Social Media Commons^™

Identifying Challenges And Opportunities For Designing Social Media Nudges For Adolescents, Oluwatomisin Obajemu

Electronic Theses and Dissertations, 2020-2023

With the prevalence of online risks encountered by youth online, strength-based approaches such as nudges have been recommended as a potential solution to subtly guide teens toward safer decisions. However, most nudging interventions to date have not been designed to cater to teens’ unique needs and online safety concerns. To address this gap, this study aimed to better understand adolescents’ perceptions and feedback on online safety nudges to inform the design of more effective online safety interventions. We conducted 12 semi-structured interviews and 3 focus group sessions with 21 teens (13 – 17 years old) to get their feedback on …

A Human-Centered Approach To Improving Adolescent Online Sexual Risk Detection Algorithms, Afsaneh Razi

Electronic Theses and Dissertations, 2020-2023

Computational risk detection has the potential to protect especially vulnerable populations from online victimization. Conducting a comprehensive literature review on computational approaches for online sexual risk detection led to the identification that the majority of this work has focused on identifying sexual predators after-the-fact. Also, many studies rely on public datasets and third-party annotators to establish ground truth and train their algorithms, which do not accurately represent young social media users and their perspectives to prevent victimization. To address these gaps, this dissertation integrated human-centered approaches to both creating representative datasets and developing sexual risk detection machine learning models to …

Learning And Decision Making In Social Media Networks, Zhecheng Qiang

Electronic Theses and Dissertations, 2020-2023

Social media is a virtual community where users share news, ideas, interests, and information. Learning the information diffusion dynamics and making decisions correspondingly, e.g., selecting the seed nodes to maximize the influence, have been widely applied to the areas of viral marketing and cyber security. In this dissertation, we study the problem of learning diffusion process, i.e., infection prediction, in social media networks utilizing both feature-based machine learning methods and mathematical model-based methods. For feature-based machine learning methods, the neighborhood information is treated as an important feature together with user profile and content similarity features. For model-based methods, two distinctive …

Investigating The Effects Of Negative Influence Gradients And Emotion Contagion On The Information Processing Capacity Of Social Media Users: Information Diffusion Modeling Approach, Nisha Baral

Electronic Theses and Dissertations, 2020-2023

With the growing use of Online social media (OSM), users are observing a substantial amount of information in their social feeds. Moreover, people often use multiple OSM platforms because of each platform's unique features. Because of the huge volume of information present in social feeds, it restricts a user's ability to process the relevant information since the most important information may be overwhelmed by unimportant information. For information to diffuse in OSM, the receiver's attention is the most important condition. Cognition plays an important role in determining a user's attention/responsiveness. If OSM users receive the information above their cognition limits …

Not All Influence Is Born Equal: On The Effects Of Various Types Of Behavioral Influence Relationships On Social Media, Chathurani Senevirathna

Electronic Theses and Dissertations, 2020-2023

Typically, online social influence is analyzed using a single metric approach. However, social influence is not monolithic; different users exercise different influences in different ways, and influence is correlated with the user and content-specific attributes. One such attribute could be whether the action is an initiation of a new post, a contribution to a post, or a sharing of an existing post. Thus, this dissertation uses this platform-independent action classification and models the influence as multiple entities and examines social networks through the perspective of behavioral influence propagation. Two empirical studies are present in this dissertation. The first study presents …

Bringing Instagram Posts Into Being: A Study Of Fyc Students' Self-Sponsored Posting Practices And Transfer Opportunities, Jessica Kester

Electronic Theses and Dissertations, 2020-2023

Social media platforms have offered students—and all of us—more opportunities for self-sponsored writing. In response to calls from researchers to explore students' 21st-century writing practices and their relevance to college writing instruction, this dissertation articulated and applied a feminist teacher research methodology and a mixed-methods research design to explore first-year composition (FYC) students' self-sponsored writing practices, attitudes, and transfer opportunities on a popular, albeit under-examined, social media application: Instagram. This study found that students have developed elaborate, rhetorical, multimodal composing processes that include planning, drafting, evaluating, selecting, and styling images as well as planning, drafting/revising, and styling captions. Additionally, though …

