Social Media Commons^™

Collaborative Speculation And Overvaluation: Evidence From Social Media, Adam Barrett Booker

Graduate Theses and Dissertations

I use data from StockTwits and Twitter to provide evidence that investor attention on social media in the period before earnings is related to short-term overvaluation, consistent with bullish investors herding around common information. In the 2 to 60 days after earnings, returns for companies in the highest quintile of pre-earnings announcement investor attention are 4.2 percent lower than those of companies in the lowest quintile. I find evidence that the negative post-earnings drift result found in this study is related to investors waiting until after earnings are announced to enact costly arbitrage strategies. I further examine intra- and inter-network …

A Multimodal Approach To Sarcasm Detection On Social Media, Dipto Das

Graduate Theses/Dissertations

In recent times, a major share of human communication takes place online. The main reason being the ease of communication on social networking sites (SNSs). Due to the variety and large number of users, SNSs have drawn the attention of the computer science (CS) community, particularly the affective computing (also known as emotional AI), information retrieval, natural language processing, and data mining groups. Researchers are trying to make computers understand the nuances of human communication including sentiment and sarcasm. Emotion or sentiment detection requires more insights about the communication than it does for factual information retrieval. Sarcasm detection is particularly …

Extending The Boundaries Of Supply Chain Transparency: Supplier Monitoring Activity Disclosure, Consumer Evaluations, And Brand Equity, Yanji Duan

Graduate Theses and Dissertations

Socially responsible policy makers and consumers are pressuring firms to make their supply chains more transparent by disclosing information about their supplier monitoring activities (SMA). Yet, high monitoring costs and the complexity of supply chains pose challenges for firms to effectively monitor their extended supply chain, including both first-tier and lower-tier suppliers. In order to comprehensively evaluate the net benefit from SMA, it is therefore critical to consider potential effects on drivers of additional revenues that may accrue from the disclosure of SMA to consumers.

Prior research on SMA has examined the associated cost, risk, and supplier relational implications on …

Evaluating Vulnerability To Fake News In Social Networks: A Community Health Assessment Model, Bhavtosh Rath, Wei Gao, Jaideep Srivastava

Research Collection School Of Computing and Information Systems

Understanding the spread of false information in social networks has gained a lot of recent attention. In this paper, we explore the role community structures play in determining how people get exposed to fake news. Inspired by approaches in epidemiology, we propose a novel Community Health Assessment model, whose goal is to understand the vulnerability of communities to fake news spread. We define the concepts of neighbor, boundary and core nodes of a community and propose appropriate metrics to quantify the vulnerability of nodes (individual-level) and communities (group-level) to spreading fake news. We evaluate our model on communities identified using …

Genetically Modified Salmon And The Future Of Food: A Qualitative Content Analysis Of Twitter, Margaret Markham Siebert

Communication ETDs

This dissertation is a qualitative content analysis of the ongoing online debate on Twitter regarding the AquAdvantage Salmon™, the first genetically engineered animal, fish, and meat product approved by the FDA for sale and consumption in the US. On Twitter, Topics can be discussed by any account user creating a public sphere and forum of discussion. In a time when the anthropogenic impacts on the environment are observable and at times detrimental, it remains in question how we will produce our food; this study problematizes whether or not genetic engineering is the solution and the future of our food, and …

Creative Innovation Online Relationship Marketing Islamic Fashion E-Commerce In Indonesia, Melly Maulin Purwaningwulan, Asep Suryana, Uud Wahyudin, Susanne Dida

Library Philosophy and Practice (e-journal)

This research aimed to in-depth analysis and provide solutions about the processes and forms of online relationship marketing e-commerce Islamic fashion. This study used qualitative approach with case study method. Evidence or data for research purposes came from documents, archival records, interviews, direct observation, participant observation, and physical devices. Data validity test conducted through several tests which included credibility, transferability, dependability, and confirmability test. Relationship marketing cannot be purely online, synergies between online and offline activities are needed to be more effective. Community has become the power of relationship marketing for Islamic fashion e-commerce in Indonesia. Programs conducted by community …

Effects Of Social Media On Self-Image Of Emerging Adults, Floyd M. Curry Jr.

