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Full-Text Articles in Sociology

Fossil Fuel Interests In Puerto Rico: Perceptions Of Incumbent Power And Discourses Of Delay, Laura Kuhl, Jennie C. Stephens, Carlos Arriaga Serrano, Marla Perez-Lugo, Cecilio Ortiz Garcia, Ryan Ellis May 2024

Fossil Fuel Interests In Puerto Rico: Perceptions Of Incumbent Power And Discourses Of Delay, Laura Kuhl, Jennie C. Stephens, Carlos Arriaga Serrano, Marla Perez-Lugo, Cecilio Ortiz Garcia, Ryan Ellis

Sociology Faculty Publications

This study explores perceptions of fossil fuel interests and the role narratives of fossil fuel obstruction play in slowing down the renewable energy transition in Puerto Rico. We analyzed interviews conducted with 56 “energy actors” engaged in Puerto Rico's energy system about their visions of the system's future and perceptions of the influence of different actors in promoting change or reinforcing the status-quo. The analysis also examined the use of discourses of delay in participant interviews using a framework proposed by Lamb et al. (2020). Our interviews revealed that a wide range of energy actors perceived obstruction by fossil fuel …


Organizational Attributes And Supervision Officer Role Orientations: What Factors Influence Supervision Officer Behaviors?, Makayla Butler May 2024

Organizational Attributes And Supervision Officer Role Orientations: What Factors Influence Supervision Officer Behaviors?, Makayla Butler

Boise State University Theses and Dissertations

While past research has suggested the importance of probation and parole officer (PPO) role orientations for impacting officer behavior and client outcomes, limited work has examined factors that influence how supervision officers approach their work. This study sought to contribute to this body of research by examining the influence of officer characteristics, attitudes towards their organization, and attitudes towards their clients on their professional role orientations and supervision behaviors. Using self-reported survey data collected from PPOs in a Midwest state (n = 50), this study examined how various individual and organizational-level factors impacted PPOs role orientations, and how those role …


An Exploratory Research On The Sexualization Of Young Women On Tiktok, Grace Schmerz May 2024

An Exploratory Research On The Sexualization Of Young Women On Tiktok, Grace Schmerz

Student Theses

This study adopts a mixed-method approach, utilizing both qualitative content analysis and quantitative metadata assessments to evaluate 1000 TikTok videos tagged under specific hashtags suggestive of youthful and sexualized themes. Qualitative findings highlighted the characteristics of sexualization through thematic content analysis, sorting behaviors, attire, and the context of music and speech within the videos. Themes such as sexualized postures, sexualized attire, sexualized dancing, sexualized speech, and sexualized gestures were categorized and quantified with the support of descriptive statistics. The study found a significant presence of sexualization in the sample, most prominently in post-pubescent women. Quantitatively, engagement metrics provided insight into …


The Role Of Transit Countries In Global Wildlife Trafficking, Joseph Gangi May 2024

The Role Of Transit Countries In Global Wildlife Trafficking, Joseph Gangi

Student Theses

This thesis explores the role of transit countries in the global trade of illegal wildlife. While much research has been conducted on source and destination countries, transit countries remain an under-researched link in this chain, even though they play an integral role in facilitating this trade. This study utilizes the Rational Choice and Institutional Theory theoretical frameworks to examine the factors associated with transit countries' roles in wildlife trafficking. The findings indicate that transit countries play an active role in wildlife trafficking, and there is a need for policy to address this issue. Considering the findings of this study, this …


Campus Ministry And Spiritual Self-Efficacy: A Phenomenological Study Of Academic Achievement Among Black Male Students At An Historically Black College And University, Mitchell Stevens May 2024

Campus Ministry And Spiritual Self-Efficacy: A Phenomenological Study Of Academic Achievement Among Black Male Students At An Historically Black College And University, Mitchell Stevens

Electronic Theses and Dissertations

Bandura’s self-efficacy theory, which emphasizes the importance of self-efficacy in motivation and achievement (Bandura, 1994), provided a lens through which to analyze the influence of Historically Black Colleges and University’s (HBCUs) campus ministry on the development of spiritual self-efficacy and academic achievement among Black males. Historically Black colleges and universities (HBCUs) have a long history of providing higher education opportunities to Black students, and they have been instrumental in fostering academic, personal, and social growth (Smith & Allen, 2014). However, little is known about the specific impact of campus ministry programs on the development of Black males’ spiritual self-efficacy and …


