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Articles 1 - 8 of 8
Full-Text Articles in Speech and Rhetorical Studies
Walmart's Opioid Stewardship Initiative Rhetorically Constructed As An Act Of Corporate Social Responsibility, Rachel Kaplan
Walmart's Opioid Stewardship Initiative Rhetorically Constructed As An Act Of Corporate Social Responsibility, Rachel Kaplan
Speaker & Gavel
Walmart is the largest publicly owned retailer in the world (Fishman, 2008). Walmart operates in a contested rhetorical environment because of an aggressive pricing strategy, low-paying wages, and discrimination claims made by women. This paper argues Walmart created several Corporate Social Responsibility (CSR) programs to help improve corporate image and reputation. CSR encourages companies to consider a triple bottom line: people, the environment and profit. Consumers who practice socially responsible consumption choose to support companies they perceive give back to the community, participate in CSR initiatives to help people, and incorporate sustainable practices into the lifecycle of their products. This …
Imitatio, Civic Education, And The Digital Temper, Jessy Ohl
Imitatio, Civic Education, And The Digital Temper, Jessy Ohl
Speaker & Gavel
This essay advocates for the reinvigoration of imitatio pedagogy to reestablish disciplinary commitment to civic education in perilous democratic times. I argue that imitatio offers a needed response to several contemporary democratic challenges. After mapping out three theoretical relations of imitatio, I describe one approach for inculcating democratic citizenship via imitatio designed for undergraduate education. Finally, I conclude by reflecting on the specific affordances of imitatio education in the digital age and call on educators of rhetoric and communication to once again perceive democratic well-being as a disciplinary responsibility.
Enacting Compassion: Enactment And The Theory Of Image Restoration In Monica Lewinsky's Ted Talk, "The Price Of Shame", Eric Mishne
Speaker & Gavel
Cyberbullying is an ever-growing concern, and its effects are not escaping the public eye. Monica Lewinsky spoke at TED Vancouver in 2015 about the effects of cyberbullying and suggested a change in the cultural attitude online toward one of compassion. This paper argues that components of William Benoit’s Theory of Image Restoration (TIR) are relevant to understanding Lewinsky’s speech, but principles of enactment (Daughton, 1989) are more salient to her message and achievement of her mission. In light of the complexity of Lewinsky’s story, the author explores an expansion of TIR labeled image renovation that adds variance to the function …
Agitation In Amsterdam: The International Dimension Of Carrie Chapman Catt's Suffrage Rhetoric, Matthew Gerber
Agitation In Amsterdam: The International Dimension Of Carrie Chapman Catt's Suffrage Rhetoric, Matthew Gerber
Speaker & Gavel
The rhetoric of Carrie Chapman Catt has only recently begun to be studied and theorized across several disciplinary contexts. In the field of communication and rhetorical criticism, previous studies have focused on either Catt’s domestic addresses to her followers and to the U.S. Congress, or have identified Catt’s international diplomacy as one of many motivating factors that spurred action toward suffrage by the American Congress. The focus of this essay is an attempt to analyze Catt’s shame appeals from an audience-centered perspective and begin to make plausible arguments about the instrumental effect of those strategies. Through an examination and close-textual …
Monticello’S Master: Sally Hemings And The Deconstruction Of The Patriot Archetype, Betsy Mccann, Desiree Rowe
Monticello’S Master: Sally Hemings And The Deconstruction Of The Patriot Archetype, Betsy Mccann, Desiree Rowe
Speaker & Gavel
We explore the above discrepancy by posing the question: How does the Sally Hemings controversy work to deconstruct the popular conception of Tho-mas Jefferson as American Patriot through the use of converging and conflicting frames? Kenneth Burke’s concept of poetic framing may be used to help answer this question, as Burke asserts history may be socially constructed via poetic frames which reject or accept a given social order or expectations. Historical figures are constructed as heroes, such as Abraham Lincoln, or as buffoons, such as Benedict Arnold, representing the choice to accept or reject the status quo. Burke asserts frames …
Obama Transforming: Using Functional Theory To Identify Transformational Leadership, Kristina Drumheller, Greg G. Armfield
Obama Transforming: Using Functional Theory To Identify Transformational Leadership, Kristina Drumheller, Greg G. Armfield
Speaker & Gavel
The 2008 presidential campaign convention speeches broke records as viewers flocked to the speeches by Obama, Palin, and McCain in numbers that rivaled American Idol ratings. Adapting functional theory (Benoit, 2007) to include transformational leadership characteristics (Bass & Avolio, 1990), President Obama‘s 2008 nomination acceptance speech was used test the adapting of functional theory for analyzing leadership claims. Secondary data were used as evidentiary support of Obama‘s efforts to make changes once in the White House. Results are discussed and framed within functional theory and transfor-mational leadership.
An Incubating Institution: Speaker And Gavel’S Current Criticism Section And The Development Of Twentieth Century Rhetorical Criticism, James Francisca Klumpp
An Incubating Institution: Speaker And Gavel’S Current Criticism Section And The Development Of Twentieth Century Rhetorical Criticism, James Francisca Klumpp
Speaker & Gavel
This essay traces the role of Speaker and Gavel’s Current Criticism section in the development of the dramatic changes that marked rhetorical criticism and public address in the late twentieth century. The essay argues that critics restricted from old line journals found outlets and developed their critical skills through the publication of their works in Speaker and Gavel.
Rhetorical Criticism: The Past Fifty Years, David Zarefsky
Rhetorical Criticism: The Past Fifty Years, David Zarefsky
Speaker & Gavel
Not quite fifty years ago, in its fourth volume, Speaker and Gavel launched a feature called “Current Criticism.” Under the editorship of Wayne Brockriede, the journal took on an added mission: offering criticism of very recent cases of public address. Rather than traditional scholarly studies, the critiques were moiré like editorials: brief statements of an author’s point of view, with supporting arguments and evidence, ob topics of current interest related to public policy. The best of these essays were collected in a book edited by Robert O. Weiss and Bernard L. Brock and published for DSR-TKA in 1971.