Public Administration Commons^™

Evaluating The Reverse 9-1-1 System In Santa Clara County: Does The Process Work?, Areej M. Sadhan

Master's Projects

In times of crises, emergency first responders need an effective system of communication to notify the public, to organize evacuation, and to direct evacuees to shelters and hospitals around the affected areas. This research focuses on the “Reverse 911” alert system used by Santa Clara County and asks key questions about its efficiency: ‘Is it the only alert system used to communicate with the public during crises?’ ‘Is it a reliable tool?’ ‘Should Santa Clara County improve its emergency communication?’ ‘Can we be sure the community is notified on time and well directed to safety?’

The legislative intent of Reverse …

Looking For Friends, Fans And Followers? Social Media Use In Public And Nonprofit Human Services, David Campbell, Kristina T. Lambright, Christopher J. Wells

Public Administration Faculty Scholarship

This article uses interviews and internet data to examine social media use among nonprofit organizations and county departments involved in the delivery of human services in a six-county area in South Central New York State. Social media use was modest; and nonprofit organizations were much more likely to use it than county departments. Organizations used social media primarily to market organizational activities, remain relevant to key constituencies and raise community awareness. Most organizations either had a narrow view of social media’s potential value or lacked long-term vision. Barriers to use included institutional policies, concerns about its inappropriateness for target audiences, …

Nonprofit Organizations & Social Media Fundraising: An Analysis Of The Goodgiving Guide Challenge, Laura Whitaker

MPA/MPP/MPFM Capstone Projects

In today’s age of social media and interconnectedness, nonprofit organizations have the ability to be creative in their fundraising efforts. One method of online fundraising is a social media campaign, such as the GoodGiving Guide Challenge, an eight-week online charitable giving campaign for nonprofit organizations across Central Kentucky.

A review of related literature shows that previous studies have touched on the growing trend of social media as a nonprofit marketing tool, the role of internet in the nonprofit sector in general, the return on investment in nonprofit internet use, and the importance of accountability and trust in terms of online …

E-Advocacy In Human Services: The Impact Of Organizational Conditions And Characteristics On Electronic Advocacy Activities Among Nonprofits, Lauri Goldkind

Social Service Faculty Publications

E-advocacy, or the constellation of electronic tools used for policy advocacy, offer cost-effective approaches for engaging constituents to create social change. Providers of human services may face challenges when trying to implement these tools. While many electronic tools have low barriers for entry, other factors may inhibit their use in agencies. This article explores the organizational characteristics related to the use of electronic advocacy strategies. Based on a survey of nonprofit executives, the study uses path modeling to describe the connections between organizational characteristics and the use of electronic advocacy tools. Implications of these findings are discussed.