Social Media Commons^™

Sport Celebrities’ Covid-19 Prevention On Social Media: The Effect Of Credibility, Social Distance, Identification, And Message’S Power Style On Health Behavioral Intentions, Kyu-Soo Chung, Chad Goebert

Faculty Articles

During the COVID-19 outbreak, there emerged on social media an active cohort of sport celebrities, promoting through their messages virus-prevention behaviors. The study tested how people’s intentions to adopt COVID-19 prevention practices were affected by their perceived credibility of sport celebrities, perceived social distance of sport celebrities, and identification with sport celebrities. The study also tested how the message’s power style moderated those relations. The researchers selected four sport celebrities who were active on social media and applied powerful and powerless linguistic styles in developing their social media messages. College students (N = 284) were randomly exposed to one of …

S-400s, Disinformation, And Anti-American Sentiment In Turkey, Russell "Alex" Korb, Saltuk Karahan, Gowri Prathap, Ekrem Kaya, Luke Palmieri, Hamdi Kavak, Richard L. Wilson (Ed.), Major Brendan Curran (Ed.)

Political Science & Geography Faculty Publications

As social and political discourse in most countries becomes more polarized, anti-Americanism has risen not only in the Middle East and Latin America but also among the U.S. allies in Europe. Social media is one platform used to disseminate anti-American views in NATO countries, and its effectiveness can be magnified when mass media, public officials, and popular figures adopt these views. Disinformation, in particular, has gained recognition as a cybersecurity issue from 2016 onward, but disinformation can be manufactured domestically in addition to being part of a foreign influence campaign. In this paper, we analyze Turkish tweets using sentiment analysis …

Giving Power To Corporate Social Responsibility: A Case Study Of The Organization-Public Relationship Between A Public Utility And Its Community Stakeholders, Rhyanna C. Wiethe

Graduate Theses, Dissertations, and Problem Reports (ETD)

The purpose of this research is to examine how, if at all, relationships between public utility companies and their stakeholders changes following a corporate social responsibility (CSR) initiative, and based on the results, how can companies restructure their initiatives to better serve their publics in order to build stronger, more positive relationships. A multi-method case study using in-depth interviews and two content analyses (a social media analysis and a news coverage analysis) was used to explore the relationship between a public utility company and a community affected by the implementation of a CSR initiative. The findings suggest that the relationship …

Empowering Elderpreneurs Scommerce For Genx Consignment Store Owners In West Virginia, Joyita Sarkar

Graduate Theses, Dissertations, and Problem Reports (ETD)

In an ever-evolving digital landscape, this research explores Generation X (GenX) consignment store owners in West Virginia and the transformative power of Social commerce (sCommerce). Despite the ubiquity of Social media platforms, little attention has been given to the impact of sCommerce on the consignment store industry. Drawing from the Technology Acceptance Model (TAM) and the Diffusion of Innovation Theory (DIT), this study examines the factors influencing sCommerce adoption decisions for GenX consignment store owners.

Through qualitative research, this study uncovers untold stories within this entrepreneurial landscape. Purposeful sampling of 11 women and 20-60 minutes of in-depth interviews reveal the …

Investigating Collaborative Explainable Ai (Cxai)/Social Forum As An Explainable Ai (Xai) Method In Autonomous Driving (Ad), Tauseef Ibne Mamun

Dissertations, Master's Theses and Master's Reports

Explainable AI (XAI) systems primarily focus on algorithms, integrating additional information into AI decisions and classifications to enhance user or developer comprehension of the system's behavior. These systems often incorporate untested concepts of explainability, lacking grounding in the cognitive and educational psychology literature (S. T. Mueller et al., 2021). Consequently, their effectiveness may be limited, as they may address problems that real users don't encounter or provide information that users do not seek.

In contrast, an alternative approach called Collaborative XAI (CXAI), as proposed by S. Mueller et al (2021), emphasizes generating explanations without relying solely on algorithms. CXAI centers …

Personal Branding, Reality Television, And Social Media: How Former Big Brother Contestants Create, Maintain, And Alter Their Public Image, Justin L. Richards

Masters Theses

This study interrogated how these theories were potentially used, or aspects of the theories used to create, alter, or maintain, the contestant’s personal brands on two social media platforms. Informed by previous literature on personal branding and impression management, 1,021 pieces of social media communication were analyzed, 499 pieces of communication from Taylor Hale, and 522 pieces of communication from Paulie Calafiore. This study determined that there were up to five different patterns on the kind of content produced that still qualified under these theories for Taylor Hale, and up to four different patterns for Paulie Calafiore. Some patterns appeared …

Marketing Ploy Or Mental Health Crisis? An Analysis Of Fan Responses To Celebrity Narratives, Kayla M. Ostrander

All Graduate Theses, Dissertations, and Other Capstone Projects

Recently, celebrities have become more candid with their narratives than ever before through use of their social media accounts. While most celebrities use their social media accounts for purposes such as showing a positive or unknown side of them or to promote their work, others have posted narratives that have come under public criticism, especially Kanye ‘Ye’ West with his recent antisemitic-themed posts. In my study I examine what Kanye’s fans and the public believes to be his motivation for his recent narratives in October 2022 and December 2022, and their reasoning for assigning these motives. I collected a total …

Digital Collectibles: Exploring Non-Fungible Tokens (Nfts) Through Twitter Messages, Peter Haried, James Murray

