Social Media Commons^™

Private And Federated Deep Learning: System, Theory, And Applications For Social Good, Han Hu

Dissertations

During the past decade, drug abuse continues to accelerate towards becoming the most severe public health problem in the United States. The ability to detect drug­abuse risk behavior at a population scale, such as among the population of Twitter users, can help to monitor the trend of drug­abuse incidents. However, traditional methods do not effectively detect drug­abuse risk behavior in tweets, mainly due to the sparsity of such tweets and the noisy nature of tweets. In the first part of this dissertation work, the task of classifying tweets as containing drug­abuse risk behavior or not, is studied. Millions of public …

Discovering The Lived Experiences Of Graduate Students In The Virtual Space: Reflections And Lessons From A Phenomenological Inquiry, Ernesto Cordero Collo

Informasi

The COVID-19 pandemic has radically reshaped the academic life of graduate students and revealed the inequities in the traditional education system in the Philippines. This study is a qualitative navigation of the lived accounts of development communication (devcom) graduate students at the University of the Philippines Los Baños. It foregrounds devcom as a field of theory and practice in honor of its pioneer Professor Emeritus Nora C. Quebral and her contribution to the ferment of the field. The credence of phenomenology informed the direction of this research in addressing a paucity of literature that examines the experiences of graduate students …

Online Da'wah As Hijra Commodification Practice In Media By @Indonesiatanpapacaran Movement, Syarifah Nur Aini, Awanis Akalili

Informasi

Dakwah discussing Islamic values are not only obtainable through religious lectures, television broadcasts, or certain book category. Dakwah could also be performed by using social media; a medium that is dominated by milennials. Dakwah performed by @indonesiatanpapacaran, is an example for dakwah movement in social media. This account is favored by individuals who pursue "hijrah" (hegira/hijra). Not only introducing the nurture of Islamic values, this account also has its profitable business going. Some religious narrations could function as commodity materials, both online and offline. In the end of the day, the capitalist could gain great benefit by this account's movement. …

Investigating Vertical Social Media Impact Through Influencer On Risky Sexual Behavior Among Adolescents In Indonesia, Raidah Intizar Yusuf

Informasi

Social media has been identified as a factor in adolescents' adoption of risky sexual behavior. This research is here to answer whether social media has a vertical effect on adopting risky sexual behavior, given the increasing number of influencers on the platform. We sought the connection of whether influencers can influence the dating standards of adolescents, which will end up contributing to the adoption of risky sexual behavior. As risky sexual behavior is becoming more prevalent in Makassar, we picked Makassar adolescents as our study object. We also compared urban and rural by including Maros adolescents. Data were collected data …

The Evolution Of The Internet And Social Media: A Literature Review, Charles Alves De Castro, Isobel O'Reilly Dr, Aiden Carthy

Articles

This article reviews and analyses factors impacting the evolution of the internet, the web, and social media channels, charting historic trends and highlight recent technological developments. The review comprised a deep search using electronic journal databases. Articles were chosen according to specific criteria with a group of 34 papers and books selected for complete reading and deep analysis. The 34 elements were analysed and processed using NVIVO 12 Pro, enabling the creation of dimensions and categories, codes and nodes, identifying the most frequent words, cluster analysis of the terms, and creating a word cloud based on each word's frequency. The …

What Interactive Web Features Are Most Used, Travis Tyler

Experiential Learning Projects

The use of interactive features in websites has become common place on the internet. People use these tools to help navigate and understand the content related to that website. However, due the large variety of websites it can be tricky to understand what features are best to utilize based on the topic of your site. This paper seeks to address this issue by researching how users interact and utilized different features on different websites. Research is gathered via scholarly articles and direct data gathered from volunteers. This data shows users tend to favor more interactive tools to help with navigation, …

Improving Networking Supports For Women In The Workplace, Karen E. Pennesi, Javier Alvarez Vandeputte, Zsofia Agoston, Rawand Amsdr

Anthropology Publications

This report describes findings from research on networking activities and strategies among women in executive and leadership positions in Canadian organizations. The project was carried out by graduate student researchers in collaboration with the Women's Executive Network. Networking is defined as the creation and maintenance of a community of diverse interests, through in-person and online engagements, that can be mobilized for the benefit of oneself or other members of one’s network. We found that the shift to primarily online networking activities due to COVID-19 removed some existing barriers related to age, gender and location, while introducing others related to family …

The Effects Of Deepfakes And Synthetic Media On Communication Professionals, Axel Ebermann

Student Theses and Dissertations

The spread of misinformation and disinformation is regarded as one of the most salient challenges for communication professionals around the world.

