Social Media Commons^™

Discourse: The Journal Of The Scasd, Volume 8 (2023), The Speech Communication Association Of South Dakota

Discourse: The Journal of the SCASD

No abstract provided.

Medical Tourism & Communication, Alicia Mason

Faculty Submissions

Medical tourism (MT), sometimes referred to as health tourism or medical travel, involves both the treatment of illness and the facilitation of wellness, with travel. Medical tourism is a multifaceted and multiphase process involving many agents and actors that requires careful planning and execution. The coordinated process involves the biomedical, transportation, tourism, and leisure industries. From the communication perspective, the process can be viewed as a 5-stage model consisting of the: (a) orientation, (b) preparation, (c) experiential and treatment, (d) convalescence, and (e) reflection phases. Medical tourism is uniquely situated in a nexus of academic literature related to communication, business …

From Empowerment Movement To Hijacked Hashtag: A Thematic Analysis Of #Shoutyourabortion, Sidney R. Reynen

LSU Master's Theses

This study delves into the digital landscape of the contentious abortion debate, focusing on the use and hijacking of the Shout Your Abortion hashtag. Drawing parallels to previous research on digital feminism, hashtag activism, and hashtag hijacking, this study further expands such literature by revealing shifts in anti-abortion rhetoric and strategies post-Dobbs. I identified seven themes within the supportive discourse: abortion narratives, pro-choice and other feminist rhetoric, calls to action, feminist art and shareables, reproductive health information and resources, positive-to-neutral mentions of the movement, and engagements with anti-abortion users. Within the hijacked posts, I identified five themes: Shout …

Expanding Sites For Peacebuilding: Decolonizing Education And Research To Retrieve Cultural And Critical Sources Of Knowledge, Anya Russian, Marc B. Kuly, Heidi Lamb, Jennifer Tesoro

Peace and Conflict Studies Journal Conference

This panel considers the ideological, intellectual, personal, and practical dimensions of peacebuilding. It explores how various educational spaces, self-inquiry, and theory can bring attention to cultural predicaments and communities that are frequently neglected, omitted, or misunderstood in peacebuilding.

• In settler-colonial states, schooling is a process of naturalizing inequality which can be exposed and potentially interrupted through the application of peace and conflict studies methods and theories.
• As academic institutions seek to address gender-based violence taking place both on campuses and online, approaches may fall short in considering the institution’s continued entrenchment in colonialism. Further decolonization is needed to better address …

Time To Regulate Influencers Who Tell You Where To Put Your Money, Patricia Lui

Research Collection Lee Kong Chian School Of Business

Financial scandals elsewhere have shown that ‘finfluencers’ do not always act in good faith and can mislead their followers.

How Tiktok “Locks In” Its Users With Reference To What Happened In The Homeland Version Douyin Application, Yang Yang, Li Zi'ang, Zhigen Zhao, Sabrina (Zi Tong) Peng, Liyu Dou, Changyu Li, Yinqi Wang

Research Collection School Of Economics

In October 2022, Douyin, the homeland version of TikTok, introduced a new rule requiring all its users to promote only Douyin-approved products during their live-streaming events and in their non-live short-videos. This requirement essentially restricts its users to monetize their content strictly through Douyin-approved products, as promoting products has become the most important source of income for Douyin users. This requirement essentially creates a lock-in effect.

The Crusading Days Of Jackie Stewart: Evaluating The Development Of Safety In Motor Racing During The 1960s., Alex Twitchen

Journal of Motorsport Culture & History

This article critically evaluates the contribution of Jackie Stewart in making motor racing a safer sport for competitors. It challenges the validity of the popular assumption that Jackie Stewart by himself developed a ‘culture of safety’ that transformed the sport. Instead, the role of other individuals are identified alongside the importance of three social processes. These processes are identified as the changing balance of power between different masculine identities, the development of commercial sponsorship and a growth in the coverage of the sport on television.

