Business Commons^™

Methods For Teaching Mindfulness Within The Workplace, Gerrel March

UNLV Theses, Dissertations, Professional Papers, and Capstones

Over the past few years, the world has been shaken by the COVID-19 pandemic and technological advancements that have contributed towards work-life imbalances. Now more than ever, organizations are focusing on improving mental health and well-being. This understanding holds value towards the hospitality industry as employee wellbeing has a direct link towards consumer experience. Considering the nature of the business, employees endure distress resulting from emotional labor, long work hours, etc, understanding how organizations can improve well-being is critical. This paper attempts to make significant contribution towards understanding both individual and organizational outcomes of mindfulness, best practices, and potential limitations …

Evaluating The Impact Of A Smoking Ban In Las Vegas Casino Resorts, Emi K. Sakevich

UNLV Theses, Dissertations, Professional Papers, and Capstones

Worldwide, the smoking population decreases, leaving hospitality venues to decide how a change in policy affects their revenues. In spite of the ban, bars, pubs, and restaurants in countries with a smoking ban report a consistent level of revenue. Within the United States, there are varying degrees of a smoking ban, with minimal effect on revenue. In Nevada, the Nevada Clean Indoor Air Act’s commencement coincided with the Great Recession, skewing hospitality revenue numbers as tourism dwindled. Behaviorally, nonsmokers are more likely to avoid areas with smoke, whereas smokers are not as affected by nonsmoking areas. Casinos in Las Vegas …

Exploring The Relationship Between Revenue Management And Hotel Loyalty Programs, Melissa Elizabeth Buckley

UNLV Theses, Dissertations, Professional Papers, and Capstones

Loyalty programs are a staple of the hospitality industry. As time progressed, there has been a shift among the structure of loyalty programs to not only reward the large spend of casino players, but also to compensate other frequent travelers of the hotel. As hotels continue to offer increasing benefits and compensation while reevaluating the tier structure of loyalty programs, research was necessary to discover if these loyalty programs are extracting the maximum revenue per guest and creating overall revenue for the hotel.

The purpose of the study was to uncover the relationship between revenue management and hotel loyalty programs. …

Evaluating E-Relationship Marketing Features On Hotel Mobile Apps, Xiaolin Lu

UNLV Theses, Dissertations, Professional Papers, and Capstones

The advent of technology has changed the course of marketing in both the academic and the business field. Given the increasing number of mobile transactions, hotel companies have launched mobile applications (apps) as an alternative e-relationship marketing (e-RM) channel. This study modified a progressive five-level e-relationship building model. The model was employed to evaluate e-RM features of the top 10 hotel companies’ mobile apps. The results indicated that these hotel companies maintained e-RM feature sophistication at the lower levels (Basic and Reactive), but relatively speaking, they did not utilize e-RM features extensively at the higher levels (Accountable, Proactive and Partnership). …

An Importance-Performance Analysis Of Multigenerational Preferences In Guestroom Technology, Sidian Lan

UNLV Theses, Dissertations, Professional Papers, and Capstones

This study focuses on generational preferences in terms of guestroom technology. The hospitality technology industry has indicated guestroom technology as their highest priority in terms of hospitality technology investment. Previous studies have investigated in-room technology amenities and ranked them in order of importance and performance. However, it is uncertain which guestroom specific technologies should they invest in when it comes to different generations. Each generation is fundamentally different from the others because each generation was born in different eras with different societal changes. These generations have different values, ideas, needs, and communication skills. Hoteliers are investing time and money into …

The Influence Of National Culture On Tipping Behavior, Zina Abraham

UNLV Theses, Dissertations, Professional Papers, and Capstones

The purpose of this professional paper is to explore the various factors that contribute to cultural differences in tipping behavior. This meta-analysis of the current research can be applied to understand the tipping habits of international tourists in Las Vegas, a relatively unexplored topic.

A Study Of Airbnb As A Potential Competitor Of The Hotel Industry, Quynh Nguyen

UNLV Theses, Dissertations, Professional Papers, and Capstones

The purpose of the study is to examine Airbnb as a possible competitor of the hotel industry using Peteraf and Bergen’s broad-based competitor identification tool. Unlike existing empirical research on the subject, the study takes a qualitative approach to answer the research question. The results of the study assist hotel operators in determining the competitiveness of Airbnb and the need for a business response to the service.

