Speech and Rhetorical Studies Commons^™

The Rhetoric Of Flattery: Embodiment And Persuasion In Papal Discourse, Gabrielle Wilkosz

All Dissertations

What makes flattery so persuasive? An analysis of three speeches from contemporary popes, preeminent leaders in the Catholic Church, finds strategic use of compliments, emotional language, and ideas about human dignity. These approaches can persuade world leaders and institutions such as the United Nations and the United States Congress to act morally and responsibly. Flattery can encourage ethical action and reduce the feeling of emergency, creating an enduring, complex dynamic of power that is seen at many levels of narrative.

Mark Henry's Retirement: Breaking Genres And John Cena, Kayla Stanley

ASPIRE 2026

This project explores Mark Henry’s 2013 “retirement” speech in WWE as an example of how genre expectations can be used, or broken, for rhetorical impact. Professional wrestling blends athletic competition with theatrical storytelling through kayfabe, where scripted storylines are presented as real. When Henry delivered his emotional retirement speech on live television, it closely followed the structure and tone of traditional sports retirement speeches. Because of this, it seemed like many audience members believed the moment was genuine.

The speech included familiar elements found in well-known athletic retirements such as gratitude, reflection on career highlights, acknowledgment of family, and a …

History Does Not Repeat Itself, But It Often Rhymes: Comparing The Messaging Of Adolf Hitler And Donald Trump, Elaina Varney

Scholarly Horizons: University of Minnesota, Morris Undergraduate Journal

With the growing divide between the left and right, many on the left have raised alarms that Donald Trump is a fascist. My research paper compares Donald Trump’s messaging to Adolf Hitler’s messaging to find any similarities between the two in order to determine if Trumpism is a precursor to fascism. This study begins by looking at previous scholars’ research into whether or not Trumpism is a precursor to fascism and then I proceed to draw on primary sources such as speeches, Mein Kampf, and Trump’s TruthSocial posts, particularly those related to immigration and minorities, attacks on and suppression …

Homemaking In Hashtags: A Rhetorical Study Of Hannah Neeleman’S #Tradwife Narrative Across Social Media, Emma Arneson

Speaker & Gavel

This study analyzes the rhetorical construction of Hannah Neeleman’s “tradwife” persona across TikTok, Instagram, and her commercial website. Using Fisher’s narrative paradigm and McGee’s fragmentation thesis, it examines how curated domestic imagery, entrepreneurial branding, and selective storytelling shape cultural narratives of femininity, domestic labor, and agency. Focusing on August 2024 posts following a high-profile media controversy, the analysis reveals how fragmented digital content generates emotional coherence despite ideological contradictions. The findings demonstrate how audiences assemble meaning from partial narratives, illustrating the persuasive power of fragmented rhetoric in shaping contemporary discourse on gender and traditional values.

Truth Will Out: Combating The Rhetoric Of Modern Conspiracy Theory, Seth Kelley

Communication and Theater Association of Minnesota Journal

This essay explores modern conspiracy theories’ relationship to hatred and ignorance, and how specious ideas do not hold up to classical rhetorical analysis. It posits reasons why power embraces conspiracies that it has traditionally rejected and explains power and conspiracy theory’s symbiotic relationship in the age of misinformation. It champions rhetoric as the best tool to combat conspiracy theories.

Thesis: In order to effectively combat conspiracy theory’s undermining of human progress, we must hold conspiracists accountable for spreading dangerous lies, directly teach formal rhetoric in all public schools (and how to spot specious content), effectively foster multicultural respect and appreciation, …

Queer Advocacy For Palestinian Liberation, Andrew J. Joseph

SPARK Symposium Presentations

This paper is an examination of the ways that queer individuals have advocated for the decolonization of Palestine, and the ways in which tensions have arisen as a result of the intersection of the movements.

