Visual Studies Commons^™

Age Of Exploitation: Teen Sex Comedy Films Of The 1980s, Thyra Chaney

The Downtown Review

The teen sex comedy film genre is representative of dominant cultural factors which influenced the film industry in the 1980s. Films in this genre have been traditionally described as mindless, dumb, and exploitative. This article seeks to understand the distinction between teen sex comedy and traditional teen films, as well as the social and cultural influences which lead to the development and popularity of the teen sex comedy genre. Teen sex comedies are a document of mainstream society and popular culture in the 1980s.

Research Survey Questionnaire And Results, Iryna Molodecky

Research Survey

Prior to the development of the Visual Toolkit, a questionnaire was sent to all full and part-time faculty in the Pilon School of Business to gather information about the current use of visual tools among the faculty. Among the 10 questions asked were inquiries into faculty and student level of comfort with visuals, whether faculty was aware of the use of visual tools in business today and whether they believe teaching visual thinking (learning and processing with visuals) will better prepare students for the current business environment. The full questionnaire and survey results are included here

Visual Templates, Iryna Molodecky

Visual Toolkit

An important element of the Visual Toolkit is the visual template. Templates are one of the key visual strategies used in business meetings and offer structure, framework and support in leading people through a process. Templates can be customized to support the thinking at various stages of a project and are particularly suitable for systems process work where teams need to collaborate and brainstorm solutions to complex business problems.

Biography, Iryna Molodecky

Overview

With a career of over 25 years in advertising, graphic design, illustration and visual facilitation, and 13 years as a professor of Advertising and Creative Thinking at Sheridan College’s Pilon School of Business, Ontario, Canada, Iryna brings a wealth of skills and knowledge including creative and visual process work to her teaching. Passionate about making a meaningful difference in the way students experience learning, Iryna is dedicated to preparing students to be creative problem solvers and co-creators in a world that is ever-changing and demands innovative thinking skills. Iryna holds a Bachelor Degree in Fine Art from York University, a …

Overview, Iryna Molodecky

Overview

The Visual Toolkit Overview covers the background, research and development of the toolkit as well as a summary of the elements of the Toolkit. The research and development of this Visual Toolkit looked at three key aspects: 1) the current use of visual tools among Sheridan College’s Pilon School of Business faculty, 2) the use of visuals in the current business environment, and 3) the effectiveness of drawing as an educational tool. Evidence of the value of freehand drawing in both business and education supported my focus on developing a toolkit for business educators that centered around hand-drawn imagery. With …

Visual Vocabulary, Iryna Molodecky

Visual Toolkit

The icons in this document are a compilation of simple drawings for a variety of business concepts and metaphors that can be used for communicating ideas using visual language. Using simple shapes such as a line, square and circle, these icons are easy to reproduce for both instructors and students. They are presented in alphabetical order for quick referencing. Detailed instructions and tips on how to easily draw basic icons are provided at the end of the vocabulary. All images are original drawings.

Beautiful People: The Past, Present, And Future Of The Fashion Industry's Thin Ideal, Shane White

Graduate Theses and Dissertations

Negative body image among women has become an extremely relevant topic in the last decade. The “ideal” female body image and what a person should look like according to marketing and advertising has become a highly controversial issue. This project seeks to show how the fashion industry has, over centuries, shaped how people think they need to look and in today’s time and show how it has been a root cause of issues like body image complexes leading to negative self-perception, eating disorders, mental illnesses like anxiety, depression and addiction, and even suicide. Over the last three to four decades, …

Media’S Portrayal Of Women And Its Impact On Body Image And Self-Esteem, Hannah Bareis

Marketing Undergraduate Honors Theses

This project addresses the portrayal of women in media and its damaging effects on body image and self-esteem. It raises two critical questions: What negative impact is media creating on women? What can be done to combat these destructive effects?

According to a study done by Common Sense Media, "American teens use an average of 9 hours of media daily, not including for school and homework" (Common Sense Media, 2015). This data, along with many others, shows the severity of media exposure to teens. This has brought a valuable discussion to the table. How has this impacted female body image, …

Personification In Advertising: A Rhetorical Analysis Of Digital Video Ads In The Insurance Industry, Dorm Kpedor

Electronic Theses and Dissertations

Major companies in the insurance industry—notably Allstate, Progressive, and Farmers—often employ personification as a creative rhetorical tool in digital video advertisements. By leveraging brand characters in various ways, these companies seek to establish trust and engender emotional impact in customers. Allstate ascribes destructive characteristics that are associated with house cats to its Mayhem character; in doing so they evoke the desired emotional responses of humor and fear. Progressive creates and deploys the Motaur character, a visual personification and play on the Centaur; in this case, the company’s rhetorical strategy is to evoke humor and nostalgia that resonate with motorcycle owners. …