Social Media Commons^™

Social Media Usage By Municipal Elected Officials For Open Government Community Engagement, Sarah Stoeckel

Electronic Theses and Dissertations

As public administration has evolved with the technological advances in today's society, it can be challenging to ensure the demands of the public are being met in terms of efficiency, effectiveness, and engagement. Nonetheless, a focus on community remains at the forefront of public administration. When looking at technology and the community, the tool known as social media emerges. Social media has allowed people to interact in new ways and therefore, has allowed the government to interact with citizens in ways they have not been able to in the past. In addition to attempting to modernize public administration, there has …

Celebrities, Fans, And Queering Gender Norms: A Critical Examination Of Lady Gaga's, Nicki Minaj's, And Fans' Use Of Instagram, Brandy Dieterle

Electronic Theses and Dissertations

This dissertation used queer rhetoric as a lens for studying queering gender norms on Instagram by using Lady Gaga's, Nicki Minaj's, and fan posts as case studies. The research considers how celebrities may use social media, like Instagram, for queering gender norms, and what this might look like. This research also aimed to better understand if and how fans may take up celebrities' efforts at queering gender norms and, in turn, queer gender norms in their own Instagram posts where they tag Gaga or Minaj. To conduct this research, I took a multimodal methodological approach and collected and coded 1,000 …

Improving The Cala's Social Media Experience: The First Cala Social Media Survey, Sai Deng, Melody Leung, Anlin Yang, Chenwei Zhao

Faculty Scholarship and Creative Works

The Chinese American Librarians Association (CALA) currently uses three social media channels, CALA Facebook, WeChat, and YouTube. In order to improve their presence and better serve the CALA members, CALA's first social media survey was conducted at the end of 2016 to seek feedback from its members and friends. This poster will present the background information for the survey, its methodology, findings, recommendations and follow-up. 18 questions were compiled, added to LimeSurvey and distributed to the CALA members via its Listserv. These questions attempted to address the users' social media usage, participation level, time spent on the CALA's social media …

A Snapchat Marketing Perspective: Examining The Personality Traits And Motives That Predict Attitudes Toward And Engagement With Non-Sponsored And Sponsored Content In Snapchat., Tiany Sousa Garnica

Electronic Theses and Dissertations

Social networking sites (SNS) have revolutionized the communication between consumers and brands, publishers, and marketers. These platforms have become a way for advertisers to communicate directly and engage users with content that is innovative and less intrusive. The aim of this research is to examine the personality traits and motives (based on the uses and gratifications theory) that predict attitudes toward and engagement with non-sponsored and sponsored content in Snapchat. An online survey with 606 participants showed that the main motives of using Snapchat were social information seeking, entertainment, and impression management. Multiple regression analyses were used to determine what …

Social Media For Librarians And Users, A Global Perspective, Sai Deng, Ying Zhang, Jing Xu

Faculty Scholarship and Creative Works

Social media has increasingly become an integral part of our personal and professional lives worldwide, and it revolutionizes how we communicate and share information. Libraries and librarians are early adopters and proponents for the use of social media. In countries such as China, social media has gained momentum in the recent years, and particularly in colleges and libraries.

This poster first investigates social media's presences and applications especially in university libraries in the U.S. and in China. The two countries use different social media apps such as WeChat, Facebook, Twitter, Weibo and Blog. It then focuses on a case study …

A History And Analysis Of Cala's Social Media, Sai Deng, Xiao Hu

Faculty Scholarship and Creative Works

Under the rapid development of social media and social networking sites, a number of social media channels have been deeply integrated into people's professional and private lives. The Chinese American Librarians Association (CALA), started its social media presence in 2012 with Facebook, and then expanded to YouTube and WeChat. While CALA's Facebook and YouTube channel are more public and social platforms for its news, announcements and documents, its WeChat group is more of an informal space for sharing news and embarking discussions. This poster will look into the various aspects of these social media channels and provide statistical and textual …

