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Articles 1 - 30 of 235
Full-Text Articles in Information Literacy
Demographic Context Of Media And Information Literacy (Mil) Skills Among Senior High School Students In Ghana, Patience Emefa Dzandza Ocloo, Aurelia Ayisi, Abena Animwaa Yeboah-Banin, Annie Oye
Demographic Context Of Media And Information Literacy (Mil) Skills Among Senior High School Students In Ghana, Patience Emefa Dzandza Ocloo, Aurelia Ayisi, Abena Animwaa Yeboah-Banin, Annie Oye
Journal of Media Literacy Education
This paper explores the media and information literacy (MIL) competencies of young Ghanaians in senior high schools. It is premised on the rising spate of misinformation, online security breaches, and the avalanche of content young people must navigate. Together, these factors demand young persons to be new media savvy in order to use the affordances of the current media ecology to their benefit. To advocate for comprehensive MIL education in senior high schools in Ghana, the study adopts a comparative analysis logic to examine demographic differences that attend young people’s media and information literacy. A nationwide survey of 1200 senior …
Generation Z And The Ai Misinformation Paradox: Understanding A New Digital Vulnerability, Cecilia Cooley, Elizabeth Sperber
Generation Z And The Ai Misinformation Paradox: Understanding A New Digital Vulnerability, Cecilia Cooley, Elizabeth Sperber
DU Undergraduate Research Journal Archive
This paper asks: How and why is Generation Z more vulnerable to AI-generated misinformation and disinformation than older generations? Using a comparative review of recent empirical studies, survey data, and meta-analyses from 2019–2025, this paper synthesizes research on Gen Z’s exposure to and interaction with AI-produced content across social media platforms. Although it is commonly assumed that Gen Z ’s technological exposure and fluency make them better equipped to recognize false information, findings show the opposite: Gen Z is consistently outperformed by older cohorts in detecting AI-generated falsehoods. This vulnerability stems from three intersecting factors: (1) the sheer volume of …
Designing Ai-Aware Media 101 Curriculum Through Faculty–Librarian Collaboration, Miranda Gale Smith, Elizabeth Oppe
Designing Ai-Aware Media 101 Curriculum Through Faculty–Librarian Collaboration, Miranda Gale Smith, Elizabeth Oppe
2026 Scholarly Teaching Conference: Concurrent Session Papers
This presentation explores faculty–librarian collaboration as a teaching practice. It will inform attendees about the work done by a faculty member (Elizabeth) and a Student Success & Instruction Librarian (Miranda) to design and implement an AI-aware curriculum into an existing Media 101 course at West Virginia University. This resulted in the careful integration of subject-specific and information literacy expertise into the course’s curriculum. More broadly, this is meant to illustrate that in terms of practice, treating AI-aware curriculum development as a shared, iterative process grounded in mutual respect for distinct but complementary forms of knowledge has the potential to yield …
Determinants Of Digital Piracy: An Integrated Model, C. Christopher Lee, Peiyao Chen
Determinants Of Digital Piracy: An Integrated Model, C. Christopher Lee, Peiyao Chen
Journal of International Technology and Information Management
Digital piracy is a form of copyright infringement, and challenges persist in addressing it effectively. Accordingly, understanding why people engage in digital piracy is crucial. Although prior studies have examined digital piracy from multiple perspectives, existing studies on the explanatory factors of digital piracy remain fragmented. To address this research gap, this study develops an integrated model that incorporates key theoretical perspectives, neutralization theory, social learning theory, and the theory of planned behavior (TPB), along with key determinants including gender, age, and the technology factor. Rather than conducting a meta-analysis of previous studies, this study adopts a survey-based approach to …
Too Warm To Win Big? Unpacking The Backer Dynamics Behind Female Crowdfunding Success Using A Warmth And Competence Perspective, Dan Liu
Journal of International Technology and Information Management
While crowdfunding is often heralded as a democratized funding avenue that empowers women with higher success rates, this study reveals a more nuanced picture of gender dynamics. The Stereotype Content Model suggests that women are often perceived as warmer but less competent. Using a large dataset from Kickstarter, we find that female-led projects can attract more backers, likely due to warmth-driven appeal, but receive smaller average contributions, potentially due to concerns about risk linked to lower perceived competence. However, the total funding raised by female-led campaigns is comparable to that of male-led ones, showing no clear advantage or disadvantage. This …
