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Full-Text Articles in Social Media

Wsm 2011: Third Acm Workshop On Social Media, Steven C. H. Hoi, Michal Jacovi, Ioannis Kompatsiaris, Jiebo Luo, Konstantinos Tserpes Dec 2011

Wsm 2011: Third Acm Workshop On Social Media, Steven C. H. Hoi, Michal Jacovi, Ioannis Kompatsiaris, Jiebo Luo, Konstantinos Tserpes

Research Collection School Of Computing and Information Systems

The Third Workshop on Social Media (WSM2011) continues the series of Workshops on Social Media in 2009 and 2010 and has been established as a platform for the presentation and discussion of the latest, key research issues in social media analysis, exploration, search, mining, and emerging new social media applications. It is held in conjunction with the ACM International Multimedia Conference (MM'11) at Scottsdale, Arizona, USA, 2011 and has attracted contributions on various aspects of social media including data mining from social media, content organization, geo-localization, personalization, recommendation systems, user experience, machine learning and social media approaches and architectures for …


Content Contribution Under Revenue Sharing And Reputation Concern In Social Media: The Case Of Youtube, Qian Tang, Bin Gu, Andrew B. Whinston Dec 2011

Content Contribution Under Revenue Sharing And Reputation Concern In Social Media: The Case Of Youtube, Qian Tang, Bin Gu, Andrew B. Whinston

Research Collection School Of Computing and Information Systems

A key feature of social media is that it allows individuals and businesses to contribute contents for public viewing. However, little is known about how content providers derive payoffs from such activities. In this study, we build a dynamic structural model to recover the utility function for content providers. Our model distinguishes short-term payoffs based on ad revenue sharing from long-term payoffs driven by content providers’ reputation. The model was estimated using a panel data of 914 top 1000 providers and 381 randomly selected providers on YouTube from Jun 7th, 2010, to Aug 7th, 2011. The two different sets of …


Measuring Social Networks For Real-Time Competitive Advantage, Singapore Management University Nov 2011

Measuring Social Networks For Real-Time Competitive Advantage, Singapore Management University

Perspectives@SMU

Social networks offer up a goldmine of information just waiting to be exploited. For the first time, human relationships, comments and activities are documented quite publicly on platforms like Facebook and Twitter. Save for privacy concerns, never before has it been easier to know what people think, what they like, and to whom they are connected.


Exploring Tweets Normalization And Query Time Sensitivity For Twitter Search, Zhongyu Wei, Wei Gao, Lanjun Zhou, Binyang Li, Kam-Fai Wong Nov 2011

Exploring Tweets Normalization And Query Time Sensitivity For Twitter Search, Zhongyu Wei, Wei Gao, Lanjun Zhou, Binyang Li, Kam-Fai Wong

Research Collection School Of Computing and Information Systems

This paper presents our work for the Realtime Adhoc Task of TREC 2011 Microblog Track. Microblog texts like tweets are generally characterized by the inclusion of a large proportion of irregular expressions, such as ill-formed words, which can lead to significant mismatch between query terms and tweets. In addition, Twitter queries are distinguished from Web queries with many unique characteristics, one of which reflects the clearly distinct temporal aspects of Twitter search behavior. In this study, we deal with the first problem by normalizing tweet texts and the second by capturing the temporal characteristics of topic. We divided topics into …


Mining Direct Antagonistic Communities In Explicit Trust Networks, David Lo, Didi Surian, Zhang Kuan, Ee Peng Lim Oct 2011

Mining Direct Antagonistic Communities In Explicit Trust Networks, David Lo, Didi Surian, Zhang Kuan, Ee Peng Lim

Research Collection School Of Computing and Information Systems

There has been a recent increase of interest in analyzing trust and friendship networks to gain insights about relationship dynamics among users. Many sites such as Epinions, Facebook, and other social networking sites allow users to declare trusts or friendships between different members of the community. In this work, we are interested in extracting direct antagonistic communities (DACs) within a rich trust network involving trusts and distrusts. Each DAC is formed by two subcommunities with trust relationships among members of each sub-community but distrust relationships across the sub-communities. We develop an efficient algorithm that could analyze large trust networks leveraging …


On Modeling Virality Of Twitter Content, Tuan Anh Hoang, Ee Peng Lim, Palakorn Achananuparp, Jing Jiang, Feida Zhu Oct 2011

