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Articles 1 - 18 of 18
Full-Text Articles in Business
Marketing Through Microcultures On Social Media: An Examination Of Booktok And Independent Bookstores, Wandzia Prytko
Marketing Through Microcultures On Social Media: An Examination Of Booktok And Independent Bookstores, Wandzia Prytko
Honors Theses
This thesis explores the role of microcultures in social media marketing, by focusing on the BookTok microculture and its significant role in the marketing strategies of independent bookstores. The research includes an examination of microcultures and their impact on businesses, the effectiveness of the key social media marketing tactics used on TikTok, what BookTok is, how independent bookstores engage with BookTok, and an interview with an independent bookstore on their uses of BookTok.
A Content Analysis Examining The Nfl's Social Media Communications In A Global Market, Lauren Cavanaugh
A Content Analysis Examining The Nfl's Social Media Communications In A Global Market, Lauren Cavanaugh
Honors Theses
To better connect with the potential fan base in the United Kingdom, the NFL created another Instagram account, separate from their main “NFL” account, with the username “NFLUK”. In this thesis, I conducted a content analysis comparing a selection of posts made during the 2021 NFL season for each account, “NFL” and “NFLUK” to examine how the NFL modified their posts and communication for their new target audience. The posts were examined through the perspective of two different communication theories: The Elaboration Likelihood Model of Persuasion and the Adaptation versus Standardization Model of International Marketing. The goal was to determine …
Essentially Doomed: How The Covid-19 Pandemic Has Impacted The American Restaurant Industry, Jack Grafton
Essentially Doomed: How The Covid-19 Pandemic Has Impacted The American Restaurant Industry, Jack Grafton
Honors Theses
COVID-19 appeared unpredictably in late 2019 and developed into the most catastrophic global outbreak of the last century over the course of the next three years. The highly contagious virus infected hundreds of millions of people worldwide and was responsible for the death of millions. Beyond the devastating health impact the virus had on the world, pandemic related shutdowns resulted in massive economic consequences. Social distancing measures resulted in months long shutdowns and restrictions for businesses throughout the United States, resulting in massive revenue and employment losses. Of specific industries heavily impacted by the pandemic in the United States, the …
The R.I.C.O. Act: America's Approach Against The Mafia And Corporate Crime, Andrew Brooks
The R.I.C.O. Act: America's Approach Against The Mafia And Corporate Crime, Andrew Brooks
Honors Theses
A full explanation of how the federal government has made provisions to take down the Mafia that can and have been used against corporate crime through something known as the R.I.C.O. Act of 1970, and how the courts have failed to interpret the laws that were developed with the intent to neutralize both crime syndicates and corporate crimes.
The Shift Towards Social Media And Complimenting Crisis Communication Strategies For Business, Isabella Granara
The Shift Towards Social Media And Complimenting Crisis Communication Strategies For Business, Isabella Granara
Honors Theses
The following thesis will surround social media and its impact on crisis communication. It will also aim to compile the most useful strategies businesses can implement when they are struggling with a social media crisis. To do so, the shift towards social media will be discussed, specifically why it poses an issue on businesses when involved in online crises. The topic of social media’s impact on crisis communication, as well as updated social media crisis communication research, will also be a topic in this paper. An incident from 2017 surrounding a United Airlines social media crisis (Chapter 4) will be …
Revitalizing The Municipal Model: A Case Study Of Winter Park Golf Course, Jeff Arnold
Revitalizing The Municipal Model: A Case Study Of Winter Park Golf Course, Jeff Arnold
Honors Theses
This thesis aims to provide a well-substantiated possible course of action for municipalities facing uncertain futures with their golf facilities. The trend of failing municipal golf courses has become prevalent since 2007, resulting in an overall decrease in the number of municipal facilities throughout the country. This is an unfortunate reality, as municipal golf plays a key role in introducing the sport to a racially and socio-economically diverse group of people, and has also played a crucial part in combatting golf’s traditional issues with racism and elitism. Ultimately, because of the accessibility and model of equality provided by municipal golf …
The Marketing Of Fame: How Kim Kardashian Has Sustained Her Fame, And What Companies Can Learn From Her, Elizabeth Paquette
The Marketing Of Fame: How Kim Kardashian Has Sustained Her Fame, And What Companies Can Learn From Her, Elizabeth Paquette
Honors Theses
This research paper stands to prove that celebrities are no longer simply revered only for their talents or skill but have begun to outgrow the natural fame that comes with the skill, and/or have become famous for really no apparent or tangible reason at all, or possibly that there is now a new definition of celebrity. Their fame has worked in a cycle, famous for being famous. I will set out to prove the following: they continue their fame through the efforts of clever marketing. They use new or improved marketing tactics to further build their personal brands, create connections …
Money, Manipulation, & Madoff: What Are Ponzi Schemes And How To Avoid Becoming A Fraud Victim, Nicole Turgeon
Money, Manipulation, & Madoff: What Are Ponzi Schemes And How To Avoid Becoming A Fraud Victim, Nicole Turgeon
Honors Theses
By educating more people on the red flags of Ponzi schemes, it will better their chances of not falling victim to a fraud themselves. It is also imperative for auditors and investigators to be properly educated on the red flags associated with frauds, such as Ponzi schemes, so future frauds can be stopped.
