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Full-Text Articles in Speech and Rhetorical Studies

Priming In Leadership: Applying Communication Theory To The Speeches Of Ronald Reagan, Katherine Sakai May 2021

Priming In Leadership: Applying Communication Theory To The Speeches Of Ronald Reagan, Katherine Sakai

Senior Honors Theses

The study of priming gained traction in the 1990s when researchers such as John Bargh demonstrated the nonconscious activation of ideas, often through repeated related words or activated schema. Since then, researchers have studied the effects of priming on self-view, achievement, and teamwork. While the concept of priming has just recently begun to be applied to leadership in the workplace, no research has yet been done in finding examples of priming theory in the speeches of well-known leaders. In this study, Ronald Reagan’s persuasive tactics were analyzed and found to use similar methods of repetition and schema used in ...


“But You Have To Have Been There To Know What We Are Talking About”: An Examination Of The Rhetorical Environments Of Cults And Other Extremist Groups And How They Lead To Violence, Katherine Camille May 2021

“But You Have To Have Been There To Know What We Are Talking About”: An Examination Of The Rhetorical Environments Of Cults And Other Extremist Groups And How They Lead To Violence, Katherine Camille

Honors College

Popular culture often cites charismatic leaders as the catalysts for violent acts in cults and other extremist groups. This explanation is insufficient and oversimplified, and this thesis challenges the idea that a single speech or person can move a large group to act violently and without their own best interests in mind. This thesis examines two well- known cults: The Peoples Temple and Heaven’s Gate, to determine what compelled their followers to commit violent acts 3⁄4 particularly mass suicide. I then take this analysis and look at QAnon, a far-right conspiracy theory group, whose participation in the January ...


From Save The Crew To Saved The Crew: Constitutive Rhetoric, Myth, And Fan Opposition To Sports Team Relocation, Stephen Andon Jan 2021

From Save The Crew To Saved The Crew: Constitutive Rhetoric, Myth, And Fan Opposition To Sports Team Relocation, Stephen Andon

School of Communication and Media Scholarship and Creative Works

Sports franchise relocation is a hallmark of the American sports landscape. Teams relocate at their owners’ whims, leaving fans with little more to do than voice their angst. When the Columbus Crew of Major League Soccer announced in 2017 that ownership was set to move the team to Austin, a group of the Crew’s most ardent supporters initially seemed resigned to the franchise’s predetermined fate. However, over the course of months, those fans embarked on a grass roots campaign that generated attention worldwide and, ultimately, convinced a new ownership group to purchase the team and keep it in ...


Feminist Praxis Of Comparative Rhetoric, Mari Lee Mifsud Jan 2021

Feminist Praxis Of Comparative Rhetoric, Mari Lee Mifsud

Rhetoric and Communication Studies Faculty Publications

Why is a feminist praxis necessary for a comparative study of rhetoric? What would a feminist praxis of comparative rhetoric do? mean? be? What can we come to know with a feminist praxis of comparative rhetoric? Offering first a critique of the idea of a comparative approach through feminist theories challenging binary epistemology and metaphorical meaning making, this essay proceeds to theorize a feminist praxis of comparative rhetoric. This feminist praxis engages the study of histories and theories of rhetoric across cultures by analyzing along intersectional lines of power exposing injustices and exploring potential for equity, decolonizing knowledge, and deconstructing ...


Rationale For The Event, "Teaching", Michael Steudeman, Lisa Roth Oct 2020

Rationale For The Event, "Teaching", Michael Steudeman, Lisa Roth

Proceedings of the National Developmental Conference on Individual Events

Our paper intends to introduce a new limited preparation event called "teaching" to the forensics community. By combining traditional rhetoric with the modern art of teaching, our proposal seeks to shed light on a rhetorical vision of education. We want to move beyond conventional teaching styles to emphasize a greater understanding and comprehension between the teacher and the student. Now, more than ever, education needs rhetoric. Rather than learning a specific piece of knowledge, students should have access to a rhetoric-based education that involves critical thinking and productive arguing. The activity of forensics is rooted in rhetorical education, and consequently ...