An Examination Of Police Response To Individuals Suffering With Mental Illness, Aliss Copsey May 2024

An Examination Of Police Response To Individuals Suffering With Mental Illness, Aliss Copsey

Electronic Theses and Dissertations

The purpose of this study was to examine police officer response to individuals suffering with mental illness. There had been little prior research that used qualitative methods and explored police officers in rural areas. Several research questions were explored, including stigmatizing beliefs held by police officers toward individuals with mental illness, perceived levels of preparedness, challenges experienced by police officers, improvements officers wish to see implemented, and the impact of Crisis Intervention Teams (CIT) training. This study gathered data through semi-structured interviews with 19 police officers who worked in East Tennessee in order to address the research questions. The results …


The Greater Implications Of Self-Perceptions Of Aging Among Younger Adults: Results From The Socially Nutritious Volunteer Training Program, Ashlyn Cobble May 2024

The Greater Implications Of Self-Perceptions Of Aging Among Younger Adults: Results From The Socially Nutritious Volunteer Training Program, Ashlyn Cobble

Electronic Theses and Dissertations

The rapidly growing rate of the older adult population has created a need to better understand younger adults’ self-perceptions of aging and current trends of ageism. The purpose of this secondary data analysis research project was to determine changes, if any, in participants’ self-perception of aging after the Socially Nutritious facilitator or nutrition ambassador volunteer training, which aims to develop knowledge and skills related to aging trends, older adult nutrition, preventing ageism, and communication and educational considerations when working with older adults. Findings indicate that participants with more frequent interactions with older adults had a more positive perception of their …


Changes In Young Adults’ Perspective On Ageism After Participating In A Virtual Nutrition Education Program With Older Adults, Julianne Hensley May 2024

Changes In Young Adults’ Perspective On Ageism After Participating In A Virtual Nutrition Education Program With Older Adults, Julianne Hensley

Electronic Theses and Dissertations

The growing older adult population has led to increased ageist tendencies among younger generations. Previous research suggests that ageism is associated with cognitive and physical decline among older adults. This mixed-methods research project examined changes in ageist perceptions among graduate student facilitators and undergraduate nutrition ambassadors after participating in a training that included information about healthy aging, addressing ageism, and communicating with older adults. Results from a secondary data analysis of pre-test/post-test data and thematic analysis of semi-structured interviews with facilitators of Socially Nutritious, a virtual nutrition education program for older adults, indicate that ageist perceptions decreased after the …


Is This Behavior Impressive Or Repulsive? The Influence Of Our Ecology On Our Social Evaluations, Kai Lin Lynn Tan May 2024

Is This Behavior Impressive Or Repulsive? The Influence Of Our Ecology On Our Social Evaluations, Kai Lin Lynn Tan

Dissertations and Theses Collection (Open Access)

Sexual unrestrictedness, impulsivity, and seeking immediate gratification—these traits generally carry negative connotations and tend to be frowned upon. However, are they necessarily maladaptive? Evolutionary psychologists map these traits onto a behavioural cluster known as a fast life strategy. While a wide body of work has examined many types of prejudices (e.g., sexism, ageism, racism, classism, attractiveness bias etc.) the literature has yet to examine prejudices against people who display behaviours that lie on the life history strategy continuum. I propose that in our modern world where life is relatively predictable and mortality rates are lower than in ancestral times, there …


A Chemical And Historical Analysis Of Beer: Discovering Brewing Styles And Beer Stages, Alexander Taylor '24 May 2024

A Chemical And Historical Analysis Of Beer: Discovering Brewing Styles And Beer Stages, Alexander Taylor '24

Honor Scholar Theses

This interdisciplinary project is designed to explore both the compositional qualities of beer during the brewing process and its impact on society from a cultural, economic, and social viewpoint. Comparing various styles of beer against each other in a historical, societal, and chemical lens allows for a deeper understanding of what creates a beer’s identity, and what makes it different from other styles. Here we analyzed two different styles of beer, a bock lager and a saison ale, in order to determine their chemical composition through their developmental stages to their final product. Based on previously published research and extended …


Evaluating A Short Duration Relationship And Marriage Education (Rme) Event Across Time And Format: 8 Years Of Learning, Pamela B. Payne, Naomi Brower May 2024

Evaluating A Short Duration Relationship And Marriage Education (Rme) Event Across Time And Format: 8 Years Of Learning, Pamela B. Payne, Naomi Brower

