Speech and Rhetorical Studies Commons^™

Exploring Demagoguery And Political Rhetoric’S Impact Through Social Media, Avery Palsma

Honors Thesis

Demagoguery refers to political rhetoric and activity that seeks support by appealing to the desires and prejudices of ordinary people. Demagogues are political leaders, such as Donald Trump and Adolf Hitler, who gain power by using a destructive approach to popular discourse. They influence culture by perpetuating and influencing ideologies, allowing them to take advantage of and fuel a dominating culture. Demagogues are present in today’s culture as the political divide becomes greater. This study aims to explain why demagogues are so influential and how social media might be contributing to their growth. In order to do this, three communication …

Off The Rails: Cinematic Trains As Technological Controls Of The Natural World, Trinity Thompson

Honors Theses

Short train rail lines across the United States are seeing increased national funding to reduce toxic chemical spills caused by train derailments, the most notable of which happened in February 2023 in East Palestine, Ohio. A year prior, the film White Noise (2022) featured a similar toxic train derailment incident, taking place, too, in Eastern Ohio, and featuring actors from the town of East Palestine. In considering other films featuring trains, I identified a pattern of environmental conflict, leading me to question the relationship between trains and the natural environment as portrayed in popular cinema. To conduct my research, I …

Queer Crises: Movements From Queerness And Feelings Of White Religion In The United States, Austin Williams Miller

Communication ETDs

Anchored by contemporary crises surrounding queer and trans people in the United States, I employ movements from queerness within an affective queer phenomenological framework to understand how arrangements of “white religion” (Schaefer, 2015, p. 63), a process whereby U.S. American Christian forms escape ideology into religious affective economies in the United States, relegate queer people “to the background… to sustain a certain direction” (Ahmed, 2006, p. 31). I assemble a queer rhetorical context analyzing white religious space in documentary film, secular sexual regulation through contemporary U.S. legal contexts around marriage, and settler colonial Christian nationalist political imaginations to critique how …

Public Mediations Of Accountability In The #Metoo Era, Amanda Brand

Department of Communication Studies: Dissertations, Theses, and Student Research

Tarana Burke initially launched the Me Too movement to cultivate solidarity among sexual assault survivors in 2006, and public appropriations of this effort have resulted in a kairotic moment of accountability in sexual assault cases. Particularly, the 2017 hashtag, #MeToo populates media platforms as the public invokes it to make sense of sexual assault cases, bearing witness to victim-survivors, assigning blame, or disavowing culpability. Challenging legacies of public denial, #MeToo marks a cultural shift in which victim-survivors are not only speaking out, they are also being heard and believed. I argue that accountability is rhetorically-constructed, negotiated, and imposed through …

Neil Postman's Loving Resistance Fighter: A Philosophy Of Communication In The Age Of Technopoly, Ryan Mccullough

Electronic Theses and Dissertations

This project walks the work of Neil Postman (1931-2003) into the philosophy of communication. Traditional conceptions of Neil Postman’s body of work position his ideas within the traditions of media ecology, general semantics, or, more broadly, as a form of media studies and criticism. In addition, others label Postman’s work, especially in Technopoly (1992), as pessimistic, deterministic, and/or imbibed with Luddite tendencies. This project articulates a different view and contends that Postman’s scholarship, in particular his articulation of the loving resistance fighter in the final chapter of Technopoly, is committed to resisting the nefarious forces embedded in both technology …

"Don't Put Restrictions On Us": The Dangers Of Conservative And Populist Appeals For Abortion Access In Post-Roe America, Kayla Schmitz

Department of Communication Studies: Dissertations, Theses, and Student Research

This thesis critically analyzes Kansans for Constitutional Freedom’s campaign ads for their campaign against the Value Them Both Amendment in Kansas in 2022. Value Them Both would have stripped the Kansas constitution of its protection of personal autonomy and therefore abortion rights. Kansans for Constitutional Freedom used populist and otherwise conservative appeals in their ads to reach audiences across the political “spectrum” to gain their votes against Value Them Both. While the campaign was widely successful, there are many things it did not do for the broader concern of reproductive healthcare access in the United States, particularly for those living …