Navigating Hate: The Public Deliberation Of Matthew Shepard And Hate Crime Legislation, Abigail Barnes Oct 2020

Navigating Hate: The Public Deliberation Of Matthew Shepard And Hate Crime Legislation, Abigail Barnes

Master's Theses

Since Matthew Shepard’s murder in 1998, his narrative has been recirculated to justify a federal hate crime statute and Shepard has been used as a symbol for the demand for hate crime legislation. This study seeks to evaluate how Shepard is used in public deliberation, the role of private organizations in the public deliberation of hate crime legislation, and the discursive history of the Shepard-Byrd Hate Crime Prevention Act of 2009. Through a rhetorical criticism, this study finds that the nuances of Shepard’s narrative are abandoned in order to construct him as a “permissible” symbol for LGBTQ+ protections ...


Walmart's Opioid Stewardship Initiative Rhetorically Constructed As An Act Of Corporate Social Responsibility, Rachel Kaplan Jul 2020

Walmart's Opioid Stewardship Initiative Rhetorically Constructed As An Act Of Corporate Social Responsibility, Rachel Kaplan

Speaker & Gavel

Walmart is the largest publicly owned retailer in the world (Fishman, 2008). Walmart operates in a contested rhetorical environment because of an aggressive pricing strategy, low-paying wages, and discrimination claims made by women. This paper argues Walmart created several Corporate Social Responsibility (CSR) programs to help improve corporate image and reputation. CSR encourages companies to consider a triple bottom line: people, the environment and profit. Consumers who practice socially responsible consumption choose to support companies they perceive give back to the community, participate in CSR initiatives to help people, and incorporate sustainable practices into the lifecycle of their products. This ...


Doing Things With Arguments: Assertion, Persuasion, Performance, Blake D. Scott Jun 2020

Doing Things With Arguments: Assertion, Persuasion, Performance, Blake D. Scott

OSSA Conference Archive

In “Three Perspectives on Argument,” Wenzel argued that scholars should orient their research around the well-known triad of rhetorical, dialectical, and logical perspectives on argument. Despite the success of Wenzel’s triad in orienting pluralistic research, he nonetheless maintained that an “eventual synthesis” of the three perspectives was both possible and desirable. In this paper I reconsider Wenzel’s idea by asking what might be preventing such a synthesis today. I argue that one obstacle to this is a common philosophical assumption about rhetoric that opposes assertion to persuasion, truth to effectiveness. Following Barbara Cassin, I challenge this assumption and ...


Purposefully Forgetting: Surveying San Diego’S Founding Narrative During The City’S Bicentennial Celebrations Of 1969, Noah Pallmeyer May 2020

Purposefully Forgetting: Surveying San Diego’S Founding Narrative During The City’S Bicentennial Celebrations Of 1969, Noah Pallmeyer

Keck Undergraduate Humanities Research Fellows

The city of San Diego owes much its success and prosperity to the “victories associated with colonization.” This quote comes directly from the current National Park Service description of the San Diego Presidio. This project turns to the 1969 bicentennial celebrations of San Diego’s founding. This was a rhetorically powerful period in San Diego’s historical remembrance. This project argues that native and other marginalized populations were not properly considered in the narrative of San Diego’s founding during these celebrations. To understand why and how these populations failed to be properly considered, this project turns to the narratives ...


User Experience As A Rhetorical Medium: User At The Intersection Of Audience, Reader And Actor, Áine Doyle May 2020

User Experience As A Rhetorical Medium: User At The Intersection Of Audience, Reader And Actor, Áine Doyle

English Honors Theses

The goal of this project is to demonstrate how digital interfaces are bodies of visual language that can be “close-read” and interpreted critically, just like any other traditional text; digital user interfaces, like poetry and novels, have form and content that complement and shape the meaning and interpretation of the other. It is meant to encourage academic discussions about digital interfaces to go beyond whether social media is “good” or “bad” to how digital interfaces are structured, why they are structured the way they are, and what effects these structures have on the way they communicate information and content to ...