Integrating Start-Up Companies Organizational Structure In A Business Intelligence Team Environment, Patrik Balint

UNLV Theses, Dissertations, Professional Papers, and Capstones

No abstract provided.

The Impact Of The Great Recession On Nevada’S Latino Community, John P. Tuman, David F. Damore, Maria J.F. Agreda

Brookings Mountain West Publications

The emergence of the Great Recession of 2008 had a profound impact in Nevada. The economic downturn generated high unemployment levels and led to turbulence in many sectors, particularly residential home construction and the hospitality industry. In the wake of the crisis, median home prices in Nevada plunged, while the residential foreclosure rate increased and remains one of the highest rates in the country. By 2009, it was evident that a tightening of commercial bank lending for new mortgages, combined with the impact of rising joblessness and plunging housing values, was hampering recovery efforts in the housing sector and Nevada’s …

The Hotel Manager’S Perceived Conflict Of Providing For Hospitality And Security: Can The Two Exist In Harmony?, Silvano Cozzini

UNLV Theses, Dissertations, Professional Papers, and Capstones

The hospitality industry relies upon regular and repeat customers for its survival. No traveler or visitor will return to a hotel property where a bad incident occurred. Would a diner go back to any restaurant where they were sickened by their meal? Would a hotel guest return to any property where they were a victim of a crime? Bad experiences make us tell ourselves, “I will never go back there again!”

This same psychology holds true for criminals. At places where they have been deterred by a high security presence, it is unlikely that they would return there, either. A …

The Impact Of Anti-Byod Policies On Generation Z Hospitality Employee's Engagement, Danny Crinson

UNLV Theses, Dissertations, Professional Papers, and Capstones

As an industry hospitality typically reacts to problems rather than tackling them proactively. One of the greatest problems currently faced by the industry is the low engagement rates across employees. These low levels have been linked to many issues including low morale, productivity and high turnover rates. One way to try to remedy this issue before it worsens would be to look at future hospitality employees and try to understand what will engage them. Doing so will allow human resource leaders to make changes to any polices which currently do not synchronize with these engaging factors. With research suggesting that …

Room Service Principles And Practices: An Exploratory Study, Stanley Douglas Suboleski

UNLV Theses, Dissertations, Professional Papers, and Capstones

Room service is the delivery of food and beverage products to a guest's sleeping room in a hotel. It is an important, distinguishing characteristic and a necessary service for first-class and luxury hotels. Very little academic research has been conducted on the operating procedures of room service. This was an exploratory study that aimed at identifying the key principles and practices of room service operations in first-class and luxury hotels. This study used a mixed-method approach. Using content analysis on operating audits for room service from a range of hospitality companies, expert panel review, field testing, and analysis of variance …

American Generation Y And The Hotel Of 2030, Brian Kelley

UNLV Theses, Dissertations, Professional Papers, and Capstones

The Baby Boomer generation, once the largest, most important consumer base and leader in purchasing power, is entering retirement (Sherman, 2008). Now an aging generation, the Boomers, are slowly losing their hold on the attention of the hospitality industry. The Boomers are quickly being eclipsed by their children and grandchildren as the largest market population and the biggest spenders within America with over 73 million or 26% of the total US population belonging to this demographic (Nusair, Parsa, & Cobanoglu, 2011). Much like the Baby Boomers, this demographic, known as primarily as Generation Y (Gen Y) or “Echo-Boomers” due to …

The Shifting Of The Las Vegas Tourism Industry: A Historical Perspective On Management And Resort Revenues, Eden Mccallister

UNLV Theses, Dissertations, Professional Papers, and Capstones

Las Vegas has been internationally recognized as the entertainment capital of the world. Whether it is top dollar luxury, world class fine dining, or vibrant night life that one seeks, Las Vegas certainly has something for everyone. The latter half of the 20th century has shown the city unprecedented arenas of success, but with intense global competition on the rise, it is clear that Las Vegas is no longer the only major player in the game. The turn of the 21st century has brought a new wave of economic challenges, and though Las Vegas has adapted over the years with …

Training And Development Guide For A Culinary Department In A Private University, Kimberly Rosenbaum

UNLV Theses, Dissertations, Professional Papers, and Capstones

In an online study of the Council of Hotel and Restaurant Trainers (CHART), 53% of respondents reported their budgets for training were being carefully looked at. From this scrutiny, training budgets in the past 18 months have significantly decreased (Bertra, 2009, p. 1). Slashed training budgets have become another sign of the recessionary times, forcing operators to direct their funds to customer service, hoping to set them apart in the competitive environment known as hospitality (Bertra, 2009, p. 1).

