Open Access. Powered by Scholars. Published by Universities.®
- Institution
- Keyword
-
- ToC (10)
- Table (5)
- Contents (4)
- Editor (4)
- Machine Learning (4)
-
- Social Media (4)
- Social media (4)
- Tanzania (4)
- Technology (4)
- Artificial intelligence (3)
- Cybersecurity (3)
- Data mining (3)
- Digital Transformation (3)
- Information (3)
- International (3)
- Internet (3)
- Privacy (3)
- TAM (3)
- Technology adoption (3)
- AI (2)
- ARIMA (2)
- Adoption (2)
- Blockchain (2)
- Cloud Computing (2)
- Communication (2)
- Consumer (2)
- Covid-19 (2)
- Crowdfunding (2)
- Education (2)
- Empirical Research (2)
- Publication Year
- Publication
- Publication Type
- File Type
Articles 121 - 135 of 135
Full-Text Articles in Information Literacy
Conceptual Models On The Effectiveness Of E-Marketing Strategies In Engaging Consumers, Cheristena Bolos, Efosa C. Idemudia, Phoebe Mai, Mahesh Rasinghani, Shelley Smith
Conceptual Models On The Effectiveness Of E-Marketing Strategies In Engaging Consumers, Cheristena Bolos, Efosa C. Idemudia, Phoebe Mai, Mahesh Rasinghani, Shelley Smith
Journal of International Technology and Information Management
Effective marketing has always been an important factor in business success. Without the ability to identify customers and convince them to purchase the product or service being offered, businesses would not survive. Recent advancements in technology have given rise to new opportunities to engage customers through the use of electronic marketing (e-marketing). E- marketing draws from traditional marketing principles, while also expanding the types of strategies available to companies. Websites, social media, and online marketplaces are just some examples of how businesses are leveraging e-marketing approaches to connect with potential customers. In formulating sound e-marketing strategies, it is important for …
Online Trust Cues: Perceptions And Application, Antonina A. Bauman
Online Trust Cues: Perceptions And Application, Antonina A. Bauman
Journal of International Technology and Information Management
This qualitative study analyzes perceptions of online trust cues as identified by shoppers from three countries: Germany, Russia, and the USA. A novel approach of the repertory grid method is used to study online trust cues in business-to-consumers commercial online transactions. This study resulted in the list of web site elements and features that consumers recognize as trust cues and use to evaluate e-vendor’s trustworthiness. Findings show that out of fourteen categories of online trust cues, identified by online shoppers, three categories of online trust cues are found to be common across three cultures while eleven categories are culture specific. …
Healthcare System-Use Behavior: A Systematic Review Of Its Determinants, Jiming Wu
Healthcare System-Use Behavior: A Systematic Review Of Its Determinants, Jiming Wu
Journal of International Technology and Information Management
To understand patient and physician behavior, researchers have investigated the determinants of using healthcare information systems. Although this stream of research has produced important findings, it has yet to appreciably advance our understanding of system-use behavior in healthcare. To fill this gap, the current paper employs a systematic review to synthesize past research, reveal the key determinants of healthcare system usage, and illuminate a deeper understanding of the topic. This study thus helps healthcare researchers expand their baseline knowledge of these core determinants and conduct more fruitful future research on system-use behavior in healthcare.
Evaluation Of Classification And Ensemble Algorithms For Bank Customer Marketing Response Prediction, Olatunji Apampa
Evaluation Of Classification And Ensemble Algorithms For Bank Customer Marketing Response Prediction, Olatunji Apampa
Journal of International Technology and Information Management
This article attempts to improve the performance of classification algorithms used in the bank customer marketing response prediction of an unnamed Portuguese bank using the Random Forest ensemble. A thorough exploratory data analysis (EDA) was conducted on the data in order to ascertain the presence of anomalies such as outliers and extreme values. The EDA revealed that the bank data had 45, 211 instances and 17 features, with 11.7% positive responses. This was in addition to the detection of outliers and extreme values. Classification algorithms used for modelling the bank dataset include; Logistic Regression, Decision Tree, Naïve Bayes and the …
The Perceived Business Benefit Of Cloud Computing: An Exploratory Study, Thomas Chen, Ta-Tao Chuang, Kazuo Nakatani
The Perceived Business Benefit Of Cloud Computing: An Exploratory Study, Thomas Chen, Ta-Tao Chuang, Kazuo Nakatani
Journal of International Technology and Information Management
The objective of the research is to study the benefits of cloud computing perceived by adopters and examine the impact of moderating factors on the relationship between the type of cloud computing and the perceived benefit. The moderating factors include firm size and value-chain activities. A measurement instrument of a 5-point Likert scale was administered on businesses of different sizes in Taiwan. The benefit of cloud computing measured in the study were: cost reduction, improved capability and enhanced scalability. The results show that the perceived benefit of cloud computing varies depending on the type of cloud computing, the value chain …
Table Of Contents
Journal of International Technology and Information Management
No abstract provided.
From The Desk Of The Editor
Journal of International Technology and Information Management
No abstract provided.
Table Of Contents
Journal of International Technology and Information Management
No abstract provided.
From The Desk Of The Editor
Journal of International Technology and Information Management
No abstract provided.
Table Of Contents
Journal of International Technology and Information Management
No abstract provided.
From The Desk Of The Editor
Journal of International Technology and Information Management
No abstract provided.
Table Of Contents
Journal of International Technology and Information Management
No abstract provided.
From The Desk Of The Editor
Journal of International Technology and Information Management
No abstract provided.
Cgt 256: User-Centered (Re)Design, Mihaela Vorvoreanu
Cgt 256: User-Centered (Re)Design, Mihaela Vorvoreanu
IMPACT Symposium
The poster presented at the IMPACT Symposium 2014 outlines the redesign of of CGT 256: User Centered Design.
Data Mining The Harness Track And Predicting Outcomes, Robert P. Schumaker
Data Mining The Harness Track And Predicting Outcomes, Robert P. Schumaker
Journal of International Technology and Information Management
This paper presented the S&C Racing system that uses Support Vector Regression (SVR) to predict harness race finishes and analyzed it on fifteen months of data from Northfield Park. We found that our system outperforms the most common betting strategies of wagering on the favorites and the mathematical arbitrage Dr. Z system in five of the seven wager types tested. This work would suggest that an informational inequality exists within the harness racing market that is not apparent to domain experts.