Social Media Commons^™

Business Practice Of Social Media - Platform And Customer Service Adoption, Shujing Sun, Yang Gao, Huaxia Rui

Research Collection School Of Computing and Information Systems

This paper examines the key drivers in business adoptions of the platform and customer service within the context of social media. We carry out the empirical analyses using the decision trajectories of the international airline industry on Twitter. We find that a firm's decision-making is subject to both peer influence and consumer pressure. Regarding peer influence, we find that the odds of both adoptions increase when the extent of peers' adoption increases. We also identify the distinctive role of consumers. Specifically, before the platform adoption, firms learn about potential consequences from consumer reactions to peers' adoptions. Upon the platform adoption, …

Patrons And The Pandemic: How We Are Serving, Connecting, And Communicating With Library Patrons During The Covid-19 Pandemic, Lauren Puzier

University Libraries Faculty Scholarship

The COVID-19 pandemic has forced many libraries in the United States to focus on providing remote services and reimagine in-person services. At the same time, many library users are not or cannot visit physical buildings and may not be easy to reach. Libraries are communicating new service methods, protocols for health and safety, new and changing hours, policies, and more. This article discusses how libraries are communicating with patrons during the COVID-19 pandemic.

FacebookʼS Latest Attempt To Address Vaccine Misinformation — And Why ItʼS Not Enough, Ana Santos Rutschman

All Faculty Scholarship

On October 13, 2020 Facebook announced the adoption of a series of measures to promote vaccine trust “while prohibiting ads with misinformation that could harm public health efforts.” In the post written by Kang-Xing Jin (head of health) and Rob Leathern (director of product management), the company explained that the new measures were designed with an emphasis on encouraging widespread use of this yearʼs flu vaccine, as well as in anticipation of potential COVID-19 vaccines becoming available in the near future.

The changes focus mainly on the establishment of a multiprong informational campaign about the seasonal flu vaccine, which includes …

Palestinian - Israeli Cyber Conflict: An Analytical Study Of The Israeli Propaganda On Facebook Adraei's Page As An Example, Said Abu Mualla

Journal of the Arab American University مجلة الجامعة العربية الامريكية للبحوث

The way social networks are used in Palestine often mirrors and incorporates the ongoing political and military conflict in the region; another episode which inflames this long-lasting conflict. The cyber battle has deepened and taken on new dimensions, especially on Facebook, the most widely used network in Palestine. Through a case study, this article explores the Israeli official propaganda on social networks, the most important cyber space platforms, by analyzing the official page of the Israeli Military Spokesman, Ofajaa Adraei. The study is descriptive studies and utilizes the Survey Method and Content Analysis Method (both quantitatively and qualitatively). The study …

Social Media Is Causing A Threat To Our Democracy, Chloe Krempasky

English Department: Research for Change - Wicked Problems in Our World

Division between political parties in The United States of America is increasing daily, causing a serious threat to the future of our democracy. People form their own opinions and decide which political party to affiliate with based on childhood experiences or through media outlets. It is more common as technology is advancing that people get their political information through social media. This is starting to become a serious problem. Social media companies are the cause of this, as they create Echo Chambers that only allow people to view content that relates to their political view. There is also Fake news …

Coupled Hierarchical Transformer For Stance-Aware Rumor Verification In Social Media Conversations, Jianfei Yu, Jing Jiang, Ling Min Serena Khoo, Hai Leong Chieu, Rui Xia

Research Collection School Of Computing and Information Systems

The prevalent use of social media enables rapid spread of rumors on a massive scale, which leads to the emerging need of automatic rumor verification (RV). A number of previous studies focus on leveraging stance classification to enhance RV with multi-task learning (MTL) methods. However, most of these methods failed to employ pre-trained contextualized embeddings such as BERT, and did not exploit inter-task dependencies by using predicted stance labels to improve the RV task. Therefore, in this paper, to extend BERT to obtain thread representations, we first propose a Hierarchical Transformer1 , which divides each long thread into shorter subthreads, …

Market To Me: A Case Study On The Marketing Efforts Of Salesforce Software Company, Marissa Adrianna Spiess Espinola

Experience Industry Management

Social media platforms constitute outstanding channels for fostering relationships with consumers. Recently, there has been a drastic shift towards social media marketing and away from traditional marketing. Marketers are beginning to understand the importance of social media opportunity and are implementing social media marketing strategies and initiatives into companywide marketing practices. Companies cannot afford to lack presence on social media, as competitors could outpace them with marketing efforts of products and services to the public. Social media has become a necessary tool when marketing and advertising. The purpose of this study was to examine social media marketing practices of Salesforce …

5 Ways To Boost Your Business Through Influencer Marketing, Patricia Lui

Research Collection Lee Kong Chian School Of Business

Covid-19 pandemic’s economic impact put pressure on marketing budgets. Brands are more careful when deciding how they spend the funds on digital marketing, including influencer strategy. The blog offers tips on how to tap on influencers to create brand awareness and generate business leads and conversions.

