Business Commons^™

Estimating The Effect Of Poker Room Promotions On Player Traffic, Michael T. Paz, Mikhail M. Sher, B D. Mccullough, Shabnam Zarin

UNLV Gaming Research & Review Journal

This paper examines the impact of poker room promotions on player traffic in casino-based poker rooms. Casinos regularly spend significant portions of their marketing budget on promotions, including free-play, item-based offers, complementary hotel rooms, and travel reimbursements (among others), in an effort to drive casino traffic. Poker room promotions, by contrast, are unique within the context of casino promotions because they are both player-funded and paid in cash. Despite these significant differences between poker room and other casino promotions, prior research has not provided empirical evidence on the effectiveness of poker room promotions. Using collected data on casino-based poker games …

Best Cities For Affordable Homeownership In The Mountain West, Kelliann Beavers, Olivia K. Cheche, Caitlin J. Saladino, William E. Brown Jr.

Housing & Real Estate

This fact sheet highlights data on the best cities for affordable homeownership in the Mountain West, based on the SmartAsset report, “Best Cities to Buy an Affordable Family Home – 2021 Edition.” The report is SmartAsset’s second annual study, following the 2020 report, and includes data on 100 of the largest cities in the United States. This fact sheet highlights the rank, index, down payment-to-income ratio, housing costs as a percent of income, and four-year change in homeownership rate within each of the 15 Mountain West cities included in the original report.

Monetized Competitive Peer-To-Peer Skill-Based Game Play–An Introduction, Becky Harris, Bill Coley, Peter Gan, Anh-Vu Nguyen

International Gaming Institute Faculty Publications

The COVID pandemic has changed the world in ways, both large and small, forever. One unexpected way the world changed was when live sports suddenly went dark and esports began experiencing attention from betting audiences that were suddenly starving for content.¹ Esports also received a second glance from gaming regulators. And, though not exactly suddenly (even though it felt like it), approvals for wagering on esports were granted in a variety of jurisdictions, most notably Colorado and Nevada.²

A subset of the larger esports environment, peer-to-peer (P2P) skill-based play is hardly a new concept. You can find it …

Housing Affordability For Top Occupations In Nevada Metros, 2022, Kristian Thymianos, Elia Del Carmen Solano-Patricio, Ally M. Beckwith, Caitlin J. Saladino, William E. Brown Jr.

Housing & Real Estate

This fact sheet combines housing and employment data from the National Housing Conference (NHC) and the Bureau of Labor Statistics (BLS) to examine housing affordability for the 10 most common occupations in the Las Vegas-Henderson-Paradise, NV and the Reno-Sparks, NV metropolitan statistical areas (MSAs) in Quarter 1 of 2022.

Unveiling Macau Gaming Inspectors: Functions, Conditions And Operations, Changbin Wang, Hong-Wai Ho

UNLV Gaming Research & Review Journal

Macau has seen the rapid development of casinos in the past two decades. Long-established regulatory control of the city’s gaming industry ensures compliance with the applicable regulations and standards. Among other regulators and staff, gaming inspectors are responsible for the first-line supervision of gaming operations across Macau casinos. This paper is the first attempt to review the casino regulatory inspection in Macau with a particular focus on the functions and practices of gaming inspectors stationed at casinos. Existing internal and external factors affecting the functions of gaming inspectors are identified and discussed in this paper. The authors of this paper …

Nevada Economic Development And Public Policy 2022-2026: A Sustainable Future For All Nevadans, The Lincy Institute, Brookings Mountain West

Policy Briefs and Reports

This report evaluates economic development efforts in the State of Nevada since the 2011 publication of Unify, Regionalize, Diversify: An Economic Development Agenda for Nevada; assesses demographic and economic trends for Nevada and its regions; examines how state and federal actions since the onset of COVID-19 can position Nevada and its regions to address long-standing economic, educational, and social deficits; and offers policy recommendations to be implemented in the next four years to facilitate a sustainable future for all Nevadans.

