Social Media Commons^™

Dimensions Of Online/Offline Social Communication: An Extension Of The Hyperpersonal Model, Devin Joseph Kelly

ETD Archive

With the rise of technology it becomes important to measure and analyze the communication patterns that are emerging from these changes. Technologies open up different communication patterns for individuals to use (Tomas & Carlson 2015; Walther, 1996; Wei & Leung, 1999). Thus, this study develops the “ASOHIO” perspective, which incorporates a range of new and old communication patterns, online communication, offline communication, synchronous communication, asynchronous communication, interpersonal communication, and hyperpersonal communication. This work also looks to extend the hyperpersonal model greatly by developing an actual multi-item scale to measure the construct at the individual level. Walther’s (1996) basic description of …

Revamping An Academic Library’S Social Media Presence: An In-Process Transformation, Jennifer Maddox

Collier Library and Information Services

No abstract provided.

Like Me: Generation Z, Instagram, And Self-Branding Practices, Emily Longley

Scripps Senior Theses

The newest generation, raised and immersed in today's hyper-consumer culture, has learned to define the self within a neoliberal and capitalist framework in which self-branding and ascribing to hegemonic principles appears imperative to one’s personal success.

An Examination Of The Impact Of Gender And Culture On Facebook Privacy And Trust In Guam, Sathasivam Mathiyalakan, George Heilman, Kevin K.W. Ho, Wai Law

Journal of International Technology and Information Management

Facebook, the world’s largest social network, allows users to develop a profile containing personal information. Users may choose privacy settings to control information access, but improper settings risk personal exposure. Several US studies examining gender differences in privacy management found that females have more privacy concerns. This study investigates gender differences in Facebook privacy settings among college students in Guam, a US territory whose ethnicity and culture differ from mainland US. Results show that neither gender trusts Facebook nor feels Facebook protects them. Significant differences in number and type of privacy settings indicate females are more security conscious. Gender differences …

Tweeting Strategy: Military Social Media Use As Strategic Communication, Rupinder Mangat

Theses and Dissertations (Comprehensive)

Many Western militaries now actively engage with various social media platforms. The starting point for my dissertation research was this question: how does the military use social media? Considering the Canadian Armed Forces’ use of Twitter as a case study, I collected over 14,000 tweets from four Twitter accounts of the Canadian Armed Forces (CAF), the Canadian Army, the Royal Canadian Navy, and the Royal Canadian Air Force with some tweets as old as September 2012 and the most recent tweets from December 2015. I employed Grounded Theory Method to analyze these tweets, which revealed four themes — organization, history, …

Animal Welfare Frames: How Social Media Messages Bridge The Gap Between The Protein Industry And Consumers, Olivia Norton

Graduate Theses and Dissertations

The two articles in this thesis used content analysis to analyze and compare animal welfare related website and Twitter content of the top five animal protein producing companies in the United States. In the first article, the animal welfare website content of Cargill, Tyson Foods Inc., Smithfield, JBS® and Sysco were analyzed for persuasive frames, common topics, and key terminology to describe their corporate positions on animal welfare. Sysco’s main page devoted to animal welfare dominated the word count with 1,045 words, while JBS®’s main animal welfare page used only 265 words to communicate the company’s views. The most commonly …

Social Media Use By Non-Profit Organizations In Kenya, Irene M. Malinga

Masters Essays

Social media is used by individuals, companies, government institutes and organizations to communicate to the public, to market their products, as well as conduct public relations. In Kenya, companies, individuals and the government have mastered the public relations and marketing aspect of social media, yet local organizations are still struggling with finding their voice in the social media spaces. However, local organizations have mastered the act of using social media to reach their audiences. Although research has been done on how many Kenyan users are on various social media platforms, there is less information on how organizations use social media …

Tools Of Change: Equipping Nonprofits With The Tools To Inspire Change, Nicole Irons

Masters Theses

Whether I am working for a small nonprofit in Indiana or at an elephant sanctuary in Cambodia I have seen consistent areas of struggle and shortcomings in nonprofit organizations. After years of working in different organizations the struggles nonprofits consistently face are a lack of resources in three main areas. These main areas of struggle are: visibility, funding, and people. The idea then occurred to me of why? And while these resources seem to appear unconnected, what if they all stem from one problem? Could we create a tool (or set of tools) to help alleviate these main struggles? Is …

Information Sharing, Transparency, And E-Governance Among County Government Offices In Southeastern Michigan, Lawrence Bosek

