Social Media Commons^™

Putting The Social In Social Media: How Human Connection Triggers Engagement, Stephanie Adomavicius

Proceedings of the New York State Communication Association

Social media has become the preferred channel of information and has altered patterns of interaction and connection. As a result, society now revolves around a two-way form of communication with constant dialogue and instant responses. Public relations practitioners have had to adapt and change their strategy in order to keep up with the times, and because of this, engagement is now considered to be a measurement of success.

In terms of social media, engagement is how users interact with content and participate in online conversations. This study will uncover what causes people to engage on social media and identify the …

All Social Media Is Not Created Equal: Instagram, Finsta, And Loneliness, Rebecca Schoenfeld, Katherine L. Fiori

Journal of Social, Behavioral, and Health Sciences

Research on the relationships between social media use and loneliness has produced mixed findings, in part because people use social media in different ways. Finsta is a private Instagram account followed only by a small group of the user’s friends and is considered to be a more authentic form of social media. The purpose of the present study was to examine the differential associations of Instagram and Finsta use with social and emotional loneliness and to investigate off-line engagement as a potential mediator of these associations. With data from an online survey given to N = 330 emerging adults, a …

Does Active Service Intervention Drive More Complaints On Social Media? The Roles Of Service Quality And Awareness, Shujing Sun, Yang Gao, Huaxia Rui

Research Collection School Of Computing and Information Systems

Despite many advantages of social media as a customer service channel, there is a concern that active service intervention encourages excessive service complaints. Our paper casts doubt on this misconception by examining the dynamics between social media customer complaints and brand service interventions. We find service interventions indeed cause more complaints, yet this increase is driven by service awareness rather than chronic complaining. Due to the publicity and connectivity of social media, customers learn about the new service channel by observing customer service delivery to others – a mechanism that is unique to social media customer service and does not …

Social Competence As Correlates Of Social Network Sites (Sns) Use By Library And Information Science Undergraduates., Sobayo John Abiola

Library Philosophy and Practice (e-journal)

ABSTRACT Social competence is the set of skills and behaviours necessary to get along with others and be well-liked in establishing and maintaining satisfactory interpersonal relationships, gain peer acceptance and friendship. Social networking sites are the online platforms that allow users to create a public profile and interact with other users on the website such as Facebook, Instagram, Flickr, Twitter, My Space, Skype etc. The effect of social competence on the use of SNS was the focus of this study. A descriptive research design was adopted while a survey method was employed to elicit information from the respondents for this …

Adaptation For Harmony: A Thematic Analysis Study Of Internet Parental Monitoring Strategy In Indonesian Context, Annisa Reginasari, Tina Afiatin, Subandi Subandi, Bhina Patria, Muchlisah Muchlisah

The Qualitative Report

The digital parenting realm raised a charm in exploring unique internet monitoring strategies of middle schoolers' daily lives as an authentic phenomenon of increasing youth cybernaut in Indonesia. This study explores parents' patterns of strategies in monitor their children's online activities. A total of 171 parents involved in this study filled out an open-ended survey, where we analyzed their answers using a combination of six steps of Braun and Clarke's (2006) Thematic Analysis procedure and De Farias et al.'s (2020) logical procedure of similarity with MAXQDA 2020 visual tools. The central theme emerged the internet monitoring strategies: regulation, guidance, trust-space, …

Xviii Sim Conference Presentation - Social Media Influencers (Smis) In Context: A Literature Review, Charles Alves De Castro Mr, Isobel Oreilly Dr, Aiden Carthy Dr

Other Resources

This review focused on three main areas, “Social Media Influencers (SMIs) in Context, The Impact of SMIs on Adolescents, and Consumer Behaviour in a Digital Era – Generation Z in Perspective.” This article aims to further the overall understanding of SMIs and outlines the impact of SMIs on adolescents’ lives. Thus, the main objective of this literature review is to raise awareness within the marketing field about the influence of social media influencers on adolescents and how brands promote their products and content through social media influencers. The review comprised a deep search using electronic journal databases and secondary data …

Going Remote: Marketing Library Resources And Services, Lin Wu, Sarah Thompson, Jennifer M. Langford, Kaylee Strahan

Southern Chapter/Medical Library Association Annual Conference

Objectives

• Describe the library’s efforts in restructuring marketing strategies strategies to reach out and engage library patrons in a virtual environment

• Examine the impact of the efforts on library services and resource access

Negative Commentary—Negative Consequences: Legal Ethics, Social Media, And The Impact Of Explosive Commentary, Jan L. Jacobowitz Ms.