"Ok, Groomer" :(Post) Truth Rhetoric And Transphobia, Adit R. Selvaraj

All HCAS Student Capstones, Theses, and Dissertations

Paying attention to anti-LGBTQ rhetoric circulating on social media in Fall 2022, this thesis situates political rhetoric on Twitter, by analyzing the use of the hashtag #okgroomer. This hashtag, a corruption of the popular phrase “ok, boomer,” has been used to show contempt on social media by equating left-wing ideologies to pedophilia. Informed by gender critical theory, this work espouses the idea that #okgroomer is constructed as a post-truth ideal aided by the mythos that queer people are dangerous to children. To study #okgroomer, this thesis employs a critical technical discourse analysis informed by ecological scholarship to a case study …

Faking And Conspiring About Covid-19: A Discursive Approach, Rosa Scardigno, Alessia Paparella, Francesca D'Errico

The Qualitative Report

In the more general climate of post-truth - a social trend reflecting a disregard for reliable ways of knowing what is true, mostly acted through massive use of misinformation and rhetoric calling for emotions - an alarming “infodemic” accompanied the COVID-19 pandemic, affecting healthy attitudes and behaviors and further lessening trust in science, institutions, and traditional media. Its two main representative items, fake and conspiracy news, have been widely analyzed in psycho-social research, even if scholars mostly acknowledged the cognitive and social dimensions of those items and devoted less attention to their discursive construction. In addition, these works did not …

A Neo-Aristotelian Criticism Of Trump’S “Save America Speech” Utilizing The Five Canons Of Rhetoric, Jade Ruggieri

Graduate Theses, Dissertations, and Problem Reports

Riddled with fake news, the 2020 election is a unique moment in history where fake news, stemming from former President Donald Trump, led to a public demonstration that quickly devolved into a violent and controversial event. Through the lens of a Neo-Aristotelian rhetorical criticism, the five canons of rhetoric will analyze Trump’s “Save America” speech he held hours prior to the rally providing insights into how the power of words can precipitate people to incite action. Through a verbatim examination of the first and last 10 minutes of the speech, with the middle portion summarized, Trump’s speech provides insights to …

Alt-Right Of The_Donald And Authoritarian Communists On Reddit: Internet Memes To Build Community, Joshua Hendricks

Master's Theses

This project infuses Lacanian psychoanalysis further into the rhetorical study by exploring authoritarian discourses on Reddit. I analyze the alt-right community that found a home on the subreddit r/The_Donald and chart their discourse as it shaped from the quarantine to the establishment of an independent forum called TheDonald.win. I selected memes and the comments around them to build the analysis. The second aspect of this thesis examines authoritarian communist discourse on Reddit. The leftist community splintered when r/socialism banned a community member because the person made catgirl art. The ban sent shockwaves through the leftist community on Reddit and generated …

The Narrative Paradigm In Sarah Kay's "If I Should Have A Daughter", Stephanie G. Chan

Pepperdine Journal of Communication Research

In her 2011 TED Talk debut, spoken word poet Sarah Kay presented a breathtaking performance of two of her poems, “B” and “Hiroshima.” Throughout her speech, she takes the audience through the process of self-realization that transformed her into the poet she is today. From her first performance at just 14 years old, to being welcomed by New York’s Bowery Poetry Club, to creating Project Voice alongside her college classmate Phil Kaye, to now teaching spoken word poetry to the teenagers she once was, Kay proves that spoken word as an art form is more than just pen on paper. …

From Self-Help To Self-Harm: Rhetoric In The Self-Help Industry, Grace S. Royle

Non-Thesis Student Work

Over the past several years, the self-help industry has become increasingly more successful and sought out; especially in the United States, whose modern society celebrates individualism and self-improvement. However, within this new and unregulated field lie several unknowns and invisible dangers. Multiple instances involving popular and beloved gurus have ended in tragedy, twisting cases of self-help into self-harm. This paper chases after just how this is possible and discovers that weaponized communication is largely to blame.

