Social Media Commons^™

Why I Think Linkedin Is Age Neutral And How It Bridges Generational Gaps, Essraa Nawar

Library Articles and Research

"Earlier this morning, during a lively conversation with my Information Gone Wild podcast co-hosts— Maurice Coleman , Paul Signorelli , our marketing consultant, Abbie Fentress Swanson —we brainstormed strategies to better market our newly launched series. As we debated which platforms could effectively reach our diverse audience, I suggested focusing more on LinkedIn. My reasoning? LinkedIn is one of the few digital spaces that feels genuinely 'age-neutral.' Unlike platforms like Instagram, Snapchat, or TikTok, where generational lines are sharply drawn, LinkedIn is where people of all ages—from my 19- and 21-year-old sons who (shockingly) like my posts there, to my …

Corporate Social Advocacy: A Study Of Brand And Consumer Activism In The Era Of Social Media, Christa L. Taylor

Student Theses and Dissertations

As corporations recognize the importance of balancing profitability with social responsibility, the adoption of corporate social advocacy has become a critical approach for addressing pressing social issues, fostering trust, and enhancing brand reputation. Growing public pressure has forced corporations to take a more vocal stance on social and political issues. Considering that corporate social advocacy is an emerging trend and is viewed as a practice outside of a corporation’s standard business practices, organizations have been presented with a new challenge of achieving legitimacy in their advocacy and taking on an expanded role as corporate citizens. This study explores the ways …

Modeling Knowledge Graphs And Its Applicability In Multi-Source Social Network Data, Abiola Sylvester Akinnubi

Theses and Dissertations

Social network analysis is becoming more relevant with the rise of Large Language Models and other AI frameworks, particularly as online content creation surges. However, analyzing social network data from different platforms to study online opinions and influence campaigns remains challenging. Even more complex is the concept of multi-source social network analysis. Knowledge graphs, an essential part of Web 4.0 and crucial in information modeling and encoding, offer a unique solution. They allow for a more concise encoding of relationships between entities and related discussions. However, there is limited investigation into using multi-source data for examining online information campaigns and …

Age. Cultural Intelligence, Social Media Use And Anxiety, Bill Comstock

Master's Theses & Other Graduate Student Works

This August 2024 Master of Science in Psychology thesis at Lipscomb University study investigated the intricate relationship between social media use, age, cultural intelligence, and anxiety levels, aiming to unravel potential interactions and influences across diverse demographics. In a survey-based approach, 49 participants from various age groups and cultural backgrounds were tested for age, cultural intelligence scores (CQS), anxiety levels (GAD-7), and social media use patterns assessed by the Social Networking Time Use Scale (SONTUS). The central hypothesis posited that age, cultural intelligence, and social media use collectively interact in predicting anxiety levels. To address this, a multiple linear regression …

Youtube Influencers In Bangladesh: Analyzing Message Strategies Of Sponsored Ads In Vlogs, Monira Begum

Master's Theses

Social media influencers, particularly YouTube influencers marketing emerged as a growing industry in Bangladesh. However, research on this topic is limited. This study effectively addresses this gap and following quantitative methods and content analysis, this study mainly examines Influencers and brand categories, the narration of sponsored brands in advertising, influencers’ interactivities, and engagement with the followers, and message strategies in ads employing Taylor’s six-segment message strategy wheel, advertising appeals, and message formats. Results indicate that influencers' dominant vlog content is entertainment, as well as technology as prevalent brand characteristics in the study.

Regarding the narration of the sponsored ads, this …

Empowering Change To Shape Tomorrow: An Integrated Marketing Communications Plan For The Building Wealth Initiative, Ramtin Ranjpour

Electronic Theses, Projects, and Dissertations

We are witnessing a renaissance — one where organizations are expected to be a community with a valued culture. With the rise of this wave, incorporating integrated marketing communications (IMC) into organizations is more vital than ever. This project uses the public relations theory of relationship management, and the marketing model of AIDAR (attention, interest, desire, action, retention) to craft a professional IMC plan for the Building Wealth Initiative (BWI), an Inland Empire nonprofit organization specializing in financial literacy and services. The project uses focus groups and secondary research through informal online observations to gain the essential understanding for creating …

Exploring The Use Of Social Media Among Theme Park Guests: A Uses And Gratification Theory Approach, William J. Henderson

All Dissertations

Theme parks have provided billions of dollars to the local economies of tourist destinations (Blair & Rush, 1998; Warden, 2019). In the digital age, the theme park experience is shared with vast online audiences and so there is a need to understand how theme parks are presented on social media from the guest perspective. Specifically, it is vital to understand the uses and gratifications of social media use and content creation from guests and influencers within a theme park context.

