Business Commons^™

United Express Strategic Audit, Ryan Hakim

Honors Theses

United Express is the regional brand of United Airlines, a worldwide airline from the United States. United Express provides excellent domestic and international service from smaller airports to United Airlines hubs. With a volatile and solid industry of vast competition and operational styles, this report seeks to give an industry analysis of the regional airline industry with relation to United Express’ position. It surveys the industry using a PESTLE analysis along with Michael E. Porter’s Five Competitive Forces Model. United Express has many resources and competitive advantages which headline the advantages it boasts to be a regional airline industry leader. …

The Value Of An Integrated Marketing Campaign To Grow Interest In Visiting The U.S. National Parks, Hermine Granberry

Honors Theses

When the centennial celebration of the National Park Service was approaching in 2016, the National Park Service launched a two-year campaign to only commemorate the last century of NPS, but to also reconnect Americans with the parks. Ten years have passed since the initial creation of the campaign. This thesis researches the value of how another integrated marketing campaign could increase visitation to the U.S. National Parks in the future.

Through evaluating the previous Find Your Park campaign and current trends in travel and vacation, this research investigates not only future campaign ideas but also the use and incorporation of …

A Strategic Audit Of Seaworld, Jaden Capaldi, Rachel Jendro, Jacob Mir, Sophie Newman, Tommy Wolfe

Honors Theses

No abstract provided.

A Strategic Audit Of Seaworld, Rachel Jendro

Honors Theses

This project is a strategic audit for SeaWorld Entertainment. The purpose of this report is to analyze the firm through multiple different perspectives and analyze the competitive advantage the business is pursuing. The project considers internal and external environments, strategic leadership, organizational structure, and resources to determine if and what type of competitive advantage the firm holds. Furthermore, it considers current events and strategic decisions, and how those relate to the overall strategy. A strategic audit is crucial to understanding the innerworkings of a firm. The factors that were analyzed are interconnected and performing a strategic audit can allow for …

Analyzing The Consumer’S Decision-Making Process To Visit Walt Disney World During The Covid-19 Pandemic, Corinne Kincade Williams

Honors Theses

During the Covid-19 pandemic, people have had differing opinions about traveling and visiting popular destinations. This study analyzes why people decide to visit or not visit Disney World during the pandemic. To understand motivational factors affecting customers’ visit intention, a Qualtrics survey was administered through GroupMe, Disney Facebook fan pages, and MTurk. Questions applied the theory of planned behavior and additional constructs of perceived severity and perceived vulnerability to understand the reasons behind participants’ decision-making process to visit or not visit Disney World.

From the 553 responses analyzed, it was found that the most influential factors on Disney World visit …

Walt Disney World As A Model For Brand Marketing: An Imc Approach To Build Brand Loyalty, Sarah Camille Blankenship

Honors Theses

The Walt Disney Company has an estimated brand value of $61.3 billion and a brand revenue of $38.7 billion according to Forbes’ 2020 World’s Most Valuable Brands (Swant, n.d.). As number seven in the world’s most valuable brands and the only leisure brand in the top fifty, the Disney brand is often used as a business model and inspiration for many companies (Swant, n.d.). Its success can be attributable to the high degree of brand loyalty they create among their customers. Among its approximately 157 million visitors who visited Disney Parks globally, there was a 70% return rate of first-time …

An Empirical Analysis Of Climatic, Geographic, And Cultural Determinants Of International Tourism, Ethan Straus

Honors Theses

Each year, billions of people visit different countries all around the world. For many of those countries, tourism is their primary industry, leading to millions of jobs and dollars in revenue. It is expected that by 2020 total International Tourism Receipts will reach 2 trillion US dollars annually. Currently, tourism employs an estimated 200 million people around the world. With the continued progression of climate change, the tourism industry is facing a newfound threat. Global temperatures and the seal level are both expected to rise significantly by the end of the century. Additionally, the Intergovernmental Panel on Climate Change has …

The Economic Impact Of The 2015 Conference Usa Baseball Tournament In Hattiesburg, Mississippi, Kyle A. Stoner

Honors Theses

This study aims to measure the economic impact of the 2015 Conference USA Baseball Tournament hosted by The University of Southern Mississippi in Hattiesburg, Mississippi. Attendees of the event were selected at random to participate in an intercept survey to gauge financial data spent within the Forrest and Lamar County, Mississippi area. An Economic Modeling Systems International Input-Output analysis was used to process the data. This processed data was analyzed and results were determined based on the estimated multiplier and tax effect at the local and state level. These multiplier figures yielded a change in earnings in the local area …

Emotions Involved In Shopping At The Airport, Alexis D. Tymkiw

Honors Theses

This paper examines the emotional motivations that drive consumers to shop at airport retailers. Airport retailing is a rapidly growing segment as airports continue to expand retail areas and the number of passengers increase each year. With larger retail areas, airports are beginning to resemble shopping areas. However, with higher prices and consumers experiencing time and space constraints, the airport is a very unique shopping environment. This paper explored two unique emotional motivations for shopping at airports: (1) to escape the stress of travel and (2) to eliminate boredom. Analysis of the in-depth interviews led to the development of four …

The Effects Of Tourism In Jamaica, Natalie Kearns

Honors Theses

Tourism is a fast and continuously growing industry throughout every region of the world. The effect that tourism has on a location usually isn’t the first thought when vacationers enter their destination location. In order to understand the effect of tourists and the tourist industry have had on Jamaica, I examined Jamaica’s historical development, including the tourist industry and the racial inequalities that developed as slaves were brought to the island. Then, using theories on place, identity, and authenticity, I conducted a content analysis of images tourists see while researching vacations to Jamaica.