Online Community Dynamics: An Analysis Using Louvain During Major Sporting Events, Anushka Jaint, Yashodhan Karulkar, Kashish Jindal, Sri Sai Harshita Gadavarthi, Sanya Gulati
Online Community Dynamics: An Analysis Using Louvain During Major Sporting Events, Anushka Jaint, Yashodhan Karulkar, Kashish Jindal, Sri Sai Harshita Gadavarthi, Sanya Gulati
Journal of International Technology and Information Management
With the power of social media transforming the way people connect and interact with each other, the dynamics of community formation on platforms such as X during major events are of crucial importance. While social media is an increasingly key driver in determining interactions, little is known about the online influence forming and developing fan communities in high-stakes events. This study looks into the development of user communities for datasets drawn from Kaggle on two of the world’s largest sporting events: the FIFA World Cup 2022, or football, and the T20 World Cup 2022, or cricket, with the aim of …
Blockchain As A Digital Coordination Infrastructure For Project Management: A Systematic Review And Integrative Framework, Cherie Bakker Noteboom, Sai Neelima Seru, Aravindh Sekar
Blockchain As A Digital Coordination Infrastructure For Project Management: A Systematic Review And Integrative Framework, Cherie Bakker Noteboom, Sai Neelima Seru, Aravindh Sekar
Journal of International Technology and Information Management
Blockchain technology has gained increasing attention as a digital infrastructure capable of improving transparency, trust, and coordination in complex, multi-organizational project environments. However, existing research on blockchain-enabled project management remains fragmented and industry-focused, providing limited guidance for organizational adoption and integration. This study addresses this gap through a systematic literature review of 29 peer-reviewed studies, following PRISMA guidelines, to examine how blockchain capabilities are incorporated into project management practices across industries and maturity stages.
Grounded in Resource-Based View and Coordination Theory, the analysis employs a feature-to-process mapping approach to link six core blockchain capabilities—decentralization, transparency, immutability, smart contracts, traceability, and …
The Crowdfunding Paradox In Crisis: Rising Funder Demand Vs. Declining Entrepreneur Supply, Dan Liu, Guangzhi Shang, Cynthia Fan Yang
The Crowdfunding Paradox In Crisis: Rising Funder Demand Vs. Declining Entrepreneur Supply, Dan Liu, Guangzhi Shang, Cynthia Fan Yang
Journal of International Technology and Information Management
This study investigates how the crowdfunding marketplace responds to major crises, focusing on behavioral shifts among funders and entrepreneurs. Results show a dual impact on platform dynamics. On the demand side, funders become more engaged, with notable increases in the number of backers, average contributions, and total pledge amounts. This heightened activity suggests stronger altruistic motivations, as individuals view crowdfunding as a way to support others during difficult times. On the supply side, however, entrepreneurs act more cautiously, leading to a decline in new project launches. This drop likely reflects increased risk aversion and uncertainty as creators navigate volatile conditions. …
Towards Developing A Career Technology Fit Framework And Analyzing Its Influence On Work-Related Outcomes Among It Professionals, Gunjan Tomer
Journal of International Technology and Information Management
With growing attrition rate and significant demand for skilled IT professionals, the importance of studying their behaviour has become important for both academia and industry. Despite ample amount of research, there is still a gap between theory and practice. Based on our qualitative study conducted on Indian IT professionals we propose that technology allocation might contribute in understanding the behaviour of IT professionals. We found that IT professionals evaluate the technology allocated to them based on their individual career motives. This evaluation, either positive or negative, influences their job outcomes. Further, we explored the factors that make a technology preferable …
High Technology And The Developing State: The Arrival Of Supercomputers In India, Ramesh Subramanian
High Technology And The Developing State: The Arrival Of Supercomputers In India, Ramesh Subramanian
Journal of International Technology and Information Management
While India has made vast strides in information technology in the last few decades, its success is mainly attributed to its software, rather than its hardware sector. In fact, India’s attempts at developing computer hardware that can match international standards have largely been unsuccessful. A notable exception is its development of a series of supercomputers that match and exceed many international standards. This paper looks at an interesting period in India’s computing history – namely the 1980s and 1990s – focusing on its development of an indigenous supercomputer. During that period, supercomputers were thought to be the sole privy of …