Now, a new technology called "DeepFakes" or “Synthetic Media” has the potential to further uproot the infosphere. Artificial Intelligence (AI) will enable the mass creation of synthetic audio-visual content that resembles real videos, in which people will appear to say or do things they never actually said or did.

The existing literature predominantly focuses on three aspects of DeepFakes and Synthetic Media: the technical background, coverage of preexisting DeepFakes and possible solutions to combat the malicious use of the …

The Devotees To Disconnection, Keith Paul Medelis

Capstones

The richest and most connected people are paying to log offline, leaving the rest of us tethered to our devices. We want in on their secret. But at what cost?

Building Trust And Community With Sex Workers On Instagram, Madeline Faber

Capstones

This Engagement Journalism project examines how sex workers communicate on social media after the 2018 passage of SESTA/FOSTA laws (Stop Enabling Sex Traffickers Act and Allow States and Victims to Fight Online Sex Trafficking Act). Through building a sex worker-positive Instagram profile, I learned from sex workers how they share information with each other under the radar of Instagram. This bears relevance for journalists who seek to understand the limits of content moderation machines, which imprecisely censor vulnerable groups.

(Engagement J/Will share link later)

Digital Pulpit: A Thematic Analysis Of Evangelical Leaders’ Statements On Twitter In The Two Weeks Following The January 6 Capitol Riot, Everett Belle Kirkman

Honors Theses

White evangelicals overwhelmingly supported Donald Trump in the 2016 presidential election. According to the Pew Research Center, 81% voted for him. That support baffled pundits at first but held up throughout his presidency. By the time the 2020 election season was ramping up, White evangelicals who supported Trump held more tightly to their beliefs, many taking to social media to convey their opinions. Since the U.S. Capitol riot on January 6, 2021, over 600 outspoken Trump supporters have been arrested and charged for inciting violence in dispute of election results. This research is a thematic content analysis of the statements …

Engaged Social Media In Higher Education While Avoiding The Label Of "Striving", Jessica Nerren

Journal of Critical Issues in Educational Practice

Striving has become a word laden with problematic meanings in the world of higher education. For instance, if a university is too aligned with business, or becomes overly selective, or deviates from original purpose or mission, then, at times, those actions are seen as striving (O’Meara, 2007). O’Meara (2007) defines striving as participation in efforts to improve status and prestige in line with the hierarchy. Allen (2021) echoes the problematic nature of this practice witnessed abroad, equating striving educational practices with neoliberalism, potentially overshadowing primary purposes of the institution, such as learning and teaching, or drowning out important parts of …

Small Farmers’ Use Of Social Media And Other Channels For Marketing Their Agricultural Products, Carlos Alberto Moreno-Ortiz, Donna J. Peterson Dr., Alba J. Collart, Laura Downey, Susan Seal, Roberto Gallardo

Journal of Extension

We examined small farmers’ use of and preference for different channels for marketing agricultural products and explored differences by gender, age group, and education level. Farmers markets and social media were preferred channels, with participants under age 55 being more likely than those 55 and over to prefer and use social media and agree that social media would be useful for promoting products and increasing sales. While selling via social media could provide a larger market, one challenge is that the average age of Mississippi farm operators is 59. Therefore, Extension must consider multiple approaches for delivering training on marketing.

Walking Into A News Desert: How Arkansas College Newspapers Are Coping With The Decline In Print Journalism, David Keith

Dissertations

News deserts is a reference to geographic areas — most commonly counties — where no newspaper is published. The number of these areas continues to grow as more newspapers shut their doors because of financial difficulties brought on by a lack of advertising, a lack of readers, and the shift to online news consumption. College students studying journalism find themselves on the cusp of entering a profession where the number of workplaces and jobs is shrinking. They know it and the advisers of their college newspapers know it. Even with this arid prospect before them, the students are reporting news …

Covid-19'S Impact On Communication Practices In The Animal Welfare Nonprofit Sector, Tiffany M. Davis

Master of Arts in Professional Writing Capstones

Historically, writing and communication practices have been vital components in the nonprofit sector. With the rise of the COVID-19 pandemic, the writing and communication practices within the nonprofit sector have been forced to adapt and change for organizations to continue disseminating their missions and continuing fundraising. Specifically, animal welfare nonprofit organizations have had to shift their communication practices in the wake of the virus. This capstone aims to answer questions about the value of writing and communication practices, and also answer research questions about the effects of COVID-19 on the animal welfare nonprofit sector. Through secondary and primary research, in …