Journal of Human Sciences and Extension

The COVID-19 pandemic changed how short-term relationship and marriage education (RME) reached participants for events such as the Utah Marriage Celebration Conference. This article examines participant-perceived relationship knowledge from an annual marriage conference that began prior to the pandemic and has continued through the disruption (from 2015 through 2022). Results indicate this short-duration marriage conference does improve participant-perceived knowledge across years [t(2381) = 59.84, p = .001]. Further, results indicate that online participants rate their perceived relationship knowledge as higher than in-person participants at both pre [F(1, 2752) = 153.0, p = .001] and post [F(7, 2594) = 25.14, p …


Travel-Time Disparities In Access To Proton Beam Therapy For Cancer Treatment, Todd Burus, Alexander Vanhelene, Michael Rooney, Krystle Lang Kuhs, W. Jay Christian, Christopher Mcnair, Sanjay Mishra, Arnold Paulino, Grace Smith, Steven Frank, Jeremy Warner May 2024

Travel-Time Disparities In Access To Proton Beam Therapy For Cancer Treatment, Todd Burus, Alexander Vanhelene, Michael Rooney, Krystle Lang Kuhs, W. Jay Christian, Christopher Mcnair, Sanjay Mishra, Arnold Paulino, Grace Smith, Steven Frank, Jeremy Warner

Department of Pharmacology, Physiology, and Cancer Biology Faculty Papers

IMPORTANCE: Proton beam therapy is an emerging radiotherapy treatment for patients with cancer that may produce similar outcomes as traditional photon-based therapy for many cancers while delivering lower amounts of toxic radiation to surrounding tissue. Geographic proximity to a proton facility is a critical component of ensuring equitable access both for indicated diagnoses and ongoing clinical trials.

OBJECTIVE: To characterize the distribution of proton facilities in the US, quantify drive-time access for the population, and investigate the likelihood of long commutes for certain population subgroups.

DESIGN, SETTING, AND PARTICIPANTS: This population-based cross-sectional study analyzed travel times to proton facilities in …


A Rhetorical-Sociological Understanding Of Emotion, Amy Boone May 2024

A Rhetorical-Sociological Understanding Of Emotion, Amy Boone

All Dissertations

This project presents a rhetorical-sociological understanding of emotion while foregrounding the place and role of language. Born from Sara Ahmed’s work in The Cultural Politics of Emotion, it presents a simplified equation (contact + orientation = emotion) as both a prescriptive and descriptive formula for making sense of human emotional experience. Starting with an exploration of the difficult-to-understand affect system, this dissertation identifies both rhetoric and affect as energies which cannot be understood apart from their traces, the things they move, produce, and become. As a way to get at these often-invisible forces, two trace studies are conducted which explore …


Reviving “Cult”: A Qualitative Analysis Of A Female-Led Cultic Sect, Olivia Summers May 2024

Reviving “Cult”: A Qualitative Analysis Of A Female-Led Cultic Sect, Olivia Summers

Electronic Theses and Dissertations

This research analyzes the Word of Faith Fellowship (WOF), a female-led Evangelical church that social scientists have not yet studied. My thesis explores how a female leader operates within a patriarchal space and why WOF owns a Holocaust Museum. I conducted content analysis of the church and museum websites, Google reviews, and visited the museum in person. My research highlights the limitations of current taxonomies of religion in sociology. I address this oversight, argue for the re-introduction of “cult” as an analytical term, and propose a rubric for cult identification. I suggest that WOF is a sectarian cult with similar …


Flood Waters Rise: Hurricanes, Disaster Response, And Race Relations In Coastal Alabama, 1906 – 2006, Danielle Leonardi May 2024

Flood Waters Rise: Hurricanes, Disaster Response, And Race Relations In Coastal Alabama, 1906 – 2006, Danielle Leonardi

Graduate Theses and Dissertations (2019 - present)

This thesis examines the changes in social relations after natural disasters, specifically hurricanes. The Hurricane of 1906 caused massive damage to Mobile due to the limited warnings. Tensions before the hurricane were already heightened from the Atlanta Race Riot and boiled over after the storm, resulting in a double lynching. Mobile received very little federal aid after the 1906 hurricane and relief heavily on their own communities and the Alabama National Guard. Hurricane Frederic in 1979 was much different because of its position in the Civil Rights Movement. The government relief was slow due to the overwhelming amount needed, and …


