Social Media Commons^™

Table Of Contents Jitim Vol 27 Issue 4, 2018-2019

Journal of International Technology and Information Management

ToC JITIM - Special Issue on ICT4D

Table Of Contents Jitim Vol 28 Issue 1, 2019

Journal of International Technology and Information Management

Table of contents

Agent-Based Modeling And Simulation Approaches In Stem Education Research, Shanna R. Simpson-Singleton, Xiangdong Che

Journal of International Technology and Information Management

The development of best practices that deliver quality STEM education to all students, while minimizing achievement gaps, have been solicited by several national agencies. ABMS is a feasible approach to provide insight into global behavior based upon the interactions amongst agents and environments. In this review, we systematically surveyed several modeling and simulation approaches and discussed their applications to the evaluation of relevant theories in STEM education. It was found that ABMS is optimal to simulate STEM education hypotheses, as ABMS will sensibly present emergent theories and causation in STEM education phenomena if the model is properly validated and calibrated.

A Multilayer Secured Messaging Protocol For Rest-Based Services, Idongesit Efaemiode Eteng

Journal of International Technology and Information Management

The lack of descriptive language and security guidelines poses a big challenge to implementing security in Representational State Transfer (REST) architecture. There is over reliance on Secure Socket Layer/Transport Layer Security (SSL/TLS), which in recent times has proven to be fallible. Some recent attacks against SSL/TLS include: POODLE, BREACH, CRIME, BEAST, FREAK etc. A secure messaging protocol is implemented in this work. The protocol is further compiled into a reusable library which can be called by other REST services. Using Feature Driven Development (FDD) software methodology, a two layer security protocol was developed. The first layer is a well hardened …

Table Of Contents Jitim Vol 28 Issue 4, 2019

Journal of International Technology and Information Management

Table of Contents

Applying A Modified Technology Acceptance Model To Qualitatively Analyse The Factors Affecting Microblogging Integration, Tian Luo, David Richard Moore, Teresa Franklin, Helen Crompton

STEMPS Faculty Publications

The purpose of this research is to examine factors affecting students’ perception and engagement of microblogging integration using a qualitative approach. We employed a qualitative case study design to explore potential factors affecting microblogging integration in a hybrid course. Using the technology acceptance model (TAM) model as an umbrella framework, we examined through in-depth interviews with 18 participants the impact of microblogging integration into instruction that affected students’ reported use and perceptions of their microblogging-supported learning experiences. We found that individual differences, system characteristics, social influence and facilitating conditions all have impact on student participation and engagement in microblogging integration …

Automatic Misogyny Detection In Social Media: A Survey, John Cardiff, Elena Shushkevich

Conference Papers

This article presents a survey of automated misogyny identification techniques in social media, especially in Twitter. This problem is urgent because of the high speed at which messages on social platforms grow and the widespread use of offensive language (including misogynistic language) in them. In this article we survey approaches proposed in the literature to solve the problem of misogynistic message recognition. These include classical machine learning models like Sup-port Vector Machine, Naive Bayes, Logistic Regression and ensembles of different classical machine learning models and deep neural networks such as Long Short-term memory and Convolutional Neural Networks. We consider results …

Classification Of Schoolchildren On Professional Trajectories Using Experience Of Successful Specialists, John Cardiff, Elena Shushkevich, Svetoslav Zverev, Mikhail Alexandrov, Angels Catena, Dmitry Srefanovskiy

Conference Papers

In the paper, we propose a new approach to vocational guidance of schoolchildren based on classification of pupil wishes between given professional trajectories, which are presented by profiles of successful professionals. Both wishes and profiles are replies in free text form on a questionnaire proposed by skilled psychologists. Such an approach avoids the well-known deficiencies of traditional methods including binary questioning, talks about concrete professions, and interviews with school psychologists. We use the simple terms selection for preprocessing and the traditional method of voting for classification. The mentioned procedures are discussed and the proposed approach is preliminary checked on invited …

Influencer Marketing: Consumer Responses To Instagram Influencers, Gloriann Schaefer

Senior Honors Theses

Influencer marketing is the promotion of services and products through individuals with a large social media following. The research contained within this thesis will discuss the topic of influencer marketing and the responses of the consumers targeted. This study observed the different types of responses and comments that followers of Instagram influencers left on their posted content.