Responsible People Analytics For Remote-Work Decisions: A Machine-Learning Benchmark For Classifying Perceived Productivity, Ruth Menjivar, Nima Molavi, Narges Mashhadi Nejad
Responsible People Analytics For Remote-Work Decisions: A Machine-Learning Benchmark For Classifying Perceived Productivity, Ruth Menjivar, Nima Molavi, Narges Mashhadi Nejad
Journal of International Technology and Information Management
This study examines whether employee-perception survey data can support responsible people-analytics decisions about remote-work productivity. Using the public New South Wales (NSW) Remote Working Survey 2021 (N=1,512), the study benchmarks statistical and machine-learning classifiers for self-reported perceived productivity classes (same, less, or more productive when working remotely relative to onsite work), not objective output, under default, class-weighted, and resampling protocols. Main evidence comes from 5×5 repeated stratified cross-validation using macro F1 and balanced accuracy with fixed model specifications. Class-balanced separability is modest. Random Forest, CatBoost, and LightGBM form a leading cluster with overlapping confidence intervals (macro F1 ≈0.51–0.52). Affective/well-being items, …
The Value Of Personal Data Ecosystems: A Flemish Media Sector Case Study, Maarten De Mildt, Melanie Verstraete, Sofie Verbrugge, Didier Colle
The Value Of Personal Data Ecosystems: A Flemish Media Sector Case Study, Maarten De Mildt, Melanie Verstraete, Sofie Verbrugge, Didier Colle
Journal of International Technology and Information Management
Personal Data Stores (PDSs) have been proposed as a privacy-preserving approach to data sharing that increases individual control over personal data while enabling new forms of cross-organizational collaboration. This collaboration leads to the emergence of Personal Data Ecosystems (PDEs). Despite growing interest in PDEs, limited research has examined how the organizational and economic barriers identified in prior studies manifest in practice. This paper investigates these challenges through a case study of the Flemish media sector within the Solid4Media project, which explores the use of PDSs to support data sharing and personalization across media organizations. Using a qualitative research design, data …
Unseen Bias: How Ai Shapes Religious Narratives In Digital Spaces, Hilman Nurjaman, Achmed Faiz Yudha Siregar, Jasmine Rizky El Yasinta
Unseen Bias: How Ai Shapes Religious Narratives In Digital Spaces, Hilman Nurjaman, Achmed Faiz Yudha Siregar, Jasmine Rizky El Yasinta
Journal Of Middle East and Islamic Studies
This study explores the role of artificial intelligence (AI) in shaping religious narratives in digital spaces, particularly on social media platforms and AI chatbots. Using sentiment analysis and qualitative content analysis, this research examines religious discourse in Indonesia, focusing on the impact of AI-driven content personalization, such as 'filter bubbles' and 'echo chambers'. The findings indicate that AI algorithms reinforce religious biases, intensifying polarization and discrimination, especially between majority and minority religious groups. The study also highlights the socio-political factors influencing these dynamics, including identity politics, historical religious tensions, and conservative social norms. This research emphasizes the need for a …
Analisis Perbandingan Sentimen Pengguna Ipusnas Dan Jaklitera Dengan Algoritma Sentiwordnet, Putri Fajar Ayu Hendrayani, Rahmi Rahmi
Analisis Perbandingan Sentimen Pengguna Ipusnas Dan Jaklitera Dengan Algoritma Sentiwordnet, Putri Fajar Ayu Hendrayani, Rahmi Rahmi
Jurnal Ilmu Informasi, Perpustakaan, dan Kearsipan
iPusnas and JakLITera are two national digital library applications developed to enhance public access to literacy in Indonesia. This study compares user perceptions of both applications through sentiment analysis using the SentiWordNet (Sentiment WordNet) algorithm, implemented in Orange data mining software. The dataset comprises user comments from the Google Play Store, collected between 2023 and 2025. A qualitative, lexicon-based method was applied to classify sentiments into positive, neutral, and negative categories. Results show that iPusnas is dominated by negative sentiment (47%), mainly due to technical issues such as bugs, login failures, and slow performance. In contrast, JakLITera received 55% positive …
Persepsi Mahasiswa Ilmu Perpustakaan Terhadap Penggunaan Perangkat Ai Llm Dalam Pencarian Informasi, Danisya Laila Zahra, Muhamad Prabu Wibowo
Persepsi Mahasiswa Ilmu Perpustakaan Terhadap Penggunaan Perangkat Ai Llm Dalam Pencarian Informasi, Danisya Laila Zahra, Muhamad Prabu Wibowo
Jurnal Ilmu Informasi, Perpustakaan, dan Kearsipan
