Social Media Commons^™

The Impact Of Social Media Use On Students’ Academic Performance: A Field Study At A Mid-South University, Asem A. Alomari

Student Theses and Dissertations

The proliferation of social media dictates the need to take a profound and scientific look at the influence of it on individuals. This study investigated if there is a significant correlation between the purposes of use, time spent by students, motives and gratifications, and university students’ academic performance. 971 responses were collected through an online survey using a convenience sample technique. This study found that participants use social media more for socialization and entertainment needs rather than academic needs and purposes. This study suggested a statistically significant correlation existed between time spent on social media and participants’ entertainment purposes of …

The Role Of Social Media In Raising Special Needs Awareness Among Saudi People, Lujain Bugshan

Student Theses and Dissertations

Notwithstanding the decades-long focus afforded by the Saudi government on people with special needs, the sector remains to receive minimal research-based interventions (Alharbi & Madhesh, 2017), making social awareness more challenging. However, social media has become a means for information diffusion and raising awareness about different social issues. Furthermore, it has been employed as a powerful medium in influencing the perceptions of its users in Saudi Arabia (de Alencar, 2016). Given the utility of social media and the expected positive outcomes of public health advocacies, this paper seeks to examine the role of social media in raising awareness of the …

Role Of Multiple Social Media Platforms In Online Campaigns, Muhammad Nihal Hussain

Theses and Dissertations

Social media that started as a tool that connected high school students has found various uses. We are now connected more than ever. It has altered the way information reaches us. People use social media to learn not only about their family and friends but also to stay updated about news and global events. Organizations use social media to learn about their customers, politicians use it to reach out and influence voters, and protesters use it to plan and coordinate their activities. Social media is playing a central role in various campaigns be it marketing campaigns by companies to political …

The Role Of Popular Media In 2016 Us Presidential Election Memes, Kyra Osten Hunting

Journalism and Media Faculty Publications

The 2016 US presidential election was marked by the extensive role that social media played in the construction of the candidates as well as by the growth of a number of forms of digital political rhetoric, including memes. The subgenre of popular culture-based political memes that draw on well-known entertainment media, particularly those with large fandoms like the Star Wars and Harry Potter franchises, reveal inequities in gender representation in entertainment media that are replicated when these media become source material for memes. Memes based on popular culture that are designed to celebrate female candidates are disadvantaged by having a …

The Cyclical Influence Of Society And Music, Bailey Gomes

Conspectus Borealis

No abstract provided.

Social Media And Libraries, Lauren Puzier

University Libraries Faculty Scholarship

This article discusses how libraries are using social media platforms (Twitter, Instagram, Facebook, YouTube, etc.) as well as content creation, user engagement levels, and tips and tricks.

Data Mining Of Chinese Social Networks: Factors That Indicate Post Deletion, Meisam Navaki Arefi

Computer Science ETDs

Widespread Chinese social media applications such as Sina Weibo (Chinese Twitter), the most popular social network in China, are widely known for monitoring and deleting posts to conform to Chinese government requirements. Censorship of Chinese social media is a complex process that involves many factors. There are multiple stakeholders and many different interests: economic, political, legal, personal, etc., which means that there is not a single strategy dictated by a single government authority. Moreover, sometimes Chinese social media do not follow the directives of government, out of concern that they are more strictly censoring than their competitors.

One crucial question …

Pornography: Adolescent Brain Development & Addiction, William K. Canady

National Youth Advocacy & Resilience Conference

This presentation will explain the historical development of pornography. It will highlight three segments: 1- Porn’s impact on brain development of reward pathways, ultimately increasing the appetite for more porn. 2- Porn can be a false substitute for real intimacy, resulting in decreased sexual satisfaction with a real person and increased verbal and physical aggression. 3- Porn promotes sex trafficking, promotes multiple sex partners and reduced STD prevention.

The Power Of Story: Creating Soul In A School, Meg C. Killingsworth, Polly O. Tennies, Beverly Jablonski

National Youth Advocacy & Resilience Conference

Family engagement is a common goal for schools. Knowing the stories is key in making that happen. Stories build soul making them powerful. This presentation is designed for school employees and will explain the importance of knowing the stories, training staff on how to learn the stories, and sharing the school’s story which are three ways to increase family engagement.