From Self-Help to Self-Harm: Rhetoric in the Self-Help Industry discusses the cases of James Arthur Ray, Keith Raniere, and Isaac Hershkopf to uncover how …

Princes, Moms, And Warriors: A Feminist Rhetorical Analysis Of Toxic Depictions In Film, Brittany Bahl

Masters Theses

Various forms of toxic rhetoric have been the subject of academic study for decades. Despite some advancements toward a more progressive society, toxic rhetorics have continued to persist within the United States, especially within entertainment media. Toxic rhetorics within film, in particular, have remained steadily prevalent and continue to strongly impact audiences and constructions of identity. This thesis utilizes primarily close reading and feminist rhetorical criticism to examine rhetorics of toxicity within three popular film franchises: (1) toxic masculinity in Coming to America (1988) and Coming 2 America (2021); (2) toxic femininity in Bad Moms; and (3) straightwashing as …

Rhetorical Analysis Of Choosing To Go To The Moon "And Do The Other Things", Skyler M. Kona

Communication 300 Papers

On September 12, 1962, president John F. Kennedy visited Rice University in Houston, Texas, and delivered what is commonly known as one of the most iconic speeches in American history. The speech, titled “Address at Rice University on the Nation's Space Effort”, but more widely known as “We Choose to go to the Moon”, was an attempt to gain further support for the nation's efforts in the Space Race against the Soviet Union. In his speech, Kennedy uses various techniques in order to further boost the audience's understanding of the situation, as well as, crucially, inspiring them to lend their …

Is France Having A Populist Moment?, Emma Gilmore

Honors Theses

The word populism is often thrown around in news media and academic scholarship, but there is a lack of understanding of what it actually means as a political theory. In France, the two presidential candidates that made it to the second round in 2017, Emmanuel Macron and Marine le Pen, were both called populist, despite having vastly different campaign strategies and messages. This study used a computer-based method to analyze Campaign books from 24 candidates beginning in 1981 that determined that Populist language is on the rise, but not as aggressively as news media suggests.

The Future Is Full Of Monsters: Queer Survival One Click At A Twine, 'Aolani N. Robinson

All HCAS Student Capstones, Theses, and Dissertations

Spurred by a desire to explore queer rhetoric through interactive forms of media, this project analyzed the game-making program Twine to uncover how independent queer creators use the tool to explore queer survival against time, capitalism, and constrained identities. A more accessible platform than other game-making tools, Twine’s unique interactivity puts the ability to make interactive games and stories into the hands of indie marginalized creators who are often overlooked in both mainstream gaming and queer rhetorics (Anthropy, 2012). Thus, this thesis contributes to queer rhetoric, game studies, and trans rhetorics by exploring the strategies indie Twine creators use in …

Media Frames And Abortion Issue Polarization, Shianne Galuska

Master's Theses

The abortion issue is one of the most polarizing topics within the public and media sphere. How the media chooses to frame the abortion debate may influence public opinion and individual reactions. Specifically, articles that use incongruent abortion frames (pro-life/pro-abortion & anti-abortion/pro-choice) may be contributing to an ingroup versus outgroup mentality by highlighting who is the ingroup and who is the outgroup, thus generating moral disgust and polarization (characterized by anger, bias, and activism) amongst those with opposing views. This study sought to answer whether presenting individuals with an incongruent abortion frame increases anger, bias, and activism (polarization), as well …

Leveraging The Rhetorical Energies Of Machines: Covid-19, Misinformation, And Persuasive Labor, Miles C. Coleman

Human-Machine Communication

The rampant misinformation amid the COVID-19 pandemic demonstrates an obvious need for persuasion. This article draws on the fields of digital rhetoric and rhetoric of science, technology, and medicine to explore the persuasive threats and opportunities machine communicators pose to public health. As a specific case, Alexa and the machine’s performative similarities to the Oracle at Delphi are tracked alongside the voice-based assistant’s further resonances with the discourses of expert systems to develop an account of the machine’s rhetorical energies. From here, machine communicators are discussed as optimal deliverers of inoculations against misinformation in light of the fact that their …

