Social Media Commons^™

A Student's Perspective On The Utilization Of Social Media For Scholarly Research, Brent D. Bowen, Jacqueline Luedtke, Timothy B. Holt, David Ehrensperger, Hunter M. Watson

Publications

The research was conducted on the continuous advancements on the Airline Quality Rating (AQR) developed by Dr . Brent Bowen, and the benefactor of research from a student perspective . The general case study focus of this research is the AQR as it relates to the utilization of social media platforms, and thus having the ability to reach out to a broader worldwide presence . Media metrics consisting of social network platforms, and news releases to assist in broadening the viewership and utilization of research in meeting individuals needs in gaining qualitative and quantified information about the AQR . As …

Newsroom: Panel: The Press & The President 3-28-2017, Roger Williams University School Of Law

Life of the Law School (1993- )

No abstract provided.

Creating Collaborative Connections Through Conversation, Community, And Cranes, Jamie Dalbey, Caroline Mcgowan

Library Services Publications

The Common Read program at Minnesota State University, Mankato created a collaboration of cranes across campus to help connect the community. We will be discussing how we, Library Services, connected one story with a diverse population through partnerships, promotion, engagement, and art! Come learn how we took the solitary endeavor of reading and added a creative hands-on component to increase campus and community connections and participation. We created videos for promotion and education using our in-house resources – and you can do it too! Learn from our successes and also learn what didn't work. Find out more about how we …

Act Now For A Limited Time...One Easy Session Of #Bookface, Videos And More!, Anne Stenzel, Jamie Dalbey

Library Services Publications

You can do it! Facebook, YouTube, Instagram and Twitter too. But that’s not all! We’ll double the offer. There’s hot dudes reading, tbt, cats, gifs and Pokémon Go. Wondering how the MNSU library became such social media superstars? Ok, that may be an exaggeration, but come hear about our successes. Learn from our mistakes. Not available in stores, at this session, we’ll offer easy, low-cost tips and tricks to maximize your social media campaigns. You won't want to miss out because ONE lucky winner will receive their very own #bookface! But wait, there’s more--we want to hear about your successes …

The Effects Of Social Media On Public Consumption Of News, Journalism And Relationship Building In Public Relations, Heather E. Fissel

Journalism

This study presents information regarding the effects social media has had thus far on the consumption and understanding of news and current events in today’s society. It analyzes how social media has altered traditional news media and what literature predictions are for the future of the journalism profession. This study also presents information regarding how social media has affected public relations and the formation of relationships with stakeholders and publics. It analyzes what literature states on the subjects and takes a closer look at how technology has impacted journalism and public relations curriculum as well. Journalists are facing challenges because …

Transitioning College Media From Print Focused Business Models To Digitally Focused Business Models, Celina Oseguera

Journalism

The noticeable downturn in print advertising indicates a need for change in the news industry business model. College media is not immune to this decline and need for change. A change in business model calls for transitioning to an alternative system that does not primarily rely on print products and advertising — a digitally focused business model. Many college media organizations around the United States have started to pursue this type of model, changing the way they produce and present news in the process. Taking into account the state of print focused business models in the general and collegiate news …

The Porn Myth: Exposing The Myth Behind The Fantasy Of Pornography By Matt Fradd, Donald L. Hilton Jr.

Dignity: A Journal of Analysis of Exploitation and Violence

No abstract provided.

Inferring User Consumption Preferences From Social Media, Yang Li, Jing Jiang, Ting Liu

Research Collection School Of Computing and Information Systems

Social Media has already become a new arena of our lives and involved different aspects of our social presence. Users' personal information and activities on social media presumably reveal their personal interests, which offer great opportunities for many e-commerce applications. In this paper, we propose a principled latent variable model to infer user consumption preferences at the category level (e.g. inferring what categories of products a user would like to buy). Our model naturally links users' published content and following relations on microblogs with their consumption behaviors on e-commerce websites. Experimental results show our model outperforms the state-of-the-art methods significantly …

Keeping Love Alive: Communication Modes, Relational Satisfaction And Communication Satisfaction In Long-Distance Dating Relationships, Taylor Hillard

Mahurin Honors College Capstone Experience/Thesis Projects

Couples in long-distance dating relationships (LDDRs) must determine how to best communicate with one another to maintain their relationship without the advantage of being geographically close. Fortunately, with advances in technology, individuals in LDDRs have multiple options regarding how they choose to communicate with their relational partner. These individuals may utilize more traditional modes, such as letter writing or phone calls, or more modern modes, such as text messaging or social media. However, not all of these communication modes may allow for satisfying communication or communication that benefits the relationship. Therefore, this study investigates how the frequency of use of …

Politics In 140 Characters Or Less: Social Media Sites As A Platform For Political Discussion, Jamie Brackpool

Laurier Undergraduate Journal of the Arts

No abstract provided.