Can Influencer Marketing Make Herbal Tea Cool?, Singapore Management University

Perspectives@SMU

A Singapore-based influencer marketing platform is tasked with the equivalent of trying to “sell bell-bottoms to Millennials”

Detecting Fake News In Social Media: An Asia-Pacific Perspective, Meeyoung Cha, Wei Gao, Cheng-Te Li

Research Collection School Of Computing and Information Systems

In March 2011, the catastrophic accident known as "The Fukushima Daiichi nuclear disaster" took place, initiated by the Tohoku earthquake and tsunami in Japan. The only nuclear accident to receive a Level-7 classification on the International Nuclear Event Scale since the Chernobyl nuclear power plant disaster in 1986, the Fukushima event triggered global concerns and rumors regarding radiation leaks. Among the false rumors was an image, which had been described as a map of radioactive discharge emanating into the Pacific Ocean, as illustrated in the accompanying figure. In fact, this figure, depicting the wave height of the tsunami that followed, …

Marriage Migrants’ Use Of Social Media, Soontae An, Sun Sun Lim, Hannah Lee

Research Collection College of Integrative Studies

This study analyzed the role and impact of social media use on the daily lives of marriage migrants. We empirically examined a moderated mediation model by surveying 201 marriage migrants. This study focused on four key concepts: social stigma, empowerment, self-stigma, and social networks forged via social media such as Facebook, Kakao Talk, LINE, and Viber. The results confirmed that the detrimental effect of social stigma can be mitigated by robust social networks, and a greater feeling of empowerment resulted in less self-stigma. Consequently, social networks through social media acted as a buffer against negative public opinion or any belittling …

Do Families That Tailgate Together Stay Together?, Meredith David, Luke C. Lorick

Atlantic Marketing Association Proceedings

No abstract provided.

What Makes Them Share: Generation Y, Electronic World Of Mouth And Brand Success, Tingting Zhang, Behzad Abounia Omran, Cihan Cobanoglu

Rosen Research Review

Generation Y has redefined the way customers seek, share and consider information about products and services before purchasing. Proficient users of digital technologies and social media, members of Generation Y are quick to share their experiences with brands and companies and their opinions have a significant influence on brand revenue and reputation. Dr. Tingting (Christina) Zhang from Rosen College of Hospitality Management and collaborators Dr. Behzad Abounia Omran (Ohio State University) and Dr. Cihan Cobanoglu (University of South Florida Sarasota-Manatee) examined what influences Gen Y's decision to participate in electronic work of mouth (eWOM).

Building A Stronger Casa: Extending The Computers Are Social Actors Paradigm, Andrew Gambino, Jesse Fox, Rabindra A. Ratan

Human-Machine Communication

The computers are social actors framework (CASA), derived from the media equation, explains how people communicate with media and machines demonstrating social potential. Many studies have challenged CASA, yet it has not been revised. We argue that CASA needs to be expanded because people have changed, technologies have changed, and the way people interact with technologies has changed. We discuss the implications of these changes and propose an extension of CASA. Whereas CASA suggests humans mindlessly apply human-human social scripts to interactions with media agents, we argue that humans may develop and apply human-media social scripts to these interactions. Our …

The Impact Of Social Media On Improving English Learning Skills: A Case Study Of Uae, Sameer O. A Baniyassen

Dissertations

Social media are one of the current forms of media that have diverse qualities and characteristics. Today, the use of social media is growing day by day at a significant rate. It is in this domain that students can virtually meet with their classmates and their teachers. They can communicate issues that are of significance and are related to their learning process. This study aimed to explore how social media platforms could affect English learning skills and to find whether social media could improve English language skills. The current study used mixed methods involving quantitative and qualitative approaches, such as …

When Paper Goes Viral: Handmade Signs As Vernacular Materiality In Digital Space, Katie Day Good

University Faculty Publications and Creative Works

This article examines the role of digitally mediated handmade signs in contemporary social movements. Bringing together theories of memetic practice, vernacular authority, and material traditions, we argue that vernacular materiality occurs wherever users turn to handmade, physical messages and material signifiers to transmit meaning online. Juxtaposing the humble and personalized aesthetics of handwritten messages against the polished, programmed, and virtual aesthetics of digital media, users mobilize vernacular materiality to disrupt hegemonic spaces and narratives by harnessing the affordances of physical and social media.