Queer Student Or Student Who Is Also Queer? A Mixed Methods Study Of Competing Master Statuses In Higher Education, Kayla Densberger May 2024

Queer Student Or Student Who Is Also Queer? A Mixed Methods Study Of Competing Master Statuses In Higher Education, Kayla Densberger

Electronic Theses and Dissertations

People pursuing LGBTQ+ rights in the United States have faced triumphs and setbacks over time but now face equality-restricting legislation in several regions. Previous researchers have studied LGBTQ+ college students and LGBTQ+ identity as a master status, but less on how queer identity competes for salience with other identities. This study uses qualitative and quantitative secondary data on student responses to a university-wide climate survey (n=1699) conducted in the Fall semester of 2022. I analyze LGBTQ+ and non-LGBTQ+ student experiences and satisfaction with their school. The quantitative results of this research find that LGBTQ+ students have a markedly different campus …


Abortion Funds As Care Work: Navigating The Emotional Tolls Of The Texas Executive Order Abortion Ban And Covid-19 Pandemic, Brianna Trejo May 2024

Abortion Funds As Care Work: Navigating The Emotional Tolls Of The Texas Executive Order Abortion Ban And Covid-19 Pandemic, Brianna Trejo

Open Access Theses & Dissertations

This qualitative study explores the experiences of abortion fund staff and volunteers amidst the unprecedented challenges posed during the early months of COVID-19 and the Texas Executive Order. Through analysis of semi-structured interviews, we aimed to identify the shared experiences of staff and volunteers during this time. Four categories of experiences were identified: (1) Reproductive Justice, (2) Emotional Support, (3) Creating a Community of Care, and (4) Emotional Burnout. Our findings revealed that to navigate the uncertainties of the pandemic and Executive Order, staff and volunteers adapted a community of care model deeply rooted within the framework of reproductive justice. …


Resource Scarcity Caused By Environmental Changes: Driving Factor In Terrorism Attacks In Afghanistan, Pakistan, Syria, Amaris Bustamante May 2024

Resource Scarcity Caused By Environmental Changes: Driving Factor In Terrorism Attacks In Afghanistan, Pakistan, Syria, Amaris Bustamante

Open Access Theses & Dissertations

Climate change, resource scarcity, and terrorist attacks are ever-growing crises that disproportionately impact different states. They are crises that can impact the stability and resilience of humanity in the following decades if they are not addressed and mitigated. This study addresses the impact of resource scarcity caused by climate change that can then serve as a driving force in terrorist attacks in climate-sensitive and conflict-prone states. The objective of this mixed-methods study is to identify the correlation between climate changes that lead to resource scarcity such as rainfall and surface temperatures with terrorist attacks when taking into consideration other demographic, …


Race, Severe Mental Illness, And Crime: An Intersectional Look Into Stigma And Policy Implications, Elena Therese Vaudreuil May 2024

Race, Severe Mental Illness, And Crime: An Intersectional Look Into Stigma And Policy Implications, Elena Therese Vaudreuil

Open Access Theses & Dissertations

Criminal behavior has been a long-discussed topic in the United States and often is tied to characteristics such as race and mental illness. The presumed connection between criminal behavior and being a member of a racial minority group or having a mental illness have been researched for years, however few researchers have sought to take an intersectional approach to investigate the unique experiences of people belonging to both groups in the criminal legal system. Using the lenses of attribution and intersectionality theories, the proposed studies sought to understand the effect of race that influences policy support of justice-involved people with …


The Role Of Soft Infrastructure In Developing Sustainable Volunteer-Based Healthcare For Transient Migrants In The El Paso-Ciudad Juárez Border Region, Daniel Avitia May 2024

The Role Of Soft Infrastructure In Developing Sustainable Volunteer-Based Healthcare For Transient Migrants In The El Paso-Ciudad Juárez Border Region, Daniel Avitia

Open Access Theses & Dissertations

No abstract provided.