Psychology Summer Fellows

This project extends previous research on social media and self-image and focuses on the developmental phase of emerging adulthood. We measured individuals’ reports of feeling of being in the emerging adult developmental period, their self-concept clarity and ethnic identity, and their use of social media for self-presentation and comparison with others. An online questionnaire was administered to participants who were in the age group of emerging adulthood (18-25 years). Results indicate that those who were in strong agreement that this was a time of experimentation and that this was a time of feeling “in-between” had greater clarity about their self-concept; …

The Influence Of Self-Generated And Third-Party Claims Online: Perceived Self-Interest As An Explanatory Mechanism, David C. Deandrea, Megan A. Vendemia

Communication Faculty Articles and Research

Over the past two decades, communication technology scholars have examined how viewers evaluate the authenticity of information online, with particular attention given to how self versus third-party claims differ in their degree of influence. We examine how self-interest perceptions serve an important explanatory function in the logic of warranting theory and help account for how people evaluate content online. Our results document how the source and valence of a message can interact to affect perceptions of source self-interest, which, in turn, affect perceptions of source trustworthiness, message accuracy, and, ultimately, evaluations of an online target. The findings establish boundary conditions …

Asserting Librarian Expertise And Value In Strategic Marketing Efforts, Memo Cordova, Elizabeth Ramsey

Library Faculty Publications and Presentations

This case study of librarian-led marketing efforts at a mid-size academic library examines workarounds to obstacles that librarians frequently encounter when taking on marketing for their libraries. These obstacles often stem from a combination of misunderstanding and/or misplaced priorities at both the unit and administrative levels. Challenges in this case study include a number of factors: no marketing strategy at the administrative level, a lack of understanding from colleagues generally, little time to complete tasks or improve marketing skills, and no dedicated funding. To address these challenges the authors embarked on an internal marketing campaign engaged extensively on social media …

Intelligent Software Tools For Recruiting, Swatee B. Kulkarni, Xiangdong Che

Journal of International Technology and Information Management

In this paper, we outline how recruiting and talent acquisition gained importance within HRM field, then give a brief introduction to the newest tools used by the professionals for recruiting and lastly, describe the Artificial Intelligence-based tools that have started playing an increasingly important role. We also provide further research suggestions for using artificial intelligence-based tools to make recruiting more efficient and cost-effective.

Table Of Contents Jitim Vol 28 Issue 2, 2019

Journal of International Technology and Information Management

Table of Contents JITIM 2, 2019

Exploiting Mobility For Predictive Urban Analytics & Operations, Kasthuri Jayarajah

Dissertations and Theses Collection (Open Access)

As cities worldwide invest heavily in smart city infrastructure, it invites opportunities for a next wave of urban analytics. Unlike its predecessors, urban analytics applications and services can now be real-time and proactive -- they can (a) leverage situational data from large deployments of connected sensors, (b) capture attributes of a variety of entities that make up the urban fabric (e.g., people and their social relationships, transport nodes, utilities, etc.), and (c) use predictive insights to both proactively optimize urban operations (e.g., HVAC systems in smart buildings, buses in the transportation network, crowd-workers, etc.) and promote smarter policy decisions (e.g., …

A Longitudinal Analysis Of The Impact Of The Indicators In The Networked Readiness Index (Nri), Satya Pratipatti, Ahmed Gomaa

Journal of International Technology and Information Management

World Economic Forum publishes the Networked Readiness Index (NRI) annually, to reflect the Information and Communication Technology (ICT) status of different countries. The NRI is developed by aggregating 53 indicators. The study identifies the most critical indicators to focus on, to improve the NRI status of countries at different stages of economic development. It uses data from 117 countries and analyzes the changes in the indicators along with their impacts between the years 2012 and 2016. The study explores the differences between countries by grouping them into four groups based on their NRI status. The analysis identifies six indicators with …

Cyberspace Is Becoming Unsafe For Women In Pakistan, Sara Tanveer

MSJ Capstone Projects

This study explores the challenges faced by students in Pakistan who become victim of cyber harassment. Due to the lack of awareness, people do not know about cyber-crime and do not know that it is the violation of human rights. The Human Rights Ministry has no sense of urgency to work on the issue. According to the Human Rights report 2018, since 2004, the Human Rights Commission of Pakistan has recorded more than 6,000 cases of sexual violence and 2,200 cases of domestic violence against the women. The violence is mostly connected with the online harassment in the form of …

The #Metoo Movement And Its’ Impact In Pakistan, Noor Usman Rafi

MSJ Capstone Projects

The MeToo movement, albeit a social media tool, has practically worked in favor of women empowerment. All the women speaking out against Harvey Weinstein and big Hollywood producers stepping down had a tremendous moral impact on the movement. This gave it so much force and impetus that it translated into a similar trend in India and Pakistan.