A Development Of A Game-Theoretic Artificially Intelligent Neural Network Revenue Management Forecasting Model, Fatemeh Binesh

UNLV Theses, Dissertations, Professional Papers, and Capstones

The aim of this dissertation is to create and test a risk induced game-theoretic price forecasting model. The models were tested with datasets from 3 Upper Midscale hotels in 3 locations (urban, interstate and suburb), one hotel from each location. The data was obtained from STR, a leading hospitality marketing company which consolidates all of the daily hotel data from hotels in the United States. Multiple error measures were used to compare the accuracy of models. Three LSTM models were proposed and tested; LSTM model 1 that relied on ADR to forecast ADR, LSTM model 2 that used ADR, supply, …

Strengthening The Southern Nevada Workforce Pipeline, Katie M. Gilbertson

Student Research

Workforce development has been a keystone in the discussion of economic diversification of Las Vegas for decades. The leisure and hospitality industry is the lifeline for the Southern Nevada economy due to the reliance on tourism as the city’s main economic driver. The leisure and hospitality industry requires physical labor and more face-to-face customer interaction than other employment sectors. Thus, these jobs often do not require high educational attainment, but rather sharp soft skills like effective listening, nonverbal communication, and negotiation strategies. While these are valuable traits, the lack of educational attainment within the leisure and hospitality workforce suppresses employees’ …

Predicting And Mitigating Reactance Impact On Attitude And Behavioral Intention, Matthew Ryan

UNLV Theses, Dissertations, Professional Papers, and Capstones

At times messaging may be of an instructive nature that can be perceived as an attempt to threaten or limit an individual’s freedom. This freedom limitation can range from individual choice to physical requirements. How a message is framed, or positioned, is very important. In certain instances, even when the message has the best intentions, if framed incorrectly can have the opposite, or boomerang, effect on people. This state is known as psychological reactance. When invoked, consumers will act in a way that eliminates the threat of freedom to restore balance. Such a state can also lead to negative implications …

Cost Of Attendance And Competitive Balance In The Ncaa Division I Football Bowl Subdivision, Michelle Calica Coyner

UNLV Theses, Dissertations, Professional Papers, and Capstones

The National Collegiate Athletic Association (NCAA) justifies its power and regulatory structure as necessary to promote competitive balance. Despite this, there is limited research on the efficacy of NCAA policies that were implemented with the intention of supporting more parity in Division I conferences. This study examined whether the 2015 cost of attendance (COA) policy was associated with competitive balance in various groups within the Division I Football Bowl Subdivision. Through the lenses of the Matthew Effect and policy design theory, this study aimed to understand how NCAA policies may hurt or help inequality in college sport. Although not all …

American Rescue Plan Act (Arpa): City And County Budget Allocations In The Mountain West, Katie M. Gilbertson, Caitlin J. Saladino, William E. Brown Jr.

Economic Development & Workforce

This fact sheet details how city and county governments within the Mountain West states of Arizona, Colorado, Nevada, New Mexico, and Utah allocated funds from the State and Local Fiscal Recovery Fund (SLFRF) portion of the American Rescue Plan Act (ARPA). Brookings Metro in partnership with the National League of Cities and the National Association of Counties created the “Local Government ARPA Investment Tracker” to display how communities across the country allocate this financial resource. This interactive site allows budget information from cities and counties to be added as such decisions are made.

Profit Or Purpose: What Increases Medical Doctors’ Job Satisfaction?, Young Kyun Chang, Won-Yong Oh, Sanghee Han

Management, Entrepreneurship and Technology Faculty Publications

This study integrates two competing views to examine whether medical doctors are satisfied with their jobs when they perceive their hospitals as being oriented toward profit (i.e., rational choice theory) or purpose (i.e., public service motivation). Using a sample of 127 doctors from 70 hospitals, this study tests these competing views. The results show that doctors who perceive their hospitals as purpose-driven are likely to experience job satisfaction, and this pattern still holds even if they also perceive their hospitals to be emphasizing profits. However, only the purpose-driven orientation results in job satisfaction via a sense of meaningfulness. Thus, this …

Top Boomtowns In The Mountain West, Ally M. Beckwith, Caitlin J. Saladino, William E. Brown Jr.

