Business Commons^™

Gaming In Britain And America: Some Historical Comparisons, Nicholas Tosney Ph.D.

Occasional Papers

This paper compares the development of gambling in Britain during the late 17th and 18th centuries with the emergence of gambling in Nevada during the late 19th and early 20th centuries. Drawing on the existence of similar themes and ideas in different contexts, the author demonstrates several benefits of comparative studies of gambling. Focusing principally on gambling games played with cards and dice, this paper begins by examining approaches to taxing gaming before moving on to consider regulatory strategies.

Taxing Matters: How The Us Tax Code Affects Gamblers, Todd Haushalter

UNLV Theses, Dissertations, Professional Papers, and Capstones

It has been said that the only sure things in life are death and taxes, and while this is most certainly true of the former, the later will require mastery of the tax code and ensuing cases before you will have a complete picture. The tax code, which started out as a 400 page document is now some 3,387 pages long with a voluminous amount of tax court cases to interpret the code, and many issuances by the Internal Revenue Service to provide further clarification of the code. Somewhere intertwined in the tax code and the ensuing court cases is …

Elements Food Group Marketing Plan, Lacey Murillo

UNLV Theses, Dissertations, Professional Papers, and Capstones

This paper provides Elements Food Group with a detailed strategic marketing plan that will assist in increasing revenues and solidify the “Elements” brand within the greater Los Angeles area. Through extensive research into the local history of the Pasadena Playhouse District, the financial history of the Pasadena Playhouse building, and the past failures of the restaurant space attached to the playhouse a marketing plan was developed that provides a thorough analysis and understanding of how Elements Kitchen can increase revenues. Building a strong online marketing brand through multiple outlets paired with a guerilla- style marketing to the surrounding community will …

A Study On Eco-Friendly Merchandise In A Resort Retail Environment, Lindsey C. Patrick

UNLV Theses, Dissertations, Professional Papers, and Capstones

The purpose of this study is to determine consumer purchasing habits of ecofriendly apparel in a retail resort environment. In order to find the rationale behind purchasing decisions, this study measured sales and survey responses based on the choice of two tee shirt options, eco-friendly tee shirts and regular cotton tee shirts. The survey was given to all customers purchasing these tee shirts in order to determine specific demographic information as well as their personal opinions on eco-friendliness, and willingness to pay a premium for eco-friendly products. Due to a lack of previous research in this field, this study is …

An Investigation Of Sustainable Environmental Practices And Consumer Attitudes & Behaviors Toward Hotel Bathroom Amenities, Edward James Bobbett

UNLV Theses, Dissertations, Professional Papers, and Capstones

In the 1980s hotel operators became concerned with greening and sustainability. It was at this time the hospitality industry began focusing on energy efficiency and the sustainable development of tourism (Chan & Lam, 2001; Welford, Ytterhus, & Eligh, 1999). Since then, a global trend has emerged as hotels introduce programs to reduce the amount of resources used and the overall environmental impact they have on the planet, or their carbon footprint. The hospitality industry has introduced programs such as recycling in both the front and back of the house, energy-efficient lighting, towel re-use programs, linen exchange programs, Green Certifications, and …

Hotel Revenue Management: Investigating The Interaction Of Information Technology And Judgmental Forecasting, I-Pei Claire Chen

UNLV Theses, Dissertations, Professional Papers, and Capstones

Traditionally, forecasting has included human judgment and/ or guessing. The process has often been described as “guesstimation.” For instance, people are easily affected by user interface issue or rewarding policies during this process. The purpose of the study is to study and understand how revenue managers and other decision makers “make noise” during forecasting, especially when utilizing the advanced RMS, and to offer constructive suggestions to overcome the issues related to human judgment. In other words, the main objective of this study is to analyze the known influential factors for the interaction of revenue managers’ judgment and RMS tools by …

Understanding American Customer Perceptions On Japanese Food And Services In The U.S, Hoon Lim

UNLV Theses, Dissertations, Professional Papers, and Capstones

The purpose of this study is to provide an appropriate approach for Japanese restaurant operators to identify the wants and needs of their American customers, and thereby assist restaurateurs in developing strategies that would best attract this market. There are many important attributes of Japanese food and services that affect the satisfaction and behavioral intentions of American customers. Japanese restaurant operators should recognize the perceptions of their American customers and monitor the factors affecting customer satisfaction and revisit intention. This effort will lead Japanese restaurants in the U.S. to improve their operational and marketing efficiency, and thereby increase profitability.