Exploration Of Hotel Distribution Channels In China — Focus On Hotel Call Centers, Tao Yu

UNLV Theses, Dissertations, Professional Papers, and Capstones

In a world of increasing global competition, choosing an effective distribution channel is crucial for hoteliers to deliver value for their products and services. As hotel rooms are perishable, if they are not sold each night no revenue will be generated. So, we always see the distribution channel as one of the most important parts in the selling process. With the explosion of Internet commerce and computer usage, online distribution is fast growing up to become one of the popular and effective distribution channels in use. However, will functions of traditional distribution channels die from the boom of the new …

Expatriate Guide To Beijing, China, William Z. Crump

UNLV Theses, Dissertations, Professional Papers, and Capstones

The hospitality industry spans the globe, employing millions of jobs worldwide. In recent years, many well-known hotel companies such as, Hilton Worldwide, Marriott, Fairmont, Four Seasons, and The Peninsula, have expanded their portfolios around the world. With this vast expansion hospitality companies look for leaders that want to have unique experiences, and are able to travel the world during their career. The Asian economic market has done extremely well, particularly Mainland China, the People’s Republic of China. In response to this, Americans have packed their bags and headed to China to live and work in the hospitality industry. According to …

Logistics And Supply Chain Management In The Hotel Industry: Impact On Hotel Performance In Service Delivery, Clement K. Odoom

UNLV Theses, Dissertations, Professional Papers, and Capstones

The purpose of this professional paper is to identify and describe the way logistics and supply chain management practices can be used for costs savings. As hotel companies manage and operate their properties, they should focus on several aspects such as logistics management, inventory management, information technology, procurement and distribution, lean and green supply chain practices. Finally, this paper explores the competitive benefits that come from applying these concepts. Part three will contain a set of recommendations how they can be utilized in the hotel industry

Implementing A State Lottery In Nevada, Benjamin K. Boulton

UNLV Theses, Dissertations, Professional Papers, and Capstones

The purpose of this study is to assess the feasibility of implementing a state lottery in Nevada and to present the benefits of a state lottery for both the Nevada hospitality industry and the Nevada economy. It will compare and contrast the arguments for and the arguments against a lottery by executing a content analysis of existing research literature as well as other relevant publications. It will also examine the history of lotteries, the states that border Nevada and have lotteries and the legislative history of lottery proposals in Nevada.

Non-Monetary Strategies To Retain Key Employees, Becky Rader

UNLV Theses, Dissertations, Professional Papers, and Capstones

The purpose of this paper is to provide a handbook that management can use to retain employees, especially top performers.

Companies within the hospitality industry are attempting to strengthen their bottom line during these tough economic times. Employees contribute significantly to the bottom line but are often overlooked as assets by the company. As a result, many employees become disengaged and unsatisfied. As this happens, employees begin to look for opportunities outside the company where they feel they will be more valued for their abilities. Unfortunately, for the company losing employees, the most likely losses are the most accomplished employees. …

Two Hundred Hour Internship For A Las Vegas Convention Sales Department, Kristen Kostis

UNLV Theses, Dissertations, Professional Papers, and Capstones

In order for a company to be profitable, whether it is a hospitality company, a technology company or a small business, sales must be high and continue to grow over time. Companies rely heavily on their sales staff to bring in revenue to keep the company growing and profitable. So, where does this knowledgeable and aggressive sales staff come from? How often do college students take a class that is strictly related to the sales industry?

Many undergraduate hospitality programs do not include courses directly related to sales, leaving students with little knowledge of this department. In fact, some students …

Analyzing The Effects Of Social Media On The Hospitality Industry, Gaurav Seth

UNLV Theses, Dissertations, Professional Papers, and Capstones

Statement of objective

The intent of this study is not to quantify how many hospitality businesses actively use social media, rather it is to explore the areas and functions these businesses use social media for, and understand how consumers perceive these new vehicles of communication. The study will bring out a consumer’s perspective of the advantages of social media over traditional marketing methods.