Women empowerment and sexual harassment are being discussed regularly in news media in Pakistan. Because of the ripple effect of the hashtag MeToo, victims and sufferers who spoke up have been vital enough to spark this debate. The taboo and silence of ‘being …

Afro-Latinx Online Communities: Creating Connections Through Social Action., Rita Damiron Tallaj

Seton Hall University Dissertations and Theses (ETDs)

Considering the power of online media to create communities, this thesis examines how the power of social media is harnessed by the Afro-Latinx individuals to mobilize and call to actions those who identify under the same social category and create a powerful online community to come together in support and advocacy virtually. Through a digital ethnography, this research observes three Instagram pages and performs a textual analysis on 3 posts to further understand the Afro-Latinx community and their adoption of Instagram to create online communities. Find-ings emphasize the importance of creating and maintaining a niche, user engagement and mem-ber satisfaction

Can Cooler Heads Prevail? New Media Technology And Affective Polarization, Brian Kendall Watson

LSU Doctoral Dissertations

Are new media technologies stirring up negative partisan feelings in the American public? Can researchers find ways of using new media tools to reduce affective polarization? Relying on a series of experiments featuring online newsfeeds and social media discussions, this dissertation seeks to answer these questions by testing the influence of partisan news and political discussions in realistic Internet environments. Two custom news “portals” (2016, 2018) expose participants to actual partisan news content. Two Facebook discussion experiments (2017, 2019) randomly assign participants to start real political discussions on their personal social media accounts, using discussion-initiation strategies designed to reduce partisan …

Meme-Ing Europe: Examining The Europeanization Of Humorous Discourse In An Online Meme Community, Manuel R. Enverga

European Studies Department Faculty Publications

This paper examines manifestations of Europeanization in online community whose purpose is to create and share memes on European issues. The group, referred to in this study as the European Meme Society, exhibits memes, which, at their simplest, refer to images, text, and videos that spread from person to person via the Internet, and are altered and repeated for a short period of time. Posts on the page include humorous stereotypes about European states, references to historical events, jokes about current events such as Brexit, and quips against Europe’s Others, such as the United States of America, Russia, and North …

Solanum Plastisexum, An Enigmatic New Bush Tomato From The Australian Monsoon Tropics Exhibiting Breeding System Fluidity., Angela J. Mcdonnell, Heather B. Wetreich, Jason T. Cantley, Peter Jobson, Christopher T. Martine

Faculty Journal Articles

A bush tomato that has evaded classification by solanologists for decades has been identified and is described as a new species belonging to the Australian “Solanum dioicum group” of the Ord Victoria Plain biogeographic region in the monsoon tropics of the Northern Territory. Although now recognised to be andromonoecious, S. plastisexum Martine & McDonnell, sp. nov. exhibits multiple reproductive phenotypes, with solitary perfect flowers, a few staminate flowers or with cymes composed of a basal hermaphrodite and an extended rachis of several to many staminate flowers. When in fruit, the distal rachis may abcise and drop. A member of …

#Whyididntreport: Using Social Media Analysis To Inform Issues With Sexual Assault Reporting, Jordyn Warren

LSU Master's Theses

The #MeToo movement allowed victims of sexual assault to go public with their stories. When Dr. Christine Blasey Ford came forward with allegations against Supreme Court nominee Brett Kavanaugh in September of 2018, she was scrutinized by President Trump for not reporting the incident to authorities “when it happened nearly 30 years ago.” Promptly, #WhyIDidntReport came to fruition on Twitter, uncovering the shame victims feel and the complexities behind why so many individuals didn’t and still don’t report their assaults. Victim-service agencies “provide victims with support and services to facilitate their physical and emotional recovery, offer protection from future victimizations, …

”Cyberworld” As A Theme For A University-Wide First-Year Common Course, Kristen Przyborski, Frank Breitinger, Lauren Beck, Ronald S. Harichandran

Engineering and Applied Science Education Faculty Publications

Nowadays we all live in a cyber world and use the internet for emailing, banking, streaming video, shopping, reading news, or other activities. Given all the time people spend online, it is important that all students (regardless of their major) learn some basics about living in a cyber world, e.g., strategies for online safety, impact of artificial intelligence, digital forensics or ancestry.com. To facilitate students from many majors to learn about important issues related to the internet, eight faculty from a variety of disciplines at the University of New Haven integrated the theme of Cyber World into our team-taught, first-year …

Snowedout Atlanta: Examining Digital Emergence On Facebook During A Crisis, Andrew S. Pyle, Meredith Morgoch, Brandon C. Boatwright

Publications

Individuals in emergencies form spontaneous, emergent groups to respond and recover. With the rise of social media use in crises, academics and professionals must be aware of how groups digitally coordinate emergent response efforts. This paper examines digital emergence through the case of SnowedOut Atlanta, a Facebook group formed during the 2014 ice storms in Atlanta. The posts and actions of the group members are in line with those of traditional emergent groups. For example, group members shared informational, material, and emotional support. The findings also provide implications for practitioners and insight into the communication of such groups. In …

From Urban To Agriculture, Jacqueline V. Aenlle

Agricultural Education: Graduate Internship Reports

"From Urban to Agriculture" is a website utilizing a blog and podcast to connect with consumers and share reliable information about agriculture. In addition to covering specific topics such as organic production, dairy animal welfare, and honey production, this forum also address cross disciplinary topics such as media literacy and critical thinking. The website not only appeals to everyday consumers, it also provides resources for educators seeking to integrate a lesson on agricultural advocacy into their curriculum. The following report details the creation process for this website, development of blog content, acquisition of podcast materials, and future plans for the …