Recuperative Rhetorics: A Novel Framework For Rhetorical Analysis, Nicolas Palumbo

Masters Theses (Archived)

This thesis details the creation of the Recuperative Rhetorics analytical framework, which is a scalable, transdisciplinary framework for analyzing rhetorical texts, from individual speeches to societal understandings of legacy and history. It discusses the framework’s theoretical underpinnings, explains how to utilize it in analyzing rhetoric and rhetorical works, and provides examples of the framework in action across multiple mediums. The framework takes inspiration from the theories and praxes of Situationist International, primarily those of the spectacle, ready-made objects, détournement, and recuperation. The framework uses these ideas, and then builds upon more established analytical frameworks to establish a base from which …

Progressive Paradox In Political Rhetoric: The Hart-Celler Immigration Act Of 1965, Amanda Rolston Henderson

Electronic Theses and Dissertations

This dissertation investigates the interplay between U.S. norms for inclusion, the embedded role of religion within these norms, and how political rhetoric challenges or sustains them. Using a historical lens, I outline key moments in U.S. history, unravel central ideologies entrenched in U.S. narratives, and illuminate the ideographic function of the key concepts land, family, and work. These terms serve as conduits for conveying complex systems of meaning, which are entrenched in societal assumptions and concretized through political discourse and action.

These dynamics are demonstrated in a case study of the discourse surrounding the Hart-Celler Immigration Act …

Rhetorical Resonances: An Affective Logic Of Emergence In Space And Time, Craig R. Weathers

Electronic Theses and Dissertations

This project explores the affective circulation of controversy in contemporary public discourse through a rhetorical ecological approach. It addresses the problem of how flattened conceptions of power and social movements cast in binary opposition prevent effective deliberation around public controversies. The research method involves analyzing three case studies through a new framework for rhetorical studies, called a logic of emergence, to consider the resonance and trajectories of actants (individuals, groups, and institutions) in conflict. The first case study examines the Unite the Right rally in Charlottesville and the discursive equating of antifa and the Alt-Right. The second case analyzes the …

An Open Conversation: Deliberating Perceptions Of Power Through New Media, Abigail Barnes

Dissertations

This research aims to investigate aims to critically assess how mediated participants utilize new media spheres deliberate upon perceptions of power through rhetorical criticism and critical discourse analysis. Since the conception of social media, users have utilized the platforms to network, negotiate, and dissent from controversies through mediated public deliberation. The present study aims to nuance how Habermas’ original conception of deliberative rhetoric has transformed through new media deliberation. To exemplify this change in deliberative rhetoric, the present study will also critically evaluate online social movements through the case study of the AOC Tik Tok Challenge, responses to online controversies …

A Rhetorical-Sociological Understanding Of Emotion, Amy Boone

All Dissertations

This project presents a rhetorical-sociological understanding of emotion while foregrounding the place and role of language. Born from Sara Ahmed’s work in The Cultural Politics of Emotion, it presents a simplified equation (contact + orientation = emotion) as both a prescriptive and descriptive formula for making sense of human emotional experience. Starting with an exploration of the difficult-to-understand affect system, this dissertation identifies both rhetoric and affect as energies which cannot be understood apart from their traces, the things they move, produce, and become. As a way to get at these often-invisible forces, two trace studies are conducted which explore …

Exploring Demagoguery And Political Rhetoric’S Impact Through Social Media, Avery Palsma

Honors Thesis

Demagoguery refers to political rhetoric and activity that seeks support by appealing to the desires and prejudices of ordinary people. Demagogues are political leaders, such as Donald Trump and Adolf Hitler, who gain power by using a destructive approach to popular discourse. They influence culture by perpetuating and influencing ideologies, allowing them to take advantage of and fuel a dominating culture. Demagogues are present in today’s culture as the political divide becomes greater. This study aims to explain why demagogues are so influential and how social media might be contributing to their growth. In order to do this, three communication …

Rhetoric On Climate Change And The Effects On Public Perceptions, Hailey Mina Rose Dossey