On Modeling Virality Of Twitter Content, Tuan Anh Hoang, Ee Peng Lim, Palakorn Achananuparp, Jing Jiang, Feida Zhu

Research Collection School Of Computing and Information Systems

Twitter is a popular microblogging site where users can easily use mobile phones or desktop machines to generate short messages to be shared with others in realtime. Twitter has seen heavy usage in many recent international events including Japan earthquake, Iran election, etc. In such events, many tweets may become viral for different reasons. In this paper, we study the virality of socio-political tweet content in the Singapore’s 2011 general election (GE2011). We collected tweet data generated by about 20K Singapore users from 1 April 2011 till 12 May 2011, and the follow relationships among them. We introduce several quantitative …


Virality Modeling And Analysis, Tuan Anh Hoang, Ee-Peng Lim Oct 2011

Virality Modeling And Analysis, Tuan Anh Hoang, Ee-Peng Lim

Research Collection School Of Computing and Information Systems

Virality is a virus-like behavior that allows a piece of information to widely and quickly diffuse within the network of adopters through word of mouth. It is about how easy users propagate information to their friends and friends of friends by means of diffusion. While virality of information has several interesting applications, there are much research to be conducted on virality. These areas of research include understanding the mechanism of virality, modeling the virality both qualitatively and quantitatively, and applying virality to applications such as marketing, event detection, and others. In this paper, we survey existing works on quantitative models …


A Survey Of Information Diffusion Models And Relevant Problems, Minh Duc Luu, Tuan Anh Hoang, Ee-Peng Lim Oct 2011

A Survey Of Information Diffusion Models And Relevant Problems, Minh Duc Luu, Tuan Anh Hoang, Ee-Peng Lim

Research Collection School Of Computing and Information Systems

There has been tremendous interest in diffusion of innovations or information in a social system. Nowadays, social networks (offline as well as online) are considered as important medium for diffusion and large amount of research has been conducted to understand the dynamics of diffusion in social networks. In this work, we review some of the models proposed for diffusion in social networks. We also highlight the major features of these models by dividing the surveyed models into two categories: non-network and network diffusion models. The former refers to user communities without any knowledge about the user relationship network and the …


Growing Singapore's Funny Bone: Laughing In The Face Of Dangers, Pitfalls And Politicians, Singapore Management University Sep 2011

Growing Singapore's Funny Bone: Laughing In The Face Of Dangers, Pitfalls And Politicians, Singapore Management University

Perspectives@SMU

There was once a time in Singapore when the mocking of authority figures would be regarded as a no-go zone. Leaders and politicians were rarely subjects of comedy for such jokes would be considered too distasteful and disrespectful for mass consumption. Acceptable local comedy, as such, was limited to the physical and sometimes lowbrow variety.


Media Landscape In Twitter: A World Of New Conventions And Political Diversity, Jisun An, Meeyoung Cha, Krishna Gummadi, Jon Crowcroft Jul 2011

Media Landscape In Twitter: A World Of New Conventions And Political Diversity, Jisun An, Meeyoung Cha, Krishna Gummadi, Jon Crowcroft

Research Collection School Of Computing and Information Systems

We present a preliminary but groundbreaking study of the media landscape of Twitter. We use public data on whom follows who to uncover common behaviour in media consumption, the relationship between various classes of media, and the diversity of media content which social links may bring. Our analysis shows that there is a non-negligible amount of indirect media exposure, either through friends who follow particular media sources, or via retweeted messages. We show that the indirect media exposure expands the political diversity of news to which users are exposed to a surprising extent, increasing the range by between 60-98%. These …


Topical Keyphrase Extraction From Twitter, Xin Zhao, Jing Jiang, Jing He, Yang Song, Palakorn Achananuparp, Ee Peng Lim, Xiaoming Li Jun 2011

Topical Keyphrase Extraction From Twitter, Xin Zhao, Jing Jiang, Jing He, Yang Song, Palakorn Achananuparp, Ee Peng Lim, Xiaoming Li

Research Collection School Of Computing and Information Systems

Summarizing and analyzing Twitter content is an important and challenging task. In this paper, we propose to extract topical keyphrases as one way to summarize Twitter. We propose a context-sensitive topical PageRank method for keyword ranking and a probabilistic scoring function that considers both relevance and interestingness of keyphrases for keyphrase ranking. We evaluate our proposed methods on a large Twitter data set. Experiments show that these methods are very effective for topical keyphrase extraction.


