Anthropology Commons^™

Profitable Retail Customer Identification Based On A Combined Prediction Strategy Of Customer Lifetime Value, Yinglu Sun, Dong Cheng, Subir Bandyopadhyay, Wei Xue

Midwest Social Sciences Journal

As a fundamental concept of customer relationship management, customer lifetime value (CLV) serves as a crucial metric to identify profitable retail customers. Various methods are available to predict CLV in different contexts. With the development of consumer big data, modern statistics and machine learning algorithms have been gradually adopted in CLV modeling. We introduce two machine learning algorithms—the gradient boosting decision tree (GBDT) and the random forest (RF)—in retail customer CLV modeling and compare their predictive performance with two classical models—the Pareto/NBD (HB) and the Pareto/GGG. To ensure CLV prediction and customer identification robustness, we combined the predictions of the …

Private Struggles In Public Spaces: Documenting Covid-19 Material Culture And Landscapes, Kelly Britt

Publications and Research

The COVID-19 pandemic has disrupted nearly every facet of our world, including some of the most fundamental forms of human behavior and our conception of the social. Everyday activities now pose a risk to individuals and to society as a whole. This radical shift in how we live has produced a wide array of material responses across the globe. This photo essay seeks to open up dialogue and ask questions about the numerous forms of COVID-19 materiality and altered landscapes that the authors have chronicled, witnessed, documented and cataloged in their communities, using archaeological and ethnographic methods. This materiality includes …

The Ghost Town: An Autoethnographic Study On The Effects Of Loss And Trauma On A Saudi Arabian International Student’S Well-Being, Salman J. Alzowibi

Electronic Theses and Dissertations

We all have fought on grief’s battleground; some of us started at early ages, while others during their developmental age, teen’s years, or later in their adulthood. All of them are valuable resources and sites of knowledge that need to be explored. Yet, recent studies reduced grief into clinical psychological well-being. However, as I lived these experiences, trauma, loss, and grief impact all well-being dimensions. Grief intersects with large structures (e.g., social, economic, cultural, locations, etc.); all these components impact our way of grief how socially displayed (mourning). This dissertation encapsulates my personal experience elevating it to an academic work …

Gaming And Culture: How Videogames Can Affect Global Players' Preception And Understanding Of Japan's History And Culture, Garrett Davies

Capstone Showcase

Video game developers have the ability to create synthetic worlds. These are places where players have the ability to immerse themselves within a culture presented to them by the creators. This allows a global audience to participate in the expression and learning of culture but that may come at a cost. Focusing on Japan, I want to dive into how culture is presenting within video games, why it is presented in such ways, and what that means for players' perception of the country through play.

Summer Treatment Programs: Counselors And Care Practices, Christina X. You

Scripps Senior Theses

Employing a mixed psychosocial and pharmacological approach, STPs offer six to nine weeks of intensive treatment for children deemed to have social and behavioral difficulties. One major asset STPs claim is their natural, fun setting—a true summer camp space for activities and open peer interaction—in which children learn positive behaviors that they can generalize into external social settings. Yet STPs are also highly structured. Staff, who are often undergraduate and graduate students, are trained in operant learning strategies to promote “positive” and suppress “maladaptive” behaviors, strict activity guidelines, and evaluations for procedural adherence. The program was developed based on the …

Biocultural Evidence Of Precise Manual Activities In An Early Holocene Individual Of The High-Altitude Peruvian Andes, Fotios Alexandros Karakostis, Hugo Reyes-Centeno, Michael Franken, Gerhard Hotz, Kurt Rademaker, Katerina Harvati

Anthropology Faculty Publications

OBJECTIVES: Cuncaicha, a rockshelter site in the southern Peruvian Andes, has yielded archaeological evidence for human occupation at high elevation (4,480 masl) during the Terminal Pleistocene (12,500–11,200 cal BP), Early Holocene (9,500–9,000 cal BP), and later periods. One of the excavated human burials (Feature 15‐06), corresponding to a middle‐aged female dated to ~8,500 cal BP, exhibits skeletal osteoarthritic lesions previously proposed to reflect habitual loading and specialized crafting labor. Three small tools found in association with this burial are hypothesized to be associated with precise manual dexterity.