The themes and characteristics of responses of Instagram influencer followers will be found through a qualitative content analysis. The study is supported by self-presentation theory, which suggests that individuals, in this case social media influencers, present themselves in a way that results in …

Homeland And Ethnic News Consumption Among Ghanaians In The Washington Metropolitan Area, Kwabena Boateng Bediako

Graduate Theses, Dissertations, and Problem Reports (ETD)

Among the many applications of the Internet is its use for news. Ghanaian immigrants, like others living away from their country of birth, use the Web to access news from home via ethnic media in their host country or homeland media or both. Employing online surveys and telephone interviews, this study explores the daily use of online media by Ghanaians resident in the Washington metropolitan area to obtain news about their native country. It assesses how factors like demography, length of stay abroad and devices used affect time spent daily on the Internet looking for news as well as the …

Making Armenian Politically Exposed Persons’ Money Public: A Data-Driven Journalism Project That Aims To Create A Database Of Armenian Mps’ Assets, Ani Hovhannisyan

Graduate Theses, Dissertations, and Problem Reports (ETD)

This data-driven journalism project tackles an age-old problem that seems common in virtually every government around the world: governmental officials hiding assets. By applying the theory of social responsibility, this paper uses data-journalism methods to trace the full financial assets of Armenian members of parliament and eventually making those assets and income declarations available via an interactive website to the Armenian public as well as other journalists throughout the country and region.

Student Use Of Institutional Social Media, Hayley Elizabeth Hanger

Masters Theses

This study is a quantitative exploration of student use of their university's social media accounts at a mid-sized Midwestern institution. The survey was conducted via Qualtrics and was emailed to all undergraduate on-campus students. T-tests showed that differences in reason for use existed across gender, race, and first-generation status. Chi Square test results showed a statistically significant gap between the amount of White and non-White students following institutional social media accounts. Descriptive statistics also indicated that lack of awareness is the driving reason students do not follow institutional social media accounts. Recommendations were made to increase advertisement of social media …

The Influences Of Social Media: Depression, Anxiety, And Self-Concept, Emily Baker

Masters Theses

The current study examined correlations between social media use and its effects on depression, anxiety, and changes in self-concept through quantitative and qualitative data. Variables included in the analysis of Study 1 were depression, anxiety, time spent using social media, number of platforms used, perception of addiction, and type of use. Study 1 showed no significant correlations between social media used and depression or anxiety, however observational analyses of correlation tables revealed a relationship between time spent using and number of platforms used; time spent using and perception of addiction; time spent using and perception of addiction; time spent using …

What Works And What Doesn't: An Analysis Of Brand Engagment On Facebook, Laurie Hiebert

All Graduate Theses, Dissertations, and Other Capstone Projects

Brands and organizations utilize Facebook ‘likes’ and connections in order to promote brand awareness, a positive brand image, and improve purchase intention. Compared to Twitter and Instagram, Facebook remains the dominant platform for brands to sell products and engage consumers with new and upcoming merchandise and events. Consumers are dependent on their friends ‘likes’ and comments in order to make decisions about brands more than they are brand-made posts. This study looks at brand intention, message type, and the ‘like’ to determine what messages, days, and months are the most effective in generating consumer engagement.

Personal Integrative Needs And Use Of Social Media Among Information Professionals, Ashfaq Hussain, Dr. Taimoor-Ul-Hassan Prof., Dr. Ghulam Shabir Prof.

Library Philosophy and Practice (e-journal)

This article has been designed to examine personal integrative needs from social media among information professionals in the conceptual framework of uses and gratification theory. Personal integrative type need includes elements of both cognitive and affective needs and relates to firming credibility, respect, status, confidence and stability Gratification sough and gratification obtained are two distinct components of the uses and gratification theory. For this quantitative research, study a self-administered survey questionnaire was used to collect data from the participants of the study. Sample of this study was 700 information professionals necessarily user of social media. Finding of this study testifies …

What's In A Tag? A Quick Primer On #Siop19, Paul H. Thoresen, J. Drake Terry

Psychology Faculty Publications

No abstract provided.