Positive Impacts Of Social Media At Work: Job Satisfaction, Job Calling, And Facebook Use Among Co-Workers, Brittany Hanna, Kerk Kee, Brett W. Robertson

Communication Faculty Articles and Research

The number of Facebook users grew rapidly since its conception. Within today’s workplace, employees are increasingly connecting with each other on Facebook for interpersonal reasons. Due to sensational reports by media outlets of inappropriate social media use, many organizations are taking extreme measures about how their employees who utilize Facebook to connect with colleagues. Contrary to the negative assumptions, McAfee [1] states that social media within the workplace can promote positive dynamics. The present study uses McAfee’s argument to examine if a positive connection exists between colleagues who use Facebook to connect with each other. An online survey with questions …

Modeling Adoption Dynamics In Social Networks, Minh Duc Luu

Dissertations and Theses Collection

This dissertation studies the modeling of user-item adoption dynamics where an item can be an innovation, a piece of contagious information or a product. By “adoption dynamics” we refer to the process of users making decision choices to adopt items based on a variety of user and item factors. In the context of social networks, “adoption dynamics” is closely related to “item diffusion”. When a user in a social network adopts an item, she may influence her network neighbors to adopt the item. Those neighbors of her who adopt the item then continue to trigger more adoptions. As this progress …

Discovering Burst Patterns Of Burst Topic In Twitter, Guozhong Dong, Wu Yang, Feida Zhu, Wei Wang

Research Collection School Of Computing and Information Systems

Twitter has become one of largest social networks for users to broadcast burst topics. There have been many studies on how to detect burst topics. However, mining burst patterns in burst topics has not been solved by the existing works. In this paper, we investigate the problem of mining burst patterns of burst topic in Twitter. A burst topic user graph model is proposed, which can represent the topology structure of burst topic propagation across a large number of Twitter users. Based on the model, hierarchical clustering is applied to cluster burst topics and reveal burst patterns from the macro …

Harnessing Twitter To Support Serendipitous Learning Of Developers, Abhabhisheksh Sharma, Yuan Tian, Agus Sulistya, David Lo, Aiko Yamashita

Research Collection School Of Computing and Information Systems

Developers often rely on various online resources, such as blogs, to keep themselves up-to-date with the fast pace at which software technologies are evolving. Singer et al. found that developers tend to use channels such as Twitter to keep themselves updated and support learning, often in an undirected or serendipitous way, coming across things that they may not apply presently, but which should be helpful in supporting their developer activities in future. However, identifying relevant and useful articles among the millions of pieces of information shared on Twitter is a non-trivial task. In this work to support serendipitous discovery of …

Can My Wife Be Virtual-Adulterous? An Experiential Study On Facebook, Emotional Infidelity And Self-Disclosure, Okorie Nelson, Abiodun Salawu

Journal of International Women's Studies

Emotional infidelity is a perennial concern and negatively affects marriages in many modern societies. The advent of social media networks has heightened the alarming rate of emotional infidelity across the globe. This study examines the influence of Facebook on emotional infidelity and self-disclosure among married women. The study uses the media dependency theory, which stipulates that social media platforms, such as Facebook, serve as a potent channel for self-disclosure and emotional infidelity among individuals. The survey method was adopted in the study and a questionnaire used as an instrument to collect data. Two null hypotheses were tested with Pearson product …

The Voices Of Silence In Online Charitable Fundraising: A Focus Group Study In China, Xun Lin, Hua Huang

The Qualitative Report

Charitable fundraising, which often goes viral, has been flourishing on Wechat, the most popular social media site in China. It has given rise to a variety of forms of resistance. Silence among them is particularly evident. This study was conducted on three focus groups to unveil the hidden voices in the silent college students in an online charitable fundraising. Findings show that these voices demonstrate participants’ reclaiming of authorship of private space on Moments, their endeavour to avoid creating stress in vulnerable others, and their questioning of the configuration of responsibility. These voices show negotiation with or resistance against the …

Legal Research In The Age Of Social Media, Endia S. Paige

Continuing Legal Education Presentations

Provides an overview of the most popular social media platforms used by adults i the United States and gives insight into how attorneys can use them to conduct legal and investigative research.

