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- Advertising (1)
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Articles 1 - 3 of 3
Full-Text Articles in Visual Studies
International Visual Literacy Association Conference 2020 Presentation, Iryna Molodecky
International Visual Literacy Association Conference 2020 Presentation, Iryna Molodecky
IVLA Conference 2020 Presentation
The Visual Toolkit for Teaching Business was first presented at the IVLA Conference in September 2020. The theme for the 2020 conference was “Visual Literacy in the Virtual Realm”, focusing on issues such as equity and access with visual resources online, augmented reality, visual misinformation, data visualization, appropriating and remixing images, visual storytelling, and online representation of under-represented groups.
International Visual Literacy Association (IVLA) is an organization and a forum providing the possibility for exchanging information related to visual literacy. The organization is working toward a fuller understanding of how meaning is derived from what is seen and to how …
Metaphors And Emotions In Advertising: A Rhetorical Analysis Of Audi’S Online Video Commercials, Richard Opoku Amoako
Metaphors And Emotions In Advertising: A Rhetorical Analysis Of Audi’S Online Video Commercials, Richard Opoku Amoako
Electronic Theses and Dissertations
Advertising often employs metaphor because of its rhetorical utility. By drawing on analogous imagery and language, metaphor has the potential to elicit emotional responses. As the digital age is increasingly saturated with commercial messaging, advertising experts leverage the persuasive power of metaphor and emotion to produce creative, compelling, and memorable commercials. German automobile company Audi employs metaphorical language and imagery in their video advertisements to arouse consumer emotions. In this study, I conduct rhetorical analyses of Audi’s online video commercials in order to: identify instances in their ads that employ metaphorical language and imagery; investigate how those metaphors function rhetorically; …
2020 Icrcc Proceedings Table Of Contents, Conference Organizers
2020 Icrcc Proceedings Table Of Contents, Conference Organizers
International Crisis and Risk Communication Conference
These proceedings are a representative sample of the presentations given by professional practitioners and academic scholars at the 2020 International Crisis and Risk Communication Conference (ICRCC) held March 9-11, 2020. The ICRCC is an annual event that takes place the second week in March in beautiful sunny Orlando, Florida. The conference hosts are faculty and staff from the Nicholson School of Communication and Media. The goal of the ICRCC is to bring together prominent professional practitioners and academic scholars that work directly with crisis and risk communication on a daily basis. We define crisis and risk broadly to include, for …