The development of motor racing from the 1960s onwards as a safer sport in which …

Book Review- Racing With Rich Energy: How A Rogue Sponsor Took Formula One For A Ride., James Miller

Journal of Motorsport Culture & History

No abstract provided.

Book Review: I Was A Nascar Redneck: Recollections Of The Transformation Of A Yankee Farm Boy To A Southern Redneck In The Golden Era Of Nascar And Beyond., Quinn Beekwilder, Daniel Dean

Journal of Motorsport Culture & History

No abstract provided.

Partisan Selective Exposure On Social Media During The 2020 Presidential Election, Grayce Lemon

Communication and Theater Association of Minnesota Journal

This study examines selective exposure and selective avoidance on social media during the 2020 presidential election. 147 voters participated in the survey conducted using Qualtrics. The purpose of this study was to understand whether selective exposure and avoidance behaviors differed based on voting outcome (Trump or Biden), and to test whether political ideological polarization was reflected in news consumption through social media. Taken together, the results indicate that although both voting bases engaged in selective exposure and avoidance, the propensity was the same between Trump and Biden voters. Additionally, results confirm existing hypotheses that strength of political ideology positively correlates …

Learning From Death: Health Education Considerations For Medical Tourists, Caregiving Companions, And Medical Tourism Providers, Alicia Mason, Sakshi Bhati, Ran Jiang, Elizabeth Spencer

Faculty Submissions

Medical tourism is a process in which a consumer travels from one’s health jurisdiction to receive biomedical treatments or services, thus becoming a patient. This chapter explores how global media frame cases of patient death associated with the medical tourism (MT) process between 2009-2019. A qualitative content analysis of 50 patient mortality cases found that (1) a majority of media representations of medical tourism patient death are of middle-class, minority females between 25-55 years of age seeking cosmetic surgery internationally; (2) sudden death, grief, and bereavement counseling is noticeably absent from medical tourism providers (MTPs); and (3) the acknowledgement of …

Building Solidarity Between Minority Groups, Seonwoo Kim

LSU Doctoral Dissertations

Although a considerable number of scholars agree that an intergroup coalition among minorities will be more powerful in changing biased perceptions, regulations, and policies (e.g., Burson & Godfrey, 2020; Lane et al., 2019), cross-minority solidarity is challenging due to the inherent difficulties in establishing a shared goal and reaching a consensus on methods and tactics (Gawerc, 2021; Rogers, 2004) and competing policy stances and stereotypes (Hope, 2019; Nopper, 2006). Numerous instances of social movements that failed due to the failure of coalitions to form have been documented in the literature (e.g., Almeida, 2010; Ferree & Roth, 1998; Gelb & Shogan, …

Harnessing The Power Of The Bts Army Fandom To #Stopasianhate And Empower The Next Generation Of Aapi Leaders, Nicole Santero

Community Engagement Expo Research Posters

ARMY, fans of the widely popular music group BTS, has become one of the largest and most influential fan communities in popular culture. Music fans have long been misunderstood and dismissed, yet fandoms like ARMY have reshaped that narrative by demonstrating remarkable capacity for global collective action, teaching us important lessons in grassroots mobilization, social movements, and activism. Drawing on the fandom's impact and key strategies such as empowerment messaging, resource deployment, and leveraging media platforms, this poster presentation from the 2023 UNLV Community Engagement Expo details examples of how ARMY's power and strategies can be applied in a real-world …

Curating A Consumption Ideology: Platformization And Gun Influencers On Instagram, Jenna M. Drenten Ph.D., Lauren Gurrieri, Aimee Dinnín Huff, Michelle Barnhart