Barriers To A Real Second Chance: Seeking Redemption While Set Up For Failure, Kara Forrai May 2024

Barriers To A Real Second Chance: Seeking Redemption While Set Up For Failure, Kara Forrai

UNLV Theses, Dissertations, Professional Papers, and Capstones

With the enactment of the Second Chance Act in 2008, there has been a need to better understand the effectiveness of prisoner reentry programs and the services that are provided within these programs. Since then, numerous articles have described the barriers that previously incarcerated persons encounter during reentry and how this increases the likelihood of recidivism. The goal of this current study is to understand what current barriers exist for individuals within a local reentry program and then to suggest future implementations that could reduce the impact of these barriers. To achieve this goal, qualitative research methods are employed to …


Discerning Moral Injury, Alexandra A. Merletti May 2024

Discerning Moral Injury, Alexandra A. Merletti

UNLV Theses, Dissertations, Professional Papers, and Capstones

Moral injury is a recently developed psychological construct used to explain trauma that cannot be adequately explained by post-traumatic stress disorder (PTSD). It arises from experiences in which sufferers feel that they have violated deeply held moral beliefs and has multiple negative long term health and professional consequences for individuals affected. In order to better understand moral injury, this study seeks to understand how it is identified in individuals by others and utilizes Christie’s (2018) Ideal Victim Theory and Gray and Wegner’s (2009) Moral Typecasting Theory as a theoretical framework. Participants for this study were 374 undergraduate students at the …


The Stigma Of Deaf: Managing A Stigmatized Identity And Well-Being, Renca Dunn May 2024

The Stigma Of Deaf: Managing A Stigmatized Identity And Well-Being, Renca Dunn

Dissertations and Doctoral Documents, University of Nebraska-Lincoln, 2023–

The Deaf identity encompasses cultural, linguistic, and social dimensions that significantly influence the lives of Deaf individuals. The World Health Organization predicts that by 2050, nearly 2.5 billion people worldwide will be living with some degree of hearing loss (2021). While there may be a growing number of people who have some type of hearing loss, there is a distinct group who identify their hearing loss as part of a culture and community. The Deaf community has a rich history, culture, language, and linguistic heritage. The development of the Deaf identity is influenced by factors such as family, education, and …


More Than A Monolith: Three Essays On The Diverse Journey Of Immigrant Students And Their Postsecondary Outcomes, Rian Rinaldi Djita May 2024

More Than A Monolith: Three Essays On The Diverse Journey Of Immigrant Students And Their Postsecondary Outcomes, Rian Rinaldi Djita

Graduate Theses and Dissertations

For many years, the United States (U.S.) has been the country with the largest number of immigrants. As a result, policy about immigrant students’ success becomes crucial since it carries not only ethical implications but also economic and societal implications. While there have been other alternatives for students’ success, such as Career and Technical Education (CTE), undeniably, college is still seen as a common pathway to success (e.g., Choi, 2015; Heckman et al., 2018; Turner, 2004). Unfortunately, there are several gaps in the literature on immigrant students’ success and postsecondary outcomes. First, while there is an increasing number of immigrants …


A Content Analysis Of Common Relationship Challenges Among People Who Practice Polyamory, Kalyn Su, Sophie Camilleri May 2024

A Content Analysis Of Common Relationship Challenges Among People Who Practice Polyamory, Kalyn Su, Sophie Camilleri

Student Scholar Symposium Abstracts and Posters

Approximately 1 out of 9 people in the U.S. have engaged in polyamory (Moors et al., 2021), a relationship type in which all involved agree to have multiple romantic and/or sexual partners. Despite the commonness of polyamory, there are many misconceptions about the polyamorous experience. However, research has yet to examine common challenges that people engaged in polyamory endure. The goal of the present qualitative study was to identify the disadvantages and stressors of polyamory in order to shed light on the unique experiences of people in these relationships. 219 adults who were currently in a polyamorous relationship were asked …


The Contemporary Causes Of Americans' Fear Of Illegal Immigration, Amilie Cai May 2024

The Contemporary Causes Of Americans' Fear Of Illegal Immigration, Amilie Cai

Student Scholar Symposium Abstracts and Posters

Annually, the U.S. aspires to extend its liberality by opening its border to more than ten thousand refugees. In this paper, I examine how political party identification, census region, and internet usage influence U.S. adults' fear of illegal immigration. Relying on the 2023 Chapman Survey of American Fears, a representative national sample of U.S. adults, I find that political party has remained a consistent predictor for an American’s fear of illegal immigration, with people who align themselves with the Republican Party in 2022 being more afraid of illegal immigration compared to other political parties, such as the Democrat Party. In …


Practice Facilitation And Peer Coaching For Uncontrolled Hypertension Among Black Individuals: A Randomized Clinical Trial, Monika M Safford, Doyle M Cummings, Jacqueline R Halladay, James M Shikany, Joshua Richman, Suzanne Oparil, James Hollenberg, Alyssa Adams, Muna Anabtawi, Lynn Andreae, Elizabeth Baquero, Joanna Bryan, Debra Sanders-Clark, Ethel Johnson, Erica Richman, Orysya Soroka, Jimmy Tillman, Andrea L Cherrington May 2024

