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- Anamorphosis (1)
- Connotative Language; Beauty Advertising; Beauty Stereotypes; Malaysian Society; Lexical Analysis (1)
- Defocalization (1)
- Emergence (1)
- Legitimation (1)
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- Literary Field (1)
- Machine translation; Translation process; Relevance theory; Contextual interpretation; Cognitive translation studies (1)
- Malay discourse; Cohesion and coherence; Classical and modern texts; Halliday and Hasan cohesion model; Language comprehension (1)
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Articles 1 - 4 of 4
Full-Text Articles in Semantics and Pragmatics
Jeux De Miroirs : Kourouma L'Interprete?, Justin K. Bisanswa
Jeux De Miroirs : Kourouma L'Interprete?, Justin K. Bisanswa
Présence Francophone: Revue internationale de langue et de littérature
Critics have often tended to show how Ahmadou Kourouma has expressed the disillusionment of the African "suns of the independences," ''tropicalized" the French language by bending its syntax to fit that of Malinke, and produced novels for "occidental importation" on the basis of oral texts. From a standpoint of sociopragmatics, in contradistinction, I would like to detail the internal specificity of Kourouma's fictional text by its means of production by analyzing it with respect to its cycle of production in terms of strategies, the writer's itinerary, its placement at the center of the literary field, etc. In addition, I will …
Machine Translation From The Perspective Of Relevance Theory : An Evaluative Study, Yvonne Hwee Hong Yeo
Machine Translation From The Perspective Of Relevance Theory : An Evaluative Study, Yvonne Hwee Hong Yeo
Student Works (2000-2009)
This study evaluates the efficacy of machine translation (MT) in domains where MT is not conventionally used, that is, in non-technical domains where the subject matters involve human, social and/or societal phenomena. The ultimate purpose of this endeavor is to assess the capacity of MT in dealing with the phenomenon of 'context' as well as utterance interpretation. The evaluation endeavor is twofold, consisting of evaluation of MT product and evaluation of MT process, with the latter being the main focus. Such evaluation is carried out through comparison between human translation corpora (HT product) and machine translation corpora (MT product). This …
Analisis Tautan Dan Runtutan Dalam Teks Klasik Dan Moden, Hasnah Mat Adnan
Analisis Tautan Dan Runtutan Dalam Teks Klasik Dan Moden, Hasnah Mat Adnan
Student Works (2000-2009)
Research in this field has touched beyond grammatical barrier, which is specification of traditional about Malay discourse and modern type. The to two main aspects, being the base of text, which are cohesion and coherence will be the main focus in this investigation. One who investigates the aspect of cohesion without studying the aspect of coherence in a discourse is not complete as both are linked to one another. Although both are different concepts, they are revealing continuous interplay at the level of textual structure. Cohesion, being the form and coherence as the function of meaning should not be ignored …
Stereotypes In The Language Of Beauty Product Advertisements, J.R. Shanmugam
Stereotypes In The Language Of Beauty Product Advertisements, J.R. Shanmugam
Student Works (2000-2009)
This study focuses on the connotative language used in printed facial and slimming advertisements, which may be adhering to any common stereotypes of tile ideal Malaysian beauty in terms of complexion and figure or body weight. It was found that beauty product advertisements do convey a stereotypical beauty to the potential consumer. This so-called ideal beauty has a fair and youthful-looking complexion and a slim figure However, this stereotypical beauty is only implied subtly through the advertisement The research methodology has been carried out in 4 stages Stage 1 consisted of mere extraction of words from the advertisements Stage 2 …