School of Business: Faculty Publications and Other Works

This study explores how a platform enables social media influencers to promulgate a consumption ideology. We show how gun influencers, or “gunfluencers,” use Instagram to link products, activities, and meanings to Second Amendment ideology – a gun-centric belief system in the United States colloquially known as “2A ideology.” Through a qualitative study of 25 Instagram gunfluencers, we identify a process of curating a consumption ideology wherein social media influencers employ four curatorial tactics: glamourizing, demystifying, victimizing, and tribalizing. Findings suggest gunfluencers extend audiences and leverage algorithms to prescribe and model how supporters of 2A ideology should look, act, speak, feel, …

Coverage Of The Israeli Military Spokespersons Of The Six Self-Liberated Palestinian Prisoners From The Maximum-Security Israeli Prison Of Gilboa, Moeen Koa, Neveen Alawneh, Rinad Mahmmoud

An-Najah University Journal for Research - B (Humanities)

This study aimed to find out how the spokespersons for the Israeli occupation army, specifically the "coordinator and Avichay Adraee" pages on Facebook, covered the issue of the six self-liberated Palestinian prisoners from the highly secure walls of Gilboa prison through a tunnel they dug under their cell's bathroom. The study used the total population sample to analyze the two pages' content from September 6, 2021, to November 30, 2021. The study found that these pages used media frames to distort the image of the Palestinian prisoners. The most dominant frame was the strategic frame by 40% to show the …

Reputation Themes From Communication Perspective: A Qualitative Systematic Review, Omar Abu Arqoub

Journal of the Association of Arab Universities for Research in Higher Education مجلة اتحاد الجامعات العربية للبحوث في التعليم العالي

The article aimed to systematically review communication reputation-related research to shape the reputation literature from a communication perspective. After investigating several databases, a total of 366 peer-reviewed communication journal articles focusing on reputation were selected based on the inclusion and exclusion criteria of the study. A qualitative text mining and thematic analysis approach was conducted using the NVivo program to examine the most frequently used words and major emergent themes. The results revealed that the topmost frequently repeated words in communication reputation-focused articles were “crisis,” “public,” “reputation,” “communication,” “media,” and “relations.” Also, this study discussed the six major themes that …

Outbreak Communication: Exploring The Relationships Between Health Information Seeking Behaviors, Vested Interests, And Covid-19 Knowledge In U.S. Midwest Populations, Alicia Mason, Josh Compton, Elizabeth Spencer, Kaitlin Barnett

Faculty Submissions

On February 15, 2020, the World Health Organization (WHO) Director, General Tedros Adhanom Ghebreyesus, stated at a Munich Security Conference, “We’re not just fighting an epidemic; we’re fighting an infodemic,” (Zarocostas, 2020, p. 676). The term ‘infodemic’ refers to the onslaught of both accurate and inaccurate health information surrounding the COVID-19 pandemic. The concept of an ‘infodemic’ was quickly integrated into mass media, popular culture (i.e., documentaries, podcasts), and eventually scholarly literature. In response to COVID-19, health communication scholars have centered on understanding specific messaging strategies such as the use of fear appeals (Stolow et al., 2020), nature of advertising …

Columnas: The Honors Program Newsletter At Bentley University, Hailey Jennato, Samson Shen, Clara Williams

Honors Program

Page 1: HOW AI IS IMPACTING THE BENTLEY CLASSROOM AND EDUCATION OVERALL ~ by Nayeli Franco ’24

Page 2: A BEAUTY OF DIVERSITY ~ by Yun Song ’26

Page 3: RESURRECTING THE DEAD THROUGH COMPUTER TECHNOLOGY: HONORING THEIR MEMORY OR EXPLOITING THEIR LEGACY? ~ by Hailey Jennato ’24

Page 4: THE IMPORTANCE OF DEVELOPING EMOTIONAL INTELLIGENCE ~ by Isa Ramirez Perdomo ’26

Page 5: FROM STRUGGLE TO STRENGTH: THRIVING AS AN INTERNATIONAL STUDENT ~ by Ledion Hoti ’25

Page 6: CHASING BUTTERFLIES ~ by Alyssa Galin ’27

Probing The Communication World Of Social Media Influencers And Their Avid Followers: A Two-Paper Panel, Filippa Frogner, Aurora Harris, Julia Lastic, Sophia Farrar, Stephanie Williamson, Richard M. Perloff