A Tripartite Model Of Trust In Facebook: Acceptance Of Information Personalization, Privacy Concern, And Privacy Literacy, Sonny Rosenthal, Ole-Christian Wasenden, Gorm-Andreas Gronnevet, Rich Ling

Research Collection College of Integrative Studies

This study draws on the mental accounting perspective and a tripartite model of trust to explain why users trust Facebook. We argue that trust in Facebook is related to (1) trust in companies that collect personal data, (2) acceptance of information personalization, (3) low privacy concern, and (4) low privacy literacy. Further, we argue that privacy literacy amplifies the relationship between privacy concern and the other factors. This is because, among individuals with high privacy literacy, privacy concern is especially diagnostic of the potential harms of a loss of privacy. These arguments align broadly with theorizations about factors influencing privacy-related …

Social Media Impact On Urban Awareness In Saudi Arabia: An Empirical Study, Nahar Bahij, Mohammad Alghamdi

Emirates Journal for Engineering Research

The Kingdom of Saudi Arabia is one of the most active countries in social media, as it is leading the world in the number of active users on Snapchat and on the way to top the number of users on Instagram. Recently, many local and Arab influencers have launched accounts on social media platforms to create urban awareness among the public, which makes it a new phenomenon that needs to be studied.

This research aims to study the impact of social media platforms and applications on urban awareness in the Kingdom of Saudi Arabia. The research used the methodology of …

Understanding Radicalization And Counter-Radicalization Communication In Social Media: A Twitter Analysis, Mansour Mohammed Sarhan Al Ameri

Philosophy Dissertations

The United Arab Emirates (UAE) government has made countless efforts to fight radicalization propaganda in cyberspace. However, cyber technology evolution and the smart use of social media in fostering terrorist activities and radical ideologies have posed big challenges. Numerous studies have tried to understand online radicalization communication strategies, but very few have investigated the effectiveness of counter-radicalization programs in the UAE and the world in general. This research aims first to understand the network, communication, and narrative characteristics of radicalization and counter-radicalization accounts on Twitter. It also aims to explore factors that influence engagements for both types of accounts. Lastly, …

Empowering Nurses Of Minority In The Face Of Incivility And Bullying: Through The Lens Of Phenomenology, Corrine Floyd

Dissertations

Abstract

Up to 85% of nurses have reported exposure to incivility in the workplace (Hunt & Marini, 2012). The often-subtle nature of incivility toward nurses in a minority population may partially explain why it remains a problem. Healthcare organizations realize the need for civility to counter the high turnover rate, staff shortages, and low job satisfaction reported by nurses, but lack understanding of how nurses of a minority population perceive incivility and bullying. This study aimed to answer the research question how do nurses with minority representation experience incivility and bullying versus empowerment in the workplace? A descriptive phenomenological design …

Front Liners Fighting Fake News: Global Perspectives On Mobilising Young People As Media Literacy Advocates, Sun Sun Lim, Kai Ryn Tan

Research Collection College of Integrative Studies

With young people at the vanguard of technology adoption and media consumption, many governments are actively incorporating young people into their public education campaigns, and young people are enlisting themselves as media literacy advocates. This article reviews a selection of such media literacy programmes to unpack their key thrusts and components so as to identify best practices and learning points. It will also closely investigate one particular youth-led effort and chart its conception, execution and development.

We Mind Your Well-Being: Preventing Depression In Uncertain Social Networks By Sequential Interventions, Aye Phye Phye Aung, Xinrun Wang, Bo An, Xiaoli Li

Research Collection School Of Computing and Information Systems

Mental health has become a major concern according to WHO who estimates that more than 350 million people worldwide are affected by depression. Studies have shown that interventions and social support can reduce stress and depression. However, counselling centers do not have enough resources to provide counselling and social support to all the participants in their interest. This paper helps social support organizations (e.g., university counselling centers) sequentially select the participants for interventions. Unfortunately, previous works do not consider emotion propagation from other neighbours of the influencees and initial uncertainties of mental states and influence. Moreover, they fail to scale …

The State Of Altmetrics: A Tenth Anniversary Celebration, Kathy Christian, Euan Adie, Gemma Derrick, Fereshteh Didegah, Paul Groth, Cameron Neylon, Jason Priem, Shenmeng Xu, Zohreh Zahedi, Yin-Leng Theng, Saeed-Ul Hassan, Naif R. Aljohani, Timothy D. Bowen, Vanesh M. Patel, Robin Haunschild, Lutz Bornmann, Mike Taylor, Liesa Ross, Stacy Konkiel

Copyright, Fair Use, Scholarly Communication, etc.

