Social Media Commons^™

Would You Pay An Insta-Doctor A Visit? Social Media Personal Brands And Young Consumer Perception, Małgorzata Szwed

Journal of Marketing and Consumer Behaviour in Emerging Markets

Technological developments and the broad availability of the Internet provide constant access to social media for users. These platforms are used to communicate with friends as well as to follow other users and brands. Also, physicians have public social media profiles on which they publish both professional and personal content. The objective of the paper is to explore and understand customers’ perception of physicians’ social media use. To obtain the purpose, a qualitative research method was adopted that involved 12 semistructured interviews with people who followed physicians’ profiles on social media. The study identifies three consumer groups: social media enthusiasts, …

Texts, Affects And Teenagers: (Im)Material Transmissions Across France And Ireland, Taylor Still

Journal of Franco-Irish Studies

This article examines the circulation of texts between people, spaces and cultural perspectives, addressing disparate mediums from virtual transmission, including social media channels; to physical or material transmission in public space(s). Central to the internationalised transmission of texts, the recent emergence and popularity of channels such as TikTok and Instagram have allowed for more innovative, creative and collaborative literary practices. Focusing on young publics in particular, we interrogate how “viral” transmissive practices can work to re-produce, re-appropriate, and re-interpret literary texts. This article also focuses on the affective experience of these transmissive textual practices, and how the (non-)human interactions can …

Social Media Use By Dental Students In Dental Education, Ellen Lee D.D.S., Brian Chin M.B.A., Ningshu Lyu D.D.S., Yueqi Gao D.D.S.

The New York State Dental Journal

The purpose of this study is to evaluate dental student preferences for the use of social media in dental education. Our aim is to determine what students consider the best types of social media for dental education.

Media Use, Interpersonal Communication, And Personal Relevance As External And Internal Representations Of Climate Change, Sonny Rosenthal, Pengya Ai

Research Collection College of Integrative Studies

Personal relevance is a key driver of individual climate action. It is also related to media use and interpersonal communication, which the current study examines from two perspectives. First, individuals may find climate change personally relevant because they experience it vicariously through the media and other information sources. Second, they may engage with climate change information because the issue is personally relevant. This study tested these models using structural equation modeling of online survey data from representative samples in Singapore (n = 1,997) and the United States (n = 2,009). Findings supported both models, albeit the first one more strongly. …

Discretionary Dissemination On Twitter, Richard M. Crowley, Wenli Huang, Hai Lu

Research Collection School Of Accountancy

The study provides large-scale descriptive evidence on the timing and nature of corporate financial tweeting. Using an unsupervised machine learning approach to analyze 24 million tweets posted by S&P 1500 firms from 2012 to 2020, we find that firms are more likely to tweet financial information around significantly negative or positive news events, such as earnings announcements and the filing of financial statements. This convex U-shaped relation between the likelihood of posting financial tweets and the materiality of accounting events becomes stronger over time. Whereas research based on early samples concludes that firms are less likely to disseminate financial information …

Experimental Evidence Of Instagram Influencers’ Impact On Well-Being, Kimberly Yiting T'Ng, Kai Qin Chan, Andree Hartanto

Research Collection School of Social Sciences

With Instagram influencers holding significant sway over public perception, their presumed psychological impact on young adults has gathered public attention. It has been claimed that influencers, known for showcasing enviable lifestyles, have the potential to affect their followers’ well-being. However, these claims have been based on correlational data that focuses on diffused indicators of social media consumption rather than specific features of Instagram. This limits our insight into the direct effects of Instagram on well-being. We experimentally investigated the effects of a brief exposure to Instagram influencers on the well-being. Our results showed that viewing profiles of demographically similar social …

Digital, Social Micro-Interventions To Promote Physical Activity Among Midlife Adults With Elevated Cardiovascular Risk: An Ambulatory Feasibility Study With Momentary Randomization., Danielle Arigo, Leah M Schumacher, Kiri Baga, Jacqueline A Mogle

Rowan-Virtua School of Osteopathic Medicine Departmental Research

BACKGROUND: Although regular physical activity (PA) mitigates the risk for cardiovascular disease (CVD) during midlife, existing PA interventions are minimally effective. Harnessing social influences in daily life shows promise: digital micro-interventions could effectively engage these influences on PA and require testing.