What’S In A Name? Exploring The Definitions Of 'Public' And 'Speaking', Joseph M. Valenzano Iii Jan 2020

What’S In A Name? Exploring The Definitions Of 'Public' And 'Speaking', Joseph M. Valenzano Iii

Basic Communication Course Annual

The purpose of this essay is more of an intellectual exercise than an attempt at a pragmatic redesign of the basic course. Essentially, I submit that we as a discipline have lost sight of what the phrase “public speaking” actually means and have erroneously and dangerously equated it with simply delivering formal presentations. When the term is broken down into its component parts of “public” and “speaking” it is understood as something much broader, and thus allows for the curricular flexibility forwarded by Hess (2012), West (2012), Valenzano (2013) and Wallace (2015), to name a few. In this essay, I ...


God Of War: Masculinity And Fatherhood Through Procedural Rhetoric, Andrew A. Morgan Jan 2020

God Of War: Masculinity And Fatherhood Through Procedural Rhetoric, Andrew A. Morgan

University of the Pacific Theses and Dissertations

Video games and academia have a long history with one another. Academic researchers have continued to debate the extent to which video games can materialize real world effects. In this thesis, I employ procedural rhetoric and feminist scholarship to analyze the rhetorical power of God of War. I focus on the game’s immersive procedures and the performances of masculinity from Kratos, Atreus, and Baldur. These three characters all perform different masculinities, and their interactions with one another inform the game’s portrayal of masculinity and fatherhood. By engaging in violence and depicting nuanced performances of masculinity, God of War ...


Challenging Public Rhetoric Justifying Immigrants As ‘Indecent', Aaron Martin, Lisette Lemerise, Riya Chhabra, Sudharshana P. Kanduri, Julia Beleshi Jan 2020

Challenging Public Rhetoric Justifying Immigrants As ‘Indecent', Aaron Martin, Lisette Lemerise, Riya Chhabra, Sudharshana P. Kanduri, Julia Beleshi

Honors Scholarly Publications

Elites employ various rhetorical strategies in public discourse, including on the topic of immigration. As such, those with influence rely on storytelling to shape views about the narratives related to immigrants as a minority out-group. This has significant consequences, particularly in areas of policy development. Policy shapers have isolated immigrant groups by creating certain ideologically derived criteria well beyond citizenship for them to eventually receive “full American” status. Further, such status first has required immigrants to unduly prove their “worthiness” as exceptional—like being extra hardworking and very law abiding. Our essay seeks to show how foundational rhetoric is often ...


@Gretathunberg: Navigating Critique And Identity Within Youth Climate Activism On Twitter, Carina Robin Weadock Jan 2020

@Gretathunberg: Navigating Critique And Identity Within Youth Climate Activism On Twitter, Carina Robin Weadock

Electronic Theses and Dissertations

Youth climate activist Greta Thunberg sat alone on the steps of the Swedish Parliament building in September of 2018, holding a bold black and white sign and demanding action be taken in the face of the climate crisis. Ever since, her activism and Twitter presence have sparked media attention, catalyzed youth activists globally to organize marches and strike from school, and have drawn critique. This thesis employs McKerrow’s (1989) critical rhetoric to uncover dominant discourses within tweets that undermine Thunberg based on identity and to explore the potential that Thunberg’s Twitter presence might or might not hold for ...


Bureaucratic Modernity And The Erosion Of Practical Reason: A Rhetorical Education As An Antidote, David Impellizzeri Dec 2019

Bureaucratic Modernity And The Erosion Of Practical Reason: A Rhetorical Education As An Antidote, David Impellizzeri

Electronic Theses and Dissertations

To what extent and in what ways does modernity reveal itself through the bureaucratic? This project aims at an interpretive understanding of bureaucratic modernity. The rationalization of society and action in the (late) modern world requires that an increasing number of human activities and domains be explained in allegedly neutral, ‘rational’ terms and without reference to morally substantive ends. Ultimately, this entails a form of epistemic reductionism that elevates instrumental rationality to the exclusion of practical reason and probabilistic ways of knowing. Bureaucratic modernity signifies a decrease in choices that can be legitimized in public on some basis other than ...


