiencing gradual, yet significant, changes in recent years - with many people recognizing that conventional approaches are not only unsustainable, but also detrimental. As an alternative paradigm, the development of local food systems has been flourishing because of the benefits they bring to us: more local control over our food; supporting the local economy and entrepreneurs; healthier food options; fewer “food miles” and the related benefits of lowered use of petroleum; stronger community bonds; job creation for our rural communities; more gentle on the environment; and a more secure food system overall. Monitoring the …