Business Commons^™

Walmart Strategic Analysis, Christian Burbach

Honors Theses

This strategic analysis of Walmart touches on the factors that affect the business going forward. Ecommerce, PESTEL analyses, and other analyses come together in this article.

An Exploration Of Case Studies Surrounding The Accounting Environment, Kaitlin Elizabeth Haines

Honors Theses

I formulated my thesis throughout my yearlong Accounting 420 and 421 class, an exclusive class for accounting majors in the Sally McDonnell Barksdale Honors College. Throughout the year we were assigned eleven different cases to complete, ranging from interviews, certifications, and in-depth case competitions.

Each case was selected to teach us a new accounting topic for the week. Our knowledge expanded by using real companies and financial statements, to prepare us for the future.

Instead of defending my thesis to the Sally McDonnell Barksdale Honors College, the class competed in two case competitions with Big 4 accounting firms. This unique …

Advertising During The Covid-19 Global Pandemic: The Rise Of Influencer Marketing Strategies In A Recession, Bre Tenhulzen

Honors Theses

The COVID-19 pandemic reached the United States in January of 2020 and has since impacted nearly all industries, including advertising. Consumers, the guiding factors for all advertising strategies, faced drastic lifestyle changes and behavior shifts which sent current strategies askew. The virus has created insurmountable unknowns, thus advertising and marketing experts must rely on historical and recent data to develop strategies for brands forging ahead. COVID-19 is the first global crisis in the age of social media which has both helped and hindered communication during the crisis. Additionally, emerging influencer marketing strategies are proving more effective than ever as brands …

The Impact Of Covid - 19 On The Student Experience: A Wmu Student Survey And Study, Henry Thiry

Honors Theses

Over the past year it has become clear that the COVID-19 pandemic has drastically changed college students’ everyday lives. Students are less likely to be employed or rely less on wage income and are also less likely to get very ill and die because of COVID-19. Moreover, courses moving online, loss of social connection, and drastic changes in the lives of students’ parents and other family has negatively impacted many students' ability to thrive. In order to measure the impact of COVID-19 on the student experience at Western Michigan University, I conducted a survey of students based on a survey …

‘The Robinhood Effect’ - Digital Technology In Global Financial Markets And Its Effects On Investor Decision Making, Ben Steib

Honors Theses

We are currently experiencing a revolution that is larger, arguably, than the industrial revolution, it’s the Internet, also known as the World Wide Web. The Internet has transformed how we live — how we talk, how we work, how we go about our daily business, and how we manage our finances on a global and individual level. In the late 1990s, an investor would search the World Wide Web and, within seconds, find 3,372 websites with the term "investment,” today, the same search for “investment” yields 1,860,000,000 results. Today, as proven with GameStop and other popular ‘meme stocks,’ social media, …

Growth Perspectives In Tree Campus Higher Education And Tree City Usa, Olivia Coffey, Logan Lewis, Michael Schneider, Mason Ellis, Austin Vandersteen, Nicholas Lennon

Honors Theses

With an aggressive goal of 25% growth in both the Tree City USA and Tree Campus Higher Education programs, the Arbor Day Foundation (“ADF”, “Arbor Day”) needs a correspondingly bold plan to follow. Our group’s set of recommendations keep in step with ADF’s goals of inspiring people to Plant, Nurture, and Celebrate trees. Adopting ADF’s guiding principles informed and refined our recommendations. Our suggestions to ADF are to expand and refine marketing objectives, make use of communication platforms, streamline the survey and application procedure, and restructure the Tree City participation incentive programs. The subsections of this report provide greater detail …

Stock Market Correlations To Economic Indicators, Anthony K. Quandt

Honors Theses

For this project, I researched how representative the S&P 500 (a common index of choice to represent the market) is of the economic well-being of the US. I found that stock market data can be used an as indicator of the economic well-being of the U.S.. The results do not indicate that the stock market leads to recovery, but it does suggest that it is correlated with recovery. In my analysis, I compared the S&P 500 performance to four different economic indicators: Real Gross Domestic Product (GDP), The Consumer Price Index (CPI), Average Weekly Private Wages, and Unemployment Rate. A …