All NMU Master's Theses

The Internet has given rise to the availability of information at our fingertips. While the public, particularly consumers, are more commonly described as being the leading users and beneficiaries of electronic information services, businesses and governments are also players in the arena for sharing official information. Information can be easily stored on Internet websites for the public, businesses, and other governmental offices to search and peruse when needed. This study examined the ease of locating county governmental information, such as contact information for public officials and financial reports, and surveyed elected county officials for purposes of identifying how information is …

(Social) Media Priming: The Role Of Social Media In Priming Biases And Aggression In Online News Readership, Thomas Stallbaumer Ii

Graduate Theses and Dissertations

This thesis is aimed at better understanding the role of media priming in biases and aggression while using social media platforms to consume news. Priming theory holds that exposure to media can have short-term impacts on people’s subsequent behaviors or judgments. (Roskos-Ewoldsen et al., 2009)

Research in priming theory has shown that there are primes for aggressive behavior, the information and criteria we use in making judgments of the president, and various stereotypes. (Chang and Hitchon, 2004; Dixon and Maddox, 2005; Josephson, 1987; Valentino, 1999; )

This study will discuss the ways in which biases and aggression can be more …

"To Share Or Not To Share:" A Study Of An Individual's Self-Representation On Instagram In Accordance With Impression Management Theory, Breyanna Marie Blackwell

Electronic Theses and Dissertations

This research study examined what the motivations and consequences of self-disclosure on Instagram were as well as its correlation with Impression Management Theory. The research used a 37 question survey which was distributed on social media, through the Department of Media and Communication at ETSU as well as a public speaking class. There were 232 participants in this study who were 18 or older and used Instagram. Research found that individuals’ self disclose using levels of relationship management, showing off, information sharing and habitual behavior. Future research includes the opportunity to incorporate a sample of participants across different cultures to …

Ways To Market Without Social Media: Where Are They When They Aren’T Online?, April Miller

Faculty Articles & Research

Workshop presentation by SWOSU Librarian April Miller.

Fostering Parasocial Relationships With Celebrities On Social Media: Implications For Celebrity Endorsement, Siyoung Chung, Hichang Cho

Research Collection Lee Kong Chian School of Business

The purpose of this study was to explore the underlying mechanisms through which the use of social media affects endorser effectiveness. Based on theories related to parasocial relationships,self-disclosure, and celebrity endorsement, this study proposed a theoretical research model and empirically tested the model using online survey data collected from 400 Korean Wave fans in Singapore. The results showed that consumers’ parasocial interactions with celebrities though social media have a positive impact on celebrity endorsement. Specifically, we found that: (1) parasocial relationships mediated the relationships between social media interactions and source trustworthiness, (2) social media interactions influenced parasocial relationships via self-disclosure;and …

Impact Of Cybvervetting On Job Seekers' Social Media Use And Identity Creation, Courtney Powers

Master's Theses (2009 -)

Social media has become an integral part of connecting with others and sharing personal information. As more individuals use social media to express themselves, organizations have begun using these same sites to make hiring decisions in a process called cybervetting. Although some researchers suggest that cybervetting has consequences for self-expression, currently little research has explored how cybervetting impacts job seekers’ social media use and identity creation. Accordingly, this study uses quantitative and qualitative methods to explore how cybervetting impacts job seekers’ social media use and online identity creation. By surveying job-seeking social media users, this study measures the relationships between …

Pharma Goes Social: Exploring Social Media Guidelines For Pharmaceutical Direct To Consumer Advertising, Lisa Ferian

Masters Essays

Direct to consumer advertising of pharmaceutical increased in the United States between 2015 and 2016 by 9% to $5.6 billion (McCaffrey, 2017). The only two countries which allow detailed product claim advertisements are the United Sates and New Zealand. While traditional advertising channels have been successful to pharmaceutical companies, many are looking to turn to digital options such as social media to better reach their audiences and work around increased strictness of advertising to physicians. To date, minimal guidance has been provided by the Food and Drug Administration (FDA) and Federal Trade Commission (FTC) when it comes to social media, …

Digital Fanbases: How The Athletic Department In The Ohio Athletic Conference Engage With Audiences, Dale Armbruster

Masters Essays

Research has long sought to define and quantify the component of relationships within strategic public relations management. With the development of social media, public relations practitioners have new methods to employ in building and maintaining two-way relationships with audiences and key publics. This study is intended to expand upon current organization-management research and identify best practices for athletic departments seeking to engage with their audiences. The development of organization-public models is detailed, along with historical application of the concept to athletics. Analysis of Twitter data revealed common themes among athletic departments that engage audiences successfully. The study concludes with a …