Practice Facilitation And Peer Coaching For Uncontrolled Hypertension Among Black Individuals: A Randomized Clinical Trial, Monika M Safford, Doyle M Cummings, Jacqueline R Halladay, James M Shikany, Joshua Richman, Suzanne Oparil, James Hollenberg, Alyssa Adams, Muna Anabtawi, Lynn Andreae, Elizabeth Baquero, Joanna Bryan, Debra Sanders-Clark, Ethel Johnson, Erica Richman, Orysya Soroka, Jimmy Tillman, Andrea L Cherrington

Faculty, Staff and Student Publications

IMPORTANCE: Rural Black participants need effective intervention to achieve better blood pressure (BP) control.

OBJECTIVE: Among Black rural adults with persistently uncontrolled hypertension attending primary care clinics, to determine whether peer coaching (PC), practice facilitation (PF), or both (PCPF) are superior to enhanced usual care (EUC) in improving BP control.

DESIGN, SETTING, AND PARTICIPANTS: A cluster randomized clinical trial was conducted in 69 rural primary care practices across Alabama and North Carolina between September 23, 2016, and September 26, 2019. The participating practices were randomized to 4 groups: PC plus EUC, PF plus EUC, PCPF plus EUC, and EUC alone. …


Exploring The Governmental Intervention, Journalistic Approach, And Theories Involved In Reducing Poverty Journalistic For A Special Project – Feature Story On Non-Profit Organization Called Circles In Northwest Arkansas, Trevor Spencer May 2024

Exploring The Governmental Intervention, Journalistic Approach, And Theories Involved In Reducing Poverty Journalistic For A Special Project – Feature Story On Non-Profit Organization Called Circles In Northwest Arkansas, Trevor Spencer

Graduate Theses and Dissertations

Over the 60 years since President Johnson declared the War on Poverty, with close to 40 million people currently in poverty nationwide as of 2022, government measures of the issue, like the Federal Poverty Level and Supplementary Poverty Measure, have continued to be significant determiners for who is constituted as poor. Yet, framing of the poor by sociologists has shifted to a more multi-dimensional approach to who constitutes as poor and how to help them. This means that the definition of poverty is beginning to include a larger set of deprivation unaccounted for in a nation where the definition of …


Collateral Consequences: The Effects Of Justice Processing For Violations Of Drug Laws In New York City, John K. Roman, Gregory Haugan, Benjamin Schapiro, Sofia Rodriguez May 2024

Collateral Consequences: The Effects Of Justice Processing For Violations Of Drug Laws In New York City, John K. Roman, Gregory Haugan, Benjamin Schapiro, Sofia Rodriguez

Publications and Research

As part of the NYC Police Reform and Reinvention Collaborative, the Mayor’s Office of Criminal Justice partnered with the Research and Evaluation Center at John Jay College and the National Opinion Research Center (NORC) at the University of Chicago to examine economic factors related to drug-related crimes and arrests. Focusing on Task 84 of the Reform Initiative Tracker, NORC researchers analyzed public data to explore how neighborhood-level economic indicators, such as property values and tax assessments, correlate with drug-related criminal justice contacts. The study supports ongoing efforts to implement and monitor reforms across New York City.


Barbie (2023): An Analysis Of Mattel's Positioning Of The Barbie Brand Throughout The Decades And How Barbie (2023) Served As A Crucial Point In The Changing Of Perceptions Of The Iconic Doll., Alejandra Gomez May 2024

Barbie (2023): An Analysis Of Mattel's Positioning Of The Barbie Brand Throughout The Decades And How Barbie (2023) Served As A Crucial Point In The Changing Of Perceptions Of The Iconic Doll., Alejandra Gomez

Marketing Undergraduate Honors Theses

This paper is a deep analysis of the positioning of Barbie by Mattel Incorporated. It analyzes what exactly is Mattel’s positioning of the Barbie brand before diving into a study into whether Barbie (2023) impacted this positioning at all by changing stereotypical perceptions of Barbie. The study consisted of 200 participants answering a survey that gathered their perceptions of Barbie. The 200 were then divided into groups who watched Barbie(2023) and groups who did not to further measure whether perceptions of Barbie (2023) were changed by the film which displayed Barbies as being diverse and had feminist themes.