Journal of International Technology and Information Management

The growing popularity of non-fungible tokens (NFTs) has created a new digital collectibles asset class and market. NFTs are unique digital tokens built on blockchain technology that can represent anything from art, property rights, certificates of authentication to sports collectibles. The use of blockchain provides the framework for digital ownership and brings the notion of scarcity to the digital NFT asset class. With the emerging NFT market and growing consumer base little work has investigated the factors behind NFT interest and participation. Using a dataset of 26,444 tweets on NBA Top Shot, one of the largest and most popular NFT …

A New Era Of Policing: Uncovering Ways Officers Believe Community Relations Can Be Restored, Bradi Kai Kooyman

University of the Pacific Theses and Dissertations

The present study qualitatively investigated law enforcement officers’ opinions on creating more positive relationships with community members and how news media can play a role in deteriorating community attitudes and perceptions of law enforcement officers. A total of six participants were selected to participate in a forty-five-minute interview. Participants were asked questions regarding positive and negative factors in their relationship with their communities, local and national law enforcement portrayals in news media, reforms needed within law enforcement, beliefs toward community policing, and factors that lead to success in their relationships with citizens. This study discovered that building trust, implementing community …

Presidents And Media During Initial Federal-Level Hurricane Relief: A Study Of Presidential Crisis Communication Efforts, Emily A. Ball

Honors College Theses

Public relations serves a huge role in almost every sector, including politics. Crisis communication, a subset of public relations, is very important in a setting that constantly undergoes crises. The response to these crises matters a great deal on the federal level because the outcomes can affect such a wide variety of policies and even elections. Because of this, I wanted to focus on one type of crisis that every president is almost guaranteed to face: hurricanes. To examine the effectiveness of federal-level crisis communication, I look at Bush, Obama, Trump, and Biden’s responses to the worst hurricane during their …

Twitter Sentiment About The Us Federal Tobacco 21 Law: Mixed Methods Analysis, Page D. Dobbs, Allison Ames Boykin, Nnamdi Chika Ezike, Aaron Myers, Jason B. Colditz, Brian A. Primack

Health, Human Performance and Recreation Faculty Publications and Presentations

Background: On December 20, 2019, the US “Tobacco 21” law raised the minimum legal sales age of tobacco products to 21 years. Initial research suggests that misinformation about Tobacco 21 circulated via news sources on Twitter and that sentiment about the law was associated with particular types of tobacco products and included discussions about other age-related behaviors. However, underlying themes about this sentiment as well as temporal trends leading up to enactment of the law have not been explored.

Objective: This study sought to examine (1) sentiment (pro-, anti-, and neutral policy) about Tobacco 21 on Twitter and (2) volume …

Social Protection And Foundational Cognitive Skills During Adolescence: Evidence From A Large Public Works Program, Nader Aboul-Fettouh, Kevin P Lee, Natalie Kash, Kathleen Kroger, Sirunya Silapunt

Faculty, Staff and Student Publications

INTRODUCTION: Reddit, a popular social media website, has numerous forums where users may discuss healthcare-related topics and request diagnostic and treatment advice for dermatologic conditions. We sought to analyze and grade user-submitted requests for dermatologic advice and their top responses on Reddit.

METHODS: User-submitted posts requesting diagnostic advice and their respective responses on two popular Reddit forums, SkinCareAddiction (ScA) and DermatologyQuestions (DQ), were reviewed by three board-certified dermatologists using a grading rubric designed for this study.

RESULTS: 300 posts and comments were reviewed. Diagnoses among all graders matched in 52.3% of posts with a mean grader confidence score of 4/5 …

Not Just A Hashtag: Using Black Twitter To Engage In Critical Visual Pedagogy, Mia L. Knowles-Davis, Robert L. Moore, Susan Köseoğlu (Ed.), George Veletsianos (Ed.), Chris Rowell (Ed.)

Teaching & Learning Faculty Publications

[First Paragraph] We live in a global society in which we are constantly exposed to new technologies, people, and situations that transform our perceptions and worldviews. As we are exposed to these new experiences, it is increasingly necessary to maintain a critical eye and question what we are seeing. It is not enough for higher education merely to teach material; instructors should also teach the responsibilities and ethics that coincide with it. Encouraging criticality in higher education helps learners to develop a deeper understanding of social justice, inequality, and oppressive systems, and it teaches learners how to combat those issues …

The Meta Oversight Board's Human Rights Future, Laurence R. Helfer, Molly K. Land

Faculty Scholarship

Responses to the new Oversight Board created by Facebook (now Meta) have run the gamut from enthusiastic to overtly suspicious. Many observers are highly skeptical of the Board’s ability to hold Meta accountable or to protect the company’s users. Much of this skepticism is based on a misplaced analogy between the Board and domestic courts. We argue, in contrast, that the core challenges and opportunities that the Oversight Board faces are similar to those confronted by international human rights tribunals. Analyzing the Oversight Board as a de facto human rights tribunal sheds light on the strengths and weaknesses of its …

Enabling Customization Of Discussion Forums For Blind Users, Mohan Sunkara, Yash Prakash, Hae-Na Lee, Sampath Jayarathna, Vikas Ashok

Computer Science Faculty Publications

Online discussion forums have become an integral component of news, entertainment, information, and video-streaming websites, where people all over the world actively engage in discussions on a wide range of topics including politics, sports, music, business, health, and world affairs. Yet, little is known about their usability for blind users, who aurally interact with the forum conversations using screen reader assistive technology. In an interview study, blind users stated that they often had an arduous and frustrating interaction experience while consuming conversation threads, mainly due to the highly redundant content and the absence of customization options to selectively view portions …