Bringing Instagram Posts Into Being: A Study Of Fyc Students' Self-Sponsored Posting Practices And Transfer Opportunities, Jessica Kester

Electronic Theses and Dissertations, 2020-2023

Social media platforms have offered students—and all of us—more opportunities for self-sponsored writing. In response to calls from researchers to explore students' 21st-century writing practices and their relevance to college writing instruction, this dissertation articulated and applied a feminist teacher research methodology and a mixed-methods research design to explore first-year composition (FYC) students' self-sponsored writing practices, attitudes, and transfer opportunities on a popular, albeit under-examined, social media application: Instagram. This study found that students have developed elaborate, rhetorical, multimodal composing processes that include planning, drafting, evaluating, selecting, and styling images as well as planning, drafting/revising, and styling captions. Additionally, though …

Studying Users Interactions And Behavior In Social Media Using Natural Language Processing, Sultan Alshamrani

Electronic Theses and Dissertations, 2020-2023

Social media platforms have been growing at a rapid pace, attracting users' engagement with the online content due to their convenience facilitated by many useful features. Such platforms provide users with interactive options such as likes, dislikes as well as a way of expressing their opinions in the form of text (i.e., comments). As more people engage in different social media platforms, such platforms will increase in both size and importance. This growth in social media data is becoming a vital new area for scholars and researchers to explore this new form of communication. The huge data from social media …

Cultivation 2.0: The Mediated Environment As Message In The 21st Century, Chelsea Slack

All Dissertations

It is hard to deny social media and its omnipresence is affecting users. What’s more, the online mediated environment is becoming increasingly diverse, with more social media platforms being created and used each year. What is social media doing to us? How do different platforms affect views of users? To answer these questions, this study applied cultivation theory to the mediated environment, which included the social media platforms of Facebook, Instagram, Twitter, YouTube, Snapchat, and TikTok. With 413 respondents, the results of this study indicated that Facebook consumption is related to first order cultivation effects, and non-Facebook platforms contribute to …

Communities Of Play And Practice: Collaborating With Audiences And Coworkers In Performative Online Spaces, Paul Oppold

Electronic Theses and Dissertations, 2020-2023

This study describes an ethnographic investigation of Communities of Play within Communities of Practice. As professional 'content creators', whose 'work' is 'play', are increasingly interacting with non-professional content consumers, whose 'play' is a kind of 'work', the barriers between 'work' and 'play' are increasingly dissolving. The purpose of this study was to examine the nature and frequency of the professionals' interactions with coworkers in an office and with the content consumers while working from home. Data were collected in the form of gameplay videos uploaded by the professional streamers from January of 2017 to March of 2018, downloaded by the …

Textq—A User Friendly Tool For Exploratory Text Analysis, April Edwards, Marylyn Sullivan, Ezrah Itkowsky, Dana B. Weinberg

Publications and Research

As the amount of textual data available on the Internet grows substantially each year, there is a need for tools to assist with exploratory data analysis. Furthermore, to democratize the process of text analytics, tools must be usable for those with a non-technical background and those who do not have the financial resources to outsource their data analysis needs. To that end, we developed TextQ, which provides a simple, intuitive interface for exploratory analysis of textual data. We also tested the efficacy of TextQ using two case studies performed by subject matter experts—one related to a project on the detection …

Effects Of Abstinence-Based Sexual Education Compared To Evidence-Based Sexual Education In K-12 Schools, Lily Probst

The Eleanor Mann School of Nursing Undergraduate Honors Theses

Background: Historically, sexual education in the United States has been abstinence-based (ABSE), meaning that sexual education is centered around encouraging adolescents to abstain from sexual activity outside of wedlock. On the other hand, evidence-based sexual education (EBSE) includes abstinence in its curriculum but does not emphasize it, instead highlighting contraception and prevention strategies. Additionally, EBSE teaches adolescents about healthy relationships, attitudes towards sexuality, gender roles, and provides resources for sexual and reproductive health services. Supplying adolescents in K-12 schools with access to evidence-based sexual education may not only decrease teen pregnancy rates and incidence of sexually transmitted infections (STIs) but …

The Impacts Of Social Media On Social Movements, Gabriela Aguilar

Capstone Projects and Master's Theses

As time passes by there is more representation of social movements due to their high exposure on social media. Technology has become a major part of our everyday lives and on average we spend many hours on social platforms. We are exposed to the injustices that occur every minute of every day through social media. Before, when technology was not accessible for everyone the news people received were from television, newspapers, or even magazines. Now, we have platforms such as Twitter and TikTok among others that provide us with news on any malpractice that occurs in our communities and society. …