Cities & Metros

This fact sheet highlights data on the top boomtowns in the Mountain West region in 2019 and 2021. The original SmartAsset report includes data on the rapid economic growth and prosperity in boomtown cities through new employment opportunities and residents.

The Rise Of Southern Nevada As A Cluster For Metropolitan Transit Technology Innovations, Arthur C. Nelson

Policy Briefs and Reports

Southern Nevada is emerging as the nation’s leader in private sector-driven innovations in transportation technologies. From the humble beginnings of a monorail system serving a portion of major hotel and gaming venues along the Las Vegas Strip, now supplemented by an array of people movers, Southern Nevada continues to attract transit innovations in tunneling, Hyperloop, and driverless vehicle delivery technologies. The region may soon anchor a high-speed rail system connecting Southern Nevada to Los Angeles. The purpose of this briefing paper is to frame the nature of this emerging transportation cluster and the opportunities this creates for Southern Nevada to …

Does Variable Wagering Affect The Ability Of Reel Slot Players To Detect Differences In Pars By Way Of Changes In Play Time?, Anthony F. Lucas, A.K. Singh

UNLV Gaming Research & Review Journal

The aim of this study was to better understand the role of a slot machine’s house advantage (a.k.a. par) in the individual player’s gambling experience. On this issue, the results challenged the inveterate wisdom of the industry. A battery of simulations comparing outcomes produced on slot machines with different pars failed to produce significant differences in play time, i.e., spins per losing player. These simulations were the first to accommodate variable wagering behavior, as identified by player tracking data donated by a Nevada casino operator. The results inform operators and game makers alike as to the ability of gamblers to …

An Innovative Approach To Understanding Employers' Commitment To Diversity, Equity, And Inclusion, Becky Harris

UNLV Gaming Research & Review Journal

Diversity, equity, and Inclusion in the workforce have been topics of discussion in corporate America for years. In an effort to better understand employers’ commitment to hiring a more diverse, equitable, and inclusive workforce, and to collect robust data for analysis, the Nevada Legislature authorized the University Nevada, Las Vegas to launch a survey of Nevada employers concerning their workforce composition, employee representation at the frontline, supervisory, managerial and executive levels, employee benefit packages, and attrition rates. Every Nevada employer, including for-profit, non-profit and educational institutions are invited to participate. A link to the survey is provided in the article …

P2p Accommodation Motivators And Repurchase Intention: A Comparison Of Indirect And Total Effects Before And During The Covid-19 Pandemic, Cass Shum, Billy Bai, Mehmet Erdem

Hospitality Faculty Research

Despite increased research attention on guests’ motivators to use peer-to-peer (P2P) accommodation, such as Airbnb, it remains unclear which motivators have the strongest effect on repurchase intention; and how the COVID-19 pandemic changes the effects of motivators. By conducting two U.S.-based studies before and during the COVID-19 pandemic, this study tested and compared the indirect and total effects of 13 motivators on repurchase intention on the P2P accommodation platforms via satisfaction. Functional motivators increased repurchase intention via satisfaction before and during the pandemic. Neighborhood – a location-based functional motivator – consistently had the strongest total effects on repurchase intention. COVID-anxiety …

The Role Of Government Delegates In Macau Casino Gaming Concessionaires – Evolution And Prospective, Pedro Cortés

UNLV Gaming Research & Review Journal

Macau Government announced in the consultation document for the amendment of Law No. 16/2001 (Macau Gaming Law) – whose public discussion ended on October 29, 2021 – that it intends to introduce Government Delegates into the casino gaming concessionaires.

According to the consultation document, the appointment of government delegates will extend the Government direct supervisory powers over the casino gaming concessionaires and ensure that public interest is given precedence, as well as will be a form of proper guaranteeing compliance and fulfillment of the duties and obligations of the casino gaming concessionaires.

