Social Media Commons^™

Twitter Usage By Indian Embassies And Consulate General Offices For Addressing Indian Migrants Issues In Saudi Arabia And United Arab Emirates., Jayaprakash R. Veeramreddy

Student Theses and Dissertations

The purpose of this study was to examine the usage of Twitter for solving Indian migrants issues by Indian Embassies and Consulate General offices located in countries such as Saudi Arabia and United Arab Emirates. The data (tweets, retweets and replies) was collected from the officials Twitter accounts of four organizations (@IndianEmbRiyadh, @IndEmbAbuDhabi, @CGIJeddah and @CGIDubai). A mixed methodology of quantitative content analysis and qualitative thematic analysis was used to analyze the data. The findings from this study showed that four organizations were using Twitter mainly to communicate with the migrants for improving public service delivery. These organizations were using …

Twitter And Academic Urology In The United States And Canada: A Comprehensive Assessment Of The Twitter-Verse In 2019., Thenappan Chandrasekar, Hanan Goldberg, Zachary Klaassen, Christopher J. Wallis, Joon Yau Leong, Spencer Liem, Seth Teplitsky, Rodrigo Noorani, Stacy Loeb

Department of Urology Faculty Papers

OBJECTIVE: To provide the first comprehensive analysis of the Twitter-verse amongst academic urologists and programs in North America.

METHODS: Using national accreditation and individual program websites, all active urology residency programs (USA & Canada) and academic Urology faculty at these programs were identified. Demographic data for each program (AUA section, resident class size) and physician (title, fellowship training, Scopus H-index and citations) were documented. Twitter metrics (Twitter handle, date joined, # tweets, # followers, # following, likes) for programs and physicians were catalogued (data capture: March-April 2019). Descriptive analyses and temporal trends in Twitter utilization amongst programs and physician were …

Climate Changes Awareness Among Young Social Media Users, Muhammad Ramzan Dr, Roma Shehzadi, Principal Author, Noma Khawaja, Hina Adeeb

Library Philosophy and Practice (e-journal)

Our climate is changing so fast and influencing all aspects of our life. Serious efforts are needed to make our youth aware of environmental changes happening in our localities and globally. Youth is heavily using social media these days. Therefore, it is imperative to understand how informed are our young boys and girls of changings occurring in our climates and then educate them to cope with these changes. This study investigated levels of awareness about climate changes amid social media users and non-users amongst youth in Pakistan. Primary data was collected through 187 randomly sampled young college and university students …

Collaborative Speculation And Overvaluation: Evidence From Social Media, Adam Barrett Booker

Graduate Theses and Dissertations

I use data from StockTwits and Twitter to provide evidence that investor attention on social media in the period before earnings is related to short-term overvaluation, consistent with bullish investors herding around common information. In the 2 to 60 days after earnings, returns for companies in the highest quintile of pre-earnings announcement investor attention are 4.2 percent lower than those of companies in the lowest quintile. I find evidence that the negative post-earnings drift result found in this study is related to investors waiting until after earnings are announced to enact costly arbitrage strategies. I further examine intra- and inter-network …

Effects Of Social Media On Self-Image Of Emerging Adults, Floyd M. Curry Jr.

Psychology Summer Fellows

This project extends previous research on social media and self-image and focuses on the developmental phase of emerging adulthood. We measured individuals’ reports of feeling of being in the emerging adult developmental period, their self-concept clarity and ethnic identity, and their use of social media for self-presentation and comparison with others. An online questionnaire was administered to participants who were in the age group of emerging adulthood (18-25 years). Results indicate that those who were in strong agreement that this was a time of experimentation and that this was a time of feeling “in-between” had greater clarity about their self-concept; …

The Influence Of Self-Generated And Third-Party Claims Online: Perceived Self-Interest As An Explanatory Mechanism, David C. Deandrea, Megan A. Vendemia

Communication Faculty Articles and Research

Over the past two decades, communication technology scholars have examined how viewers evaluate the authenticity of information online, with particular attention given to how self versus third-party claims differ in their degree of influence. We examine how self-interest perceptions serve an important explanatory function in the logic of warranting theory and help account for how people evaluate content online. Our results document how the source and valence of a message can interact to affect perceptions of source self-interest, which, in turn, affect perceptions of source trustworthiness, message accuracy, and, ultimately, evaluations of an online target. The findings establish boundary conditions …