Smartphone Application Effecting Potential Increase Of Hotel Business Revenue And Guest Satisfaction, Katelyn H. Kim

UNLV Theses, Dissertations, Professional Papers, and Capstones

In the past several years there has been an exponential increase in smartphone applications made available by businesses looking for new ways to reach customers. Many of the big hotel business have not failed to deliver such applications for their customers to use that helps expedite and simplify the process of reserving a hotel room. Most applications have many more uses than simply reserving the hotel room, such as locating the hotel, overviews of the hotel, pictures of the hotel and property, and tracking rewards programs. The more popular these smartphone applications the more people there are that will use …

Why China? A Study Of Why Foreign Hotel Companies Are Rushing To Develop New Luxury Hotels In China, Sean Hardingham

UNLV Theses, Dissertations, Professional Papers, and Capstones

Purpose: The purpose of this professional paper is to identify why China is currently the number one recipient of foreign investment from foreign multinational luxury hotel companies.

Statement of Objective: An exploratory study will be conducted in support of the purpose. With such a lack of available information relating specifically to luxury hotel development in China; published data on the current economic, cultural, and tourism environment in China will be used to support conclusions made in regard to luxury hotel development by multinational hotel companies.

Justification: Deng Xiaoping’s introduction of the Open Door Policy in 1978 opened the door to …

Comparing Service Qualities/Gaps Between Hospitality Industry And Timeshare Industry, Yan Zhu

UNLV Theses, Dissertations, Professional Papers, and Capstones

After the Great Recession of 2008, both the hospitality and the timeshare industries were influenced dramatically. Consumers became more sensitive to the price of services rendered, and to service quality when choosing hotels and investing in timeshares. Thus, service quality became the vital factor contributing to success in the highly competitive hospitality industry. This paper will compare service qualities and gaps between the hospitality industry and the timeshare industry. The purpose of this study is to find the key service gaps in the both industries and service quality dimensions.

Objective of Study: This paper will identify each aspect of service …

Creating A Hospitality Leadership Development Training Program For A Country Club, Joan Ho

UNLV Theses, Dissertations, Professional Papers, and Capstones

Purpose: The purpose of this paper is to design a hospitality leadership development training program for a medium sized country club.

Statement of Objective: This paper will present a set of guidelines for creating and implementing an effective hospitality leadership development program for the country club and subsequently implemented for other hospitality and tourism organizations. The leadership development training program aims to attract the employees to retain in this trade. Therefore there is clearly a need for the hospitality and tourism industries to understand what constitutes effective leadership and how it can be achieved. Different definitions of leadership and important …

The Effect Of Corporate Reputation Management As A Competition Tool On Tourism Businesses, Yuksel Ozturk, Serdar Cop, Rana Allahyari Sani

Caesars Hospitality Research Summit

Abstract The enterprises should be created differences such as; to be able to sustain their entity in the face of competitor, to have position in the sector, to present value in the products and services that have been offered for ensuring profit and to be reliability and honesty. The corporate reputation has been considered as a competition tool that can be revealed these differences. This study aims to put forth the effects of corporate reputation management in the hotel businesses. Managers' idea, working in the hotel businesses in Turkey, about reputation management has been determined and asked them to make …

Travel And Spending Characteristics Of The Mature Biker: An Exploratory Study, Kelly Ann Way, Lona J. Roberts, Jean Turner

Caesars Hospitality Research Summit

Hospitality Research Summit--Tourism segment

How Color Affects Food Choices, Costa Magoulas

UNLV Theses, Dissertations, Professional Papers, and Capstones

Color has a very strong influence in the hospitality industry. How much thought has been given to food choices because of color, and how influential is that on customers’ satisfaction of a food product? Staff that prepares food must understand how color and taste work together through presentation and eye appeal to create the WOW factor since customers eat with their eyes first. People associate different foods with different colors. When this perception changes it often has a detrimental effect on the customer’s perception of how that food should taste. Scientific information was gathered on the history of food, the …

Expatriate Training For The Hotel And Gaming Workforce: Don't Leave Home Without It, Chien Chien Serene Lim

UNLV Theses, Dissertations, Professional Papers, and Capstones

Globalization is fast becoming the new trend of the hospitality industry. It remains as a highly complex and controversial concept that is not a new phenomenon. Researchers have suggested that globalization is likely an irreversible forceful process that will change the face of businesses (Mrak, 2000). In the recent Global Relocation Trends Survey conducted annually by GMAC Global Relocation Services (2007), it was reported that more than two-thirds (69%) of the multinational corporations surveyed reported an increase to the number of international assignments. This is the highest percentage that was ever reported, with more companies (65%) indicating their intent in …