Diversity Strengthening Companies In The Economic Downturn, Shandrea Daniel

UNLV Theses, Dissertations, Professional Papers, and Capstones

The purpose of this paper is to provide examples of companies using diversified strategies to advance in a competitive market and withstand the economic downturn. This paper will explain the benefits of the strategies and how one can implement them in their own business. The variety of strategies and examples will be presented in a literature review and a case study about the Los Angeles Clipper franchise. The goal is to present diversified strategies as an alternate response to the decline, so companies will gain ideas about how to develop cost saving initiatives that will increase long term revenue. Furthermore …

Safety Committees: Their Role In Preventing Employee Accidents In Hotels And Resorts, Sheila Tabeling

UNLV Theses, Dissertations, Professional Papers, and Capstones

Employee accidents have a powerful and negative affect on the bottom line and profitability of a hotel or resort. In this professional paper, a literature review will be used to analyze the frequency and severity of injuries in hotels and resorts. Then, a guideline for a hotel safety committee will be established in an effort to help hotels and resorts decrease the amount, severity, and ultimately the cost associated with employee accidents. This professional paper aims to establish and implement guidelines for hotel and/or resort safety committees in order to increase the percentage of safe work practices on and off …

An Investigation And Analysis Of U.S. Restaurant Tipping Practices And The Relationship To Service Quality With Recommendations For Field Application, Lei Wang

UNLV Theses, Dissertations, Professional Papers, and Capstones

The purpose of this study is to investigate the relationship between tipping and service quality in restaurants. The central question is to find out whether tipping and service quality is correlated through literature review. The purpose of this study is to answer the research question and make recommendations for field practice accordingly.

Structural Model Of Effects Of Cultural Factors On Escalation Of Commitment Through Antecedents, Agency, And Negative Framing Effects, Woo-Sik Danny Choi

UNLV Theses, Dissertations, Professional Papers, and Capstones

The purpose of this study was to identify and measure the effects of Hofstede‟s cultural factors on escalation of commitment for hospitality managers among American and Chinese managers. Typical cultural factors include power distance, uncertainty avoidance, individualism and collectivism, masculinity and femininity, and orientation. Escalation of commitment refers to making decisions in risky circumstances. First, the effect of cultural factors on escalation of commitment was measured through antecedents (mediator variables). Second, the first effect of antecedents on escalation of commitment was measured through agency and negative framing effects. Structural equation modeling (SEM) found significant relationships between cultural factors and mediator …

Management Research In The Hospitality And Tourism Industry, Xu Cheng

UNLV Theses, Dissertations, Professional Papers, and Capstones

The purpose of this study is to identify the current research trends and clarify the changing direction of scholarly studies on knowledge management. The context of this study is hospitality and tourism research with a focus on research publications between 2006 and 2010. Published scholarly studies within this period are examined through content analysis, using such keywords as knowledge management, organizational learning, hospitality, tourism, tourist destinations, travel industry, hotels, lodging, motels, hotel industry, gaming, casino hotel and convention to search scholarly research journals. All contributions found are then screened for a hospitality and tourism theme and KM as the main …

Estimating The Future Growth Potential Of Kangwon Land Casino, Yunekyong Lee

UNLV Theses, Dissertations, Professional Papers, and Capstones

The purpose of this study was to examine the further revenue growth potential for Kangwon Land casino in the context of visitor's spending trend. Using table games drop as an indicator of overall gaming demand, a time series regression with dummy variables was utilized to develop a forecast model for table games drop. Then, the predicted data was divided by the number of visitors in an effort to control for the visitor effect. Table games drop data was collected from Kangwon Land casino reflecting the period from November 2000 to May 2008. The Number of visitor data was also collected …

Selling Knowledge: A Sociological Analysis Of Attorney Advertisement In Las Vegas, Giselle Velasquez

UNLV Theses, Dissertations, Professional Papers, and Capstones

I analyze how Las Vegas attorneys represent themselves, their associates and clients in televised law firm commercials. I use attorney commercials as a case to explore cultural beliefs in media representations. Using an inductive method, I analyze the textual, visual, and aural symbols that appear most frequently in television commercials to interpret how law firm advertisements convey themes of attorney expertise, knowledge, ethnic and gender stereotyping. I introduce this study with a historical evaluation of the rise of advertisement in the United States. I continue discussing how the media is an important realm of discourse that affects people's identity. Using …

Can Self Service Technologies Work In The Hotel Industry In Singapore? A Conceptual Framework For Adopting Self Service Technology, Lixin Iris Ong