It's Not Raining Men: A Mixed-Methods Study Investigating Methods Of Improving Male Recruitment To Health Behaviour Research, Jillian Ryan, Luke Lopian, Brian Le, Sarah Edney, Gisela Van Kessel, Ronald Plotnikoff, Corneel Vandelanotte, Tim Olds, Carol Maher

Research outputs 2014 to 2021

Background Although gender is an important determinant of health behaviour with males less likely to perform health-protective behaviours, samples in health behaviour research are heavily biased towards females. This study investigated the use of online social network, Facebook, to reach and recruit inactive males to a team-based, social, and gamified physical activity randomised controlled trial. Methods Methodological techniques included a narrative literature review, survey of inactive males (n = 34) who rated advertisement images and text captions on scales of 1–10, and trial Facebook-delivered recruitment campaigns. Advertisement effectiveness was measured by cost-per-click to the study website, number of expressions of …

An Examination Of The Organization-Public Relationship Dimensions Of Communication Between Museums And Its Publics, Christine Swartz

UNF Graduate Theses and Dissertations

This study examines how museums build relationships with audiences to gain financial contributions and volunteer support. Financial support to museums has been dwindling in recent years and new revenue streams are needed for low-resource museums to survive. A content analysis of 485 Facebook posts of four small and large sized museums along with a survey of 131 respondents were conducted within the theoretical lens of organization-public relations. Results from study one indicate that larger museums fared better than smaller museums in terms of transparency, authenticity and positivity measures whereas on measures of credibility both the large and the smaller museums …

Micro-Influencers’ Impact On Engagement Levels For Fashion Retail Brands On Instagram, Marilia Quiterio Capeli

UNF Graduate Theses and Dissertations

With the increase of social media usage and its relevance for the millennial generation, social media influencers rise as credible sources who influence their followers purchase behaviors. Micro-influencers have up to 400,00 followers and fashion brands are constantly collaborating with them to generate brand awareness. The purpose of this study is to analyze how micro-influencers impact engagement levels on fashion retail brands’ accounts on Instagram and what common visual patterns the posts with higher levels of engagement present. A sample of 817 posts from three different brands were analyzed to provide insight in what kind of posts generates higher engagement …

Tweeting In Public: How Florida's Public Information Officers Use Twitter To Engage The Publics They Serve, Jessica B. Scott

UNF Graduate Theses and Dissertations

This study expands Twitter interactivity research in the area of public relations. A content analysis of tweets from public information Twitter accounts in Florida counties examines the degree to which county public information officers interact with the publics on Twitter. Engagement on Twitter is examined using a coding scheme adapted from previous research (McMillan, 2002; Otterbacher, Shapiro, & Hemphill, 2012; Parmelee & Deeley, 2017), which is a more sophisticated measure of interactivity than merely counting the presence of replies and retweets. Findings indicate that when public information officers engage in mutual discourse, or the exchange of information in two-way communication, …

Assessing The Use Of Social Media For Employee Engagement In The Singapore Military, Kevin Kok-Yew Tan, Augustine Pang

Research Collection Lee Kong Chian School Of Business

The purpose of this paper is to assess the potential of using social media in employee engagement within the Singapore military through the theoretical lens of organizational listening, and to ascertain the implications to corporate organizational communication with the transferability of findings made possible by a common pool from which both military and corporate draw their employees. 20 interviewees with varied demographics were interviewed in this research. Findings showed that:- Text messaging and social media were common communication platforms used for employee engagement;- Employees feel proud when the organization showcases good work on social media;- Social media use must be …

Online Burst Events Detection Oriented Real-Time Microblog Message Stream, Guozhong Dong, Jun Gao, Liang Huang, Chunlei Shi

Research Collection School Of Computing and Information Systems

The rapid spread of microblog messages and sensitivity of unexpected events make microblog become the public opinion center of burst events. Online burst events detection oriented real-time microblog message stream has become an important research problem in the field of microblog public opinion. Because of the large amount of real-time microblog message stream and irregular language of microblog message, it is important to process real-time microblog message stream and detect burst events accurately. In this paper, an online burst events detection framework is proposed. In this framework, abnormal messages are detected based on sliding time window and two-level hash table. …

Using Twitter To Support Reflective Learning In An Asynchronous Online Course, Tian Luo, Smruti J. Shah, Helen Crompton