Student Scholarship

Paper presented to the Ohio Communication Association, October 2023

Experiences Of Autistic Twitch Livestreamers: “I Have Made Easily The Most Meaningful And Impactful Relationships”, Terrance Mok, Anthony Tang, Adam Mccrimmon, Lora Oehlberg

Research Collection School Of Computing and Information Systems

We present perspectives from 10 autistic Twitch streamers regarding their experiences as livestreamers and how autism uniquely colors their experiences. Livestreaming offers a social online experience distinct from in-person, face-to-face communication, where autistic people tend to encounter challenges. Our reflexive thematic analysis of interviews with 10 participants showcases autistic livestreamers’ perspectives in their own words. Our findings center on the importance of having streamers establishing connections with other, sharing autistic identities, controlling a space for social interaction, personal growth, and accessibility challenges. In our discussion, we highlight the crucial value of having a medium for autistic representation, as well as …

The Role Of Moroccan Street Art In Decolonial Discourse And Binary Deconstruction, Taylor Rokala

Independent Study Project (ISP) Collection

As a country historically subjected to French colonialism and currently the site of a burgeoning street art scene, Morocco is a locus for street art that contributes to the decolonial project and deconstruction of remaining colonial structures left by the French. Drawing from Edward Said’s concept of orientalism, the idea of gaze, and bell hooks’s counter concept of oppositional gaze, this paper seeks to understand how Moroccan street artists use their art to challenge the binary opposition between tradition and modernity constructed during the French Protectorate. I will discuss the theme of temporality, because of street art’s ephemeral nature and …

Assessing The Threat Of Social Media To National Security: Information Operations In The 21st Century, Brendan M. Cullen

Senior Theses

The ubiquity of social media has enabled an unprecedented amount of personal data to be accessible to various entities. Social media platforms leverage this data to optimize algorithmic recommendation systems, persuade users to engage, and promote monetization. The social media ecosystem’s business model demands continuous engagement and the relentless collection of user data to grow and scale. Not only is social media massively popular around the world, but it has integrated heavily into users’ daily lives. This integration is driven by social platforms’ deliberate architectures and affordances. The intentionality of social media can be exploited by state and non-state actors …

In Customer Service, When Is A Full Refund Justified?, Hannah H. Chang

Research Collection Lee Kong Chian School Of Business

In a commentary, SMU Associate Professor of Marketing Hannah Chang discussed the challenges in achieving balance between making genuine amends for the specific incident and strategic reputation management when customers complain. She also noted the challenges in balancing between offering genuine redress and not setting precedents that encourage unreasonable demands. Assoc Prof Chang also shared how companies can take preventive measures by setting clear policies for refunds or compensation, and monitoring online sentiment to stay ahead of brewing issues, thus allowing businesses to address concerns in real time.

#Pumpkinspice Report: On The 20th Anniversary Of Its Pumpkin Spice Latte, Starbucks Still Dominates The Social Media Conversation Around The Polarizing Fall Cultural Phenomenon, Jin-A Choi, Yi Luo, Bond Benton, Keith Green

College of Communication and Media Scholarship and Creative Works

The mix of cinnamon, nutmeg, ginger, allspice, and cloves has produced a magical combination that changed the world. Like Einstein or Col. Sanders, a powerful formula was found in the right combination of elements- in this case pumpkin spice. It might be assumed that pumpkin spice has a history and tradition dating back well into previous centuries, but pumpkin spice is a relatively new construct. Nosowitz (2022) contends the pumpkin spice trend was largely created by Starbucks’ introduction of the famous pumpkin spice latte in 2003.