UNLV Theses, Dissertations, Professional Papers, and Capstones

The proliferation of self service technologies has changed the way customers interact with service employees and technology. More consumers are now valuing the convenience, consistency, and the control they have over the self service technologies. However, despite the growing popularity of these technologies, hotel industries in Singapore have not embraced self service technologies in their day to day operations. Self service technologies present opportunities for hotels to improve on service standards, and the wide variety of technology applications available allow hotels to choose an application that suits the customers and the hotels needs. To enable hotels to seamlessly adopt self …

A Mathematical Approach For Optimizing The Casino Slot Floor: A Linear Programming Application, Kasra Christopher Ghaharian

UNLV Theses, Dissertations, Professional Papers, and Capstones

Linear programming is a tool that has been successfully applied to various problems across many different industries and businesses. However, it appears that casino operators may have overlooked this useful and proven method. At most casino properties the bulk of gaming revenues are derived from slot machines. It is therefore imperative for casino operators to effectively manage and cultivate the performance of this department. A primary task for the casino operator is planning and deciding the mix of slot machines in order to maximize performance.

This paper presents the task of optimizing the casino slot floor as a linear programming …

A Case Study Of Pay-For-Performance Compensation Programs, Eric Berman

UNLV Theses, Dissertations, Professional Papers, and Capstones

A well conceived pay-for-peformance program that aligns measurable financial and non-financial results with the companies publicly stated goals can create synergy in regards to productivity, efficiency and competition. The problem with some pay-for-peformance programs is that they can be poorly conceived, measure outcomes improperly, administered inconsistently or reward an unethical result. A balanced scorecard approach to pay-for-peformance programs can measure both hard and soft metrics that lead to both company and manager/employee success.

Mandarin Oriental, Las Vegas: Building A Unique Brand In A Unique City, Garren Grieve

UNLV Theses, Dissertations, Professional Papers, and Capstones

A marketing plan tailored toward the Mandarin Oriental, Las Vegas. The hotel’s performance has struggled along with the other two hotels at MGM Resort’s CityCenter venue since its opening in December, 2009 with lower than expected business levels. Creative marketing that focuses on the strengths of the hotel and the Mandarin Oriental brand, specifically in Las Vegas will set the young hotel up for the best success in the future. A comprehensive approach to the marketing plan includes numerous internal and external factors that will enable senior management to make sound fact based business decisions. The marketing plan for the …

Online Gaming: Prohibition Vs. Regulation, Andrew Montgomery

UNLV Theses, Dissertations, Professional Papers, and Capstones

Since online gaming began in 1995, the industry has been unsettled. Despite online gaming being viewed as illegal by the United States government, revenues generated from players in the U.S. grew consistently and rapidly from 1995 to 2006. U.S. lawmakers believed they clarified the legality issue by passing the Unlawful Internet Gambling Enforcement Act in 2006 (UIGEA); however, this legislation did little to discourage people in the U.S. from engaging in online gambling. U.S. lawmakers have long debated prohibition vs. regulation of the industry. Given the apparent ineffectiveness of online gaming prohibition via UIGEA, lawmakers favoring legalization and regulation of …

Critical Success Factors In Barbecue Restaurants: Do Operators And Patrons Agree?, John Raymond Farrish

UNLV Theses, Dissertations, Professional Papers, and Capstones

The research addresses a gap in the literature regarding the barbecue restaurant industry. Specifically, it examines whether barbecue restaurant operators have a thorough understanding of customer preferences. The research was a mixed methods study: four separate case studies were conducted of barbecue restaurants in specific areas of the United States, each of which represented one of the four major barbecue traditions. The case studies were used to create a model of success factor peculiar to barbecue restaurants.

The qualitative model was then tested by administering a survey to regular patrons of barbecue restaurants. Principal component analysis yielded a six-factor model …

Sunrise, Sunset? Comparing The Las Vegas And Macao Gaming Markets In 2010, Jung-Eun Joyce Kim

UNLV Theses, Dissertations, Professional Papers, and Capstones

When The Mirage opened in 1989, it was the most expensive hotel-casino in history with a construction cost of $630 million. Along with eruption of its signature attraction, The Volcano, this high profile project started a tourism boom and started a trend of further developments of integrated mega-resorts. The Mirage set a new level of experience for Las Vegas strip. However, the global financial crisis that started in 2007 has since left Las Vegas with the highest foreclosure rate in the country and sent accompanying businesses and growth tumbling (Veiga, 2010). Gaming industry has long been thought to be recession …

Strategic Recovery Requires Leadership, Christine G. Springer

Public Policy and Leadership Faculty Publications

As public managers work toward a successful recovery post-midyear elections, we all must deal with system-wide problems arising from the recession. This requires first recognizing that the crisis continues and must be addressed not just by increasing revenue but by fixing system-wide structural and operational issues.