Amazon.Com, Inc Strategic Audit, Ningzhi Luo

Honors Theses

Amazon.com, Inc (Amazon) was founded by Jeff Bezos in 1994 as an online marketplace for books but later expanded to e-commerce, cloud computing, digital streaming, and artificial intelligence. This large variety of products and innovations has contributed to Amazon as one of the most influential economic and cultural forces in the world (Eugene Kim, 2018). This study would specifically focus on the e-commerce area and analyze Amazon's position in this market from an external and internal perspective by using three models: Porter's Five Forces, PESTEL, and the SWOT model. The report would identify Amazon's competitive advantages and the challenges it …

Remote Careers And Entertainment: The Shift From Gaming Console Entertainment To Pc Capabilities, Jacob Sanderson

Honors Theses

This study arose from a conversation with my roommate about the state of the gaming industry in terms of devices on which consumers play. We perceived a shift in our attitudes towards gaming PCs due to Covid-19 and other aspects. I wondered if this affected a wider population. If this change in attitude was widespread, it would affect different companies in the gaming industry as well and would alter consumer behavior related to large purchases in the gaming industry.

To examine these issues, I conducted five in depth interviews and administered a survey developed through Qualtrics to two WMU business …

Wmu Essential Studies Program: Creating Awareness For The New Required Curriculum, Catherine Lemus

Honors Theses

In the Fall semester of 2020, the WMU Essential Studies (WES) Program officially launched. This new program replaces the previous WMU General Education curriculum which was over 30 years old with curriculum concepts over 100 years old. While the WES program was not allocated any financial or human resources by Western Michigan University as its inception, it required assistance in creating messaging and content to help educate multiple audiences including current and prospective students, WMU faculty, WMU staff, and local community members. Catherine Lemus stepped in the role of WES Strategy and Marketing Assistant with the guidance of Prof. Greg …

The Textile Industry: A Deep Look Into The Environmental Impacts Of Fast Fashion, Jordan Miller

Honors Theses

The purpose of this research was to understand the detrimental effects the textile industry has had on global environments and ecosystems across the globe. The textile industry for many years has continued to disregard the current acceleration of global warming and other environmental crises, and it is time the fashion industry holds itself accountable for these actions and takes a change in a new, more sustainable future. With proper education of the environmental pollution the textile industry has made, young consumers will be able to make the change necessary for businesses to develop more sustainable habits for the future production. …

Global Emergencies: How Do They Affect Supply Chain Management Students?, Alexander Stratton

Honors Theses

The goal of this thesis project is to discover how the effects of global emergencies such as Covid-19 affect graduating supply chain management students. Global emergencies cause issues and can completely disrupt supply chains. Therefore, it is hypothesized that since supply chain students may be of help in aiding these supply chains that they may currently or eventually be of higher need and value. Global disasters are full of uncertainties and it is unknown how an event on the scale of Covid-19 will influence employment decisions made by supply chain employers. Uncertainty can be worrisome and cause stress, so it …

Trader Joe’S: A Case Analysis Of Trader Joe's Competitive Strategy, Holden G. Adams

Honors Theses

Trader Joe’s has been wildly successful since the store was first founded largely due to their ability to distinguish themselves from their competitors. Found across the United States, Trader Joe’s offers its consumers a unique range of private-label products to their target audience. This case analysis delves into Trader Joe’s competitive strategy and how they plan to sustain their competitive edge in the years to come.

Many factors play a role in the success of Trader Joe’s over the past years. Internally, they carry highly sought after products and have a loyal consumer base. They have found a foothold in …

Diversification Using International Exchange-Traded Funds, Alese K. Jones

Honors Theses

Exchange-Traded Funds (ETFs) are diversified portfolios of assets which trade like stocks and track a benchmark index. This manuscript looks at the diversification and return benefits a U.S. investor would receive by investing in Emerging market (EEM) and Total World (DGT) ETFs over the period of June 2003 to July 2019. We use S&P 500 ETF IVV as a proxy for U.S. market. EEM had the highest absolute return but also the highest risk. However, the U.S. ETF IVV had the greatest risk-adjusted return and the lowest tracking error. International ETFs were also highly correlated with the S&P 500. Overall, …

Starting A Residential Real Estate Business, Caelan Shurina

Honors Theses

Hello fellow entrepreneur! It seems you have set your heart on residential real estate. Great! This guide explores the steps you will need to take to turn this interest into a profitable business in real estate investing. By laying out the discoveries I made while creating my own real estate management business in downtown Chattanooga, I’ve created a step by step guide to help you streamline the process from evaluating the market before you buy to selling the property after renovations are complete.