Preferred Learning Methods Of Generation Z, Arlene J. Nicholas

Faculty and Staff - Articles & Papers

Generation Z, born 1996-2010 (McNeil, 2018) or iGeneration has always had instant access to the internet, Ipods, and iphones to retrieve and transmit information that could have a strong influence on their learning style. This paper will review Generation Z learning preferences from the literature and report on a study of Generation Z business students (N = 91) in a liberal arts university. Some comparisons are made to a 2008 study of Millennials (N = 102). For example, long term papers that were rated as unimportant by 17% Millennials regarded as even less important to Gen Z by 29%.

Presented …

Appendix A: Interview Guide With Privacy-Related Questions (Full Version), Anabel Quan-Haase, Dennis Ho

FIMS Publications

Interview Guide: Networked individualism, East York Project

Expectations Of Artificial Intelligence And The Performativity Of Ethics: Implications For Communication Governance, Aphra Kerr, Marguerite Barry, John D. Kelleher

Articles

This article draws on the sociology of expectations to examine the construction of expectations of ‘ethical AI’ and considers the implications of these expectations for communication governance. We first analyse a range of public documents to identify the key actors, mechanisms and issues which structure societal expectations around artificial intelligence (AI) and an emerging discourse on ethics. We then explore expectations of AI and ethics through a survey of members of the public. Finally, we discuss the implications of our findings for the role of AI in communication gover- nance. We find that, despite societal expectations that we can design …

Let’S Get Personal: The Influence Of Personality Type Assessments On Team Communication And Structure, Kylee Baldwin, Selena Moua, Taylor Perryman, Alyssa Hayden

Concordia Journal of Communication Research

The balance of understanding and discussing personality types is a potential advantage to the effectiveness of a team’s work ethic and communication. Working in a team with members of different personality types that know how to work well with other personality types will achieve team effectiveness more efficiently than a team with a lack of understanding on their own and others’ personality types. It is predicted that the Truity's Type Finder Personality Test on personality types will have a strong, positive impact on overall team performance and team effectiveness. In addition, it can also be predicted that the team that …

@Gretathunberg: Navigating Critique And Identity Within Youth Climate Activism On Twitter, Carina Robin Weadock

Electronic Theses and Dissertations

Youth climate activist Greta Thunberg sat alone on the steps of the Swedish Parliament building in September of 2018, holding a bold black and white sign and demanding action be taken in the face of the climate crisis. Ever since, her activism and Twitter presence have sparked media attention, catalyzed youth activists globally to organize marches and strike from school, and have drawn critique. This thesis employs McKerrow’s (1989) critical rhetoric to uncover dominant discourses within tweets that undermine Thunberg based on identity and to explore the potential that Thunberg’s Twitter presence might or might not hold for future youth …

Measuring The Connective Action Of Black Lives Matter Activists: A Psychometric Investigation Into Twitter Data, Paige Alfonzo

Electronic Theses and Dissertations

Many protest movements from the last twenty-first century have become increasingly networked and personalized. Several scholars have tapped into this change coining terms such as participatory action, digitally mediated action, computer-mediated communication, issue-based organization, and what I focus on in this project, connective action. Building on the ideas percolating across the literary landscape at the time, Bennett and Segerberg (2012) introduced the logic of connective action based on emergent characteristics they observed in post-2010 large-scale social movements. Both the logic of connective action and related work have become deeply ingrained in today's social movement scholarship. As such, I felt it …

Audience Engagement Strategies In The Lizzie Bennet Diaries, Rachel Halle

Masters Theses

Audience engagement research examines the strategies content creators use to enhance audience involvement beyond simply watching the content. This analysis applies audience engagement strategies generated from television, branding, and social media research to video blogs (vlogs), specifically in the context of the narrative of The Lizzie Bennett Diaries. As part of that analysis, this effort also identifies ways in which those strategies integrated into the vlog format. The strategies included addressing the audience directly, mentioning the vlog within the narrative, mentions of YouTube or the internet, asking the audience for input, and mentioning audience input with the vlog. All strategies …

Romantic Rejection In Gay Potential Relationships: A Gay Blog Analysis, Rebecca Ferlotti

