Semantics and Pragmatics Commons^™

What Gives? Leveraging Marketing Knowledge To Increase Consumers’ Charitable Giving, Caitlin Michael

Graduate Theses, Dissertations, and Problem Reports (ETD)

Marketing plays a central role in nonprofit organizations that compete for the donations of individual consumers to achieve their respective missions. To this end, marketing researchers and practitioners have devoted much attention to the antecedents of charitable giving and ways in which solicitations may be made more effective and efficient. This gives rise to the questions: “What has the field learned?” and, relatedly, “What novel effects have not yet been explored?” Within this dissertation, three essays address these questions through the use of multiple methodologies.

The first essay seeks to outline what the marketing field has learned about consumers’ charitable …

Gendered Use Of Language In Facebook Status Updates Among Jordanian And American Youths: A Sociopragmatic Study, Ashraf Wenas Al Sad

Graduate Theses, Dissertations, and Problem Reports (ETD)

The study examines the types of speech acts of Facebook status updates that are posted by Jordanian and American youth. The participants were from Yarmouk University which is located in northern Jordan and from West Virginia University which is located in the US. The data was elicited from 50 American males, 50 American females, 50 Jordanian males, and 50 Jordanian females. Searle’s taxonomy was used to do the content analysis of the data. Searle’s taxonomy and additional speech acts were found: directive, expressive, assertive, God’s invocation, humor, and quotation. The findings of the study indicate that the religious and cultural …