MATERIALS AND METHODS: Here, we tested this functional hypothesis through the application of …

Ancient Maya Rural Settlement Patterns, Household Cooperation, And Regional Subsistence Interdependency In The Río Bec Area: Contributions From G-Liht, Scott R. Hutson, Nicholas P. Dunning, Bruce Cook, Thomas Ruhl, Nicolas C. Barth, Daniel Conley

Anthropology Faculty Publications

Research on intensive agricultural features contributes to the social relations of farming, including the means by which farmers mobilize labor and the possible destination of surplus. Lidar provides high-resolution data on ancient houses and agricultural features at a regional scale. This paper uses lidar data from NASA’s G-LiHT airborne imager to derive insights about rural demography, interhousehold cooperation, and subsistence interdependency among the ancient Maya. We assess the differences in intensity of agricultural investment in rural and urban areas of the Río Bec region of southern Campeche and Quintana Roo, Mexico, leading to inferences about regional food exchange and complex …

The Human—Long-Tailed Macaque (Macaca Fascicularis) Interface At Don Chao Poo Forest, Phana, Thailand, Ashton M. Asbury

All Master's Theses

When provisioned food is available, human-macaque coexistence may result in altered macaque behaviors and the possibility of bidirectional disease transmission through interspecies contact. Don Chao Poo forest in Thailand is a conservation site where ~ 1,000 long-tailed macaques (Macaca fascicularis) live and interact with people, which includes being provisioned by volunteers and visitors. Phana macaques are habituated to human presence as a result of their frequent interactions with people. I tested whether 1) men and women are equally likely to have contact interactions with macaques, 2) adult and immature macaques are equally likely to have contact interactions with …

Evaluating Compassion Satisfaction And The Risk Of Compassion Fatigue Among Those Working At Non-Human Primate Sanctuaries And Wildlife Centers, Madalyn Rantala

All Master's Theses

Compassion fatigue, an occupational risk commonly associated with caregiving professions, can have adverse effects for individual employee wellbeing, organizational productivity, and the quality of care that patients receive. Within animal-care worker samples, previous research suggests that around 25 percent of employees are at a high risk of developing compassion fatigue (i.e., experiencing burnout and secondary traumatic stress concurrently). To my knowledge, this thesis is the first study to explore compassion fatigue within the primate sanctuary field. Thirty-nine eligible participants completed an online survey that probed professional quality of life via the ProQOL 5, perceived workplace support via the Trauma-Informed Organizational …

Playing With Relatives: Genetic Kinship And Play Behavior In Juvenile Tibetan Macaques, Riley Derby

All Master's Theses

This thesis is composed of a journal-ready article and an accompanying appendix containing data and figures. In this thesis, I statistically analyzed the relationship between player age, player sex, genetic kinship and social play duration in juvenile Tibetan macaques.

Chapter I provides a general introduction and addresses current and past literature on the behavior, ecology and play among macaque genera and Tibetan macaques within this study. I review the fitness benefits of play behavior and the influence of kin selection on macaque social life. Additionally, I review the existing literature on Tibetan macaque play and how the current study will …

Ecological And Anthropogenic Influences On A Sentinel Species' Gut Microbiome, Carson E. Black

All Master's Theses

Central and South American primates face augmented challenges due to increased rates of forest fragmentation. Among these challenges are implications on the nonhuman primate gut microbiome. Wild Argentine black and gold howler monkeys (Alouatta caraya) are listed as “least concern” with a population that is decreasing. Despite their propensity to occupy habitats with varying degrees of degradation and disturbance, they are not immune from the stressors that forest fragmentation places on them. Their increased exposure to humans and livestock leaves them vulnerable to cross-species transmission of emerging infectious diseases and pathogens. Therefore, their role as sentinels of ecosystems, …

An Analysis Of Tachylyte And Other Volcanic Glasses In Washington Archaeology, Mallory M. Triplett

All Master's Theses

Within archaeological literature, a discussion of volcanic toolstones from Washington State is uncommon. Washington’s volcanic glass landscape is relatively sparse, with low-quality sources scattered within and on the east side of the Cascades, including tachylyte, obsidian, and vitrophyric obsidian. Tachylyte is a volcanic glass that forms within low-silica, basalt flows while obsidian comes from high-silica, usually rhyolitic, eruptions. Vitrophyric is a textural term used to describe an igneous rock that has a glassy groundmass with conspicuously large crystals. The low-quality and dispersed nature of these toolstones are reflected in Washington’s archaeological record by the more common occurrence of out-of-state volcanic …

Evaluating The Analytical Contribution Of 1/8-Inch (0.32 Centimeter) Lithic Debitage At The Sunrise Ridge Borrow Pit Site (45pi408), David R. Davis

All Master's Theses

Due to a relatively recent trend toward universal use of screens with ⅛-inch (0.32 cm) mesh-sized openings, archaeologists in the Pacific Northwest have expressed concerns regarding the overall utility of collection and analysis of 0.32 cm (⅛-inch) mesh-sized lithic debitage. Recovering and analyzing these small-sized artifacts is a time-intensive endeavor that adds costs to fieldwork and laboratory tasks. The information potential from attribute analysis of 0.32 cm (⅛-inch) mesh-sized lithic debitage when a site’s lithic assemblage consists of mainly debitage is largely missing from the programmatic literature. The Sunrise Ridge Borrow Pit Site (45PI408), located on the slopes of Mount …