The increasing use of generative artificial intelligence (AI) among university students is driving changes in the way they seek and manage information, including in academic contexts. ChatGPT and DeepSeek AI are two AI platforms based on Large Language Models (LLMs) that are increasingly utilized as tools to support information seeking processes. This study aims to analyze the preferences of students from the Library and Information Science Program, Faculty of Humanities, Universitas Indonesia (FIB UI), in using these two platforms. The research employs a case study method with a qualitative approach, involving in-depth interviews with ten students. This study explores their …
Telling The Library’S Story: A Step-By-Step Tutorial For Using Data Visualization To Show Impact On Teaching And Learning, David Vickers Loertscher, Michelle Young
Telling The Library’S Story: A Step-By-Step Tutorial For Using Data Visualization To Show Impact On Teaching And Learning, David Vickers Loertscher, Michelle Young
Learning Hub
This tutorial introduces school librarians to the use of data visualization tools for documenting and communicating their impact on teaching and learning. By leveraging accessible platforms like Google Forms and Google Sheets, the authors demonstrate how librarians can build dashboards and real-time visual reports to showcase co-teaching, instructional collaboration, and student engagement. The tutorial features real-world examples, highlights common data sources already available to librarians, and argues that dynamic visual storytelling is a powerful alternative to traditional library statistics.
“We’Re Librarians”: Using Tiktok To Connect Students With Information Literacy Skills, Hannah Krauss
“We’Re Librarians”: Using Tiktok To Connect Students With Information Literacy Skills, Hannah Krauss
All Musselman Library Staff Works
This poster presentation details the ways that Musselman Library has utilized TikTok and other short form video apps to engage with their users and teach bite-sized information literacy concepts. The poster reviews relevant pedagogy and gives suggestions to other libraries looking to start their own TikTok accounts.
Are Emojis The New Words? A Sentiment Analysis Of Social Media Brand Conversations, Yashodhan Karulkar, Dev T. Vora, Siddharth Vaddepalli, Yash Thakur
Are Emojis The New Words? A Sentiment Analysis Of Social Media Brand Conversations, Yashodhan Karulkar, Dev T. Vora, Siddharth Vaddepalli, Yash Thakur
Journal of International Technology and Information Management
Emojis have become an increasingly important aspect of consumer-brand interactions in the Indian subcontinent. However, the impact of emoji use on brand image and mental health remains underexplored, particularly in emerging economies like India, where structured research on this topic is limited. To address this gap, the present study analyzes over 4,600 consumer tweets related to 19 prominent brands across eleven industries. Using VADER sentiment analysis, the research develops a metric to assess consumer sentiment and brand engagement in relation to emoji usage. The findings indicate that effective integration of emojis contributes to positive consumer sentiment and enhanced brand engagement. …
Understanding The Determinants Of Blockchain Adoption: An Empirical Study, Amarpreet Kohli, Nihar Kumthekar, Piyush Shah, Rebecca Jauch
Understanding The Determinants Of Blockchain Adoption: An Empirical Study, Amarpreet Kohli, Nihar Kumthekar, Piyush Shah, Rebecca Jauch
Journal of International Technology and Information Management
Blockchain technology (BT) has the potential to enhance security and robustness of transactions through a distributed ledger bookkeeping process. This study employs technology-organization-environment (TOE) framework and threat-rigidity theory (TRT) to examine whether perceived disruption caused by COVID-19 pandemic significantly impacted the adoption of BT, and inclination to adopt BT in the US. The COVID-19 pandemic provided a unique backdrop, as it affected businesses across all industries, sizes, and geographies. Results show a non-significant effect of perceived pandemic disruption on the current stage of BT adoption and intention to adopt BT. However, disruption readiness positively influences the current stage of BT …
Predicting Crises On The African Frontier Stock Markets With Investor Sentiment Indicators: A Machine Learning Approach, David Korsah, Lord Mensah
Predicting Crises On The African Frontier Stock Markets With Investor Sentiment Indicators: A Machine Learning Approach, David Korsah, Lord Mensah
Journal of International Technology and Information Management