The Uses and Gratifications Theory serves as a foundational theory for this research to understand the psychological gratifications found through …

My Identity Blew Up On Tiktok: Exploring Content Creators And The Transparasocial Relationship, Russell Garret Harger

Graduate Theses and Dissertations

This study investigated transparasocial relationships as they relate to identity management for content creators. Unlike traditional parasocial relationships, transparasocial relationships indicate high levels of interactivity between the creator and audience members. This study investigates how this interactivity affects the identity of the creators, specifically content creators on TikTok. A diverse set of 21 creators were reached out to and interviewed in a semi-structured respondent style over videoconference calls. Thematic analysis was conducted to discover how these creators are managing their identities within the context of their roles as content creators. A particular interest was taken to see if there were …

Praying To Tiktok, Seeking The Self: How Rhetoric Reveals And Conceals The World’S Most Powerful Guru Of The Postindustrial Age, Samantha L. Gillespie-Hoffman

Dissertations and Doctoral Documents, University of Nebraska-Lincoln, 2023–

Imagine a world where the most powerful leader is a wellness guru that runs an elaborate church with millions of followers. The guru is so powerful that everyone believes they can read minds and make ordinary people rich and famous. The guru controls forms of communication, media channels, consumer tastes, and what people eat, drink, say, and even think. What if this guru was not human but actually an algorithm? Does this sound like the plot of a science fiction novel? I argue that this scenario is closer to reality than most will admit. In this project, readers encounter a …

Tiktok For Adlab's Brand Awareness, Apriansyah Wicaksono, Besty Priyandhini

Jurnal Vokasi Indonesia

Currently, social media has become a communication tool that exists in almost every aspect of life. Social Media marketing has become a form of marketing that is very relevant with advances in social web technology. A Social Media Specialist has an important role in increasing the existence of a TikTok account to expand the brand awareness. The focus of this thesis is to highlight the role of Social Media Specialists in developing TikTok Adlab UI brand awareness, outline the message to form Adlab brand awareness, and describe the content strategy implemented. The methodology used in this writing includes observation and …

Factors Influencing Online Repurchase Intention In Indonesia’S E-Commerce Market: A Structural Equation Modeling Approach, Egia Etha, Pijar Suciati, Ajenk N. Citra

Jurnal Sosial Humaniora Terapan

The rapid expansion of e-Commerce in Indonesia has revolutionized consumer behavior, shifting preferences from traditional retail to the dynamic world of online shopping. This paradigm shift necessitates a deep understanding of consumer online buying behavior, which unfolds in two critical stages: initial purchase intention and the all-important repurchase intention. The latter is a key determinant of e-Commerce success, reflecting customer loyalty and the overall health of an online business. This research delves into the significant factors driving Indonesian consumers' online repurchase intentions, employing a robust quantitative methodology. A comprehensive survey was conducted with 200 e-commerce shoppers, utilizing both email and …

Social Media For Pr In University: Building Community And Engagement, Ajenk N. Citra, Intan Primadini, Pijar Suciati

Jurnal Sosial Humaniora Terapan

Public relations and stakeholder engagement at universities have been transformed by social media. According to several studies, colleges are using social media more and more to share information, advertise events, and project a positive image. Some claim, however, that colleges have not fully embraced the participatory features of social media and instead use it as a "spectator sport" for one-way communication. This study aims to analyze how social media helps build community and engagement for public relations purposes in the university. This study uses a qualitative descriptive approach with a case study method. Data are collected through interviews and then …

Impacts Of Social Media Use On The Wellbeing Of Older Adults : Evidence From China During The Covid-19 Pandemic, Xuying Dong

Lingnan Theses (Doctoral degree)

Given the trend of increasing use of information and communication technologies among Chinese elder population, more attention should be drawn on the relationship between social media use and wellbeing of older adults. This research explores the social media use situation among older adults in mainland China as well as its influences on their wellbeing, and employs a mixed approach including quantitative questionnaire distributed via WeChat social media platform and qualitative interview among Chinese older adults who are over 60 years of age in Jingzhou, Hubei Province. Generally speaking, social media use can improve the wellbeing of Chinese older adults, more …

Enhancing Credibility And Fairness: A Qualitative Study Of Transparent Judging In The Festival Film Indonesia, Ngurah Rangga Wiwesa, Wan Hartini Wan Zainodin Dr, Dzaa Imma Abdul Latiff