Comparative Content Analysis Regarding Brand Management Through Influencer Marketing, Julia Hurt

Masters Essays

The divide between advertising, marketing, and public relations has deteriorated over time, where each has a specific focus but no longer a particular correct way of reaching audiences. With the ever-growing presence of online social influencers, a new marketing practice known as influencer marketing has evolved, where brands connect with consumers in an authentic and meaningful way. Influencer marketing is a form of marketing that identifies and targets individuals through the influence of bloggers and their active voice. Research indicates how influence plays a role through social media to reach consumers. However, there is a gap in research when it …

The Future Of Social Media Usage For Scholarly Research, Brent D. Bowen, Jackie Luedtke, Timothy B. Holt, David Ehrensperger, Hunter M. Watson

Publications

The research method for this project – examining the dissemination of research artifacts through social media as well as the impact social media can have on scholarly research – originated with Dr. Brent Bowen of Embry-Riddle Aeronautical University at the Prescott, Arizona campus and Dr. Dean E. Headley of Wichita State University. Drs. Bowen and Headley introduced the Airline Quality Rating (AQR) in early 1991 as an objective method for comparing and scoring airline performance in areas deemed to be important for consumers. Scores are calculated by defining 15-elements in four major areas, focusing on airline performance and the significance …

A Student's Perspective On The Utilization Of Social Media For Scholarly Research, Brent D. Bowen, Jacqueline Luedtke, Timothy B. Holt, David Ehrensperger, Hunter M. Watson

Publications

The research was conducted on the continuous advancements on the Airline Quality Rating (AQR) developed by Dr . Brent Bowen, and the benefactor of research from a student perspective . The general case study focus of this research is the AQR as it relates to the utilization of social media platforms, and thus having the ability to reach out to a broader worldwide presence . Media metrics consisting of social network platforms, and news releases to assist in broadening the viewership and utilization of research in meeting individuals needs in gaining qualitative and quantified information about the AQR . As …

The Effects Of Social Media On Public Consumption Of News, Journalism And Relationship Building In Public Relations, Heather E. Fissel

Journalism

This study presents information regarding the effects social media has had thus far on the consumption and understanding of news and current events in today’s society. It analyzes how social media has altered traditional news media and what literature predictions are for the future of the journalism profession. This study also presents information regarding how social media has affected public relations and the formation of relationships with stakeholders and publics. It analyzes what literature states on the subjects and takes a closer look at how technology has impacted journalism and public relations curriculum as well. Journalists are facing challenges because …

Can My Wife Be Virtual-Adulterous? An Experiential Study On Facebook, Emotional Infidelity And Self-Disclosure, Okorie Nelson, Abiodun Salawu

Journal of International Women's Studies

Emotional infidelity is a perennial concern and negatively affects marriages in many modern societies. The advent of social media networks has heightened the alarming rate of emotional infidelity across the globe. This study examines the influence of Facebook on emotional infidelity and self-disclosure among married women. The study uses the media dependency theory, which stipulates that social media platforms, such as Facebook, serve as a potent channel for self-disclosure and emotional infidelity among individuals. The survey method was adopted in the study and a questionnaire used as an instrument to collect data. Two null hypotheses were tested with Pearson product …

Using Instagram For Shopping In Saudi Arabia, Manasar Awadh Alharethi

Student Theses and Dissertations

Instagram has become one of the most important destinations for shopping between individuals in Saudi society, especially among the younger generations, who use it on a daily basis. This study was designed to examine how Saudis employed Instagram as a marketing channel and why they preferred using Instagram for shopping over other social media platforms. The Uses and Gratification Theory was employed to gain an in-depth understanding of the reasons behind Saudis using Instagram to shop and the way this activity affected their lives. This study surveyed 2,117 Saudis who use Instagram in order to explore potential correlations with website …

Brunswick Educational Access Television Social Media Campaign, Nicole Rhoades

Williams Honors College, Honors Research Projects

This social media campaign is to be executed by student managers within the Brunswick Schools Video Program. The Video Program provides journalistic experience to young students by immersing them in print and broadcast journalism that is provided to the Brunswick-area through Brunswick Educational Access Television.