Studying Users Interactions And Behavior In Social Media Using Natural Language Processing, Sultan Alshamrani

Electronic Theses and Dissertations, 2020-2023

Social media platforms have been growing at a rapid pace, attracting users' engagement with the online content due to their convenience facilitated by many useful features. Such platforms provide users with interactive options such as likes, dislikes as well as a way of expressing their opinions in the form of text (i.e., comments). As more people engage in different social media platforms, such platforms will increase in both size and importance. This growth in social media data is becoming a vital new area for scholars and researchers to explore this new form of communication. The huge data from social media …

Communities Of Play And Practice: Collaborating With Audiences And Coworkers In Performative Online Spaces, Paul Oppold

Electronic Theses and Dissertations, 2020-2023

This study describes an ethnographic investigation of Communities of Play within Communities of Practice. As professional 'content creators', whose 'work' is 'play', are increasingly interacting with non-professional content consumers, whose 'play' is a kind of 'work', the barriers between 'work' and 'play' are increasingly dissolving. The purpose of this study was to examine the nature and frequency of the professionals' interactions with coworkers in an office and with the content consumers while working from home. Data were collected in the form of gameplay videos uploaded by the professional streamers from January of 2017 to March of 2018, downloaded by the …

The Sound Of Identity: Audios And Hashtags As Nexuses Of Practice On Tiktok, Lindsey Wright

Honors Undergraduate Theses

This study investigates TikTok audios and hashtags through the lens of digital literacy studies, using Ron Scollon's nexus of practice as a theoretical framework. The researcher sought to investigate literacy practices on TikTok, such as how lurkers and posters interact with the app in ways that both define and are defined by their individual identities. Relative to other social media platforms, there is a dearth of research on TikTok. This study contributes to the gap while also building off the findings of Kaye et al., who investigated authorship and (mis)attribution on the app, and Sachs et al.'s claim that Goffman's …

The "Information Pandemic": Technical Communication And False Information On Social Media In The Age Of Covid-19, Mia M. Stephens

Honors Undergraduate Theses

The goal of this thesis is to explore the various forms of rhetoric utilized in digital communities pertaining to COVID-19. The body of this thesis synthesizes social media data with original human subjects research, supplemented by a review of the literature surrounding digital communication. The analysis of these freestanding communities highlights the differences in communication throughout these spaces, as well as discusses their differences in reaction to disordered information. Through rhetorical analysis of the language employed by COVID-19 denialist communities on Twitter and a review of the experiences of COVID-19 “long-haulers” in COVID-19 related online communities (such as Facebook and …

From Screen To Shining Screen: Representations Of Youtube As A Democratic Platform For A Community Of Authentic Creators, Emily Tarvin

Electronic Theses and Dissertations, 2020-2023

This dissertation analyzes representations of the social media platform YouTube, as described by its community and the company, in order to understand how the platform fits within American narratives of democratic technology. I argue that throughout different descriptions of YouTube, such as the corporate branding of the platform as democratic and the communal understanding of YouTube as outside of mainstream media, the language of democracy functions as a balancing act. The YouTube company, content creators, and regular viewers use democratic rhetoric to negotiate the ideals of community on the platform and capitalist endeavors, such as advertising and brand deals. I …

How Twitter Exposes Daily Whiteness Practices In Mexico And Argentina, Erika Maribel Heredia

Electronic Theses and Dissertations, 2020-2023

This dissertation questions: How is the social imaginary about the meaning of being white in Mexico produced, reproduced, and problematized in Twitter Discourse? How is the social imaginary about the meaning of being white in Argentina produced, reproduced, and problematized in Twitter Discourse? How are the social imaginaries in Twitter Discourse in Mexico and Argentina related to the cultural and symbolic power exercised by the United States, and does US power influence the structure of privileges built around Whiteness? For doing that, I collected up to 10K tweets using two keywords to identify discourses surrounding Whiteness in tweets from users …

2021 International Crisis And Risk Communication Conference Program, Conference Organizers

International Crisis and Risk Communication Conference

Program to the to the 11th Annual International Crisis and Risk Communication Conference sponsored by the Nicholson School of Communication and Media.