PURPOSE: This feasibility study employed ecological momentary assessment with embedded micro-randomization to activate two types of social influences (i.e., comparison, support; NCT04711512).

METHODS: Midlife adults (N = 30, MAge = 51, MBMI = 31.5 kg/m2, 43% racial/ethnic minority) with ≥1 CVD risk conditions completed four mobile surveys per day for 7 days while wearing PA monitors. After 3 days …

Why Do People Share Social Networking Site Passwords With Their Romantic Partners? The Antecedents And Explanations For Social Networking Site Password Sharing In Romantic Relationships, Megan Vendemia, Jennifer L. Bevan

Communication Faculty Articles and Research

Our study examined antecedents and explanations for sharing social networking site passwords with romantic partners. U.S. adults currently or recently in romantic relationships (N = 948) completed an online survey assessing relationship characteristics and reasons for password sharing. Results indicated that relationship satisfaction, relationship length, and social networking site jealousy predicted password sharing. Younger participants were also more inclined to share passwords with their romantic partners. Partner distrust/suspicion reasons were negatively related to relationship satisfaction; relationship strength/security reasons were positively related to social networking site jealousy. Our findings suggest that future digital privacy interventions should emphasize both the benefits …

Hub Brief: Spamouflage Targeting Of U.S. Senator Marco Rubio, Darren Linvill, Patrick Warren

Media Forensics Hub Reports

The People’s Republic of China’s (PRC) campaign known as Spamouflage Dragon has targeted sitting U.S. Senator Maroc Rubio with an ongoing disinformation campaign. Attacks on Senator Rubio began in 2022 during his reelection campaign, apparently paused for nearly two years, but began again in September 2024 though at a much lower rate. This report will briefly outline the changing tactics Spamouflage has employed in their work against Senator Rubio.

Introducing The Transcendent Media Experience Model (Tmem), Sophie H. Janicke-Bowles

Communication Faculty Articles and Research

Eudaimonic media experiences are vast. A comprehensive theoretical model of inward- and outward-focused eudaimonic media outcomes, that can explain how they come about and how they can be discriminated, is still missing. The current manuscript introduces the Transcendent Media Experiences Model (TMEM) to categorize eudaimonic content and experiences as they pertain to healthy self-focus or outward-focused (transcendent) responses and outcomes using self-construal theory as a backbone. This model allows for a more cohesive understanding of when, how, and for whom inward- or outward focused eudaimonic media experiences develop and the mechanisms for why they do so. As such, the model …

Dangerous Speech As An Atrocity Early Warning Indicator: Measuring Changing Conflict Dynamics, Catherine Buerger, Susan Benesch

Genocide Studies and Prevention: An International Journal

Dangerous speech, any expression that can increase the likelihood that someone will commit or condone violence against members of another group, can be a powerful early warning signal of impending mass violence. However, one cannot make a list of words that are dangerous, since the effect of the message depends not only on its content, but also on how it is communicated: by whom, to whom, and under what circumstances. What may be benign in one context may be extremely inflammatory in another. Thus, effective monitoring requires deep knowledge of the local setting and structural factors. The spread of dangerous …

Taking The Law Into Their (Virtual) Hands: Facebook And Digital Vigilantism, Christine Anne R. Cox

Department of Communication Faculty Publications

Digital vigilantism is an emerging phenomenon whereby netizens engage in forms of targeted surveillance, naming and shaming through new media, supposedly for social justice ends. The multi-layered case of Christine Dacera, the Filipina flight attendant who was found dead on New Years Day 2021, is one such case that warrants the critical investigation of the role of Facebook in vigilant behaviors of Filipino users. Using netnographic data and an affordances approach, this study asks the following: What are the dominant affordances associated with the use of Facebook for digital vigilantism, and how does surveillance enable the new normal of community …

The Psychological Impacts Of Algorithmic And Ai-Driven Social Media On Teenagers: A Call To Action, Sunil Arora, Sahil Arora, John Hastings