To do so involves developing the skills required in a recovery, identifying the causes of the crisis so that future crises can be better managed and concentrating on the key areas of leadership expertise needed to effectively communicate and deliver better outcomes.

Walking Box Ranch Planning And Design Quarterly Progress Report: Period Ending October 10, 2010, Margaret N. Rees

Walking Box Ranch

• UNLV Public Safety is assisting in identifying security methods needed to guarantee safety and security at the ranch after project completion. This effort will involve the assistance of Metro CPTED program officers as design proceeds.
• UNLV IT is determining the extent to which they can assist with networking and technology issues as project design moves forward. They may assist in identifying consultants to hire to assist with technology.
• We have solicited research/education proposals from UNLV faculty for projects to be initiated in the coming year. The goal is to provide seed funding for projects that will expand as the facilities …

The Intermountain West Today: A Regional Survey, Ruy Teixeira, Karlyn Bowman

Brookings Mountain West Publications

What does it mean to live in the Intermountain West today? What issues are most and least important to the region’s residents? Do Arizona, Colorado, Idaho, Nevada, New Mexico, and Utah have a collective identity or are state-level differences too great? Is there an identifiable Intermountain West personality? Today we will present the results of a unique survey that attempts to answer these questions.

Study Of China’S Online Catering Market Under The Booming Of Online Group Purchasing, Ben Fei

UNLV Theses, Dissertations, Professional Papers, and Capstones

The purpose of this paper is to display the feasibility of the U.S. online catering business model applied in China’s market. First, this paper will investigate the Chinese catering dining reservation market, examine the Chinese consumer’s behavior, and analyze the business models of U.S. online catering companies. Second, this paper will study the current Chinese online group purchasing market and Chinese online catering Web sites. According to this information, this paper will find how to apply the well-developed U.S. online business model to the immature Chinese online catering market.

A Study Of Internship Programs In The Bed-And-Breakfast Industry, Pamela Frazier

UNLV Theses, Dissertations, Professional Papers, and Capstones

Effective internship programs can offer both interns and employers significant benefits. For the college student or mid-career changer seeking entrance into an industry, an internship offers practical experience in an area of interest while providing valuable skills, bolstering a professional resume, and increasing a worker’s marketability. For the employer, internship programs can support operational success and reduce employee recruitment costs. Specific to the highly labor-intensive hotel industry, internship programs have been instrumental in filling labor shortages during peak seasons, which allow hotel organizations to consistently provide optimal guest service. An industry known for their high employee-turnover rates, internship programs have …

Premier, Afsha Bawany, Judy Nagai, Robyn Campbell-Ouchida, Gael D. Hancock, Michael D. Rose, Sherri Theriault, Vince Eade, Donna Mcaleer

Premier: The Magazine of the UNLV Harrah Hotel College

No abstract provided.

Unlv Magazine, Tony Allen, Shane Bevell, Donna Mcaleer, Ched Whitney, Cate Weeks

UNLV Magazine

No abstract provided.

Unlv / Brookings West: Intermountain West Region Regional Survey, University Of Nevada Las Vegas, Brookings Institute

Brookings Mountain West Publications

The 2010 Intermountain West Public Opinion Survey documents responses from 2,000 residents of the Intermountain West (Arizona, Colorado, Idaho, Nevada, New Mexico, and Utah). Gerstein | Agne Strategic Communications conducted the survey from August 23 – September 1, 2010. A minimum of 250 respondents for each state are included in the results for this survey. Respondents included 1,700 landline interviews and 300 cell phone interviews. Gerstein | Agne Strategic Communications provides strategic planning, communications, project management, and research services to a wide range of non-profit organizations, Fortune 500 companies, and candidates for elected office.

The survey includes an extensive series …

Exploration Of Chinese Consumer Complaint Behavior In The Hospitality Industry, Meng Li

UNLV Theses, Dissertations, Professional Papers, and Capstones

This paper will examine all the factors that would influence Chinese consumer complaint decision-making and choice of complaint response, particularly in the hospitality setting. In addition, it will also explain the most prevalent Chinese cultural values and analyze the potential impact of these values on the Chinese consumer complaint behavior in the hospitality industry. In other words, this paper will examine how consumer complaint behavior would vary under the Chinese cultural influence within the hospitality industry. In the end, the paper will propose a conceptual model of Chinese consumer complaint behavior in the hospitality industry. Such a model is to …