Analyzing Discourse Surrounding The George Morris Ban: An Ideological Critique Of Sexual Assault Culture In Sports, Megan Mcloughlin Dec 2019

Analyzing Discourse Surrounding The George Morris Ban: An Ideological Critique Of Sexual Assault Culture In Sports, Megan Mcloughlin

Senior Honors Projects, 2010-2019

On August 6th, 2019 one of the biggest names in the equestrian community, George Morris, was barred from the sport for life based on sexual assault allegations. I have conducted a Social Constructionist discourse analysis of the online responses to this case. Overarching themes exposed flaws in the hegemonic ideals of both the sports world and American culture in its entirety. As the case continues to develop every day, I have adapted my research to reflect new findings and have found that Deflection, Bolstering, and Reflection have emerged as the major themes of this discourse. This method allowed me ...


Rhetsec_ | Rhetorical Security, Jennifer Mead Dec 2019

Rhetsec_ | Rhetorical Security, Jennifer Mead

Culminating Projects in English

Rhetsec_ examines the rhetorical situation, the rhetorical appeals, and how phishing emails simulate "real" emails in five categories of phishing emails. While the first focus of cybersecurity is security, you must also understand the language of computers to know how to secure them. Phishing is one way to compromise security using computers, and so the computer becomes a tool for malicious language (phishing emails and malware) to be transmitted. Therefore to be concerned with securing computers, then you must also be concerned with language. Language is rhetoric's domain, and the various rhetorical elements which create an identity of the ...


Prisoner Of Context: The Truman Doctrine Speech And J. Edgar Hoover’S Rhetorical Realism, Stephen Underhill Oct 2019

Prisoner Of Context: The Truman Doctrine Speech And J. Edgar Hoover’S Rhetorical Realism, Stephen Underhill

Stephen M. Underhill

In this project, I argue that J. Edgar Hoover’s style of political realism should be studied by critics because it long preceded that of President Harry S. Truman. Thestyle belonged to a stockpile of anti-Communist imagery that helped to shape how the Truman Doctrine speech was drafted and how audiences interpreted its meanings in more local domestic politics. When Truman fınally announced that the Soviet Union had challenged international protocol, I argue that he confırmed the vision that his Federal Bureau of Investigation (FBI) director and other detractors had developed throughout the New Deal to discredit reformers who challenged ...


The Weight Of Words: A Content Analysis Of Rhetoric In Online News Articles Reporting On Sex Crimes, Julie Snell Oct 2019

The Weight Of Words: A Content Analysis Of Rhetoric In Online News Articles Reporting On Sex Crimes, Julie Snell

Sociology & Criminal Justice Theses & Dissertations

The purpose of this study is to examine the rhetoric that is used in online news articles about sexual assault to see if discriminatory language is prevalent when reporting on different races. A content analysis of 100 online news articles was conducted to answer two research questions: 1) In what ways, if any, does the media use discriminatory rhetoric in online news articles when reporting on sexual assault offenders who are, or appear to be, racial minorities? 2) In what ways, if any, does the media use discriminatory rhetoric in online news articles when reporting on sexual assault victims who ...