Infodemiology For Syndromic Surveillance Of Dengue And Typhoid Fever In The Philippines, Ma. Regina Justina E. Estuar, Kennedy E. Espina

Department of Information Systems & Computer Science Faculty Publications

Finding determinants of disease outbreaks before its occurrence is necessary in reducing its impact in populations. The supposed advantage of obtaining information brought by automated systems fall short because of the inability to access real-time data as well as interoperate fragmented systems, leading to longer transfer and processing of data. As such, this study presents the use of realtime latent data from social media, particularly from Twitter, to complement existing disease surveillance efforts. By being able to classify infodemiological (health-related) tweets, this study is able to produce a range of possible disease incidences of Dengue and Typhoid Fever within the …

Social Media As A Recruitment Tool For Isis, Abdullah Almutairi

Masters Essays

ISIS entered public consciousness as a splinter group from Al-Qaida, both of which have been associated with random, unwarranted acts of violence and terror in the post 911 world. ISIS carved out its own “caliphate” hence the name ISIS, the Islamic State of Iraq and Syria destroying both its subject territories cultural treasures and subjugating its people. Americans tend to think of ISIS as having sprung up in a power vacuum in a wave of self-radicalization. News reports featured barbarous acts of barbarism all committed in the name of the self- proclaimed state’s interpretation of Islam. However, behind this incongruous …

Peran Jaringan Sosial Pada Kampanye Lingkungan Di Media Sosial: Kasus Kampanye Melawan Asap, Ika Hariyani

Informasi

Campaigns nowadays are oftenly carried through social medias, including campaigns concerning the environment. Based on previous studies, effectivity of campaigns through social medias were affected by many factors, such as the activity of the online administrator, additional socialization that were carried off- line, and also the involvement of the active followers in social medias. However, this paper views environmental campaign in social medias could be effective if viewed from another side,
that is social network. This study sees how social network can improve the effectivity of environmental campaigns in social medias,therefore it's safe to say that this study brings an …

Social Media At Work: The Roles Of Job Satisfaction, Employment Status, And Facebook Use With Co-Workers, Brett W. Robertson, Kerk Kee

Communication Faculty Articles and Research

Limited research has studied workplace satisfaction in a computer-mediated context, particularly with the use of social media. Based on an analysis of an online survey of working adults (N=512) in various companies and organizations in a metropolitan area in Southern California, we tested the relationships among time spent on Facebook interacting with coworkers, employment status, and job satisfaction. Results show that an employee’s satisfaction at work is positively associated with the amount of time they spend on Facebook interacting with co-workers. Contrary to our initial predictions, results to the second and third hypotheses revealed that part time employees reported having …

Let’S Tweet!: A Content Analysis Of Health Campaigns’ Usage Of Twitter, Chasiti Gaines

Graduate Theses, Dissertations, and Capstones

Twitter, a popular social networking platform, offers unique opportunities for sharing and disseminating health-related information to the public. Health campaigns frequently use Twitter to raise awareness and encourage a healthy lifestyle among users. The present study aims to investigate health campaigns’ use of Twitter for promoting strategic health messages and public engagement. Through a content analysis of a sample of national health campaigns’ (Let’s Move!, The Heart Truth, Breast Cancer Awareness & Truth) tweets, the research identifies interactive features and message functions across campaign profiles. This study found that most health campaigns use Twitter as a one-way communication tool. This …

Simulations For Crisis Communication: The Use Of Social Media, Siyoung Chung

Research Collection Lee Kong Chian School Of Business

Simulations have been widely used in crisis and emergency communication for practitioners but have not reached classrooms in higher education. The purpose of this study was to investigate the effects that simulations using social media have on learning of crisis communication among college students. To explore the effects, a real-time crisis simulation activity using social media are created for 132 undergraduate students enrolled at a business school. Both quantitative and qualitative data collected from pre- and post-simulation surveys are used to investigate the benefits of simulations on learning and identify the challenges the participants experienced.

Passive Visual Analytics Of Social Media Data For Detection Of Unusual Events, Kush Rustagi, Junghoon Chae

The Summer Undergraduate Research Fellowship (SURF) Symposium

Now that social media sites have gained substantial traction, huge amounts of un-analyzed valuable data are being generated. Posts containing images and text have spatiotemporal data attached as well, having immense value for increasing situational awareness of local events, providing insights for investigations and understanding the extent of incidents, their severity, and consequences, as well as their time-evolving nature. However, the large volume of unstructured social media data hinders exploration and examination. To analyze such social media data, the S.M.A.R.T system provides the analyst with an interactive visual spatiotemporal analysis and spatial decision support environment that assists in evacuation planning …