Strategic Audit Of Optum, Connor Crow

Honors Theses

Optum is a large American-based pharmacy benefit manager, healthcare consultant, healthcare delivery service, and business analytics corporation that has dominated the industry with sister-company UnitedHealthcare underneath the umbrella UnitedHealthGroup. This report seeks to understand through internal and external analyses how Optum’s business model and strategies have allowed them to gain and sustain competitive advantages in the everchanging, volatile environment of healthcare. Specific tools used to highlight this include Porter’s Five Forces, PESTEL, and SWOT analyses. Additionally, strategic recommendations are given for Optum’s next steps.

The Warner Theater Business Plan, Nicholas Adams

Honors Theses

No abstract provided.

Financial Accounting Topics: Cases And Analysis, Charles Boatright

Honors Theses

This thesis consists of twelve individual case studies that analyze issues and topics related to the current financial accounting landscape. These cases take a practical and professional look at financial accounting the real current world, using technical understanding that has been gained throughout the coursework of the Bachelors of Accountancy major as well as professional skepticism and judgement to assess the situations. All of these cases were facilitated by the Patterson School of Accountancy over a year long period. These cases pertain to recent accounting changes such as pensions, the financial implications of recent scandals such as the BP oil …

Building Professional Development Through The Research Of Financial Accounting, Amanda Starrett

Honors Theses

The following work is compiled from twelve cases assigned by Dr. Victoria Dickinson over the course of an academic year. The program used in creating this work was designed to enhance students’ professionalism and enhance their exposure to real world examples of accounting methods. Each case provided different outlooks on accounting standards and provided the opportunity to examine specific issues regarding financial statements. Public accountants face a wide variety of problems when working with clients; learning from real world situations, students are able to create a better understanding of what challenges may await them in their future careers. By the …

A Comprehensive Analysis Of Accounting Topics Through Case Studies, Grant M. Rudow

Honors Theses

The following thesis is a combination of twelve accounting case studies that were presented as curriculum in the Accounting 420 class. Each case contains a different topic and demonstrates a deep analysis in accounting theory and the current industry, in accordance with the Generally Accepted Accounting Principles set by the Financial Accounting Standards Board. This thesis demonstrates an in-depth knowledge of core accounting principles and standards, and their relation to academia and industry practice. The case studies were completed under the direction of Dr. Victoria Dickinson in fulfillment of the requirements for The University of Mississippi, Sally McDonnell Barksdale Honors …

Board Gender Diversity, Esg, And Corporate Performance, Novena Sutiono

Honors Theses

No abstract available.

The Fundamentals Of Financial Accounting: A Compilation Of Case Studies, Grace Anne Harlan

Honors Theses

Financial accounting encompasses many topics such as different accounting methods, ethical practices, financial reporting, and more. Dr. Victoria Dickinson assigned students twelve case studies, each covering a different category of financial reporting, including case studies about accounting methods, accounting standards, and financial statements. The cases are designed to help students understand real examples, think critically to solve problems, and develop strong research and collaboration skills. At the conclusion of this course, students had an improved technical knowledge of accounting and a better understanding of the importance of proper financial accounting methods. The knowledge learned will continue to benefit students in …

A Compilation Of Accounting Case Studies, Richard Brohaugh

Honors Theses

This thesis compiles twelve case studies provided by Dr. Victoria Dickinson. Each of these cases, which were performed over the course of the 2018-2019 academic year, presented accounting problems that used both fictional and real-world situations to provide an experiential approach to learning. These cases presented numerous types of business problems and challenged me to better understand the various dimensions of accountancy, ranging from data analytics to banking and finance. The procedures used to gather solutions and data for each of the cases were unique, but for each case, I was able to learn how to research potential issues and …