This analysis confirmed that tourism to Jamaica …

Terrorized Tourists: A Study Of The Impact Of Terrorism On Tourism, Caroline M. Depuma

Honors Theses

Tourism is one of the largest sectors in the world; it is also one of the first to take a hit when terrorist attacks happen. Terrorism data has become more important to the tourism and travel industry since the attacks on September 11, 2001. This study looks at the impact that terrorism has on tourism levels, Gross Domestic Product, and Foreign Direct Investment in the countries of Brazil, Egypt, India, Russia, and the United Kingdom. The results of this study show that terrorism affects the daily operations of these countries, by impacting the amounts of GDP, FDI, and the number …

Discovery Of Timbuktu: Geopolitical Rivalries And Myths, Katherine Van Meter

Honors Theses

This thesis examines the exploration and discovery of Timbuktu primarily focusing on the travels and narrative of René Caillié the first European to publish his successful journey to Timbucku in 1828. Timbuktu since the thirteenth century had become a romantic mystery for Europeans and stimulated massive interest in its discovery by major geographical Societies. Through a mixture of primary and secondary sources I am able to analyze the geopolitical rivalries and myths surrounding Timbuktu that would instigate the travels of twenty-five English, fourteen Frenchmen, two Americans and one German which the majority of resulted in death. Examining Caillié’s published narrative …

Perceptions Of Walt Disney World: Antecedents To Return Visits, Tiffani A. Cosson

Honors Theses

Walt Disney World is an extremely popular tourist destination that attracts millions of visitors each year. Scholars have researched Walt Disney World and there are many different written articles on the subject, however there are very few that delve deep enough into the subject to generate quantitative data about visitors rather than only opinions about the parks. Due to its popularity and prominence in America, it is important to determine which demographic segment prefers to visit Walt Disney World. This can be used for both the parks themselves as a marketing tool, and consumers as well by knowing when the …

Can The Demand Problem Be Fixed? The Effect Of Economic Crisis On The Lodging Sector Of The Tourism Industry., Kirsten Costello

Honors Theses

While hospitality started with small inns and bed and breakfasts run out of a family's home, the first hotel was a 73-room property in New York City, which was astronomically larger than consumers were accustomed to, (Withiam, 2000, p. 2) and is considered small by today's standards. Throughout life, at one point or another, most have stayed at a bed and breakfast, timeshare, motel, or hotel. Most enjoy the experience, but few realize what happens to lodging properties when there is an economic downturn. During times of economic crisis, families and businesses tend to spend more time controlling expenses, which …

Bartenders Know Best: An In-Depth Analysis Of The Impact Of Tourism On Local Barbadian Culture, Pearl E. Jurist-Schoen

Honors Theses

The purpose of my thesis is, through my own field research, to analyze the impact of tourism on local Barbadian culture. Caribbean tourism draws strong criticisms from anthropologists due to the region’s geographical location and environmental landscape, its history of colonialism, and the economic vulnerabilities that result from the wealth discrepancy between the local people and the tourists that vacation there. On the very small and densely populated island of Barbados, nearly every person is impacted by tourism. The focus of my ethnography is the cultural exchanges between guests and hosts, most specifically bartenders. A bar harbors many important elements …

Tourism Trends And Patterns: What Are The Determining Factors?, Courtney Chais

Honors Theses

Travel and tourism stimulates economic growth, investment and foreign trade. Almost 1/6 of the world’s population traveled to an international destination in 2005. Annual data show that international tourist arrivals are continuing to grow, but what variables determine where tourists decide to travel? The ideas of many past studies were examined to decide which variables to consider for my model. This study used a particular set of five destination countries as proxies for the five regions categorized by the World Tourism Organization. This allows the economic model to capture any area-specific characteristics. Data from over 150 origin countries are used …

Easy: An Integrated Marketing Communications Program For The City Of New Orleans, Brett Rogers

Honors Theses

The following is an integrated marketing communications program for the city of New Orleans entitled "Easy." The paper outlines the history of the marketing of New Orleans, as well as the city's current goals. A detailed summary of the current market is provided with detailed demographics and beliefs held, as well as the segmentation variables that will be used within the "Easy" campaign to define the targeted audiences. The PRIZM NE segmentation system is used to better define the target markets of the campaign. Broadly defined, the two targeted segments of the campaign are: 1. younger families with children who …

Keeping A Town Alive?: The Civil War Re-Enactment Of The Battle Of Pilot Knob, Laura Marie Gentry

Honors Theses

There is a place surrounded by thousands of acres of natural forests encircled by seven beautiful state parks nestled between the highest peaks in Missouri with rich Ozark history. Imagine three small towns situated in a valley of the Ozarks Mountains surrounded by breathtaking scenery, a perfect retreat from busyness of the city and the working world. Would you be interested in escaping here for a weekend or possibly for the rest of your life?

If you even entertained the idea, local Chamber of Commerce officials succeeded in making you believe that Arcadia Valley or the towns of lronton, Arcadia, …