Jurnal Sosial Humaniora Terapan

The implementation of a transparent judging process is vital for the credibility of the Festival Film Indonesia (FFI). Clear evaluation criteria, including aspects like theme, originality, technical execution, and cultural impact, should be publicly accessible to foster trust in the system. A diverse jury pool, comprising established filmmakers, rising talents, regional representatives, and experts in various film aspects, is essential to ensure a balanced perspective and reduce bias. Strengthening FFI's credibility also involves a robust nomination and selection process, with preliminary screenings by specialized committees to ensure high-quality contenders. Ensuring the judging process is free from undue influence through measures …

The Relationship Between Planning Process And Job Satisfaction Of Part-Time Personnel, Saskia Azalia, Ali Araafi Akbar

Jurnal Sosial Humaniora Terapan

This research investigates the part-time Human Resource Planning process at the Indonesia International Motor Show (IIMS) 2022 event organized by PT Dyandra Promosindo, alongside the job satisfaction levels of the Human Resources during their tenure. Employing a qualitative approach, we utilized methods such as direct field observations, interviews, and the distribution of questionnaires (surveys) to assess Human Resource performance. The findings indicate that the part-time Human Resource Planning process at PT Dyandra Promosindo encompasses forecasting requirements, identifying the requisite number of Human Resources, determining Human Resource needs, training (briefing), and monitoring and controlling. The job satisfaction levels of the Human …

Digital Marketing Strategies For The Jakarta International Handicraft Trade Fair (Inacraft), Ranisya Yasfiani Syafira, Poeti Gladyzka Emiria

Jurnal Sosial Humaniora Terapan

Nowadays, digital marketing is crucial for companies to advertise products or services via digital media or platforms, allowing them to reach a broader audience through the internet. Numerous companies implement digital marketing strategies; one such firm is PT Mediatama Binakreasi. This study examines digital marketing metrics such as expenditure, bidirectional communication, incentive programs, and website design. It also investigates the digital marketing practices employed for the INACRAFT 2023 event by the Marketing Communication division at PT Mediatama Binakreasi. The aim of this study is to evaluate the interaction with existing metrics, identify digital marketing forms, and analyze the content creation …

Exploring Urban Tourism Potential Through Placemaking: A Case Study Of Pluit Muara-Angke, Jakarta, Yvonne Maura Agatha, Lydia Freyani Hawadi

Jurnal Sosial Humaniora Terapan

The potential of Jakarta as a tourist attraction, particularly in urban tourism, continues to expand in line with the city's unceasing developments. Consequently, the Jakarta Provincial Tourism and Creative Economy Agency (Disparekraf) has implemented a program to establish Jakarta as an appealing and competitive urban tourism destination within the region. To achieve this vision, the government issued a mandate under Regional Strategic Activities (KSD) No. 70 regarding the Development of Jakarta Tourism Areas/Destinations, focusing primarily on the activation of urban tourism across the five municipalities of Jakarta. For North Jakarta, the designated area is the Pluit-Muara Angke area. This paper …

Pengaruh Konten Media Instagram Dan Tiktok Pada Akun Himprodia Dalam Menarik Minat Anak Muda Terhadap Jurusan Produksi Media, Ngurah Rangga Wiwesa, Alya Shafa Ridhoni, Amarza Zacky Maulana, Raihana Azra, Zahra Zahwana, Ananda Diska Alifah, Mohamad Adi Nurwahyudi, Jihan Aliifa

Jurnal Sosial Humaniora Terapan

Studi ini mengeksplorasi pengaruh konten media sosial terhadap minat mahasiswa dalam memilih jurusan Produksi Media di Universitas Indonesia. Melalui akun resmi HIMPRODIA, platform media sosial seperti Instagram dan TikTok dimanfaatkanuntuk menarik perhatian calon mahasiswa baru. Penelitian menggunakan pendekatan kuantitatif dengan survei terhadap 40 mahasiswaangkatan 2023. Hasilnya menunjukkan bahwaInstagram dan TikTok memilikipengaruh signifikanterhadapminat calon mahasiswa, terutama melaluikonten yang sesuaidengan preferensidan karakteristik target audience. Namun, studi merekomendasikan penelitian lebih lanjut untuk mengidentifikasi platform yang paling berpengaruh dan jenis konten spesifik yang lebih menarik minat mahasiswa, seperti kajian lebih lanjutterhadap konten Study Visit yang dinilai memiliki dayatarik tersendiribagi individu dalam memilih jurusan. Kesimpulan …