Such a system has existed in Macau since …

Premier: The Magazine Of The Unlv Harrah College Of Hospitality, Matt Jacob, Angela Ramsey, Caitlyn Lopez, Stowe Shoemaker, Maggie Hausbeck, Alexandra Liebman

Premier: The Magazine of the UNLV Harrah Hotel College

Of the countless hospitality programs around the world, why does the Harrah College of Hospitality consistently rank at the top? I believe the college's excellence stems from our ability to leverage our strengths with those of our partners to do great things. It's that simple.

This approach has certainly been in play as we've navigated the difficulties of the past two years. We've worked with our friends in industry and academia to bolster our internship and mentorship programs, research, and interdisciplinary projects, all with the intent of expanding the knowledge base of the hospitality discipline and building a pipeline of …

Exploratory Content Analysis Of Direct-To-Consumer Pet Genomics: What Is Being Marketed And What Are Consumers Saying?, Nikki E. Bennett, Silvio Ernesto Mirabal Torres, Peter B. Gray

Anthropology Faculty Research

Mars Petcare introduced the first direct-to-consumer domestic dog genetic test in 2009 and Basepaws introduced the first direct-to-consumer cat genetic test in 2016. Social science research has evaluated numerous aspects of the human direct-to-consumer market, yet no such exploration has evaluated the occurrence of pet owners pursuing pet genetic tests. Using a mixed methods approach, we conducted an exploratory content analysis of direct-to-consumer pet genetic company webpages and consumer reviews shared on Amazon. Initial data reviews indicated some companies may be key industry players, relative to others. Our results present content frequency for each group (key industry players, all other …

Hot Topics Trade Publications Connect Research With Career Ambitions, Lateka J. Grays, Mark N. Lenker Iii

Library Faculty Publications

The University of Nevada, Las Vegas (UNLV), is home to the William F. Harrah College of Hospitality. Due to the college’s size and its importance for the city’s economy, it is a separate school from the College of Business. Information literacy for hospitality has been a priority for the college’s first-year seminar program since its inception, and the hospitality librarian has been working with seminar coordinators to refine this aspect of the curriculum for over six years.

Five years ago, the hospitality librarian began collaborating with a new teaching and learning librarian in order to give him more teaching experience …

Transdisciplinarity In Experience Design: A Global Survey Of Higher Ed Programs In Exd/Xd, Yvonne Houy

Creative Collaborations

In our age of ubiquitous devices and digital media it is the perceived value of the end-to-end experience that brings people to a place. Designing inspiring and emotionally engaging end-to-end experiences requires experts in a wide range of disciplines committed to an interdisciplinary collaboration that can arrive at transdisciplinary design - the sum becomes greater than its parts.

Civil engineering, hospitality, business, psychology, digital User Experience (UX) design, and experience data analysis need to be seamless integrated with the fine and performing arts and design fields:

• Architecture, interior, landscape and sound design actively engage the senses.

• Graphic and fine arts …

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Developing A Structured Ojt Program: The Case Of A Small Manufacturing Company In A Rural Region, Raymond A. Dixon Ph.D.

Journal of Research in Technical Careers

This study explored the process followed by a small manufacturing company in a rural area to implement a planned training program to develop the technical skills of its engineering/production workers as the company expands its operation. A case study design was used. Data was collected over an eight-month period by the examination of documents, direct observation, and interview. Findings indicate the process followed were consistent with elements of the Talent Development Architecture. The growth of the company presents learning opportunities for both the owner and his management team. The job analysis provided inputs to implement a planned training program and …

Does The Provision Of High-Technology Health Services Change After The Privatization Of Public Hospitals?, Zo Ramamonjiarivelo, Ferhat Zengul, Josué Epané, Larry Hearld, Luceta Mcroy, Robert Weech-Maldonado

Healthcare Administration & Policy Faculty Publications

Background: Public hospitals hold a key role in providing health care services especially to individuals without health insurance, those who are partially covered by health insurance, and low income population. However, some of these hospitals have converted to private status. The objective of this study was to assess the effect of the ownership conversion of public hospitals into private status on the provision of high-technology health services. Methods: This study used a non-experimental longitudinal design based on merged secondary data from the American Hospital Association annual survey, the Area Health Resources File, and the Local Area Unemployment Statistics [1997–2013]. The …