Korean Fusion: Consuming A Globalized Korea Through Food And Music, Ashley Hong

Honors Theses

In Koreatown, Los Angeles, one of the largest centers of Korean immigrants in the Western hemisphere, restaurant owners are constantly creating new forms of Korean cuisine that both challenge and preserve traditional methods of Korean culinary methods. Based on participant observation and semi-structured interviews conducted in Koreatown, Los Angeles in December 2020, I examine how Korean restaurant owners are navigating the current food scene while also maintaining their ethnic identity in a globalized landscape such as Los Angeles. I conceptualize the idea of a “twist” which can be understood as components of fusion food that allow Korean restaurant owners to …

Raw Material Usage And Stone Tool Manufacture In The Elwha River Valley, Zachary C. Allen

All Master's Theses

Archaeological investigations stemming from the removal of the Elwha and Glines Canyon Dams of the Elwha River Valley in 2014 resulted in the identification of nine archaeological sites and collection of 6,870 pre-contact lithic artifacts, primarily composed of fine-grained volcanic stone. Regional models of this raw material usage and site location within a glacially-carved riverine environment place these sites within the Old Cordilleran/Olcott cultural tradition that has been widely observed in the Salish Sea. This study is focused on the variation in raw materials used in the production of stone tools in the Elwha River Valley to understand if similar …

Transitioning To Legalization Of Cannabis In Washington State: Regulations’ Impacts On Commodification, Metabolism, & Labor Practices, Rob Loewen

All Master's Theses

This thesis provides an ethnographically grounded analysis of how existing regulations shape the legal recreational cannabis industry in Washington State. I examine the processes involved from seed to sale, including cultivation, processing, quality-control testing, and distribution of recreational cannabis. The goal of this research is to provide a greater understanding of how existing regulations were formed and how they shape social relations within the industry. This study seeks to answer the question: “How are the processes of production within the recreational cannabis industry, along with its labor force and its consumers, impacted by societal perceptions about cannabis, encapsulated within state …

Student Identity In The Indian University: Language And Educational Stereotypes In Higher Education, Jessica Sujata Chandras

UNF Faculty Research and Scholarship

This article explores how language ideologies and the use of different languages in colleges and universities in Pune, a city in the western Indian state of Maharashtra, create ways to categorize and stereotype student identities based on language proficiency, caste, rurality, and religious background. Through ethnographic and sociolinguistic methods of participant observations and interviews at two prestigious Pune higher education institutions, I describe multilingual classroom discourse along with perceptions and reflections on language use. The analysis is as much about identity formation in higher education as it is about the education system’s orientation towards Anglo-centric scholarship in India. In Pune’s …

Digital Storytelling As Pedagogy In Linguistic Anthropology, Jessica Chandras

UNF Faculty Research and Scholarship

This article explores teaching linguistic anthropology through digital storytelling as a pedagogical foundation. In a course titled Language, Power, and Social Identity offered remotely in the fall of 2020 at Kenyon College in Ohio, storytelling practices provided a way to explore connections between language and identities among a diverse group of twelve students. Using storytelling throughout the semester in multiple ways, activities and assignments culminated in a final class project of a digital storytelling video. Integrating digital storytelling as pedagogy suggests there is potential to generate greater understanding of experiences of identity formation through creative and inclusive learning practices.

Remote Reorientations: Teach For India Fellow Perceptions Of Pedagogy And Technology During The Covid-19 Pandemic.", Jessica Chandras

UNF Faculty Research and Scholarship

In March 2020, when the COVID-19 pandemic forced schools to close, students from marginalised communities across the world were disproportionately impacted in terms of educational access, opportunities and outcomes. This article explores reorientations to technology for online remote instruction from the perspective of educators delivering instruction with the educational non-profit organisation Teach for India (TFI) in Pune, a city in the western Indian state of Maharashtra. From qualitative ethnographic interviews with TFI fellows and programme managers to online classroom observations from April 2020 until October 2021, this article illustrates successes and challenges in online instruction during the COVID-19 pandemic, which …

The Effects Of Sea Turtle And Other Marine Megafauna Consumption In Northeastern Madagascar, Emily Rothamel, Be Jean Rodolph Rasolofoniaina, Cortni Borgerson

Department of Anthropology Faculty Scholarship and Creative Works

Sea turtles are essential to the health of marine ecosystems, yet nearly 90% are threatened with extinction. The unsustainable consumption of sea turtles contributes to their global decline. Because sea turtle meat is also high in heavy metals, the monitoring of sea turtle consumption is a priority for both marine conservation and public health. Despite this, sea turtle consumption was understudied along Madagascar’s eastern coastline. We used structured interviews (collected over nine years) in northeastern Madagascar to study the rural consumption of sea turtles and other marine megafauna (including dolphins, whales, and dugongs). Sea turtle consumption is increasing in the …