What Makes Them Share: Generation Y, Electronic World Of Mouth And Brand Success, Tingting Zhang, Behzad Abounia Omran, Cihan Cobanoglu

Rosen Research Review

Generation Y has redefined the way customers seek, share and consider information about products and services before purchasing. Proficient users of digital technologies and social media, members of Generation Y are quick to share their experiences with brands and companies and their opinions have a significant influence on brand revenue and reputation. Dr. Tingting (Christina) Zhang from Rosen College of Hospitality Management and collaborators Dr. Behzad Abounia Omran (Ohio State University) and Dr. Cihan Cobanoglu (University of South Florida Sarasota-Manatee) examined what influences Gen Y's decision to participate in electronic work of mouth (eWOM).

Building A Stronger Casa: Extending The Computers Are Social Actors Paradigm, Andrew Gambino, Jesse Fox, Rabindra A. Ratan

Human-Machine Communication

The computers are social actors framework (CASA), derived from the media equation, explains how people communicate with media and machines demonstrating social potential. Many studies have challenged CASA, yet it has not been revised. We argue that CASA needs to be expanded because people have changed, technologies have changed, and the way people interact with technologies has changed. We discuss the implications of these changes and propose an extension of CASA. Whereas CASA suggests humans mindlessly apply human-human social scripts to interactions with media agents, we argue that humans may develop and apply human-media social scripts to these interactions. Our …

The Level Of Creative Thinking Of Stem-Oriented Middle And High School Children Associated With The Level Of Self-Motivated Play And Success Within A Builder Game And Engagement In Builder Gaming Communities' Social Media Culture, John Aedo

Electronic Theses and Dissertations, 2020-2023

Literature indicates that the United States has fallen behind other countries in the world in terms of creativity. At the same, children's self-motivated gaming and involvement in gaming communities have grown as a major pass time. The literature is inconsistent on the relationship between games and creativity with some indicating benefit while others indicate harm. Might the observed level of creative thinking among children be associated with the level of a priori self-motivated engagement with creative games and associated social media? Given the wide spectrum of the kinds of games, this research considers the "builder" (e.g. Minecraft) genre and related …

Long Distance Relationship Partners' Relationship Maintenance Behavior And Relationship Uncertainty Reduction, My Bui

Electronic Theses and Dissertations, 2020-2023

Social networking sites have become popular communication tools to make connections and maintain interpersonal relationships, especially for long-disance romantic relationship. Given the popularity of this new communicative platform, this study aims at updating their pattern in terms of their benefits in maintenance romantic relationships among college students. 133 students were recruited to assess their maintenance behaviors through their uses of computer-mediated communication and some traditional communicative channels as well as their uncertainty level. This results reveal that long-distance romantic relationship partners use computer-mediated communication tools such as texting, direct messaging, Snapchat, and others more frequently than partners in geographically close …

The Problem Of Technology: Human Communication In The Age Of Automation, Alyona Leontyeva

Honors Undergraduate Theses

With the introduction of technology, our existence became different. Today we use technology for every aspect of our lives. We can study, work, communicate, and entertain ourselves. We find it very convenient to communicate via e-mail, text messaging, WhatsApp, Facebook, Twitter, Instagram, Myspace, and Snapchat to connect with people in work, school, social and familial networks. Mark Zuckerberg proclaimed that Facebook's new mission is to "bring the world closer together" (Zuckerberg, 2017). The means of accomplishing that is through technological communication. According to research on close relationships and the use of technology as a way of communication, "mobile phone-based channels …