St. Mary's Journal on Legal Malpractice & Ethics

Connecting and sharing on social media has opened communication channels and provided instantaneous information to billions of people worldwide. Commentary on current events, cases, and negative online reviews may be posted in an instant, often without pause or thought about the potential repercussions. This global phenomenon may not only provide news of the day updates, humor, and support for those in need but also is replete with ethical landmines for the unwary lawyer. Lawyers commenting on current events, their cases, or responding to a client’s negative online review, have suffered damage to their careers. In some instances, they have even …

The Impact Of #365papers: A Daily Scientific Twitter Campaign To Disseminate Exercise Oncology Literature, Kendra Zadravec, Sarah Weller, Logan Meyers, Kirstin Lane, Jeffrey Kong, Kristin L. Campbell

Internet Journal of Allied Health Sciences and Practice

Purpose: Many health researchers and practitioners use Twitter to stimulate scientific dialogue and collaboration among peers, as well as the general public. In 2018, the Clinical Exercise Physiology Lab (CEPL) undertook a year-long scientific Twitter campaign (#365Papers) where one peer-reviewed publication related to cancer and exercise/physical activity was tweeted per day. Features of this campaign included Throwback Thursdays (selected article published before 2018) and guest tweeters (article chosen by other exercise oncology researchers). We report on the impact of the #365Papers campaign based on Twitter Analytics data (i.e., engagement rate). We also explore how engagement rate differed depending on publication …

The Impact Of Social Networking Sites On Online Boundaries And Relationship Satisfaction, Jay Ingram

Dissertations

The purpose of this study is to increase understanding of how the use of social networking and online boundaries affects relationship satisfaction. Because the literature has not yet addressed how social networking intrusion affects couples, this study draws on previous research of face-to-face boundary setting. An instrument was developed specifically for this study to measure the extent of intrusion of social networking use from factors of romantic jealousy, partner surveillance, and relationship conflict. Previous research found these factors to have a negative impact on relationship satisfaction in face-to-face situations.

Three hundred thirty-one participants completed the Relationship Assessment Scale, the Social …

Examining Media Dependency And Parasocial Relationship On Protective Action Behaviors During Covid-19, Amy Hyman

Dissertations

The COVID-19 pandemic illuminated the significant role that mass media plays in disseminating messages to the public during disasters and public health crises. Information disseminated during a disaster influences individuals’ decision-making process regarding protective actions, or mitigation behaviors. This study examined the relationship between media dependency theory, parasocial relationship, and media effects (cognitive, affective and behavioral) during the COVID-19 pandemic. A quantitative approach was used with a convenience sample. The sample focused on residents in the state of Arkansas and specific generational cohorts. The results found that the generational cohorts had different media preferences during the height of …

Fandom In The Digital Age: Examining Parasocial Relationships Between Fans And Music Artists On Instagram, Brittani Wert

University Honors Theses

With the rise of social media as a cultural staple in entertainment industries such as music, Instagram changes the landscape of the artist-fan connection and muddles the boundaries of parasocial relationships in a digital space. While a wealth of research exists on how fans perceive mediated relationships, the perspective of the artist and how they navigate this connectivity is missing from the discourse. This study builds on the current literature surrounding mediated artist-fan interactions and examines how music artists use Instagram to build strong, loyal relationships with fans through the lens of parasocial relationships. Through interviews with up-and-coming artists and …

Themes, Communities And Influencers Of Online Probiotics Chatter: A Retrospective Analysis From 2009-2017, Santosh Vijaykumar, Aravind Sesagiri Raamkumar, Kristofor Mccarty, Cuthbert Mutumbwa, Jawwad Mustafa, Cyndy Au

Research Collection Lee Kong Chian School Of Business

We build on recent examinations questioning the quality of online information about probiotic products by studying the themes of content, detecting virtual communities and identifying key influencers in social media using data science techniques. We conducted topic modelling (n = 36,715 tweets) and longitudinal social network analysis (n = 17,834 tweets) of probiotic chatter on Twitter from 2009–17. We used Latent Dirichlet Allocation (LDA) to build the topic models and network analysis tool Gephi for building yearly graphs. We identified the top 10 topics of probiotics-related communication on Twitter and a constant rise in communication activity. However the number of …

Distressing For People’S Lives When Lights Go Off During Facebook Outage, Ramaswami, S.

Research Collection Lee Kong Chian School Of Business

The rise of the super app has changed our lives – and livelihoods – as many of us depend on these social media sites to make a living. Are there alternatives or are we always going to be held hostage? SMU’s Seshan Ramaswami gives his take.