Identifying Promotion Strategies For Warungboto Tourism Village, Amri Nur Yahya, Haris Aulia Rahman

Jurnal Sosial Humaniora Terapan

Yogyakarta has about 17 tourist villages, each with its own unique potential as a tourist attraction. One of them is Warungboto Tourism Village, a village in the city of Yogyakarta that is currently used as a tourist destination, featuring four primary concepts: learning, art, culture, and history. However, as the village is relatively unknown due to a lack of promotion by its management. The local government and related tourism agencies should assist in promoting Warungboto Tourism Village as a tourist attraction. This promotion could help diversify tourist experiences and combat tourist fatigue, enhancing the appeal alongside other tourism sites. Additionally, …

Strategic Directions For Developing Smart Tourism: A Policy Framework By The Ministry Of Tourism And Creative Economy, Cintaku Hening Telaga Wibowo, Nusaiba Adzilla

Jurnal Sosial Humaniora Terapan

As the epicenter of Indonesia's government and economy, Jakarta is expected to spearhead the growth of the tourism industry. To meet this expectation in the context of the fourth industrial revolution and the era of digitalization, Jakarta’s tourism sector must be bolstered by various ICT applications. These applications are crucial for enhancing both the city's tourism competitiveness and the visitor experience. The concept of a "Smart Tourism City" has gained traction as a means to achieve these objectives. This concept focuses on smart tourist governance in terms of attractiveness, accessibility, readiness for digitalization, sustainability, and fostering partnerships. This study aims …

Social Media Microinterventions: Testing Information Activism As A Media And Information Literacy Tool, Maia Klaassen, Maria Murumaa-Mengel, Marju Himma

Journal of Media Literacy Education

Several studies have shown the effect of information activism and microinterventions, such as I Am Here International, the Elves and #NAFO to combat information disorder and hate online. Nevertheless, microinterventions have yet to be conceptualised in promoting media and information literacy (MIL) and informational resilience. This study positions microinterventions as information activism tools and empirically tests microinterventions in the context of higher education. Using an action research approach at a university MIL training course, we aim to understand what types of information activism are used and how the collective interventions affected the participants' MIL-s. We construct a typology of information …

Memetic Memory As Vital Conduits Of Troublemakers In Digital Culture, Alexander O. Smith, Jordan Loewen-Colón

School of Information Studies - Post-doc and Student Scholarship

Recent fears of data capitalism and colonialism often argue using implicit assumptions about cybernetic technology’s ability to automate data about culture. As such, the level of data granularity made possible by cybernetic engineering can be used to dominate society and culture. Here we unpack these implicit assumptions about the datafication of culture through memes, which both act as cultural data and cultural memory. Using Alexander Galloway’s critical method of protocological analysis and descriptions of media tactics, we respond to fears of cybernetic domination. Protocols – the source by which cybernetic technologies enable automated datafication – enables us to respond to …

Unfaithful Brands: How Brand Attachment Can Lead To Negative Responses To Influencer Marketing Campaigns, Kara Bentley, Priyali Rajagopal, Katina Kulow

Business Faculty Articles and Research

The use of influencer marketing campaigns has increased exponentially in recent years as brands have embraced such campaigns in order to capitalize on the relationships that social media influencers (SMIs) have built with their followers as a means of increasing brand awareness and sales. Although influencer marketing is extensively utilized in practice, much is still unknown about the effects of these campaigns, including potential downsides and audience-level variables that could moderate their success. In the current research, we find that partnering with SMIs is perceived as a norm violation for consumers with a high brand attachment, negatively impacting consumption intentions. …

Unpacking Influence: Dissecting Engagement Drivers And Dynamics For Effective Influencer Marketing Strategies, Nichole W. Santee

LSU Doctoral Dissertations

Despite influencer marketing's growing significance, brands face challenges in identifying the most effective influencers for their campaigns. This dissertation addresses a gap in influencer marketing engagement literature, focusing on the determinants of consumer engagement in social media interactions.