2019 Icrcc Proceedings Table Of Contents, Conference Organizers

International Crisis and Risk Communication Conference

These proceedings are a representative sample of the presentations given by professional practitioners and academic scholars at the 2019 International Crisis and Risk Communication Conference (ICRCC) held March 11-13, 2019. The ICRCC is an annual event that takes place the second week in March in beautiful sunny Orlando, Florida. The conference hosts are faculty and staff from the Nicholson School of Communication. The goal of the ICRCC is to bring together prominent professional practitioners and academic scholars that work directly with crisis and risk communication on a daily basis. We define crisis and risk broadly to include, for example, natural …

Tweeting To Prepare: An Examination Of Government And Organizational Messages During National Preparedness Month, Jenna L. Currie-Mueller

International Crisis and Risk Communication Conference

Each year, disasters have devastating consequences in the United States. Consequences are long term and extend beyond the disaster’s immediate impact area. Establishing a culture of preparedness is necessary for the U.S. A prepared populace responds more effectively to disasters and is less stressful on community infrastructure and resources during the response phase. One of the ways government organizations and non-government organizations can encourage preparedness actions is via social media. This study examined preparedness messages existing independently of an emerging event disseminated on Twitter by government and non-government organizations. A total of 6,374 tweets were analyzed from data collected during …

Social Listening During Crises: A Practitioner Guide For Crisis Communication On Social Media, Cory Young, Hunter Simmons, Margaret Stewart

International Crisis and Risk Communication Conference

Stewart & Wilson (2016) created the STREMII model (pronounced STREAM-ee) as a means to assist institutions and organizations with social media crisis communication using a six-stage cyclical process, including: (1) social listening, (2) targeting audience(s), (3) engaging & responding, (4) monitoring and evaluating, (5) interacting, and (6) implementing changes [1] . Stewart & Young (2017) revisited the model, refining the stages to highlight the need for ongoing social listening and responsive engagement across all levels of crisis [2]. At present, the model is theoretical and applied only within a pedagogical context. In order for the STREMII model to be useful …

Building A Tag Library For The Cala’S Social Media Channels, Sai Deng, Min Tong

Faculty Scholarship and Creative Works

The Chinese American Librarians Association (CALA) has created several social media channels since 2012 with CALA members and friends participating from around the world, including the CALA's Facebook public page, WeChat space, YouTube Channel, LinkedIn Group and the "CALA Members and Friends" Facebook private group. This poster will introduce these channels and discuss the CALA Social Media Group’s efforts in promoting them to better serve the users’ needs and connect its members and friends nationally and internationally. One big effort to be discussed is to build a tag library for the CALA’s social media channels for postings to be connected …

What’S Next In Communications? Panel Discussion, Wendy S. Perez, Jessica Green, Rachel Schaefer

Media Literacy: How the Era of Fake News Affects Public Service

Moderator: Staci M. Zavattaro, Ph.D

Panel Participants:

• Tom Hope, Assistant VP for Communications and Marketing, UCF
• Jamie Floer, Public Relations/Outreach Specialist, Orange County Utilities Dept
• Brian Schulte, Marketing Manager, Edyth Bush Institute for Philanthropy & Nonprofit Leadership

Abstract:

As society has evolved, so have preferred communications, people today prefer to send a text message versus making a call or talking in person. Everywhere we go technology has a great impact on today’s society. These technological advances have affected everything we do, including how we read, interpret, and disseminate information. More than ever, media literacy has become an important part of …

Implementing Stremii: A Practical Guide For Crisis Communication On Social Media During Hurricanes And Natural Disasters, Margaret Stewart, Cory Young

International Crisis and Risk Communication Conference

This paper details a practical series of recommendations to implement the two ongoing stages of the STREMII model – Social Listening and Responsive Engagement – during a crisis event. First, we outline the original STREMII model, then detail and discuss a revised and updated version of the model. Then, we describe steps for getting started using the STREMII model for social media crisis communication, and, finally, present suggestions for uses of best practice for the model.