A New Materialist Rhetoric: Theorizing Movement From A Rhetorical Ethnography Of Hiking, Bryan Picciotto Aug 2019

A New Materialist Rhetoric: Theorizing Movement From A Rhetorical Ethnography Of Hiking, Bryan Picciotto

Electronic Theses and Dissertations

In the field of rhetoric, conventional concepts of movement depend on dialectical theories of materiality that posit matter is not rhetorical until acted upon by human sign or symbol systems. New materialist philosophy, which considers the dynamism of matter without situating materiality in dialectical relationship to language, provides a theoretical context for reconceptualizing the rhetoricity of movement. Working from a nondialectical approach to materiality, this dissertation theorizes how movement functions rhetorically, specifically within cultural practices of hiking. For this project, I participated in 15+ hikes at state and national parks in Maine, and generated a multimodal archive of 1,000 ...


Imitatio, Civic Education, And The Digital Temper, Jessy Ohl May 2019

Imitatio, Civic Education, And The Digital Temper, Jessy Ohl

Speaker & Gavel

This essay advocates for the reinvigoration of imitatio pedagogy to reestablish disciplinary commitment to civic education in perilous democratic times. I argue that imitatio offers a needed response to several contemporary democratic challenges. After mapping out three theoretical relations of imitatio, I describe one approach for inculcating democratic citizenship via imitatio designed for undergraduate education. Finally, I conclude by reflecting on the specific affordances of imitatio education in the digital age and call on educators of rhetoric and communication to once again perceive democratic well-being as a disciplinary responsibility.


The Ethics Of Occultic Communication: An Invocation Of Joshua Gunn And Sissela Bok, James Thomas Begley Jr. May 2019

The Ethics Of Occultic Communication: An Invocation Of Joshua Gunn And Sissela Bok, James Thomas Begley Jr.

Electronic Theses and Dissertations

Occultic rhetoric, according to Joshua Gunn, is a genre of discourse concerned with the study and practice of secret communications. The strategic sharing of secret messages involves a host of methods and conventions designed for the selective disclosure of hidden knowledge, thus controlling the boundaries of (and accessibility to power between) insider and outsider groups. Occultic rhetoric has its uses in everyday encounters, but the abuse of such manipulative strategies, especially by those in the academy and other positions of power and trust, calls for an ethical response. This dissertation submits occultic rhetoric to moral investigation by incorporating the works ...


When Humanity Meets Technology: Contemplating Neil Postman's Critique Of Advertising, Yingwen Wang May 2019

When Humanity Meets Technology: Contemplating Neil Postman's Critique Of Advertising, Yingwen Wang

Electronic Theses and Dissertations

This project aims to contemplate Postman’s critique of advertising and offer insights to understand Integrated Marketing Communication (IMC) in today’s mediated environment. As an essential component of IMC, the history of advertising demonstrates and documents that the medium of communication has an extensive influence on IMC practices. The concern about how communication media affect human perception, understanding, and behavior, resides within the central claim of the study of media ecology. Thus, this project investigates IMC through the lens of Postman’s media ecology perspectives, and argues that Postman’s prescient ideas provide both hope and constructive insights. Moreover ...


A Rhetorical Analysis Of Opening Statements In Trial: Reconsidering The Classical Canon Of Invention, Andrew Chandler May 2019

A Rhetorical Analysis Of Opening Statements In Trial: Reconsidering The Classical Canon Of Invention, Andrew Chandler

Undergraduate Theses

This analysis of 21 opening statements probes at current persuasive practices employed by trial attorneys through the lens of mainstream legal advice and an expanded definition of rhetorical invention – one which includes both discovery and creation. An evaluation of such practice reveals the utility, and furthermore the duty of the advocate, to draw upon an expanded realm of available arguments.


Rhetoric And Ethics: A Burkean Analysis Of Modern Cult (And Anti-Cult) Tactics, Lydia Erickson May 2019

Rhetoric And Ethics: A Burkean Analysis Of Modern Cult (And Anti-Cult) Tactics, Lydia Erickson

Senior Honors Projects, 2010-2019

Cults are a unique aspect of modern and past society, and their study is driven by questions of persuasion and communication. One of the key critiques against cults is their use of coercion and persuasive messaging to recruit new members. This study examines the rhetorical methods used by two groups labeled as cults, the Twelve Tribes and Full Circle, and the Cult Information Centre, an anti-cult group, on their public website domains. These specific groups were chosen because they are understudied and lesser-known with few publications about their practices. This study uses a traditional Burkean analysis of rhetorical methods through ...