Research & Publications

This study investigates the meta-issues surrounding social media, which, while theoretically designed to enhance social interactions and improve our social lives by facilitating the sharing of personal experiences and life events, often results in adverse psychological impacts. Our investigation reveals a paradoxical outcome: rather than fostering closer relationships and improving social lives, the algorithms and structures that underlie social media platforms inadvertently contribute to a profound psychological impact on individuals, influencing them in unforeseen ways. This phenomenon is particularly pronounced among teenagers, who are disproportionately affected by curated online personas, peer pressure to present a perfect digital image, and the …

Daily Stress, Problematic Social Media Use, And Executive Functions: A Daily Diary Approach, Wee Qin Ng

Dissertations and Theses Collection (Open Access)

A growing body of research suggests that daily stress may be a risk factor for problematic social media use. However, findings concerning the relation between stress and social media use are mixed, suggesting the presence of moderators that may buffer the relation between stress and problematic social media use. Further, previous studies have relied on either cross-sectional designs or longitudinal designs that may not fully capture daily experiences of stressors and social media use. To overcome these limitations, the present study utilized a 7-day daily diary study to investigate the within-individual associations between daily stress and problematic social media use. …

Female's Digital Self-Making On Tiktok: Identity Construction Through A Framework Of Postfeminist Media And Neoliberalism (2016-2024), Lindsey A. Pritchard

Senior Theses

This thesis explores the relationship between TikTok's algorithmic design, women's identity construction, and the feminist historical context that shapes these constructions. In Chapter 1, "TikTok, Algorithmic Design, and Self-Making," I analyze how TikTok's algorithm functions and how these factors influence the curation and presentation of identity. This chapter establishes the foundational understanding of TikTok as a platform where identity performance is deeply intertwined with algorithmic design.

Chapter 2, "TikTok Feminism and Identity Commodification" examines the commodification of women's identities on the platform. It investigates the historical context of feminism and its evolution into postfeminism, analyzing how these narratives have been …

The Digital Battlefield: Extremists On Social Media, Daniel P. Shanks

Graduate Program in International Studies Theses & Dissertations

The rise of social media has transformed the battleground for extremist groups like ISIS and the Taliban, enabling them to reach global audiences with unprecedented ease. This dissertation investigates the social media strategies employed by the Taliban and ISIS. These social media strategies are used to further their strategic objectives in propaganda, recruitment, and operational coordination. Through a comprehensive analysis, the study explores how these extremist groups adapt their digital tactics in response to evolving military and political landscapes. Utilizing case studies from key military engagements and applying theoretical frameworks of rational actor theory, social identity theory, and finite and …

A Review Of Social Media Platforms Of State Early Hearing Detection And Intervention Programs In The United States, Rohit Ravi, Karl R. White

Journal of Early Hearing Detection and Intervention

Purpose: Social media tool is increasingly used to support good health practices. Almost every Early Hearing Detection and Intervention program has a website, and it would be useful to know how they are using social media. The aim of this article was to analyse how social media is being used by Early Hearing Detection & Intervention programs in the United States, as well as how frequently.

Method: The present study analysed existing social media handles of the Early Hearing Detection and Intervention programs. The search for social media accounts & data extraction was carried out between 1st January 2022 to …

Considering Ai For The Classroom To Boost Civic Learning And Democratic Engagement, Joseph P. Zompetti, Lance R. Lippert, Stephen K. Hunt

eJournal of Public Affairs

Artificial Intelligence (AI) poses significant risks to society generally and higher education specifically. However, it offers potential benefits in terms of students’ civic learning and democratic engagement. By equipping students with the skills to use AI for the common good and fostering their awareness of the potential dangers of AI, we can bolster democracy. In this article, we explore the status quo along with expectations and near-term predictions for AI. Next, we explore some of the most significant and common concerns related to AI. Finally, we draw upon a variety of resources, identify “best practices,” analyze the strengths and weaknesses …

Influencer Authenticity: To Grow Or To Monetize, Cristina Nistor, Matthew Selove, J. Miguel Villas-Boas

