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Full-Text Articles in Business
The General Manager, "The Man In The Middle", David Dombrowski
The General Manager, "The Man In The Middle", David Dombrowski
Honors Theses
This paper explores the contemporary purpose and function of the General Manger's position on a baseball team, as well as addressing some historical events that contributed to this present role. By examining these events, one can gain insight into the increased responsibility that has been thrust upon the General Manager, and the eventual delegation of these duties as the responsibilities multiplied.
Television Advertising And Children, Vince Delange
Television Advertising And Children, Vince Delange
Honors Theses
Thesis begins by examining the learning and cognitive processes and development of children, followed by a history of advertising to children, then explores the traditional concerns with advertising to children. The author discusses research findings and makes recommendations regarding advertising to children.