Masters Theses

Little research has been done on gay potential relationships (when two daters had gone on five or fewer dates or would-be dates), and there was no existing research available on romantic rejection in gay potential relationships. Most existing literature on romantic rejection focused on heterosexual relationships and long-term homosexual relationships. This thesis analyzed 48 blog entries from four publicly-accessible gay dating blogs ( The Guyliner ; It Gets Worse ; Gay Dating Stories ; and 100 Guys, 100 Storie s) that described romantic rejections. This thesis concluded romantic rejections for the four gay bloggers overall were most frequently implicit, due …

The Sociological Imagination In Studies Of Communication, Information Technologies, And Media: Citams As An Invisible College, Anabel Quan-Haase, Molly-Gloria Harper, Shelley Boulianne

FIMS Publications

In this 2020 CITAMS special issue of Information, Communication & Society, we bring together an important body of work that draws on the sociological imagination to ask critical questions of our times. We selected nine papers that represent both the breadth of sociological work taking place within CITAMS as well as the diversity of its members. CITAMS is welcoming of a range of perspectives in more than one way. We welcome studies of a range of tools and practices. For example, Kadylak and Cotten (this volume) study the willingness of older adults to use six different emerging technologies in …

Covid-19 In Indigenous Communities: Five Protective Factors Of “Exercising” Sovereignty, Kelsey Leonard, Natalie Welch, Alisse Ali-Joseph

Faculty Publications

Indigenous Peoples have an inherent responsibility and right to “exercising” sovereignty - the practice of sport and physical activity in performance of our cultural, political, and spiritual citizenship (Ali-Joseph 2018). During the COVID-19 pandemic, access to and equity (inequity) in sport and physical activity has been felt (physically, spiritually, politically) within Indigenous communities. We implement an abundance-based Indigenous approach to understanding Indigenous Peoples’ responses to the coronavirus pandemic through sport and its far-reaching ramifications in Indian Country. In response to the COVID-19 pandemic we have seen Indigenous Peoples utilize social media such as Facebook and TikTok to reimagine Indigenous sport …

The Level Of Creative Thinking Of Stem-Oriented Middle And High School Children Associated With The Level Of Self-Motivated Play And Success Within A Builder Game And Engagement In Builder Gaming Communities' Social Media Culture, John Aedo

Electronic Theses and Dissertations, 2020-2023

Literature indicates that the United States has fallen behind other countries in the world in terms of creativity. At the same, children's self-motivated gaming and involvement in gaming communities have grown as a major pass time. The literature is inconsistent on the relationship between games and creativity with some indicating benefit while others indicate harm. Might the observed level of creative thinking among children be associated with the level of a priori self-motivated engagement with creative games and associated social media? Given the wide spectrum of the kinds of games, this research considers the "builder" (e.g. Minecraft) genre and related …

Exploring Crisis Communication And Information Dissemination On Social Media: Social Network Analysis Of Hurricane Irma Tweets, Xianlin Jin

Communication Graduate Research

This study utilized social network analysis to identify the top 10 Twitter influentials during the Hurricane Irma crisis period and examined the relationship between social media attributes and the bridge influence of controlling information flow. The number of a user’s followers and tweets significantly predicted one’s control of information. Crisis information tended to be shared in scattered subgroups. Social network boundaries impeded information diffusion, and the communication pattern was largely one-way. The findings partially supported the opinion leader argument while indicating that influentials can directly generate information, which is consistent with the social-mediated crisis communication model. Such findings will contribute …

Determinants Of Startup Funding: The Interaction Between Web Attention And Culture, Jie Ren, Viju Raghupathi, Wullianallur Raghupathi

Journal of International Technology and Information Management

Technology empowers entrepreneurs to pursue alternative funding through platforms like crowdfunding. This research explores significant startup funding factors using Crunchbase. Controlling for common factors (acquisition/funding-rounds/IPO), the research uniquely focuses on web attention - the visibility on social media - and its impact on funding. It also examines the moderating influence of startup’s home country culture (individualism/collectivism). Findings show stronger positive impact of web attention on startup funding for collectivist countries. While individualistic investors value personal goals, collectivists value collaborative goals - inclinations that align with crowdfunding behavior. Therefore while increasing web attention, crowdfunding efforts can be targeted towards collectivist countries.