Social Media, Venue And The Right To A Fair Trial, Leslie Y. Garfield Tenzer

Elisabeth Haub School of Law Faculty Publications

Judicial failure to recognize social media's influence on juror decision making has identifiable constitutional implications. The Sixth Amendment right to a fair trial demands that courts grant a defendant's change of venue motion when media-generated pretrial publicity invades the unbiased sensibility of those who are asked to sit in judgment. Courts limit publicity suitable for granting a defendant's motion to information culled from newspapers, radio, and television reports. Since about 2014, however, a handful of defendants have introduced social media posts to support their claims of unconstitutional bias in the community. Despite defendants' introduction of negative social media in support …

The Effect Of Social Media Platforms On Perceptions Of Flirtatiousness And Discomfort, Brynn Alyssa Motal

Communication Studies

This study examines recipients’ perceptions of an acquaintance’s message when sent through various social media platforms to identify the effect it has on the perception of discomfort and flirtatiousness. A posttest-only experimental design was utilized in which participants viewed hypothetical messages over varying platforms for each of the three conditions (Facebook, Snapchat, Instagram). After viewing one of the manipulated messages, participants (N = 71) completed measures to assess their perceptions related to perceived flirtatiousness and discomfort. Primary results indicate that there was no variation between perceptions of flirtatiousness between the three platforms. However, Facebook provided the most discomfort for recipients, …

Make History Accessible: The Case For Youtube, Rohit Kandala

Honors Scholar Theses

Public interest in history is alarmingly low, and this thesis aims to help reverse that trend by recommending the adoption of YouTube as history’s community tool. The majority of this thesis assesses YouTube’s merits as a suitable platform for enthusiasts and professionals alike to share their interests and thereby grow the public’s interest in history. This paper also includes other authors' sentiments on digital history and incorporates it into the argument.

Effects Of Social Media On Patient Perceptions And Compliance, Annmarie Butare, Adarsh Gupta

Rowan-Virtua Research Day

It is the physician’s responsibility to ensure that their patients are collecting credible and accurate information. Considering the significant proportion of patients using social media to assist with medical decision making, physicians should incorporate this into their patient education in order to ensure patient understanding of the information gathered both outside and inside the medical office, thereby improving compliance and outcomes.

The goals of this study were to examine the influence of social media on patient perceptions of healthcare and use this infomration to improve physician understanding of patient health information-seeking behaviors to improve patient compliance. The three-part survey included …

Cracking The Social Media Code Of Post-Millennials, Bailey Elizabeth Kinney

Theses

This project will investigate the way that generation z/post millennials interact and respond to digital marketing and social media. The final deliverable is a 30-minute webinar offering a wide assessment of this up and coming generation. The video will include a comparison between how advertising is currently conducted for millennials and how it will need to change their successors. The webinar will also include research, examples of successful marketing to this generation, and practical application tips.

Resisting Industrial Food Systems On The Web: How Non-Profit Organizations Use Digital Technology For Sustainability Education, Aleksandr Segal

Dissertations, Theses, and Capstone Projects

This thesis examines the link between how community-based organizations use digital tools with the fundamentally resistance-based philosophy that these organizations have at the core of their mission. It aims to uncover how non-profit organizations (NPOs) that work in community development through food and agriculture use digital tools, and how their digital communication strategies relate to issues of resistance to neoliberalism and industrialization in the food and agriculture sectors.

Using a foundation of existing literature on food and agriculture, climate change and waste management, critical theory, and technology in pedagogy, this thesis will contextualize how non-profits resist neoliberal regimes of de-traditionalization …

140 Characters Of News: An Examination Of Twitter Usage During The 2016 Presidential Election And How Candidate’S Tweets Are Reported In Traditional Media Nationally, And In Red, Blue, And Swing States, Lillee Hill

Theses and Dissertations

During the 2016 federal election cycle, Donald Trump and Hillary Clinton made use of the social media tool Twitter in opposing ways. The thesis looks at how the print media reported on candidate’s uses of Twitter on a national level by looking at The New York Times, The Washington Post, and USA Today. On a state level, papers in Georgia, Ohio, Florida, Washington, and California were examined to see how the tweets were reported on. Qualitative content analysis was used to determine how the papers reported on tweets sent by the candidates from the date when each was formally nominated …

Crisis Communications: How Businesses Respond In The Wake Of Tragedy, Sarah Blow

Senior Honors Theses

Crisis communication is an ever-evolving form of communication that is integral to a business’s success. When tragedy strikes, businesses must have a thorough plan of response that manages the situation and protects their brand. This paper discusses the definition of crisis communication, its history, and how modern trends like social media, have revolutionized it. This study is important because it influences a business’s public perception, and sustainability. Thorough knowledge of crisis communication is critical to a business student’s education and will prepare them for working in fast-paced communication and business environments. An analysis of this topic should yield an understanding …