Teaching & Learning Faculty Publications

The purpose of this study was to further our understanding of the use of Twitter for promoting reflective learning. Specifically, this study investigated how students participate in Twitter-supported activities, what type of knowledge are manifested when Twitter is used to reflect on the course readings, and how students perceive the Twitter-supported activities. The data showed that Twitter was successful in keeping the learners engaged in the reflective discussion activities for a prolonged period compared to Blackboard. Students overall had a positive perception towards the integration of Twitter to support reflection and discussion along with active participation. Twitter was effective in …

The Global Disinformation Order: 2019 Global Inventory Of Organised Social Media Manipulation, Samantha Bradshaw, Philip N. Howard

Copyright, Fair Use, Scholarly Communication, etc.

Executive Summary

Over the past three years, we have monitored the global organization of social media manipulation by governments and political parties. Our 2019 report analyses the trends of computational propaganda and the evolving tools, capacities, strategies, and resources.

1. Evidence of organized social media manipulation campaigns which have taken place in 70 countries, up from 48 countries in 2018 and 28 countries in 2017. In each country, there is at least one political party or government agency using social media to shape public attitudes domestically.

2.Social media has become co-opted by many authoritarian regimes. In 26 countries, computational propaganda …

Beauty Boys: The Aesthetic Labour Of Transformation, Keer Wang

Theses and Dissertations (Comprehensive)

Under the advertising banner of recognizing gender fluidity, the past year has seen global makeup brands announcing male spokesmodels for campaigns that seek to be more diverse in capturing the emerging Generation Z by promoting makeup for boys. The media has described the rise of the “boy in makeup” as propelled by male social media influencers known as beauty boys who are destabilizing the traditional boundaries of gender roles. I turn my attention to the necessary interrogation of the corporeality of these socially mediated bodies in manner of a Foucauldian genealogy approach to trace the power relations of subjectification and …

The Legitimation & Networked Unification Of #Nodapl: Diverse Discourses Of Value Validate A Collective Identity, Jacqueline Marie Ouellette

Theses and Dissertations (Comprehensive)

NoDAPL was, first and foremost, an Indigenous-led resistance against the construction of a pipeline in North Dakota. It was also a movement that built solidarity, bridging networks between international Indigenous peoples, Black Lives Matter activists, veterans, and feminists. This discourse analysis of social media and digital texts addresses the networked publics, collective identities, social capital, and intersectionality in applying Van Leeuwen’s (2007) understanding of legitimation. In doing so, the practice of reproducing and extending the values, themes, and images of various algorithmic imaginaries will be explored, as they relate to network homophily, identity construction, and mobilization. This study will argue …

Exploring The Effectiveness Of Social And Digital Media Communications On Organization-Public Relationship Building With Employees, Iris Cumberbatch

Antioch University Dissertations & Theses

More than a decade after the emergence of social and digital media, professional communicators increasingly use these channels to interact with a wide array of stakeholders. Simultaneously, public relations (PR) and communications leaders seek to understand whether their efforts to communicate and engage with stakeholders through these channels are effective in establishing and building relationships, as well as to measure “effectiveness” in the new technology-driven communications landscape. With this study, I addressed a gap in the academic research with regard to understanding the effectiveness of social and digital media as a communications tool by assessing employees’ perceptions of their organization …

Youth Study Recruitment Using Paid Advertising On Instagram, Snapchat, And Facebook: Cross-Sectional Survey Study, Kelsey Lynett Ford, Tashuna Albritton, Tara A. Dunn, Kacy Crawford, Jessica Neuwirth, Sheana Bull

Publications and Research

Background:The use of paid social media advertising for targeted study recruitment is an effective strategy in health research and evaluation, specifically to reach diverse youth participants. Although the literature adequately describes the utility of Facebook in recruitment, limited information exists for social media platforms that are more popular with youth, specifically Instagram and Snapchat.

Objective:This paper outlines a paid advertising approach using Instagram, Snapchat, and Facebook to evaluate a statewide youth marijuana prevention campaign. The objective of this study was to compare recruitment metrics across Instagram, Snapchat, and Facebook for two surveys documenting youth knowledge, attitudes, and behaviors related to …