Wounded Warrior Or War Hero? Or Maybe, Neither?: Resisting Common Tropes Of The Veteran And Developing Digital Literacy Practices Via Narrative Building And Identity Presentation In Social Networking Spaces, Cassandra Branham

Electronic Theses and Dissertations

This project reports on the results of a study that investigated the social networking use of student and non-student veterans, with a particular focus on the narrative building and identity presentation practices involved in this use. In this dissertation, I argue that stereotypical and exclusionary tropes of the veteran, such as the veteran as war hero and the veteran as wounded warrior, are damaging to our veterans and to others, in both the society and the classroom. However, through the detailed analysis of survey data and data collected from an interview and social networking profile tour with one student veteran …

Informational Efficiency And The Reaction To Terrorism: A Financial Perspective, Nicholas Roland

Honors Undergraduate Theses

The purpose of this study is to measure the message terror organizations hope to convey using the financial markets as a proxy of measurement to determine patterns within the marketplace and the effects on the terrorists’ ability to deliver a desired message due to the increased use of digital devices and access to instantaneous news, seen over the past decade. Using death count, geographic location, and event type, this study identified 109 attacks between 1985 and 2015 to be analyzed against 5 market indices and 5 securities. Measuring the effects within a 10-day sample window from the time of the …

Sherlock Fandom Online: Toward An Ethic Of Advocacy, Jennifer Wojton

Electronic Theses and Dissertations

This study applies theories of texts and technologies to examine ways in which fan culture and mainstream entertainment media can shape and be shaped by each other through digital interactions and negotiations. Further, it considers ways in which these interactions have potential to foster community building and advocacy efforts beyond the limitations of the screen. The analysis focuses, in particular, on the subject of asexuality as it is represented in BBC's 2010 television series, Sherlock, tracing the multiple ways in which the traditional boundaries between fans and entertainment professionals have been breached as each group works to engage the other …

Women's Professional Sports: A Case Study On Practices That Could Increase Their Profitability, Danielle H. Mcardle

Honors Undergraduate Theses

Women’s professional sports leagues have often been considered a risky business endeavor. Critics cite low attendance, lack of sponsorships, lack of media rights deals, and numerous other reasons for why women’s professional sports leagues are not profitable. In analyzing the current landscape of women’s professional sport leagues, this paper uses a case study approach to develop a strategy that will highlight lessons learned from past women’s professional sports leagues, current professional sports leagues, sponsorship agreements, fans, social, digital, and mobile marketing strategies, and management practices to show how the business of women’s sports could be made into a more profitable …

This Is What Happens When We Forget That Speech Has Consequences, Nathan Holic

UCF Forum

The other night, I watched a Bravo “Real Housewives” reunion show in which a woman yelled through a bullhorn “You’re a dumb ho! Shut up!” at another woman two feet away. A split-second later, this woman (the one with the bullhorn) looked genuinely surprised when the other woman (the alleged dumb ho) charged at her, furious, and began swinging.

The Anxiety Of ‘Read It Later’, Nathan Holic

UCF Forum

As a kid, I loved horror movies, and so one year I set out to record every horror movie ever made. My parents had purchased a box of blank VHS tapes from Sam’s Club, and I used Super Long Play to record three movies to a single tape. (The quality was terrible, but this was the 1980s: The TVs were terrible, too.)

The Struggle Of Digital De-Cluttering, Nathan Holic

UCF Forum

To be a teacher is to shove all housekeeping tasks to those tight windows of time when the grading goes away. All semester long, dirty laundry piles up. The lawn grows unchecked. And then, just after my semester ends in December, or May, or August, I schedule long-overdue oil changes and haircuts and dental appointments.

An Open Letter To List Articles, Nathan Holic

UCF Forum

Dear List Articles,

How Sports Franchises Communicate Via Social Media, Christopher Jones

HIM 1990-2015

The aim of the research is to evaluate how professional sport organizations communicate via social media and lay groundwork on how to effectively do so in the future. The research focuses on the history of social media and its involvement in sport, how it's used today, examples of effective communication and how it can eventually drive revenue for a sport franchise and build a stronger fan base at the same time.