Online Blaming And Intimate Partner Violence: A Content Analysis Of Social Media Comments, Jason Whiting, Rachael Dansby Olufowote, Jaclyn D. Cravens-Pickens, Alyssa Banford Witting

The Qualitative Report

Social media has become a ubiquitous form of interacting and sharing information. However, comments on social media sites are often aggressive and contemptuous, especially when topics are controversial or politically charged. For example, discussion of intimate partner violence (IPV) tends to provoke strong reactions from outsiders, who make angry or blaming remarks about those involved. Although IPV is common, it has not been widely discussed in popular media until recent years when high-profile cases of abuse have come to light. In 2016, a celebrity accusation of domestic violence led to thousands of comments on social media, with outsiders weighing in …

Hybrid Media Activism: Ecologies, Imaginaries, Algorithms, Dorothy Kidd

Media Studies

Review of Treré, Emiliano. Hybrid Media Activism: Ecologies, Imaginaries, Algorithms. New York and London: Routledge. ISBN: 978-1-138-21814-7.

The Effects Of Social Proof Through Social Media On Perceptions Of Responsibility, Taylor Powers

Electronic Theses and Dissertations

Situational crisis communication theory, also referred to as SCCT, is a central and very well-developed theory in the field of crisis communication. The goal of SCCT is to create a response strategy based on stakeholders’ levels of attributions of responsibility. SCCT states there are two main factors stakeholders take into consideration when attributing responsibility to an organization in crisis: crisis type and performance history. While the previously stated factors are very important, the progressive development of social media is not taken into consideration in this theory, specifically the use of social proof through social media channels. According to the principle …

Extracting Drug-Drug Interactions With Character-Level And Dependency-Based Embeddings, John Cardiff, Liliya Akhtyamova

Conference Papers

The DDI track of TAC-2018 challenge addresses the problem of an information retrieval of drug-drug interactions on structured product labeling documents with discontinuous and overlapping entities. In this paper, we present our participation for event extraction subtask (Task 1). We used a supervised long-short-term memory (LSTM) network with conditional random fields decoding (LSTM-CRF) approach with an automatic exploring of words and characters features. Additional dependency-based information was integrated into word embeddings to allow better word representation. Our system performed with above median score.

Comparing Elm With Svm In The Field Of Sentiment Classification Of Social Media Text Data, Zhihuan Chen, Zhaoxia Wang, Zhiping Lin, Ting Yang

Research Collection School Of Computing and Information Systems

Machine learning has been used in various fields with thousands of applications. Extreme learning machine (ELM), which is the most recently developed machine learning algorithm, has become increasingly popular for its good generalization ability. However, it has been relatively less applied to the domain of social media. Support Vector Machine (SVM), another popular learning-based algorithm, has been applied for sentiment classification of social media text data and has obtained good results. This paper investigates and compares the capabilities of these two learning-based methods in the field of sentiment classification of social media. The results indicate that SVM can obtain good …

The Media Effect And The Implications For Racial Minority Groups, Hailey E. Hoffman

Student Publications

The Media Effects Theory explains the impact media exposure can have on both the individual and societal level. Recent studies have shown that the increase in media consumption influences the perceptions an individual develops about their self and of other groups. The attitudes individuals develop become more susceptible to media influence when they are given smart technology starting in early childhood. The lack of diversity and negative stereotypes portrayed within the media magnifies the media effect experienced by minority users. The news, entertainment, fashion, and beauty industries are areas of the media that society has become particularly fixed on. These …

Essays On Performance Implications Of Social Media For Established And Nascent Firms, Alireza Golmohammadi

Graduate Theses and Dissertations

The possibility of large-scale communication with stakeholders brought about by social media has made these new channels of communication an important arena for spending marketing budgets. Despite the increasing share of social media in firms’ marketing budget, there is significant heterogeneity in firms’ social media communication practices even within the same venue and among firms from the same industry. As such, there is need for more research on how firms can leverage social media to achieve better performance. In order to address this broad question, two essays have been designed and executed.