The impact of specific characteristics found within the proposed influencer marketing sender-receiver communication model on eight behavioral social media engagement metrics is analyzed through a non-traditional content analysis of 218 Instagram influencers utilizing AI analytics platforms. Results reveal several characteristics that significantly affect behavioral engagement, while others have conflicting effects, highlighting the complex nature of the IM industry. Eight hierarchical regressions showed …

Atrocity Prevention In The Digital Era: Adapting Norms, Laws, And Code To Changes In The Ways Atrocities Are Committed, David J. Simon, Samhitha Josyula, Joshua Lam, Julian D. Melendi

Genocide Studies and Prevention: An International Journal

Emerging digital technologies have changed some of the ways that genocides are planned and executed. This paper examines those differences, calling attention to how changes in the execution of genocide should prompt a shift in the approaches to atrocity prevention. It develops a conceptual framework addressing how atrocity prevention efforts might adapt to new technology within three realms of potential prevention efforts: the ethical (norms), the legal (laws), and the digital (code).

Sans Hommes, On N’Est Pas Rien”: Defying Patriarchy And Reclaiming Voices In Les Rivières, Warisara E. Sawin

Vernacular: New Connections in Language, Literature, & Culture

This article explores Jennifer Solheim’s conceptualization of “the call to listen” in postcolonial Francophone cultural production, as she argues for the importance of engaging with and responding to immigrant and minority narratives within this cultural milieu. This article further explores the dynamic relationship between media consumption and artistic creation, specifically the innovative realms of “accented” and “intercultural” cinema that have emerged from the conditions of globalization and migration. The unique cinematic languages of these forms convey the intricate experiences of those living in exile or as part of post-migratory populations.

An in-depth analysis is presented on Mai Hua’s documentary Les …

Interpreting Consumer Attitude Towards Milk Alternatives: A Purchase Intention Model For Marketing Success, Anjolize Wassenaar, Elizabeth Kempen

Journal of Marketing and Consumer Behaviour in Emerging Markets

Within an emerging market context, the purchase of dairy free milk alternatives is not well understood. The purpose of the article is to present a model within which purchase intentions of South African emerging market consumers can be interpreted, providing marketers with information on which product positioning upon market entry and continuous marketing strategies can be developed for the growing niche ultra-heat treated (UHT) milk alternative product category. Using a qualitative, exploratory-descriptive approach, data was gathered in-person and online from 35 participants through mini-focus groups and semi-structured interviews. Through inductive-deductive thematic data analysis, findings describe consumer purchase intention towards UHT …

Ocular Gene Transfer In The Spotlight: Implications Of Newspaper Content For Clinical Communications, Shelly Benjaminy, Tania M. Bubela

Office of the Provost

Background: Ocular gene transfer clinical trials are raising hopes for blindness treatments and attracting media attention. News media provide an accessible health information source for patients and the public, but are often criticized for overemphasizing benefits and underplaying risks of novel biomedical interventions. Overly optimistic portrayals of unproven interventions may influence public and patient expectations; the latter may cause patients to downplay risks and over-emphasize benefits, with implications for informed consent for clinical trials. We analyze the news media communications landscape about ocular gene transfer and make recommendations for improving communications between clinicians and potential trial participants in light of …

The Blessed Assembly: Irreplaceable Physical Co-Presence In Worship And Healthy Hybridity Reimagined After The Pandemic In The Digital Age, Yvette, Ying Wai Lau

Doctor of Pastoral Music Projects and Theses

Because of the unprecedented and unexpected force of the pandemic since 2020, most churches around the world have experienced some online worship during the lockdown of their cities or the mandated closure of the church buildings. For many people, online worship seems to be an equivalent, if not better, alternative for gathering together—a physical co-presence in worship—even after the pandemic has ended. As necessary and vital as online worship experiences have been for Christians during the pandemic, the witness of the church from Pentecost throughout Christian history indicates that gathered worship in physical spaces is irreplaceable for faith formation and …

Unveiling The Dynamics Of Crisis Events: Sentiment And Emotion Analysis Via Multi-Task Learning With Attention Mechanism And Subject-Based Intent Prediction, Phyo Yi Win Myint, Siaw Ling Lo, Yuhao Zhang

Research Collection School Of Computing and Information Systems

In the age of rapid internet expansion, social media platforms like Twitter have become crucial for sharing information, expressing emotions, and revealing intentions during crisis situations. They offer crisis responders a means to assess public sentiment, attitudes, intentions, and emotional shifts by monitoring crisis-related tweets. To enhance sentiment and emotion classification, we adopt a transformer-based multi-task learning (MTL) approach with attention mechanism, enabling simultaneous handling of both tasks, and capitalizing on task interdependencies. Incorporating attention mechanism allows the model to concentrate on important words that strongly convey sentiment and emotion. We compare three baseline models, and our findings show that …