This study examined the predictive ability of machine learning algorithms in identifying crises within African stock markets. The study employed seven distinct machine-learning models, analyzing historical stock prices from eight stock markets, three major sentiment indicators, and the exchange rates of local currencies against the US dollar, with each data spanning from May 1, 2007, to April 1, 2023. Extreme Gradient Boosting (XGBoost) emerged as the most effective algorithm for predicting crises. Historical stock prices and exchange rates were identified as the most critical features for prediction. On the sentiment side, investors’ perceptions of potential volatility on the S&P 500, …
Preventive Health Care Information Seeking Behaviors Among Baby Boomers In Taiwan, Alexander N. Chen, Michael J. Rubach, Tracy Suter, Hsin Ke Lu, Mark E. Mcmurtrey
Preventive Health Care Information Seeking Behaviors Among Baby Boomers In Taiwan, Alexander N. Chen, Michael J. Rubach, Tracy Suter, Hsin Ke Lu, Mark E. Mcmurtrey
Journal of International Technology and Information Management
Preventive health care is widely acknowledged as one of the most effective ways to reduce medical costs and enhance people's health. Preventive health care information (PHCI) is a crucial component. This study examines the PHCI-seeking behaviors of Taiwanese baby boomers. The study found some support for the idea that the preferred media used influenced the likelihood of Information seeking behavior. People with good health conditions were found to be more likely to seek PHCI, while people with greater health care needs sought out PHCI less frequently. The study examined social influences, which were found to be important. Three different types …
Pedagogy In The Age Of Ai: Exploring Generative Ai For Higher Education, Alison Munsch Phd
Pedagogy In The Age Of Ai: Exploring Generative Ai For Higher Education, Alison Munsch Phd
Journal of International Technology and Information Management
Generative Artificial Intelligence (AI) presents transformative opportunities for higher education, enabling personalized learning, enhanced student engagement, and efficient pedagogical practices. This tutorial-style article guides educators in integrating generative AI into their classrooms through hands-on activities, practical strategies, and reflective exercises. It explores the capabilities of AI tools such as ChatGPT, their applications across disciplines, and the ethical considerations for their use. By cultivating critical thinking and fostering student readiness for AI-driven futures, this article underscores the transformative potential of generative AI in higher education with an emphasis on the academic areas of business analytics, information systems, and computer science.
Surviving And Thriving In The Hybrid Cloud: A Review Of The Current Cloud Computing Landscape, Peter Munsch, Alison Munsch
Surviving And Thriving In The Hybrid Cloud: A Review Of The Current Cloud Computing Landscape, Peter Munsch, Alison Munsch
Journal of International Technology and Information Management
Background and Purpose
Both academic and industry institutions have increasingly migrated essential services to public cloud providers (e.g., Microsoft, AWS, Google) with mixed outcomes. Some industry leaders attempted to fully replace their on-premises data centers with public cloud services, a move not advised without thorough performance and cost analyses (Potel, 2023). Despite some organizations pulling back from the “Cloud First” strategy, the public cloud services market continued to grow, with revenue increasing by approximately 20% year-over-year since 2020 and surpassing half a trillion dollars in 2022 (IDC Worldwide Semiannual Public Cloud Services Tracker, 2H 2022). Cloud technologists suggested that hybrid …
Predicting Global Healthcare Supply Chain Delays: A Machine Learning Approach Leveraging Country-Level Logistics Metrics, Jeevan Sai Gali, Nima Molavi, Sepideh Alavi
Predicting Global Healthcare Supply Chain Delays: A Machine Learning Approach Leveraging Country-Level Logistics Metrics, Jeevan Sai Gali, Nima Molavi, Sepideh Alavi
Journal of International Technology and Information Management
In global healthcare logistics, ensuring the timely delivery of medical commodities is critical, particularly in low- and middle-income countries characterized by infrastructural limitations and operational uncertainties. This research introduces an advanced, data-driven predictive framework designed to forecast delivery delays by synthesizing granular, internal shipment-level data from the USAID Global Health Supply Chain Program (GHSC-PSM) with external country-level logistics capabilities indicators derived from the World Bank’s Logistics Performance Index (LPI). Rather than relying on retrospective trend analyses, this study employs machine learning algorithms such as Random Forest, XGBoost, Support Vector Machines (SVM), and Multi-Layer Perceptron (MLP) to detect …
Scla 521 Ai In Society, Bert Chapman
Scla 521 Ai In Society, Bert Chapman
Libraries Faculty and Staff Presentations
Provides access to information resources on societal impacts of artificial intelligence from multiple libraries databases covering multiple disciplines including government information resources.