Reflections On Writer's Block, Hilary Rasmussen

Communication and Theater Association of Minnesota Journal

When I finished the MA program at Northern Illinois University in 2010, I initially had no intention of returning for a PhD. I felt burned out on academics and was itching to get into my own classroom to teach. Despite the intense pressures of a tightening job market, I was fortunate. I found a permanent, full-time faculty position at a small, rural university in the southwest corner of Minnesota. Deciding to leave that wonderful and supportive community was difficult, but after three years there, I realized that I had more to say (and more to learn) and I wanted to …

Where The Sea Meets The Sky: A Fantasy-Theme Analysis Of H.P. Lovecraft's Celephaïs, Spencer J. Burke

Quest

Application of Rhetorical Methodologies

Research in progress for SPCH 1311: Introduction to Speech Communication

Faculty Mentor: Jennifer Warren

The following essay is a rhetorical criticism written as the final project for the Collin College Honors Introduction to Speech Communication course. This student’s essay utilizes Fantasy Theme Analysis to explore the rhetorical choices of H.P. Lovecraft in his short story Celephaïs. By examining the characters, settings, and actions within the narrative, both in isolation and in relation to each other, Lovecraft’s rhetorical vision is elucidated. Moreover, this essay analyzes if and how group cohesiveness is achieved via a process coined …

'Why Do They Make Her Wear That?': A Rhetorical Analysis Of Ramy Youssef: Feelings, Rania Zaied

Masters Theses, 2020-current

Muslims have often been portrayed in the media, as violent, barbaric, terrorists, and powerless victims, along with many other misconceptions of negative and stereotypical images. Ramy Youssef: Feelings (2019), is an hour-long stand-up comedy special presented by comic Ramy Youssef, who is a Muslim millennial Egyptian-American man. By conducting a rhetorical analysis of the special, this research combines the method of Critical Rhetoric with two of Lowery and Renegar’s (2016) three frameworks, those being Bicultural Otherness and Self and Culture Deprecating Humor, to analyze Youssef’s comedy special Feelings (2019). This research delineates how the media influences the rhetoric of Muslim …

Priming In Leadership: Applying Communication Theory To The Speeches Of Ronald Reagan, Katherine Sakai

Senior Honors Theses

The study of priming gained traction in the 1990s when researchers such as John Bargh demonstrated the nonconscious activation of ideas, often through repeated related words or activated schema. Since then, researchers have studied the effects of priming on self-view, achievement, and teamwork. While the concept of priming has just recently begun to be applied to leadership in the workplace, no research has yet been done in finding examples of priming theory in the speeches of well-known leaders. In this study, Ronald Reagan’s persuasive tactics were analyzed and found to use similar methods of repetition and schema used in priming …

Reading Memory: A Dual Heuristic Method For Interpreting Rhetorical Architectural Memory Texts, Diane Quaglia Beltran

All Dissertations

Memorials operate rhetorically, architecturally, and spatially as a written mode of remembrance. The rhetorical potential of memory texts has been discussed in rhetorical theory and includes the idea that the monuments and memorials are conveying something to someone for the purpose of influencing memory and remembrance of a place, person, or event. Still what makes them public, rhetorical, and architectural is not as clearly defined, so understanding only what the objects are saying and to whom misses the opportunity to more fully understand the ways in which they are rhetorical and architectural: rhetorical in their epideictic functions and kairotic possibilities, …

“But You Have To Have Been There To Know What We Are Talking About”: An Examination Of The Rhetorical Environments Of Cults And Other Extremist Groups And How They Lead To Violence, Katherine Camille

Honors College

Popular culture often cites charismatic leaders as the catalysts for violent acts in cults and other extremist groups. This explanation is insufficient and oversimplified, and this thesis challenges the idea that a single speech or person can move a large group to act violently and without their own best interests in mind. This thesis examines two well- known cults: The Peoples Temple and Heaven’s Gate, to determine what compelled their followers to commit violent acts 3⁄4 particularly mass suicide. I then take this analysis and look at QAnon, a far-right conspiracy theory group, whose participation in the January 6th, 2021 …