Business Faculty Articles and Research

Social media influencers can grow their number of followers by endorsing products that are authentic for their social media persona or, alternatively, monetize their followers by endorsing a wider variety of products. We develop a dynamic model in which an influencer continuously decides whether to be authentic as she balances increasing awareness with generating revenues from sponsored posts. We derive conditions in which the influencer is authentic during an early growth phase, but she becomes inauthentic once a large enough fraction of potential followers are aware of her. Celebrities become inauthentic at a lower awareness level than pure social media …

Sport Social Hub: Using The Power Of Collaboration To Develop Hands-On Social Media Competencies, Alisa Agozzino, Brendan O'Hallarn, Peyton Stensland, James Strode

The COSMA Journal

This paper introduces Sport Social Hub, a collaborative, multi-institutional social media exchange inspired by the Commission on Public Relations Education's (CPRE) emphasis on key knowledge, skills, and abilities (KSAs) in public relations education. Sport Social Hub engaged students from four universities in topical, sports-themed assignments. These assignments involved creating memes, analyzing historical and contemporary sports photographs, profiling industry professionals with infographics, and developing engagement contests. The paper outlines how Sport Social Hub addresses CPRE's recommended KSAs within social media, collaboration, and creative thinking. Utilizing social media platforms as pedagogical tools, Sport Social Hub aimed to enhance students' social media competencies, …

I Could Get A Look At A T-Bone Steak By Sticking My Head Up A Bull’S A** But I Would Rather Take The Butcher’S Word For It: An Applied Approach To Persuasive Communication, Corey J. Liberman

Proceedings of the New York State Communication Association

This teaching activity tasks students working in groups to determine how to structure messages to increase the likelihood that those targeted with these messages would find themselves in a new cohort. Persuasion is all about the creation, solidification, and alteration of attitudes and are, according to research, the most statistically significant predictors of behavior: people are more likely to engage in behaviors if they have positively-valenced attitudes toward them. According to Harvard Health (2022), 8% of the world’s population does not eat meat, while the remaining 92% find themselves in other cohorts (e.g., eat meat monthly, eat meat weekly, eat …

Fatphobia In Ballet: The Impact Of Organizational Practices On Body Size And Mental Health In American Ballet Companies, Ashley Chenery

Proceedings of the New York State Communication Association

In American ballet companies, female dancers’ weights factor into decisions regarding hiring, casting, and promotions. However, female dancers are now using social media to speak out against fatphobic organizational practices. This paper analyzes personal accounts of size discrimination posted to Instagram and YouTube by high-profile veteran ballerinas of New York City Ballet. It also includes interviews with professional Gen Z ballerinas (in companies spanning the US), who discuss current fatphobic practices in companies and schools. Utilizing qualitative coding, this paper seeks to disarticulate thinness from artistry and to urge mental health as a priority in American ballet.

Social Media Influencers' Impact On Consumer Purchasing Decisions, Kennedi O. Kutz, Kiara Espinal, Erin Flynn, Julia Cheney

Proceedings of the New York State Communication Association

The study entails how social media usage and parasocial relationships with social media influencers impact the audience’s purchases as a consumer. The survey covers a wide range of questions discussing the different social media platforms, how often they engage on them, and how often they click and engage with advertisements and influencers. It also covered questions that collected the participants' demographics to better understand which groups are more likely to be influenced by advertisements and influencers. We have found that younger audiences are more likely to have their consumer purchases influenced by social media advertisements and influencers than older audiences. …

A Study To Explore How People Evaluate The Quality Of Their Medical Information From The Social Media For Celiac Disease, Phillip Arnold

Theses and Dissertations

Every day, millions of people visit various social media platforms to post updates on their daily lives, to search for information, and to repost and/or potentially like posts on social media. This has led to scores of pieces of misinformation appearing on these social media posts. While some misinformation can be harmless and disregarded by the general public, there are various subject matters, including medical treatments and diseases, where misinformation on the treatment and other various subjects involving the disease can lead to dire consequences. This research proposes to investigate how social media users vet their data on two different …

Challenging Beliefs: Examining The Efficacy Of Corrections For Conspiratorial And Partisan Misinformation, Ava Zwolinski