Social Media Behaviors And Experiences During The Covid-19 Pandemic: Associations With Anxiety, Depression, And Stress, J. Mitchell Vaterlaus, Lori A. Spruance, Emily V. Patten

Journal of Social, Behavioral, and Health Sciences

The majority of research concerning public health crises and social media platforms has focused on analyzing the accuracy of information within social media posts. The current exploratory study explored social media users’ specific social media behaviors and experiences during the early weeks of the COVID-19 pandemic and whether these behaviors and experiences related to anxiety, depression, and stress. Data were collected March 21–31, 2020 from adults in the United States (N = 564) through snowball sampling on social media sites and Prime Panels. Online surveys included questions regarding social media use during the pandemic and the Depression Anxiety and …

#Thesistuesday At University Of The Pacific, Michele Gibney

University Libraries Librarian and Staff Presentations

In 2020, the institutional repository manager who also had responsibilities over the social media accounts for the library, decided to attempt a year-long experiment titled #ThesisTuesday, a weekly social media campaign to promote ETDs and connect with campus stakeholders, researchers, and readers. At the time, the library had two social media student assistants who were tasked with sourcing images for the 52 chosen ETDs completed during 2020. The repository manager then used an online graphic creation tool, Canva to create a template for each ETD, plug in an image and swap out titles/authors. She also created short links for …

Social Media’S Innate Feature Of Social Interaction And Engagement That Are Utilized By The Marketing Industry, Zayna Qaissi

The Cardinal Edge

No abstract provided.

Social Media, Disinformation, And The 2022 Barmm Parliamentary Elections, Michael Henry Yusingco

Ateneo School of Government Publications

The digitalization of almost every aspect of civic life has brought forth a new democratic milestone with many people now having real-time access to information, to cultures beyond borders, and to discourses happening virtually any place in the world. This hyper-connectivity of people in the digital space has likewise put a new spotlight on the importance of constitutional rights such as free speech and press freedom, and its ability to foster community political engagement. Governments must keep social media a safe and vibrant space for citizen engagement and thus, must institutionalize measures against the deployment of online disinformation. To ensure …

Put Yourself First (In A Sexy Way): Postfeminist Beauty Messaging And Resistant Media Texts, Margarita Artoglou

Dissertations, Theses, and Capstone Projects

The makeover montage trope is one of the most recognizable in media content aimed at young women, sending the message that social status and acceptance are only a new outfit and face of makeup away. While this trope and its message have been heavily critiqued by scholars, the message that beauty—and all its social benefits—can be achieved through consumerism has not disappeared, though the means by which this message is conveyed has changed. As a result of companies co-opting feminist rhetoric, conforming to standards of beauty has been recast as a “choice” one makes for herself, often wrapped in the …

The Moderating Role Of Social Network Size On Social Media Use And Self-Esteem: An Evolutionary Mismatch Perspective, Amy J. Lim, Clement Yong Hao Lau, Norman P. Li

Research Collection School of Social Sciences

Existing meta-analyses have shown that the relationship between social media use and self-esteem is negative, but at very small effect sizes, suggesting the presence of moderators that change the relationship between social media use and self-esteem. Employing principles from social comparison and evolutionary mismatch theories, we propose that the social network sizes one has on social media play a key role in the relationship between social media use and self-esteem. In our study (N = 123), we showed that social media use was negatively related to self-esteem, but only when their social network size was within an evolutionarily familiar level. …

Precision Public Health Campaign: Delivering Persuasive Messages To Relevant Segments Through Targeted Advertisements On Social Media, Jisun An, Haewoon Kwak, Hanya M. Qureshi, Ingmar Weber

Research Collection School Of Computing and Information Systems

Although established marketing techniques have been applied to design more effective health campaigns, more often than not, the same message is broadcasted to large populations, irrespective of unique characteristics. As individual digital device use has increased, so have individual digital footprints, creating potential opportunities for targeted digital health interventions. We propose a novel precision public health campaign framework to structure and standardize the process of designing and delivering tailored health messages to target particular population segments using social media–targeted advertising tools. Our framework consists of five stages: defining a campaign goal, priority audience, and evaluation metrics; splitting the target audience …

The Role Of Previous Trauma To Stressful Media Encounters, Billy G. Dromgoole

Student Theses and Dissertations

Previous research has shed light on reexperiencing trauma via news coverage (Moyers, 1996). With the growing age of social media, it seems likely that the risk of such reexperiences via social media outlets could be high. Yet, there is a lack of research examining news coverage on social media and its role, if any. This study examined the role of previous trauma, and then the effect of viewing similar traumatic images provided by social media on vicarious trauma, negative affect, and state anxiety. Participants were randomly assigned to view either traumatizing videos (e.g., military or natural disaster videos) or neutral …

The Impact Of American Media Consumption On Saudi Young Adults' Social Media Behavior, Lifestyle, And Attitude Toward Non-Traditional Behaviors, Mohammed Khushaim