Altmetric’s mission is to help others understand the influence of research online.We collate what people are saying about published research in sources such as the mainstream media, policy documents, social networks, blogs, and other scholarly and non-scholarly forums to provide a more robust picture of the influence and reach of scholarly work. Altmetric works with some of the biggest publishers, funders, businesses and institutions around the world to deliver this data in an accessible and reliable format.

Contents

Altmetrics, Ten Years Later, Euan Adie (Altmetric (founder) & Overton)

Reflections on Altmetrics, Gemma Derrick (University of Lancaster), Fereshteh Didegah (Karolinska Institutet …

Social Media Use Improves Executive Functions In Middle-Aged And Older Adults: A Structural Equation Modeling Analysis, Shi Ann Shuna Khoo, Hwajin Yang

Research Collection School of Social Sciences

Given the paucity of research on the cognitive implications of social media use in middle and late adulthood, we sought to understand the relations between middle-aged and older adults' social media use and their executive functions (EF)—a set of domain-general cognitive control processes—and the underlying mechanism. By analyzing a nationally representative cohort ranging from ages 40s–70s from the MIDUS Refresher Survey and Cognitive Project, we tested a serial mediation model with perception of social support and sense of control (i.e., personal mastery and perceived constraints) as sequential mediators in a structural equation modeling analysis. We found that perceived social support …

Message Appeals On An Instagram Account Promoting Seat Belt Use That Attract Adolescents And Young Adults: Elaboration-Likelihood Perspective Study, Ni Zhang, Stacy A. Drake, Kele Ding

Faculty Research, Scholarly, and Creative Activity

Background:
Adolescents and young adults demonstrate the highest rate of unrestrained motor vehicle fatalities, making the promotion of seat belt restraint a priority for public health practitioners. Because social media use among adolescents and young adults has proliferated in recent years, it is critical to explore how to use this tool to promote seat belt use among this population. Social media posts can contain various types of information within each post and this information can be communicated using different modalities.
Objective:
In this study, based on the elaboration likelihood model, we aimed to examine how adolescents and young adults reacted …

Misinformation More Likely To Use Non-Specific Authority References: Twitter Analysis Of Two Covid-19 Myths, Joseph Mcglynn, Maxim Baryshevtsev, Zane A. Dayton

Communication Graduate Research

This research examines the content, timing, and spread of COVID-19 misinformation and subsequent debunking efforts for two COVID-19 myths. COVID-19 misinformation tweets included more non-specific authority references (e.g., “Taiwanese experts”, “a doctor friend”), while debunking tweets included more specific and verifiable authority references (e.g., the CDC, the World Health Organization, Snopes). Findings illustrate a delayed debunking response to COVID-19 misinformation, as it took seven days for debunking tweets to match the quantity of misinformation tweets. The use of non-specific authority references in tweets was associated with decreased tweet engagement, suggesting the importance of citing specific sources when refuting health misinformation.

Social Media Use, Social Comparison, And Loneliness, Jordan Elena Johnson

Dissertations and Theses

Since its invention, the use of Instagram and its psychological effect on users has been a topic of conversation for researchers. To achieve a better understanding of Instagram's effect on loneliness, it's important to isolate different behaviors on Instagram because of its different attributes as a social media app. Drawing on literature on the emotional effects of social media use and social comparison orientation (SCO), this study takes a closer look at specific Instagram behaviors: broadcasting, interacting, and browsing as well as SCO's relationship with loneliness. A total of 147 undergraduate students attending a university in the Pacific Northwest completed …

Assessing The Reliability Of Relevant Tweets And Validation Using Manual And Automatic Approaches For Flood Risk Communication, Xiaohui Liu, Bandana Kar, Francisco Alejandro Montiel Ishino, Chaoyang Zhang, Faustine Williams

Faculty Publications

© 2020 by the authors. While Twitter has been touted as a preeminent source of up-to-date information on hazard events, the reliability of tweets is still a concern. Our previous publication extracted relevant tweets containing information about the 2013 Colorado flood event and its impacts. Using the relevant tweets, this research further examined the reliability (accuracy and trueness) of the tweets by examining the text and image content and comparing them to other publicly available data sources. Both manual identification of text information and automated (Google Cloud Vision, application programming interface (API)) extraction of images were implemented to balance accurate …

An Examination Of Community Members' Reactions To Violent Viral Media And Their Perceptions Of Its Impact On Black Chicago Communities, Paviella Foster

Dissertations

The City of Chicago has always been known for its violence and high crime rates. Traditional media has portrayed Chicago as a war zone in terrifying headlines and news stories. While traditional media has portrayed a distorted view of senseless murders and gang violence in Black Chicago communities, residents of these communities have used social media to tell their deepest truths. The existence of social media platforms has provided an outlet for Black Chicago residents to show their daily realities to connect with others. Community members upload or share violent viral media as a way of expressing their environment, their …