Young Adult Financial Literacy And Its Underlying Factors, Emily Meyers
Young Adult Financial Literacy And Its Underlying Factors, Emily Meyers
Honors Theses
This thesis discusses the current state of financial education and young adult financial literacy in the United States. Financial literacy is the level of personal finance knowledge an individual requires to make beneficial financial decisions. The United States faces a financial literacy crisis in young adults evidenced by failing scores of assessments administered by the Jump$tart Coalition, a leader in researching financial literacy in young adults. This thesis presents research and analysis of personal finance assessment scores from students of Franklin High School, Massachusetts. Assessments were administered to personal finance, business, and history students. The majority of students failed the …
Entrepreneurship In Marinas: Does A Business Plan Translate Into A Successful Business?, Michelle Byrnes
Entrepreneurship In Marinas: Does A Business Plan Translate Into A Successful Business?, Michelle Byrnes
Honors Theses
The field of entrepreneurship is recognized as being of fundamental importance for our economy. Small business entrepreneurs play a crucial role in generating new products and new employment in the United States. However, according to U.S statistics, eight out of ten entrepreneurs who start businesses fail within the first eighteen months. Understanding the factors that can increase the likelihood of success is crucial. One theory of successful entrepreneurship is that it stems from a strong business plan. This thesis will examine how this is indeed the case for owning a marina on Long Island.
Changing The Game: The Effects Of Social Media On The Business Of Sport, Jacqueline Avola
Changing The Game: The Effects Of Social Media On The Business Of Sport, Jacqueline Avola
Honors Theses
This thesis will examine the way in which social media has revolutionized three major components of fan engagement. First, it illustrates how social media dramatically increases the immediacy by which fans receive sports news and information. Second, the thesis demonstrates the importance of social media to enable fans to develop intimate relationships with their favorite teams and players. Third, this thesis illustrates how social media sites considerably increase the accessibility of sporting events to fans.
Worth Watching?: Assessing The Financial And Operational Health Of Netflix, Dominick Ciejka
Worth Watching?: Assessing The Financial And Operational Health Of Netflix, Dominick Ciejka
Honors Theses
No abstract provided.
The Super Bowl's Economic Impact On Its Host City, Ashley Lockwood
The Super Bowl's Economic Impact On Its Host City, Ashley Lockwood
Honors Theses
In this paper, I am going to discuss the major differences between the sports boosters' pregame estimates compared to the economists' post game analysis. In my research, I analyze all 32 cities with an NFL team over the most recent 20 years to see if there is a significant impact on the host's economy. This research will show if increasing local taxes in order to host the game yields an increase in per capita GDP after the game. Tax payers accept higher tax rates under the impression that, after the game, their city will reap massive benefits from hosting the …
Mastering Customer Loyalty, Kathleen M. Hurley
Mastering Customer Loyalty, Kathleen M. Hurley
Honors Theses
Customer loyalty can be described as “the result of consistently positive emotional experience, physical attribute-based satisfaction and perceived value of an experience, which includes the product or services” (Shaw & Hamilton 2015). Since 1896, loyalty programs have developed from a simple stamp redemption system to an intricate in-store and digital model. This system has become so successful because it properly engages the customer, both inside and outside the store, to build a mutually beneficial relationship between the business and the customer. Understanding customer loyalty is essential in creating a program that will provide the customer with incentives to reward their …
Protecting The Whistleblower: An Evolving Understanding Of The Role Of The Whistleblower, Alan Harrington
Protecting The Whistleblower: An Evolving Understanding Of The Role Of The Whistleblower, Alan Harrington
Honors Theses
This thesis will provide a background for whistleblower protection policies and explore the evolution of whistleblower protection policies in the United States in relation to publicly traded companies.
The Effect Of Distance From Nhl Affiliate On Ahl Fan Attendance, Stephen Picard
The Effect Of Distance From Nhl Affiliate On Ahl Fan Attendance, Stephen Picard
Honors Theses
This paper examines the effect of American Hockey League (AHL) teams locating closer to their National Hockey League (NHL) affiliates. With several AHL teams closing the distance (geographically) between their NHL affiliates for logistical purposes, I studied whether or not they will experience higher levels of fan support. I used data from all AHL teams between 2007 and 2017. I found a statistically insignificant negative relationship between proximity to NHL affiliate and average attendance in the AHL for all the teams. However, less popular AHL teams do experience higher levels of fan attendance when located closer to their NHL affiliate. …
What The Sarbanes-Oxley Act Does Not Include: An Examination Of The Importance Of Audit Firm Rotation, Audit Firm Credibility And Tone At The Top, Nicole Damaschi
What The Sarbanes-Oxley Act Does Not Include: An Examination Of The Importance Of Audit Firm Rotation, Audit Firm Credibility And Tone At The Top, Nicole Damaschi
Honors Theses
This thesis is an examination of the Sarbanes-Oxley Act (SOX) that was passed in response to a wave of accounting frauds, including Enron and WorldCom. Paul Sarbanes and Michael Oxley established SOX in an attempt to restore investors' confidence in the financial statements of publicly traded companies. However, there are critical elements of financial reporting that it fails to address, like audit firm rotation, audit firm credibility and management's tone at the top. Mandatory audit firm rotation and credible audit firms are believed to result in high-quality audits while management's tone at the top is reflected through the honesty and …
The Benefits Of Lunch Breaks, Joseph Dipilato Iv
The Benefits Of Lunch Breaks, Joseph Dipilato Iv
Honors Theses
The question as to whether or not taking breaks from work is beneficial for improving employee productivity has not been thoroughly examined, as it is still a fairly new topic of discussion. This thesis project sought to compile evidence to support the claim that breaks are indeed useful for this purpose. A review of the literature found not only information that directly supports this assertion, but also information that shows the numerous negative side-effects of not taking breaks from work. Certain workplace factors that influence break-taking behaviors were also discussed. For the purpose of providing modern-day companies several means by …