A Compilation Of Case Studies On Modern Issues And Applications Of Accounting, Tyler Butler

Honors Theses

Over the academic year spanning from 2018 to 2019, I attained knowledge of the accounting profession and applications of accounting techniques that have arisen from modern needs in the professional world. Having since spent the summer working as an accountant for a private construction company, I have been able to apply the knowledge in a real-world setting. For the thesis requirement, I thoroughly completed case studies on a variety of topics related to accounting. Each of the sections have been completed in case format with attention to readability and thoughtful presentation of information. Every case began with a problem to …

A Comprehensive Analysis Of The Accounting Environment And Procedures Through A Series Of Case Studies, Ryan Mccarty

Honors Theses

The following thesis is a culmination of twelve case studies completed throughout the academic year of 2018-2019 under the direction of Dr. Victoria Dickinson, as a requirement of the Sally McDonnell Barksdale Honors College and completion of the ACCY 420 course. Each case study is independent of the next, and is an in-depth response to questions and theories that are found outside of this document. Each analysis is accomplished by myself alone and through the studies of Financial, Managerial, and Cost accounting courses in my career at the University of Mississippi. The thesis is intended to analyze accounting procedures and …

A Compilation Of Case Studies Focusing On Financial Reporting Issues, Haydn Brown

Honors Theses

The following thesis is a compilation of case studies that focuses on various financial reporting and accounting topics. Each case addresses different topics using real world examples of specific companies. The thesis demonstrates the understanding of Generally Accepted Accounting Principles and was completed under the supervision of Victoria Dickinson to satisfy the requirements for the University of Mississippi, Sally McDonnell Barksdale Honors College, and Patterson School of Accountancy, and ACCY 420 course in the 2018-2019 academic year.

An Analysis Of The Fundamentals And Professional Applications Of Financial Accounting, Ella Jayne Stone

Honors Theses

This work is a series of case studies examining key theoretical concepts in financial accounting and their professional applications. Each case study focuses on a different significant accounting topic that, when considered together, create a single, complete analysis of items and events that are represented within financial accounting practices. This is achieved through analysis of financial statements, the accompanying notes to the financial statements, and information gathered from relevant press releases. Additionally, this work examines professional elements of the accounting field. The research and analysis conducted within this work was completed in conjunction with formal accounting education courses which helped …

An Analysis Of The Skill Sets Needed To Be Successful In Nonprofit Public Relations, Hannah Williamson

Honors Theses

The public relations industry is ever-changing, as it evolves to adapt to societal changes. Technological advancements and social media have largely contributed to changes in the way public relations professionals attempt to reach their target publics. In fact, research shows many public relations professionals do not think the term “public relations” will accurately define the work they will be doing in the near future. As the industry changes, the job duties of public relations professionals adapt as well.

This study researched the public relations industry to understand what skill sets professionals should possess in order to be successful. The study’s …

Case Studies Of Accounting Concepts And Principles, Jones Albritton

Honors Theses

The following thesis contains solutions to case studies performed on various accounting standards in accordance with Generally Accepted Accounting Principles, GAAP. Each case study focuses on a different area of financial reporting with some focusing on the principles and others on the documentation. The case studies were done in conjunction with topics learned during the Intermediate Financial Accounting class. The thesis shows understanding of accounting and financial reporting principles as well as current accounting topics in accordance with GAAP. The case studies were performed under the guidance of Victoria Dickenson and the Patterson School of Accounting in the Accy 420 …

Does Extrinsic Motivation Affect Creativity Within Diverse Teams?, Gitanjali K. Viswanathan

Honors Theses

This study analyzes the relationship between extrinsic motivation and creativity in teams. The moderation effect of functionality, openness to experience, agreeableness, conscientiousness, and diversity within a team is also considered. A survey was constructed and distributed to students within Sections 1 and 6 of the course Principles of Management at The University of Mississippi. Survey data were collected from 77 respondents and used for hierarchical regression and moderation analysis. The results of this study do not support extrinsic motivation as a significant predictor of creativity. Functionality, agreeableness, and conscientiousness each demonstrate a separate, significant interaction effect with extrinsic motivation. However, …