Nonprofit Narratives: How Two Organizations Use Social Media And Rhetorical Appeals To Address Issues Of Sexual And Domestic Violence, Samuel Hiester

Electronic Theses and Dissertations

Though often seen as a panacea for organizational objectives, nonprofits must be judicious in deploying social media, particularly due to resource limitations. Nonprofits deploy many types and styles of digital texts, including social media. Classical rhetorical appeals can be effective means for achieving positive impact in that context. When used correctly, these ‘digital texts’ can be leveraged for maximum engagement with audiences. This study examines both a large, national organization – the National Sexual Violence Resource Center – and a small, regional one – Branch House Family Justice Center – for not only what sort of digital texts are utilized, …

The Influence Of Social Media On The Tourism Industry: A Content Analysis Of Culinary Tourism Brands Via Instagram, Angela White

Electronic Theses and Dissertations

The tourism industry in the United States is constantly changing and being influenced by social media, specifically Instagram. Culinary brands use Instagram to advertise their restaurants and dishes in a creative, visual way. As a result, Instagram is now being used as a tool by tourists and both potential and current customers to share their dining experiences and find these locations based on the visual appeal. This study provides a content analysis of Instagram account information and photo composition within eight popular culinary tourism destinations by examining the strategies used by the accounts. 50 randomly selected photos were used from …

Executive Tweets, Richard M.Crowley, Wenli Huang, Hai Lu

Research Collection School Of Accountancy

We explore the tweeting behavior of S&P 1500 firms’ executives (CEOs and CFOs) and its market consequences during the period of 2011 to 2018. We document that executives tweet financial information related to their firms and time these tweets to firms’ major events, and that investors respond to executive tweets in addition to firm tweets. Using the latest machine learning techniques, we develop an innovative construct measuring the content similarity between executive tweets and firm tweets. We use this measure to disentangle whether the market reaction comes from new information or trust. We show evidence consistent with the view that …

Social Media Influencers (Smis) In Context: A Literature Review, Charles Alves De Castro, Isobel O'Reilly Dr, Aiden Carthy

Articles

This review focused on three main areas, "Social Media Influencers (SMIs) in Context, The Impact of SMIs on Adolescents, and Consumer Behaviour in a Digital Era – Generation Z in Perspective". This article aims to further the overall understanding of SMIs and outlines the impact of SMIs on adolescents‘ lives. Thus, the main objective of this literature review is to raise awareness within the marketing field about the influence of social media influencers on adolescents and how brands promote their products and content through social media influencers. The review comprised a regular search using electronic journal databases and secondary data …

A Uniquely Jesuit Approach To Engagement Through Social Media, Karl F. Kozlowski, Shawn M. O'Rourke

Jesuit Higher Education: A Journal

Social media is a relevant and powerful instrument of communication in higher education, especially in the college age population. The use of social media in and out of the classroom on the college campus allows faculty to meet students where they are. Content shared by faculty on social media is a means to continue to educate our students and alumni outside of the classroom and build relationships regardless of geographic boundaries. Through the use of social media platforms, we can also continue to relay and demonstrate our Jesuit ideals. This engagement can help build a relationship between faculty and students …

The Use Of Facebook As A Source Of News In Post-Revolutionary Egypt, Sondos Asem Shalaby

Archived Theses and Dissertations

No abstract provided.

Influencer Celebrification: How Social Media Influencers Acquire Celebrity Capital, Gillian Brooks, Jenna Drenten Ph.D., Mikolaj Jan Piskorski

School of Business: Faculty Publications and Other Works

The digital age has given rise to new pathways for everyday individuals to accrue media attention, which can be translated into promotional endeavors. Such sociocultural currency is referred to as celebrity capital, which can be exchanged within the field of advertising through celebrity endorsements. Traditional celebrities acquire celebrity capital through institutional intermediaries such as sport, television, music, and movies. Research is needed to understand the unique process by which social media influencers (SMIs) acquire celebrity capital. We draw on interviews with 40 global advertising industry practitioners and influencers to better understand how influencers acquire celebrity capital in a saturated media …

Social Media's Influence On Political Engagement, Amanda Jewel Weston Fortson

Student Theses and Dissertations

One of the growing influences in in political sphere in the last 20 years is social media. The ways individuals can share ideas about political movements has become easier with the common usage of the hashtag (#). Between the growth of influence and ease of usage there is a need to understand the relationship between social media usage and political engagement. I utilized the Cooperative Congressional Election Study (CCES) dataset for this research. The dataset allows for the exploration of how individuals engage with politics online by asking how individuals use social media such as posting a story, a comment, …