Undergraduate Scholarship

One of the extraordinary challenges humans are facing today is climate change and over the past two decades, the majority of the world has moved from questioning its legitimacy to accepting it as fact. With most people having accepted climate change as a reality, the goal of climate communication has shifted from spreading awareness to motivating audiences to take action. Through this analytical discussion, we will look into effective and ineffective methods of rhetoric as it can help guide us to a better understanding of why certain rhetoric that has previously been successful in other fields may not be the …

Demagoguery And Political Rhetoric: A Comparative Analysis Of Father Charles E. Coughlin And Donald J. Trump, Charlotte Moody

History and Political Science | Senior Theses

Many Americans can still recall James Madison’s warning against mob rule in The Federalist Papers. What Madison did not articulate as memorably, however, was that it is not the mob we need to fear, but the demagogue. Who is the one fueling the fire through their use of sensational rhetoric? A term from ancient Greek mythology, a demagogue generally means a persuasive orator and leader of the people. The historical demagogue has many iterations in modern American politics that continue to undermine democracy and justice. However, there has not been a comprehensive study comparing two of the arguably most influential …

A Case Of Water: A Rhetorical Analysis Of The Legal And Social Effects Of The Arizona V. Navajo Nation Supreme Court Case, Mykel Patrick Greene

Graduate Student Theses, Dissertations, & Professional Papers

The water crisis effecting the Navajo Nation is among the worst in recent memory—a situation that has only been exacerbated by the U.S. Supreme Court’s 2023 5-4 decision in favor of Arizona in the case of Arizona v. Navajo Nation 599 U. S. ____ (2023). This case, which was the culmination of a 20-year legal battle, sought assistance and potential aid from the federal government regarding water usage and assessment. However, considering the Arizona v. Navajo Nation decision, the Navajo will have to manage this crisis alone. This paper will use frame analysis to identify the various frames the Navajo …

Off The Rails: Cinematic Trains As Technological Controls Of The Natural World, Trinity Thompson

Honors Program: Senior Projects (Public)

Short train rail lines across the United States are seeing increased national funding to reduce toxic chemical spills caused by train derailments, the most notable of which happened in February 2023 in East Palestine, Ohio. A year prior, the film White Noise (2022) featured a similar toxic train derailment incident, taking place, too, in Eastern Ohio, and featuring actors from the town of East Palestine. In considering other films featuring trains, I identified a pattern of environmental conflict, leading me to question the relationship between trains and the natural environment as portrayed in popular cinema. To conduct my research, I …

Zero Textbook Cost Syllabus For Com 3064 (Classical Rhetoric), Jamel Coy Hudson

Open Educational Resources

Rhetoric has fallen on hard times today. When it isn't disparaged as "empty," it is dismissed as "mere." And so, we have empty rhetoric and mere rhetoric. We have politicians accused by their opponents of delivering campaign speeches full of … rhetoric. The accusation, if it sticks, is usually devastating to the accused. No one, least of all our politicians, appears capable of defending that rhetoric is a prerequisite for democratic government.

But it wasn't always so. This is a class about better times for rhetoric. Times when the greatest heroes of the day—like the fictional Achilles and the very …

Queer Crises: Movements From Queerness And Feelings Of White Religion In The United States, Austin Williams Miller

Communication ETDs

Anchored by contemporary crises surrounding queer and trans people in the United States, I employ movements from queerness within an affective queer phenomenological framework to understand how arrangements of “white religion” (Schaefer, 2015, p. 63), a process whereby U.S. American Christian forms escape ideology into religious affective economies in the United States, relegate queer people “to the background… to sustain a certain direction” (Ahmed, 2006, p. 31). I assemble a queer rhetorical context analyzing white religious space in documentary film, secular sexual regulation through contemporary U.S. legal contexts around marriage, and settler colonial Christian nationalist political imaginations to critique how …