To explore how social media users have discussed topics related to pumpkin spice, researchers …

Casar Student Discussion Series: ‘Does Social Media Bring More Harm Than Good?’, The Prince Alwaleed Center For American Studies And Research Casar

Performances, Events, and Presentations

CASAR Student Debate Series - Launched in Fall 2023:

The Center of American Studies and Research (CASAR) launched a Student Discussion Series in Fall 2023 semester, it is a student-led debate on a plethora of current hot topics. In this student discussion series, students play the role of delving into topics together to understand one another. This event is broadcasted on Facebook live via the CASAR Facebook Page, where the entire record is still available to watch. Students passionately present their arguments in an organized manner, going back and forth between the two sides, and often students become excited about …

Comparative Analysis Of Covid-19 Non-Pharmaceutical Intervention Videos On Facebook: Insights From Nigeria And Benin Republic, Jimme Matyek, Sheba Umbule Tayo-Garbson, Philomena Effiong Umoren Phd, Benmun Paul, Emeka Williams Etumnu

Library Philosophy and Practice (e-journal)

Facebook has been adopted by public health organisations for health promotion, psychoeducation and behaviour change campaigns. Studies have underscored the potential advantages of non-pharmaceutical interventions (NPIs) in decelerating the transmission of COVID-19 and mitigating its severe health consequences. However, these studies did not content analyse these NPI messages especially on Facebook. This study sought to investigate the phenomenon of NPI COVID-19 videos on Facebook that were viewed by Nigerians and Beninese. This study used quantitative content analysis as the research design and analysed 56 Nigerian videos and 36 Beninese videos totalling 92 on Facebook with an inter-rater reliability of 96%. …

Ethnic Newspaper Industry In Pakistan And Impacts Of Corporate Ownership, Shafiq Ahmad Kamboh, Muhammad Ittefaq, Awais Hamed

School of Communication Studies - Faculty Scholarship

During the Indian independence movement, the Urdu-language ethnic newspapers played a significant role in instigating resistance against colonial authorities within local communities. However, later on, Urdu journalism underwent a transformation, shifting from the ‘advocate-journalist’ model to one dominated by corporate ownership in Pakistan. These commercial agents have faced criticism for using journalism as a shield for their other businesses, yet their presence has profoundly impacted current newspaper practices in various ways. Our case study of the Daily Express reveals that this newspaper, by implementing innovative journalism, technological advancements and efficient management practices, has influenced both preceding and subsequent Urdu dailies, …

A Multimodal Discourse Analysis Of Nasa's Instagram Account, Danica Lynn Tomber

Dissertations and Theses

In an increasingly interconnected society where science and technology are advancing at a rapid pace, knowledge dissemination, specifically in terms of public engagement and popularization, must be both encouraged and critically evaluated. As an internationally recognized government agency that is dedicated to the advancement of space exploration and present on several social media platforms, the U.S. National Aeronautics and Space Administration (NASA) provides a useful lens from which to analyze large-scale messaging of multimodal scientific information. Although there is a substantial amount of linguistic research into political and government-based messaging in social media, there is not much literature on the …

When Social Media Fails: Exploring Alternative Technologies For Effective Communication In Disasters, Safianu Omar, Jean-Paul Van Belle

African Conference on Information Systems and Technology

Effective communication plays a critical role in disaster management, encompassing both data gathering and information dissemination. This study examines the utilization of alternative technologies for communication during disasters, aiming to address the vulnerabilities of relying solely on social media platforms. To answer the research questions, a qualitative methodology employing an inductive approach was used to gather and analyze data from literature and officers working in disaster management organizations. The research findings reveal the efficacy of employing SMS, emails, phone calls, and other supporting technologies as viable alternatives for disaster communication. These approaches have demonstrated their reliability to overcome challenges posed …

A Consideration Of Coordinated Behavior In The #Aukus Conversation On X (Formerly Twitter), Timothy Graham, Darren Linvill, Patrick Warren, Katherine M. Fitzgerald

Media Forensics Hub Reports

No abstract provided.