Dissertations, Theses, and Capstone Projects

The threat of misinformation is widely acknowledged among researchers and laypeople (NORC, 2021). When misinformation coalesces with conspiracy theories, the repercussions can be especially dangerous, sometimes even fatal. Events such as the January 6th insurrection and the Buffalo Tops Supermarket shooting were both, in part, inspired by misleading information and conspiracy theories (Burke, 2022; Dawsey, 2023). While misinformation involving conspiracy theories is recognized as possibly posing a greater threat to correction efforts (Lewandowsky, 2021a), no study has yet experimentally manipulated the presence or absence of conspiratorial elements within misinformation. This dissertation explores whether conspiratorial misinformation is more difficult to correct …

Enhancing Stance Classification On Social Media Using Quantified Moral Foundations, Hong Zhang, Quoc-Nam Nguyen, Prasanta Bhattacharya, Wei Gao, Liang Ze Wong, Brandon Siyuan Loh, Joseph J. P. Simons, Jisun An

Research Collection School Of Computing and Information Systems

This study enhances stance detection on social media by incorporating deeper psychological attributes, specifically individuals’ moral foundations. These theoretically-derived dimensions aim to provide an interpretable profile of an individual’s moral concerns which, in recent work, has been linked to behaviour in a range of domains including society, politics, health, and the environment. In this paper, we investigate how moral foundation dimensions can contribute to detecting an individual’s stance on a given target. Specifically, we incorporate moral foundation features extracted from text, along with semantic features, to classify stances at both message-and user-levels using traditional machine learning and Large Language Models …

The Role Of Indonesian Doctors As Content Creators In Fighting Health Hoaxes, Myths, And Stigma On Social Media, Lydia Okva Anjelia, Deddy Mulyana, Jenny Ratna Suminar

JURNAL KOMUNIKASI INDONESIA

Amidst the proliferation of disinformation and misinformation related to health on social media, the public must ensure that the sources of information are trustworthy. This research aims to explain the role of doctors in the fight against health hoaxes, myths, and stigma spread through social media. The study adopts qualitative research with a phenomenological approach to understand doctors' experiences and perceptions regarding their efforts to address health hoaxes, myths, and stigma on social media. Fifteen doctors as content creators in Jakarta and Bandung were selected as informants using purposive sampling. The data was collected through interviews, observation participation, and documentation …

Cyber Crime Against Women's Personal Data On Online Platforms And The Role Of Pdp Laws, Ambar Alimatur Rosyidah, Farah Fajriyah, Rahayu Rahayu

JURNAL KOMUNIKASI INDONESIA

The presence of online platforms such as financial technology lending platforms is like a double-edged knife for women. These platforms pave the way for restrictions on women accessing loans. However, the use of fintech poses risks to women. They become victims of cybercrime with the existence of desk collectors who collect online loans and the third party who use the women's data. This study aims to examine the cybercrime implications of using fintech experienced by women related to fintech lending and then explore the role, data protection, and scope of the PDP Law as a solution. This study uses Qualitative …

Female Fandom In The Digital Era: ‘Alternative Universe’ For Promoting Thai Boys Love Drama, Monika Sri Yuliarti

JURNAL KOMUNIKASI INDONESIA

Digital era has changed human’s life, including in the practice of fandom. It results in a much broader dissemination of fans-related products produced by the fans, such as alternative universe (AU) as part of fan fiction. In addition, nowadays, Thailand popular culture is rising, especially with the boys’ love drama series (Thai BL drama) which caught foreign viewers’ interest, including Indonesians. This study explores how AU can be considered as a tool for promoting Thai BL drama which goes to fandom actively involvement in the promotion of a foreign country's cultural product with taboo value. It is a qualitative content …

Baby Dust: A Narrative Analysis Of Infertility Journeys On Youtube, Patricia Carrillo

Electronic Theses and Dissertations

Infertility is a distressing experience for those diagnosed and often exacerbated by engagement with biomedical treatments. This thesis is an exploration of infertility “journeys” posted on YouTube. Through a narrative analysis of 8 YouTube channels, several key themes were identified, specifically embodiment of the infertility label, barriers to treatment, and agency. This work uses the mindful body framework to look at how the individual body, social body, and body politic shape and reinforce these themes in the context of biomedical infertility treatment. These findings suggest infertility is a dynamic and distressing experience but by engaging in the narrative process, through …