Public Mediations Of Accountability In The #Metoo Era, Amanda Brand

Department of Communication Studies: Dissertations, Theses, and Student Research

Tarana Burke initially launched the Me Too movement to cultivate solidarity among sexual assault survivors in 2006, and public appropriations of this effort have resulted in a kairotic moment of accountability in sexual assault cases. Particularly, the 2017 hashtag, #MeToo populates media platforms as the public invokes it to make sense of sexual assault cases, bearing witness to victim-survivors, assigning blame, or disavowing culpability. Challenging legacies of public denial, #MeToo marks a cultural shift in which victim-survivors are not only speaking out, they are also being heard and believed. I argue that accountability is rhetorically-constructed, negotiated, and imposed through …

Neil Postman's Loving Resistance Fighter: A Philosophy Of Communication In The Age Of Technopoly, Ryan Mccullough

Electronic Theses and Dissertations

This project walks the work of Neil Postman (1931-2003) into the philosophy of communication. Traditional conceptions of Neil Postman’s body of work position his ideas within the traditions of media ecology, general semantics, or, more broadly, as a form of media studies and criticism. In addition, others label Postman’s work, especially in Technopoly (1992), as pessimistic, deterministic, and/or imbibed with Luddite tendencies. This project articulates a different view and contends that Postman’s scholarship, in particular his articulation of the loving resistance fighter in the final chapter of Technopoly, is committed to resisting the nefarious forces embedded in both technology …

"Don't Put Restrictions On Us": The Dangers Of Conservative And Populist Appeals For Abortion Access In Post-Roe America, Kayla Schmitz

Department of Communication Studies: Dissertations, Theses, and Student Research

This thesis critically analyzes Kansans for Constitutional Freedom’s campaign ads for their campaign against the Value Them Both Amendment in Kansas in 2022. Value Them Both would have stripped the Kansas constitution of its protection of personal autonomy and therefore abortion rights. Kansans for Constitutional Freedom used populist and otherwise conservative appeals in their ads to reach audiences across the political “spectrum” to gain their votes against Value Them Both. While the campaign was widely successful, there are many things it did not do for the broader concern of reproductive healthcare access in the United States, particularly for those living …

The Myth Of Perfection: Charting The Rhetoric Of Veteran Disability For A Course To Stability, Nicholas Rader

All Dissertations

This dissertation rhetorically analyzes discrimination in Western institutional discourses and documentation procedures, such as architectural texts and procedures, through a historiographic lens. An analytical methodology will be offered to show how discrimination of intersectional bodies is historically informed and reaffirmed by the manipulation of Western myths and mythos. Specifically, by mapping navigational mathematics and cartographic methods over rhetorical, architectural, and historiographic theory, it will be shown how the manipulation of Western myths establishes and reifies patriarchal discrimination that eventually fissions into eugenicist logics in nineteenth and twentieth century France, England, and the United States. In modernity, the practice of manipulating …

Faking And Conspiring About Covid-19: A Discursive Approach, Rosa Scardigno, Alessia Paparella, Francesca D'Errico

The Qualitative Report

In the more general climate of post-truth - a social trend reflecting a disregard for reliable ways of knowing what is true, mostly acted through massive use of misinformation and rhetoric calling for emotions - an alarming “infodemic” accompanied the COVID-19 pandemic, affecting healthy attitudes and behaviors and further lessening trust in science, institutions, and traditional media. Its two main representative items, fake and conspiracy news, have been widely analyzed in psycho-social research, even if scholars mostly acknowledged the cognitive and social dimensions of those items and devoted less attention to their discursive construction. In addition, these works did not …

A Neo-Aristotelian Criticism Of Trump’S “Save America Speech” Utilizing The Five Canons Of Rhetoric, Jade Ruggieri

Graduate Theses, Dissertations, and Problem Reports (ETD)

Riddled with fake news, the 2020 election is a unique moment in history where fake news, stemming from former President Donald Trump, led to a public demonstration that quickly devolved into a violent and controversial event. Through the lens of a Neo-Aristotelian rhetorical criticism, the five canons of rhetoric will analyze Trump’s “Save America” speech he held hours prior to the rally providing insights into how the power of words can precipitate people to incite action. Through a verbatim examination of the first and last 10 minutes of the speech, with the middle portion summarized, Trump’s speech provides insights to …