Constructing The Perfect Girlfriend: Gender, Class, Race, & Performativity Of Paid Intimacy In Nevada Brothels, Christina Parreira

UNLV Theses, Dissertations, Professional Papers, and Capstones

While most research on commodified intimacy, especially in the sex industry, has explored gender dynamics, sex work researchers are beginning to also explore intersectional dynamics in the industry. But little research has examined whether or how workers may navigate these dynamics differently through the ways in which they understand and perform service labor. Much research has explored commodified intimacy in different settings, but very little attention has been paid to the different ways that workers in the same setting perform intimacy. In this dissertation I ask how do different performances of intimate service in the brothels- the girlfriend experience (GFE) …

Mobile Sports Betting Marketing Plan, Scott Flinn

UNLV Theses, Dissertations, Professional Papers, and Capstones

From day one, the hospitality industry in Las Vegas has been innovating and evolving to develop one-of-a-kind experiences for customers from all around the world. Over the decade's hospitality corporations have been shaped through mergers and acquisitions with the end goal of growing land-based assets, improving income statements and balance sheets for shareholders, and trying to own every dollar that a tourist spends while in the city (Bussman, 2021).

Factors Influencing Service Robot Adoption: A Comparative Analysis Of Hotel-Specific Service Robot Acceptance Models, Ying Dong

UNLV Theses, Dissertations, Professional Papers, and Capstones

The market for service robots is expected to expand significantly owing to the increasing relevance of service automation under the outbreak of the COVID-19 pandemic. Despite the growing managerial interest in robotic applications in the hotel industry, current robotic research has been mostly conceptual with limited robot data on hand. In light of this issue, this paper will conduct a comparative analysis of hotel-specific service robot acceptance models between the Service Robot Acceptance Model (sRAM) and the Service Robot Integration Willingness (SRIW) framework. By identifying key elements of each service robot acceptance model, this paper puts an emphasis on investigating …

Building Customer Loyalty With Millennials In The Gaming Entertainment Industry, Daysha Catchings

UNLV Theses, Dissertations, Professional Papers, and Capstones

This paper discusses how to build customer loyalty between Millennials and casinos. Although research has indicated that casinos are losing the interest of the Millennial consumer, it is recommended that casinos do not give up on this demographic. The Millennial generation is massive, accounting for a fourth of the U.S. population. Entering the workforce at rapid speed, this generation has a large amount of spending power and is willing to pay more for a product that is deemed valuable. This paper intends to lay the groundwork for an exploratory research study on customer loyalty and Millennials in the gambling and …

Shaping Success For Mobile Applications Of Integrated Resorts, Krista Larsen

UNLV Theses, Dissertations, Professional Papers, and Capstones

As smartphones have become indispensable in society, it has become critical for integrated resorts to develop mobile applications ("apps") that serve as a marketing tool and an enhancement in the customer's travel journey. This research reviews the features of existing mobile travel apps, in addition to areas of opportunity for future innovations regarding this platform. Based on this research, this study recommends best practices for an integrated resort's mobile app. The findings of this study can be leveraged as a resource when developing and maintaining mobile apps within the hospitality industry to provide an optimal guest experience throughout the entire …

Data Analytics In Hotel And Integrated Resort Brands: An Evaluation Of Past Literature And Proposed Research For The Future, Luke Andrew Walocko

UNLV Theses, Dissertations, Professional Papers, and Capstones

Data analytics in hotel and integrated resort brands is a growing strategy implemented to support business decisions designed to generate revenue or save costs. This study utilizes a literature review of data analytics related publications to provide recommendations on future research topics to improve the quality of literature related to data analytics in hotel and integrated resort brands. The study is not limited to hospitality specific research and uses research from all industries to identify gaps in publications for hospitality scholars to explore. Three proposed research questions for future exploration were composed based on the comparison of literature written for …