Coping_With_Ptsd: A Textual And Visual Thematic Analysis Of Instagram As Supportive Communication, Catherine Elizabeth Bahn

Student Theses and Dissertations

This textual and visual analysis of the account Coping_with_PTSD found Instagram to be an information-rich platform for supportive communication. Individuals affected by Posttraumatic Stress Disorder (PTSD) were able to provide and seek supportive communication through text, photos and emojis. Key themes identified for the account and its followers providing supportive communication were posting health information, normalizing PTSD, sharing personal narratives and providing encouragement. Additionally, account followers used tagging and direct messaging as supportive communication. Further, account users sought supportive communication through asking and disclosing personal narratives. Three themes were found for emojis: reinforcement, emotional insight and “emoji speak” as supportive …

How Many Likes Did It Get? Using Social Media Metrics To Establish Trademark Rights, Caroline Mrohs

Catholic University Journal of Law and Technology

This comment asserts that there is a need for an update to the multifactor test considered by courts in determining the strength of a trademark. Traditional factors include the expenses an entity can afford to pay in advertising, but do not give any weight to the presence of the entity on social media to reach its target consumer group.

Using Instagram For Shopping In Saudi Arabia, Manasar Awadh Alharethi

Student Theses and Dissertations

Instagram has become one of the most important destinations for shopping between individuals in Saudi society, especially among the younger generations, who use it on a daily basis. This study was designed to examine how Saudis employed Instagram as a marketing channel and why they preferred using Instagram for shopping over other social media platforms. The Uses and Gratification Theory was employed to gain an in-depth understanding of the reasons behind Saudis using Instagram to shop and the way this activity affected their lives. This study surveyed 2,117 Saudis who use Instagram in order to explore potential correlations with website …

Communication Through Social Technologies: A Study Of Israeli Women, Jeretta Horn Nord 405-747-0320, Dafni Biran Achituv, Joanna Paliszkiewicz

Journal of International Technology and Information Management

Social technologies have changed the way we communicate allowing users to interact, share knowledge, reach out to friends and family, keep up with the news, and even promote and support a business. A study of Israeli women was conducted to determine how social technologies platforms — Facebook, Twitter, LinkedIn, YouTube, and Google+ — are used and the benefits realized. Women worldwide face challenges including economic, educational, health, and political. Israel women, like women in every other country in the world, are challenged with gender inequity. Do women who use social technologies believe that these platforms provide empowerment leading to greater …

Hate Speech On The Internet: Crime Or Free Speech?, Grace Udoh-Oshin

Undergraduate Honors College Theses 2016-

The Internet has a lot of positive features. It gives users fast access to information, allows for communication with others who might otherwise be out of reach, and much more; however, the Internet allows for a lot of negativity as well. There has been an increase in hate based activity on social media, and the anonymity and flexibility afforded by the Internet has made harassment and expressions of hate easy, thus making it much harder to implement traditional law enforcement. This paper gives a history of hate speech in America, and examines the difficulties of regulating hate speech on the …

Negative Affects That Social Media Causes On Body Imaging, Katelyn J. Gaffney

Undergraduate Honors College Theses 2016-

The main purpose of this thesis is to present, discuss and criticize the effect of negative body imagining caused by social media. This will be achieved in part by explaining the history of women and the change of their appearances and Body Mass Index during different times in history. It will also discuss the historical differences of what was considered attractive during those times based on different forms of social media and how it changed from time period to period. Later on in the thesis I will discuss the strong negative influences caused by social media and in the fashion …

Successful Implementation Of Pharmacy Retail Store Loyalty Reward Programs, Cristina D. Reinert, Jill A. Murray

International Journal of Applied Management and Technology

Loyalty reward programs are utilized within various industries as a key marketing strategy. A successfully implemented loyalty reward program benefits both the consumer and the company. The purpose of this multicase study was to explore strategies that pharmacy retail managers use to deliver loyalty reward programs. The theory of planned behavior was used as the conceptual framework to guide the study. Mobile technology, customer involvement, brand management, and tier-based rewards were the themes that emerged during data analysis. The findings are of interest to pharmacy retail managers and marketers because they are instrumental in implementing a successful loyalty reward program.

