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Articles 31 - 39 of 39

Full-Text Articles in Visual Studies

Launching And Maintaining A Wedding Photography Business, Shelley D. Owens May 2015

Launching And Maintaining A Wedding Photography Business, Shelley D. Owens

Mahurin Honors College Capstone Experience/Thesis Projects

With the popularity of the wedding industry in America perpetuated by social media, blogs, and other networking sites, thousands of self-employed photographers have set out to make a living documenting the most important day of some people’s lives. Digital photography appeals to many for its convenience, but having a camera does not make one a professional photographer. What separates the hobbyists from the professionals is the development of skills and creative vision and the proper legal and business licensing to make a profit off of their wedding photography. Shelley Owens provides her own experiences as a professional wedding photographer as …


Is Choosemyplate A Good Choice?, Sharine Borslien Nov 2013

Is Choosemyplate A Good Choice?, Sharine Borslien

Sharine Borslien

No abstract provided.


Refresh. Create. Inspire. The Mission, Vision And Values Behind The Coca-Cola Company And The Digital Marketing Strategies Of The "Open Happiness" Campaign, Sara Svendsen Apr 2013

Refresh. Create. Inspire. The Mission, Vision And Values Behind The Coca-Cola Company And The Digital Marketing Strategies Of The "Open Happiness" Campaign, Sara Svendsen

Masters Theses

Due to the influence of Coca-Cola on advertising, digital marketing, and marketing strategies, the present rhetorical analysis seeks to show the many aspects of digital media in the Company's present "Open Happiness" campaign. The study of the campaign seeks to show that the Company mission statement, Company values and the vision of The Coca-Cola Company are implemented into all of the different facets of the Open Happiness campaign, and in the context of Mood Management Theory, exude the overall theme of the campaign, happiness. The parts of the campaign that were analyzed were focused on the YouTube channels of The …


Narrative Brought To Life: The Wizarding World Of Harry Potter, Stefani Klaric Jun 2012

Narrative Brought To Life: The Wizarding World Of Harry Potter, Stefani Klaric

Electronic Thesis and Dissertation Repository

This thesis explores The Wizarding World of Harry Potter and the motivations for creating fictive, immersive environments. These can be defined as spaces that generate new physical environments or worlds that engage our senses. The theme park is the experiential space where entertainment, fantasy, and commodity consumption come together. By including recognizable objects, narratives, characters, and the like, taken directly from the Harry Potter books and films, audiences and participants are brought into The Wizarding World of Harry Potter in a way that immerses them in the space and allows them to experience the narrative by participating in a journey …


Package Design Vs. Customer Reviews: A Comparative Study On Influences In Fragrance Buying Decisions, Sarah Willis Jun 2012

Package Design Vs. Customer Reviews: A Comparative Study On Influences In Fragrance Buying Decisions, Sarah Willis

Graphic Communication

The purpose of this study was to determine the effect of customer reviews, compared to package design, on the fragrance buying decisions of women aged eighteen to twenty-five. The researcher conducted two surveys: the first asked thirty-five random women to choose between two equally priced, but differently designed, perfumes (Perfume X and Perfume Z). This first group’s preference was Perfume X, with 57.14% of participants choosing this product. The second survey asked a different group of thirty-five random women to choose between the same two perfumes, but with the addition of unequally favorable customer reviews. Group 2 participants preferred the …


"Play Along" With The Authors: Half-Life 2, Bioshock, And Video Game Narrative, Samy Masadi Jun 2010

"Play Along" With The Authors: Half-Life 2, Bioshock, And Video Game Narrative, Samy Masadi

Honors Projects

Applies narrative analysis to two story-based video games, Half-Life 2 and BioShock, arguing that such games combine traditional narrative elements in innovative ways. Includes discussion of narratology, ludology, and game narrative theory.


A Pitch For Microfinance: Using An Animation To Promote An Economic Movement, Yelena Kozlova Dec 2009

A Pitch For Microfinance: Using An Animation To Promote An Economic Movement, Yelena Kozlova

Art and Design

Microfinance refers to the idea of providing financial services to low-income clients. The purpose of this project was to create an animation using Adobe Flash that could be published online to inform the public about microfinance and to encourage the viewers to take part in this movement.


Simpler Packaging, Tomiko Oden Dec 2009

Simpler Packaging, Tomiko Oden

Graphic Communication

This project explains how product packaging is become more "green", and thus more simple. Packaging needs to go beyond just simplifying materials and graphics - it needs to create a simpler process in order to reduce wasted time, energy, and resources.


Benefits Of Continuing Professional Development In The Visual Communications Sector In Ireland, Con Kennedy Sep 2009

Benefits Of Continuing Professional Development In The Visual Communications Sector In Ireland, Con Kennedy

Other resources

This research is concerned with identifying the benefits of Continuous Professional Development for the Visual Communications sector in Ireland, with the aim of establishing what benefits exist for both the employee and employer. Research is undertaken to identify CPD programmes that currently exist in other industries in Ireland for the purpose of establishing commonalities and how this may apply to the Visual Communications sector. This is achieved through a combination of literature review, desk research, surveys of employees and employers in the Visual Communications sector and a number of semi-formal interviews with representatives from various industry sectors with established CPD …