Social Media, Venue And The Right To A Fair Trial, Leslie Y. Garfield Tenzer

Elisabeth Haub School of Law Faculty Publications

Judicial failure to recognize social media's influence on juror decision making has identifiable constitutional implications. The Sixth Amendment right to a fair trial demands that courts grant a defendant's change of venue motion when media-generated pretrial publicity invades the unbiased sensibility of those who are asked to sit in judgment. Courts limit publicity suitable for granting a defendant's motion to information culled from newspapers, radio, and television reports. Since about 2014, however, a handful of defendants have introduced social media posts to support their claims of unconstitutional bias in the community. Despite defendants' introduction of negative social media in support …

Event Planning As A Means Of Applying Transferable Skills: The Planning Of The 2019 Communication Studies Banquet, Kylie E. Clark

Communication Studies

Though an annual event, The Communication Studies Banquet has had low attendance in the past and was seen as formal and expensive. This year’s event was revamped in order to make the banquet more fun, accessible, and affordable. The planning and enhancement of this event required several transferable skills which can be applied not only to event planning, but also to many other careers. These skills include organization, communication, negotiation, creativity, financial management, and resourcefulness. This paper examines the utility of transferable skills, including how they are acquired and why they are valuable, and explains how these skills were applied …

Investigating Consumer Satisfaction Towards Mobile Marketing, Dr Surabhi Singh

Journal of International Technology and Information Management

The extensive applications of mobile phones are visible in global companies for the marketing of their products. The popularity of mobile marketing is increasing considerably. This paper has provided insights into the perspectives of consumer attitude towards mobile marketing in India. The companies will develop an understanding of how mobile marketing influence consumer attitudes. The scale of measurement used for Attitudes was Likert scale and explained the consumer's behavior towards mobile marketing. The factors identified through the study will provide insights into Consumer buying behavior via mobile platforms. The analytical tool SPSS has been used for analysis by using methods …

The Effect Of Social Media Platforms On Perceptions Of Flirtatiousness And Discomfort, Brynn Alyssa Motal

Communication Studies

This study examines recipients’ perceptions of an acquaintance’s message when sent through various social media platforms to identify the effect it has on the perception of discomfort and flirtatiousness. A posttest-only experimental design was utilized in which participants viewed hypothetical messages over varying platforms for each of the three conditions (Facebook, Snapchat, Instagram). After viewing one of the manipulated messages, participants (N = 71) completed measures to assess their perceptions related to perceived flirtatiousness and discomfort. Primary results indicate that there was no variation between perceptions of flirtatiousness between the three platforms. However, Facebook provided the most discomfort for recipients, …

Exploring Student Motivations In Using A Newly Developed Study Abroad Application, Danica L. Schutt

Communication Studies

This study examined student motivations to use a newly developed application for their study abroad needs. Though prior research suggests that identifying with certain perceived groups increases their sense of belonging, critics also recognize that every unique individual has his/her own set of specific needs to be satisfied regardless of social membership. A survey style interview was conducted in which twelve Cal Poly students answered open-ended questions surrounding application use and travel needs. The interview assessed their opinions on perceived membership as a Cal Poly student, their motivations to utilize travel applications, and their ideas on what features make travel …

View, Like, Comment, Post: Analyzing User Engagement By Topic At 4 Levels Across 5 Social Media Platforms For 53 News Organizations, Kholoud K. Aldous, Jisun An, Bernard J. Jansen

Research Collection School Of Computing and Information Systems

We evaluate the effects of the topics of social media posts on audiences across five social media platforms (i.e., Facebook, Instagram, Twitter, YouTube, and Reddit) at four levels of user engagement. We collected 3,163,373 social posts from 53 news organizations across five platforms during an 8month period. We analyzed the differences in news organization platform strategies by focusing on topic variations by organization and the corresponding effect on user engagement at four levels. Findings show that topic distribution varies by platform, although there are some topics that are popular across most platforms. User engagement levels vary both by topics and …

The Affective Politics Of Twitter, Johnathan C. Flowers

Computer Ethics - Philosophical Enquiry (CEPE) Proceedings

Given the increasing encroachment of Twitter into offline experience, it has become necessary to look beyond the formation of identity in online spaces to the ways in which identities surface through the formation of affective communities organized through the use of technocultural assemblages, or the platforms, algorithms, and digital networks through which affect circulates in an online space. This essay focuses on the microblogging website Twitter as one such technocultural assemblage whose hashtag functionality allows for the circulation of affect among bodies which “surface” within the affective communities organized on Twitter through their alignment with and orientation by hashtags which …