Rhetoric Of The Far Right: A Rhetorical Analysis Of Donald Trump And Viktor Orbán, Hannah Batten Apr 2019

Rhetoric Of The Far Right: A Rhetorical Analysis Of Donald Trump And Viktor Orbán, Hannah Batten

The Review: A Journal of Undergraduate Student Research

This research consists of a rhetorical analysis of two world leaders: Donald Trump, president of the United States, and Viktor Orban, Prime Minister of Hungary. The particular lens of this rhetoric is that of the political far-right. This research works to compare the rhetorical devise and strategies used by two different world leaders that possess some overlapping elements in terms of their political agendas. While this work involves political elements by nature, it does not intend to promote or refute any form of political ideology, rather it is a purely rhetorical analysis.


Rhetoric Of Labelling, Hatred, Oppression, Jon P. Radwan Jan 2019

Rhetoric Of Labelling, Hatred, Oppression, Jon P. Radwan

Jon P. Radwan

SHU MLK Day 2019 Symposium -- presentation on the Rhetoric of Labeling, Hatred, and Oppression. Lessons from Kenneth Burke, Carl Rogers, Dorothy Day, Pope Francis, and MLK are used to explain oppression and how to communicate in response.


The Climate Change Sublime: Leveraging The Immense Awe Of The Planetary Threat Of Climate Change, Sean D. Quartz Jan 2019

The Climate Change Sublime: Leveraging The Immense Awe Of The Planetary Threat Of Climate Change, Sean D. Quartz

Graduate Student Theses, Dissertations, & Professional Papers

Environmental communication scholarship has not significantly advanced the fundamental theories of sublime discourse since their introduction with John Muir and his advocacy for Yosemite National Park. Such a lacuna is problematic, as humanity is entering the age of the Anthropocene where vast ecological destruction is becoming increasingly relevant, and audience engagement is essential if we are to mitigate the worst to come. This essay seeks to remedy the lack of inquiry into how sublime discourse is used to engage audiences with elements of the Anthropocene, in particular, climate change. Based on the analysis of two documentaries, Chasing Ice and Chasing ...


A Rhetorical Analysis Of President Bill Clinton's First Term Presidential Rhetoric, Ireland Hill Jan 2019

A Rhetorical Analysis Of President Bill Clinton's First Term Presidential Rhetoric, Ireland Hill

Mahurin Honors College Capstone Experience/Thesis Projects

Bill Clinton was the United States of America’s (U.S.) 42nd President, and his rhetoric set the tone of U.S. political climate for years following his presidency. Due to the power that a president possesses, a president’s presence and statements are frequently analyzed. It is clear, however, that there is a lack of research completed on presidential rhetoric. Upon this realization, I reflected on my previous areas of research; one of those areas was the first term presidential rhetoric of Clinton. As a result, I decided that a rhetorical analysis of some of the major rhetoric that ...


Enacting Compassion: Enactment And The Theory Of Image Restoration In Monica Lewinsky's Ted Talk, "The Price Of Shame", Eric Mishne Jul 2018

Enacting Compassion: Enactment And The Theory Of Image Restoration In Monica Lewinsky's Ted Talk, "The Price Of Shame", Eric Mishne

Speaker & Gavel

Cyberbullying is an ever-growing concern, and its effects are not escaping the public eye. Monica Lewinsky spoke at TED Vancouver in 2015 about the effects of cyberbullying and suggested a change in the cultural attitude online toward one of compassion. This paper argues that components of William Benoit’s Theory of Image Restoration (TIR) are relevant to understanding Lewinsky’s speech, but principles of enactment (Daughton, 1989) are more salient to her message and achievement of her mission. In light of the complexity of Lewinsky’s story, the author explores an expansion of TIR labeled image renovation that adds variance ...