From Save The Crew To Saved The Crew: Constitutive Rhetoric, Myth, And Fan Opposition To Sports Team Relocation, Stephen Andon

School of Communication and Media Scholarship and Creative Works

Sports franchise relocation is a hallmark of the American sports landscape. Teams relocate at their owners’ whims, leaving fans with little more to do than voice their angst. When the Columbus Crew of Major League Soccer announced in 2017 that ownership was set to move the team to Austin, a group of the Crew’s most ardent supporters initially seemed resigned to the franchise’s predetermined fate. However, over the course of months, those fans embarked on a grass roots campaign that generated attention worldwide and, ultimately, convinced a new ownership group to purchase the team and keep it in Columbus. This …

Feminist Praxis Of Comparative Rhetoric, Mari Lee Mifsud

Rhetoric and Communication Studies Faculty Publications

Why is a feminist praxis necessary for a comparative study of rhetoric? What would a feminist praxis of comparative rhetoric do? mean? be? What can we come to know with a feminist praxis of comparative rhetoric? Offering first a critique of the idea of a comparative approach through feminist theories challenging binary epistemology and metaphorical meaning making, this essay proceeds to theorize a feminist praxis of comparative rhetoric. This feminist praxis engages the study of histories and theories of rhetoric across cultures by analyzing along intersectional lines of power exposing injustices and exploring potential for equity, decolonizing knowledge, and deconstructing …

Navigating Hate: The Public Deliberation Of Matthew Shepard And Hate Crime Legislation, Abigail Barnes

Master's Theses

Since Matthew Shepard’s murder in 1998, his narrative has been recirculated to justify a federal hate crime statute and Shepard has been used as a symbol for the demand for hate crime legislation. This study seeks to evaluate how Shepard is used in public deliberation, the role of private organizations in the public deliberation of hate crime legislation, and the discursive history of the Shepard-Byrd Hate Crime Prevention Act of 2009. Through a rhetorical criticism, this study finds that the nuances of Shepard’s narrative are abandoned in order to construct him as a “permissible” symbol for LGBTQ+ protections. However, if …

Rationale For The Event, "Teaching", Michael Steudeman, Lisa Roth

Proceedings of the National Developmental Conference on Individual Events

Our paper intends to introduce a new limited preparation event called "teaching" to the forensics community. By combining traditional rhetoric with the modern art of teaching, our proposal seeks to shed light on a rhetorical vision of education. We want to move beyond conventional teaching styles to emphasize a greater understanding and comprehension between the teacher and the student. Now, more than ever, education needs rhetoric. Rather than learning a specific piece of knowledge, students should have access to a rhetoric-based education that involves critical thinking and productive arguing. The activity of forensics is rooted in rhetorical education, and consequently …

Walmart's Opioid Stewardship Initiative Rhetorically Constructed As An Act Of Corporate Social Responsibility, Rachel Kaplan

Speaker & Gavel

Walmart is the largest publicly owned retailer in the world (Fishman, 2008). Walmart operates in a contested rhetorical environment because of an aggressive pricing strategy, low-paying wages, and discrimination claims made by women. This paper argues Walmart created several Corporate Social Responsibility (CSR) programs to help improve corporate image and reputation. CSR encourages companies to consider a triple bottom line: people, the environment and profit. Consumers who practice socially responsible consumption choose to support companies they perceive give back to the community, participate in CSR initiatives to help people, and incorporate sustainable practices into the lifecycle of their products. This …

Doing Things With Arguments: Assertion, Persuasion, Performance, Blake D. Scott

OSSA Conference Archive

In “Three Perspectives on Argument,” Wenzel argued that scholars should orient their research around the well-known triad of rhetorical, dialectical, and logical perspectives on argument. Despite the success of Wenzel’s triad in orienting pluralistic research, he nonetheless maintained that an “eventual synthesis” of the three perspectives was both possible and desirable. In this paper I reconsider Wenzel’s idea by asking what might be preventing such a synthesis today. I argue that one obstacle to this is a common philosophical assumption about rhetoric that opposes assertion to persuasion, truth to effectiveness. Following Barbara Cassin, I challenge this assumption and consider how …