The first essay utilizes integrated marketing communication as …

Coming Together Around Hashtags: Exploring The Formation Of Digital Emergent Citizen Groups, Andrew S. Pyle, Brandon Boatwright

Publications

It has been well established that during and after crisis or emergency events, groups of citizens come together to help one another, solve problems, and manage recovery or cleanup. These groups are called emergent citizen groups. They form organically and often disband when the emergency is managed. This study proposes that similar types of groups now form in digital spaces during and after crises. The authors studied conversation on Twitter that used the hashtag “#PrayforUSC” after the murder-suicide that took place at the University of South Carolina in 2015. Initial results indicate that hashtags can function as focal points or …

The Motivations And Uses Of Instagram, Rehab Althobaiti

Electronic Theses and Dissertations

Instagram is revolutionary in social media and networking, but little is known about the factors, social or psychological, that motivate users to become constant users on this app. A comprehensive survey was created, 277 college-aged Instagram users responded about their motivation, attitude, purpose, and primary activities regarding Instagram. The results show that Instagram users have five fundamental social and psychological motives: social interaction, archiving, self-expression, escapism, and peeking. Results showed that males were different from females in the following areas of using Instagram: create a personal space, interact with a number of people, keep in touch with friends far away, …

The Challenge Of Anonymous And Ephemeral Social Media: Reflective Research Methodologies & Student-User Composing Practices, Sara Elyse West

Graduate Theses and Dissertations

This project seeks to provide a framework for navigating anonymous and ephemeral research spaces to theorize student-user composing practices on these social media platforms. This project reflects on and builds from the difficulties that arose during a previous project for which I collected data from a space that was both ephemeral and anonymous. That experience led me to the questions of use and research methods that I consider in this project, wherein I rely on critical reflective research practices to provide an effective methodology for examining the type of data in question. In this work, I consider how past and …

How College Campuses Are Using Social Media During Severe Weather Events, Emmale Davis

Graduate Theses and Dissertations

This study explores how college campuses are using social media during severe weather events. This topic surfaced after a tornado devastated Moore, Oklahoma in May 2013 and those displaced flocked to the University of Oklahoma campus after a post made on Twitter went viral prior to an official message being sent out by the university. In order to further explore this topic, a qualitative phenomenological case study was conducted at the following sites: University of Alabama, Missouri Southern State University, University of Oklahoma, and Florida State University. This study included observations of social media posts on Facebook and Twitter on …

“Friendship With A Brand”: Parasocial Interaction With Burger Brands On Social Media, Alexander E. Carter

Electronic Theses and Dissertations

The present study represents a content analysis of the efforts of real-world brands to facilitate parasocial interaction with their followers. The researcher examined these social media exchanges through the scope of parasocial interaction theory, uncertainty reduction theory, and social response theory. The researcher examined posts in mid to late August 2017 and utilized a code sheet to find confirmed parasocial interaction triggers by brands, and examples of parasocial interaction in the posts of those brands’ followers. The researcher looked to see if the utilization of previous research in controlled environments could provide the framework for studying the non-controlled conditions of …

Social Media: On Tech-Caves, Virtual Panopticism, And The Science Fiction-Like State In Which We Unwittingly Find Ourselves, Michael Major

Theses

Making use of three historic philosophical thought experiments, this paper blends psychological perspectives with philosophical reasoning to show how social media is corrupting our perception of reality, the result of which is ultimately detrimental to society as a whole. This is accomplished by first using Plato’s “Allegory of the Cave” to analyze and discuss the ways in which social media is limiting humanity’s access to real knowledge. Next, Michel Foucault’s analysis of punishment in its social context, Discipline and Punish, is used to discuss the ways in which social media is adversely affecting our behavior. Finally, Robert Nozick’s “Experience …

Exemplary California School District Superintendents Leading The Social Media Charge, Jamie Hughes

Dissertations

Purpose: The purpose of this mixed-methods study was to identify the social media tools used and the role of social media when communicating with parents as perceived by exemplary California school district superintendents. In addition, the purpose of this study was to describe the benefits and challenges perceived by exemplary California school district superintendents when using social media to communicate with parents.

Methodology: A mixed-methods study was applied to identify the social media tools used, the role of social media, and the benefits and challenges of using social media to communicate with parents as perceived by exemplary California school district …

G3 Facebook Campaign, Virginia Rose Lee

Agricultural Education and Communication

G3 Enterprises, started by the third generation of the Gallo family, provides packing and supply chain services within the wine industry. The transportation department focuses and specializes in transporting wine grapes from vineyards to the wineries for Gallo and external companies. In some ways, marketing a service as business-to-business can be more complex than marketing a business-to-consumer product according to B2B International (Hague, Harrison, 2017). Therefore, G3 needs to branch out of its traditional marketing and keep up with current trends by creating a greater social media presence. If G3 Transportation can successfully showcase its trucking service through social media, …

Social Media Use During Natural Disasters: An Analysis Of Social Media Usage During Hurricanes Harvey And Irma, Larry J. King

Faculty Publications

This paper examines the use of social media in two recent national disasters and provides conclusions about the use of social media in these types of events.