Alt-Right Of The_Donald And Authoritarian Communists On Reddit: Internet Memes To Build Community, Joshua Hendricks

Master's Theses

This project infuses Lacanian psychoanalysis further into the rhetorical study by exploring authoritarian discourses on Reddit. I analyze the alt-right community that found a home on the subreddit r/The_Donald and chart their discourse as it shaped from the quarantine to the establishment of an independent forum called TheDonald.win. I selected memes and the comments around them to build the analysis. The second aspect of this thesis examines authoritarian communist discourse on Reddit. The leftist community splintered when r/socialism banned a community member because the person made catgirl art. The ban sent shockwaves through the leftist community on Reddit and generated …

The Narrative Paradigm In Sarah Kay's "If I Should Have A Daughter", Stephanie G. Chan

Pepperdine Journal of Communication Research

In her 2011 TED Talk debut, spoken word poet Sarah Kay presented a breathtaking performance of two of her poems, “B” and “Hiroshima.” Throughout her speech, she takes the audience through the process of self-realization that transformed her into the poet she is today. From her first performance at just 14 years old, to being welcomed by New York’s Bowery Poetry Club, to creating Project Voice alongside her college classmate Phil Kaye, to now teaching spoken word poetry to the teenagers she once was, Kay proves that spoken word as an art form is more than just pen on paper. …

Princes, Moms, And Warriors: A Feminist Rhetorical Analysis Of Toxic Depictions In Film, Brittany Bahl

Masters Theses

Various forms of toxic rhetoric have been the subject of academic study for decades. Despite some advancements toward a more progressive society, toxic rhetorics have continued to persist within the United States, especially within entertainment media. Toxic rhetorics within film, in particular, have remained steadily prevalent and continue to strongly impact audiences and constructions of identity. This thesis utilizes primarily close reading and feminist rhetorical criticism to examine rhetorics of toxicity within three popular film franchises: (1) toxic masculinity in Coming to America (1988) and Coming 2 America (2021); (2) toxic femininity in Bad Moms; and (3) straightwashing as …

Rhetorical Analysis Of Choosing To Go To The Moon "And Do The Other Things", Skyler M. Kona

Communication 300 Papers

On September 12, 1962, president John F. Kennedy visited Rice University in Houston, Texas, and delivered what is commonly known as one of the most iconic speeches in American history. The speech, titled “Address at Rice University on the Nation's Space Effort”, but more widely known as “We Choose to go to the Moon”, was an attempt to gain further support for the nation's efforts in the Space Race against the Soviet Union. In his speech, Kennedy uses various techniques in order to further boost the audience's understanding of the situation, as well as, crucially, inspiring them to lend their …

Is France Having A Populist Moment?, Emma Gilmore

Honors Theses

The word populism is often thrown around in news media and academic scholarship, but there is a lack of understanding of what it actually means as a political theory. In France, the two presidential candidates that made it to the second round in 2017, Emmanuel Macron and Marine le Pen, were both called populist, despite having vastly different campaign strategies and messages. This study used a computer-based method to analyze Campaign books from 24 candidates beginning in 1981 that determined that Populist language is on the rise, but not as aggressively as news media suggests.

The Future Is Full Of Monsters: Queer Survival One Click At A Twine, 'Aolani N. Robinson

All HCAS Student Capstones, Theses, and Dissertations

Spurred by a desire to explore queer rhetoric through interactive forms of media, this project analyzed the game-making program Twine to uncover how independent queer creators use the tool to explore queer survival against time, capitalism, and constrained identities. A more accessible platform than other game-making tools, Twine’s unique interactivity puts the ability to make interactive games and stories into the hands of indie marginalized creators who are often overlooked in both mainstream gaming and queer rhetorics (Anthropy, 2012). Thus, this thesis contributes to queer rhetoric, game studies, and trans rhetorics by exploring the strategies indie Twine creators use in …