Integrating Mindfulness In Media Literacy: A Culture-Responsive Training Programme For Older Thai Adults, Nuntiya Doungphummes, Kwanchit Sasiwongsaroj, Theeraphong Boonrugsa, Sirintorn Bhibulbhanuvat, Waraporn Suebwongsuwan
Integrating Mindfulness In Media Literacy: A Culture-Responsive Training Programme For Older Thai Adults, Nuntiya Doungphummes, Kwanchit Sasiwongsaroj, Theeraphong Boonrugsa, Sirintorn Bhibulbhanuvat, Waraporn Suebwongsuwan
Journal of Media Literacy Education
Media literacy is a much-needed competency in the digitalised world, but it is still an unknown knowledge base for older Thai adults. This design-based research set out as an initiative to promote media literacy through an agefriendly and culture-responsive training programme. The design process involved focus groups with key stakeholders and older adult ‘learners’ as well as field observations. This type of research work, in the Thai context, revealed the primacy of integrating media literacy learning with the Buddhist practice of mindfulness. It also highlighted the importance of incorporating certain cultural values and practices - collectivism, a sense of enjoyment, …
Communication Branches Out: Developing Interpersonal Skills Through Genealogical Research, Julian Costa, Gary Snyder
Communication Branches Out: Developing Interpersonal Skills Through Genealogical Research, Julian Costa, Gary Snyder
Proceedings of the New York State Communication Association
Communication students of the twenty-first century must not only be able to interact in multiple formats but be able to express their ideas across varied platforms. A common deterrent faced by students conducting research is the lack of applicability of the subject matter to their lives. The integration of genealogical research can address this issue because it allows students to learn about, and celebrate, their family history. While engaged in such a pursuit, students will develop core communication skills, such as speaking and listening, online research, and message design.
U.S. Government Agency Podcasts, Bert Chapman
U.S. Government Agency Podcasts, Bert Chapman
Libraries Faculty and Staff Presentations
Presents podcasts from U.S. Government agencies which can be discovered through the U.S. Government Publishing Office's Catalog of Government Publications. Agencies whose podcasts are presented include the National Institutes of Health, U.S. Peace Corps, U.S. Department of Agriculture, Government Accountability Office (GAO), National Park Service, Department of Justice, Federal Reserve System, and U.S. Naval War College.
Trust Me: Film + Q&A (February 22, 2024, 5:30 Pm, Sheldon Museum Of Art) [Poster], Sheldon Museum Of Art, University Of Nebraska-Lincoln
Trust Me: Film + Q&A; (February 22, 2024, 5:30 Pm, Sheldon Museum Of Art) [Poster], Sheldon Museum Of Art, University Of Nebraska-Lincoln
Sheldon Museum of Art: Catalogs and Publications
Poster for Trust Me: Film + Q&A held February 22, 2024 at 5:30 PM at the Sheldon Museum of Art (University of Nebraska-Lincoln, Lincoln, Nebraska, United States).
Poster blurb:
In today's information landscape, how do you know whom--and what--you can trust? Watch the award-winning, feature-length documentary Trust Me, which explores how media technology is influencing society and what we can do about it.
A Q&A with Rosemary Smith, filmmaker and managing director of the non-partisan Getting Better Foundation, follows.
More information about the screening is available at https://news.unl.edu/newsrooms/today/article/trust-me-documentary-to-screen-at-sheldon/.
More information about the film is available at https://www.trustmedocumentary.com/ …
The Impact Of Social Media On Charitable Giving For Nonprofit Organization, Namchul Shin
The Impact Of Social Media On Charitable Giving For Nonprofit Organization, Namchul Shin
Journal of International Technology and Information Management
Research has extensively studied nonprofit organizations’ use of social media for communications and interactions with supporters. However, there has been limited research examining the impact of social media on charitable giving. This research attempts to address the gap by empirically examining the relationship between the use of social media and charitable giving for nonprofit organizations. We employ a data set of the Nonprofit Times’ top 100 nonprofits ranked by total revenue for the empirical analysis. As measures for social media traction, i.e., how extensively nonprofits draw supporters on their social media sites, we use Facebook Likes, Twitter Followers, and Instagram …