Manufacturing Hate 4.0: Can Media Studies Rise To The Challenge?, Sun Sun Lim

Research Collection College of Integrative Studies

This article reflects on the growing scourge of hate speech and its propagation via digital social media networks. It discusses how media studies has drawn attention to salient aspects of online hate speech including technological affordances, communication tactics, representational tropes, and audience response. It argues that insights from media studies are vital for unpacking the societal impact of the media and indeed for tackling a destructive force such as online hate speech. It further encourages media studies scholars to engage vigorously with colleagues in and across other disciplines to forge interdisciplinary research collaborations to address pressing societal issues. It urges …

A Place To Grow: Social Media And The Small Business, Lilli Vehikite

Marriott Student Review

E-commerce has revolutionaized the way we shop-- yet many small businesses have yet to embrace the growth that can come through harnessing the power of social media.

A Two-Stage Model For Social Network Investigations In Digital Forensics, Anne David, Sarah Morris, Gareth Appleby-Thomas

Journal of Digital Forensics, Security and Law

This paper proposes a two-stage model for identifying and contextualizing features from artefacts created as a result of social networking activity. This technique can be useful in digital investigations and is based on understanding and the deconstruction of the processes that take place prior to, during and after user activity; this includes corroborating artefacts. Digital Investigations are becoming more complex due to factors such as, the volume of data to be examined; different data formats; a wide range of sources for digital evidence; the volatility of data and the limitations of some of the standard digital forensic tools. This paper …

The Law Of Black Mirror - Syllabus, Yafit Lev-Aretz, Nizan Packin

Open Educational Resources

Using episodes from the show Black Mirror as a study tool - a show that features tales that explore techno-paranoia - the course analyzes legal and policy considerations of futuristic or hypothetical case studies. The case studies tap into the collective unease about the modern world and bring up a variety of fascinating key philosophical, legal, and economic-based questions.

Is Social Media A Reliable Source For Information? An Examination Of Social Media Use Among Saudi Journalist, Mesfer Alharethi

Student Theses and Dissertations

Social media usage has changed the methods of communication between individuals, the way people interact, and more importantly it changed the pace of work in the field of media and journalism. Due to that, this study sought to investigate Saudi journalists’ pattern of social media use, their perception regarding the credibility and reliability of social media contents in the field of journalism. Also, this study sought to explore the motives and gratifications behind Saudi journalists use of social media. An online survey was distributed utilizing the snowball distribution technique. 104 participants responded to the survey expressing their perception of social …

Baby Mama – Baby Daddy Drama An Ethnography Of Communication On Black Co-Parenting Talk On Youtube, Rosalyn Whickum

Master of Arts in Media and Communication Plan II Graduate Projects

As co-parenting research continues to emerge, it is important that we include the experiences of Black families in the literature. This project attempts to explore co-parenting talk among Black mothers and fathers on YouTube through Ethnography of Communication (EOC). This EOC analyzed the genres, topics, purposes, settings, keys, participants, message form and content , and act sequences of 100 YouTube videos. From this analysis, a list of recommendations for optimal co-parenting were presented as well as four co-parenting communication roles; Aggressor, Cooperator, Supervisor, and Shifter. This project concludes with a discussion on some of the key observations made during the …

The Importance Of Net.Art Legacy And The Right To Communicate, Anton Makarevych

International Programs

No abstract provided.

The Impact Of Social Media On The Self-Esteem Of Youth 10–17 Years Old: A Review Of The Literature, Jasmine M. Daniels

Dissertations

The world of technology has expanded quickly and vastly since its inception. The creation of social media sites and applications has changed the ways in which youth interact, connect, and share with one another. As the number of social media sites and applications increases, so does their use by adolescents. During adolescence, youth are undergoing the process of identity development and self-esteem is an important part of this development. During this developmental period, adolescents’ self-esteem is likely to be affected by the feedback they receive online through social media sites. There is limited research available that specifically evaluated the impact …

Counterpublics, Abled Sex, And Crip Discourses On Twitter: A Discourse Analysis Of Conversations Of Sexuality And Disability, Claudia Garcia Mendoza

Communication & Theatre Arts Theses

We live in an era in which essential conversations occur online. Social media has become the official voice of presidents and corporations. Donald Trump, the president of the United States, uses Twitter to address public issues and make policy announcements. Similarly, alternative voices have emerged from social media and evolved into public debates, social movements, and massive mobilizations (e.g., Gerbaudo, 2012; Tufeksi, 2017). The community gathering opportunities of social media (boyd, 2011; Parks, 2010; Chambers, 2013) and the possibilities to generate collective knowledge (Jenkins, 2004) stress the necessity to continue to expand the research in digital spaces.

It is important …