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Full-Text Articles in Public Administration
Looking For Friends, Fans And Followers? Social Media Use In Public And Nonprofit Human Services, David Campbell, Kristina T. Lambright, Christopher J. Wells
Looking For Friends, Fans And Followers? Social Media Use In Public And Nonprofit Human Services, David Campbell, Kristina T. Lambright, Christopher J. Wells
Public Administration Faculty Scholarship
This article uses interviews and internet data to examine social media use among nonprofit organizations and county departments involved in the delivery of human services in a six-county area in South Central New York State. Social media use was modest; and nonprofit organizations were much more likely to use it than county departments. Organizations used social media primarily to market organizational activities, remain relevant to key constituencies and raise community awareness. Most organizations either had a narrow view of social media’s potential value or lacked long-term vision. Barriers to use included institutional policies, concerns about its inappropriateness for target audiences, …
E-Advocacy In Human Services: The Impact Of Organizational Conditions And Characteristics On Electronic Advocacy Activities Among Nonprofits, Lauri Goldkind
E-Advocacy In Human Services: The Impact Of Organizational Conditions And Characteristics On Electronic Advocacy Activities Among Nonprofits, Lauri Goldkind
Social Service Faculty Publications
E-advocacy, or the constellation of electronic tools used for policy advocacy, offer cost-effective approaches for engaging constituents to create social change. Providers of human services may face challenges when trying to implement these tools. While many electronic tools have low barriers for entry, other factors may inhibit their use in agencies. This article explores the organizational characteristics related to the use of electronic advocacy strategies. Based on a survey of nonprofit executives, the study uses path modeling to describe the connections between organizational characteristics and the use of electronic advocacy tools. Implications of these findings are discussed.