Adelante Ambassadors: Using Digital Media To Facilitate Community Engagement And Risk-Prevention For Latino Youth, Nicole Barrett, Ricardo Villalba, Elizabeth L. Andrade, Alison Beltran, W. Douglas Evans

Prevention and Community Health Faculty Publications

Digital and social media are now widely used to promote engagement in health programs and improve health behaviors across a variety of age groups and domains. However, limited research exists on applying culturally relevant, new media interventions specific to Latino immigrant youth. This paper describes the pilot Adelante Youth Ambassador program for Latino immigrant youth, which used digital media and community-based participatory research to build positive youth development (PYD) assets as a prevention mechanism to reduce co-occurring health risks of substance use, sexual risk, and interpersonal violence. We worked collaboratively with adolescents to create video content as a conduit for …

Social Media And Sexual Behavior Among Adolescents: Is There A Link?, Megan Landry, Monique M. Turner, Amita N. Vyas, Susan Wood

Prevention and Community Health Faculty Publications

Background: Adolescent sexual risk taking and its consequences remain a global public health concern. Empirical evidence on the impact that social media has on sexual health behaviors among youth is sparse.

Objective: The study aimed to examine the relationship between social media and the change in sexual risk over time and whether parental monitoring moderates this relationship.

Methods: This study comprised a sample of 555 Latino youth aged 13-19 years from Maryland, United States completing baseline and follow-up surveys. Mixed-effects linear regression was used to examine the relationship between social media and the change in sexual risk over time and …

Youth And Social Media: Power To Empower?, Sujith Kumar Prankumar

Social Space

Much has been written on social media and how it has positively revolutionised communication and information transmission. The infl uence of social media is indubitable—it reaches anyone with an Internet connection, no matter their geographic location or socioeconomic status. This means information that was previously out of reach for isolated and less well-off communities is now accessible by more people than ever before. For example, University College London’s “Why We Post” social media anthropology project—conducted by nine researchers in nine different communities over 15 months—found that communities that have traditionally received comparatively lower levels of schooling now have access to …

The Responsible Project, Shannon N. Jackson

Electronic Theses and Dissertations

The aim of this thesis is to create a public relations campaign consisting of a series of promotional videos filmed specifically for Patagonia, the outdoors sportswear company, emphasizing their corporate social responsibility for viewing on their social media and web-based platforms. The commercials will feature three Colorado non-profit organizations tied to Patagonia through Patagonia's Growing Grassroots Grant program.

Assessing The Applicability Of Hofstede's Cultural Dimensions For Global 500 Corporations' Facebook Profiles And Content, Kevin D. Lo, Richard D. Waters, N. Christensen

Organization, Leadership, and Communication

This research examines how Hofstede’s six cultural dimensions are reflected on the official corporate Facebook pages from 259 organizations on Fortune magazine’s Global 500 list. This research is grounded in original indices to measure the six dimensions across Facebook’s “About Us” section, the textual updates provided by the companies, as well as the media that they share (photographs and videos). This is the first attempt to create a conceptualization of Hofstede’s dimensions for organizational social media use. The results paint a mixed picture indicating that the global nature of these corporations is echoed in a somewhat similar overall presence on …

More Power To Youth: 6 Ted Talks To Empower Young Minds, Jay Boolkin

Social Space

Youth empowerment refers to young people embodying their agency and capacity to make decisions and implement changes in their own lives and in wider society. At its core, it is rooted in the attitudes, cultures and structures that young people participate in within society. When youth acquire the authority and ability to envision, map, execute, critique and challenge their reality, it opens up opportunities to change the world as we know it. The materialisation of youth empowerment can lead to unparalleled social benefi ts, including reduced unemployment, poverty eradication, THE SHORT LIST More Power To Youth 6 TED Talks to …