Reputational Threats Online: Social Media As A Simultaneous Agent Of Crisis And Tool For Response And Resolution In The Case Study Of An American Academic Library, Margaret C. Stewart, Maria Atilano

International Crisis and Risk Communication Conference

This paper details a reputational threat to an American academic library where a viral social media post and associated negative comments misrepresented the institution and brand’s values. Immediately, the marketing librarian responsible for social media responded to the threat by engaging directly with the library consumers, sharing content and information with the broader online community, and reinforcing the library’s values and commitment to consumers. While the resolution to the crisis was mostly favourable, the event was unanticipated and invited a keen learning opportunity that is documented in this case study. Reflections and takeaways from this incident are discussed in the …

Marketing Practices Of Socially Responsible And Sustainable Businesses, Brooke A. Bivins

Honors Undergraduate Theses

The topic of this research is marketing practices of socially responsible and sustainable businesses. It examines the strategies companies and brands use to represent themselves to the public through products, advertising, and philanthropy. This includes an evaluation of existing frameworks and case studies, as well as in-depth interviews. The question that this research will answer is as follows: How can new or existing companies embrace and integrate social responsibility or sustainability in a way that is authentic and contributes to a positive public reputation?

Younger generations are increasingly willing to switch to and, in some cases, pay more for products …

Using Hashtags To Disambiguate Aboutness In Social Media Discourse: A Case Study Of #Orlandostrong, Nicholas Dearmas

Electronic Theses and Dissertations

While the field of writing studies has studied digital writing as a response to multiple calls for more research on digital forms of writing, research on hashtags has yet to build bridges between different disciplines' approaches to studying the uses and effects of hashtags. This dissertation builds that bridge in its interdisciplinary approach to the study of hashtags by focusing on how hashtags can be fully appreciated at the intersection of the fields of information research, linguistics, rhetoric, ethics, writing studies, new media studies, and discourse studies. Hashtags are writing innovations that perform unique digital functions rhetorically while still hearkening …

Social Media Use During Natural Disasters: An Analysis Of Social Media Usage During Hurricanes Harvey And Irma, Larry J. King

International Crisis and Risk Communication Conference

This paper examines the use of social media in two recent national disasters and provides conclusions about the use of social media in these types of events.

Understanding News Media Viewing And Selection Patterns: Fomo And User Consumption Of News Content On Social Media Interfaces, Nicolette D. Christopher

Honors Undergraduate Theses

The current study employs a regional sample in order to investigate the phenomenon of fear-of-missing-out (FoMO), the awareness associated with the fear that other individuals are having a more pleasurable experience that one is not a part of. The current study uniquely examines the role that FoMO plays in viewing patterns associated with news content on social media interfaces. The 10-item scale created by Przybylski, Myrayama, DeHaan, and Gladwell in 2013 was used as a basis to discover the degree of FoMO participants experience while online, while other questions of the survey serve to collect data about participants sociodemographic's, engagement …

App-Ily Ever After - Self-Presentation And Perception Of Others On The Dating App Tinder, Johnathan Dunlop

Electronic Theses and Dissertations

Location-based real-time dating (LBRTD) apps have become an increasingly common way for people to broaden their social network and meet others for the purposes of dating, friendship, and more. This investigation focused on Tinder, presently the most widely-used LBRTD app. Semi-structured interviews were conducted with twenty-three current and recent Tinder users to gain insight into their self-presentation strategies and impressions of others on the app. The questions concentrated around four major topic areas: use of photos, use of bio text, perception of others, and real or imagined deception. A grounded theory approach was used to frame the data. From this, …