Student Theses and Dissertations

It is common knowledge that media has an influential role within human culture. They form the primary vehicle through which popular culture gets its identity (Hacker, 1975). American media are the leading source of entertainment and culture for the world. Hollywood movies particularly, exert great persuasive pressure on the behaviors of Saudi youth, by encouraging them into new lifestyle patterns and fashion (Gabner, 1986), despite their culture being defined by the Islamic heritage and historical position for trade. This paper will analyze the psychological, behavioral, and cultural effects of American media consumption on Saudi Youth. It will first outline the …

Ptsd And Video Games: A Veteran View Of The Value Of Gaming Through Recovery, Nyssa Danielle Curtis

Theses and Dissertations

PTSD is a pervasive and complicated mental health disorder affecting 20% of US military veterans. Currently, 22 veterans die per day due to suicide, and the majority are not enrolled in VA. As veterans face barriers in seeking care following trauma, many are turning to video games as a form of self-care. Guided by research literature, a veteran survey, and anecdotal evidence from the veteran author, this thesis paper explores ways in which communication through video games can influence PTSD therapy, tapping into their use to increase therapeutic benefits. Seventeen veterans participated in an online survey, which inquired about their …

Digital Media And Information Literacy: A Way To Paperless Society, Subaveerapandiyan A, Anuradha Maurya

Library Philosophy and Practice (e-journal)

ABSTRACT

Purpose - The study's main objective was to find out the possibility of a paperless library and society with particular reference to Top 60 Universities from QS world University ranking 2021 and their library professionals. ICT knowledge and skills of these LIS professionals and evaluated their digital literacy skills was another aim of this study.

Design/methodology/approach - The researchers used the survey method for this study using a structured questionnaire, distributed through the google form to library professionals of world-famous universities, ranked as top 60 in QS World University Ranking. 206 responses were received. The information collected from the …

Space Science And Social Media: Automating Science Communication On Twitter, Maia Williams

Honors Projects

This project analyzes how social media is used to engage general audiences in astronomy and space science, as well as ways to improve engagement through automation. Tweets from five space science organizations were sampled. The engagement rate for each tweet was calculated from the number of interactions it received. Accounts that tweet more per day had more followers, and accounts with more followers received more interactions. This project also investigated how to build a Twitter bot to automate science communication. Using NASA Application Programming Interfaces, a Twitter bot was written in Python to tweet images taken by the NASA Mars …

Machine Learning As A Tool For Wildlife Management And Research: The Case Of Wild Pig-Related Content On Twitter, Lauren M. Jaebker, Hailey E. Mclean, Stephanie A. Shwiff, Keith M. Carlisle, Tara L. Teel, Alan D. Bright, Aaron M. Anderson

Human–Wildlife Interactions

Wild pigs (Sus scrofa) are a non-native, invasive species that cause considerable damage and transmit a variety of diseases to livestock, people, and wildlife. We explored Twitter, the most popular social media micro-blogging platform, to demonstrate how social media data can be leveraged to investigate social identity and sentiment toward wild pigs. In doing so, we employed a sophisticated machine learning approach to investigate: (1) the overall sentiment associated with the dataset, (2) online identities via user profile descriptions, and (3) the extent to which sentiment varied by online identity. Results indicated that the largest groups of online …

How Does Social Media Enhance Access To Information And Criticism In Vietnam?, Linh Vu

International Programs

Social media appeared in Vietnam in the 90s when people had less free space to access diverse information. By presenting compelling interactive platforms, social media has become a game-changer to create profound impacts.

"You All Look Like @Wolfiecindy:" The Homogeny Of Facial Self-Presentation Among Female Instagram Users, Kelly Mcginty

Theses & Dissertations

The emergence of a single facial aesthetic among professionally beautiful women on Instagram has popularized and idealized a specific look (i.e., Instagram Face) within a generation of young women and has normalized nonsurgical interventions and the use of photo editing in order to achieve it. It is the face of Kim Kardashian West, Kylie Jenner, Emily Ratajkowski, Bella Hadid, and many other women who are considered attractive and who have large followings on the social platform. Through data collected by a quantitative content analysis, this thesis investigates how these women all look astoundingly the same, with uniformly high and contoured …

Alcohol Advertisements On Social Media: A Study Of How Alcohol Advertisements On Social Media Platforms Appeal To Young People, Alexis Campbell

Journalism Undergraduate Honors Theses

Underage drinking is not uncommon and is associated with a number of school, social, legal, emotional, behavioral, health problems, and even death. This research seeks to explore alcohol-related social media advertisements across a variety of alcohol types, alcohol brands, and social media platforms. This was accomplished by a content analysis of the most popular alcohol brands’ advertisements on the Internet that examined the strategies used to appeal to consumers and the overall content patterns and characteristics of online alcohol advertisements. The strategy used differed by brand and alcohol type, but the most common themes included “taste,” “seasonal,” “holiday,” “recipe,” and …