Comparing Twitter And Traditional Media Using Topic Models, Wayne Xin Zhao, Jing Jiang, Jianshu Weng, Jing He, Ee Peng Lim, Hongfei Yan, Xiaoming Li Apr 2011

Comparing Twitter And Traditional Media Using Topic Models, Wayne Xin Zhao, Jing Jiang, Jianshu Weng, Jing He, Ee Peng Lim, Hongfei Yan, Xiaoming Li

Research Collection School Of Computing and Information Systems

Twitter as a new form of social media can potentially contain much useful information, but content analysis on Twitter has not been well studied. In particular, it is not clear whether as an information source Twitter can be simply regarded as a faster news feed that covers mostly the same information as traditional news media. In This paper we empirically compare the content of Twitter with a traditional news medium, New York Times, using unsupervised topic modeling. We use a Twitter-LDA model to discover topics from a representative sample of the entire Twitter. We then use text mining techniques to …


Utility-Oriented K-Anonymization On Social Networks, Yazhe Wang, Long Xie, Baihua Zheng, Ken C. K. Lee Apr 2011

Utility-Oriented K-Anonymization On Social Networks, Yazhe Wang, Long Xie, Baihua Zheng, Ken C. K. Lee

Research Collection School Of Computing and Information Systems

"Identity disclosure" problem on publishing social network data has gained intensive focus from academia. Existing k-anonymization algorithms on social network may result in nontrivial utility loss. The reason is that the number of the edges modified when anonymizing the social network is the only metric to evaluate utility loss, not considering the fact that different edge modifications have different impact on the network structure. To tackle this issue, we propose a novel utility-oriented social network anonymization scheme to achieve privacy protection with relatively low utility loss. First, a proper utility evaluation model is proposed. It focuses on the changes on …


Manipulation In Digital Word-Of-Mouth: A Reality Check For Book Reviews, Nan Hu, Indranil Bose, Yunjun Gao, Ling Liu Feb 2011

Manipulation In Digital Word-Of-Mouth: A Reality Check For Book Reviews, Nan Hu, Indranil Bose, Yunjun Gao, Ling Liu

Research Collection School Of Computing and Information Systems

Built upon the discretionary accrual-based earnings management framework, our paper develops a discretionary manipulation proxy to study the management of online reviews. We reveal that fraudulent review manipulation is a serious problem for 1) non-bestseller books; 2) books whose reviews are classified as not very helpful; 3) books that experience greater variability in the helpfulness of their online reviews; and 4) popular books as well as high-priced books. We also show that review management decreases with the passage of time. Just like fraudulent earnings management, manipulated online reviews reflect inauthentic information from which consumers might derive wrong valuation especially for …


The Impact Of Social Media On Software Engineering Practices And Tools, Margaret-Anne Storey, Christoph Treude, Arie Van Deursen, Li-Te Cheng Nov 2010

The Impact Of Social Media On Software Engineering Practices And Tools, Margaret-Anne Storey, Christoph Treude, Arie Van Deursen, Li-Te Cheng

Research Collection School Of Computing and Information Systems

Today's generation of software developers frequently make use of social media, either as an adjunct or integrated into a wide range of tools ranging from code editors and issue trackers, to IDEs and web-based portals. The role of social media usage in software engineering is not well understood, and yet the use of these mechanisms influences software development practices. In this position paper, we advocate for research that strives to understand the benefits, risks and limitations of using social media in software development at the team, project and community levels. Guided by the implications of current tools and social media …


How Does Facebook Browsing Affect Self-Awareness And Social Well-Being: The Role Of Narcissism, Lin Qiu, Han Lin, Angela K. Y. Leung Nov 2010

How Does Facebook Browsing Affect Self-Awareness And Social Well-Being: The Role Of Narcissism, Lin Qiu, Han Lin, Angela K. Y. Leung

Research Collection School of Social Sciences

Social networking sites such as Facebook have become extremely popular recently. In this research, we studied how Facebook browsing affects self-awareness and social well-being. Our results show that after Facebook browsing, individuals high in narcissism raised their public self-awareness while those low in narcissism reduced their public self-awareness. We also found that individuals low in narcissism perceived their friends' lives to be better than their own and consequently experienced negative social well-being and emotion. However, this effect did not occur for individuals high in narcissism.


Wsm'10: Second Acm Workshop On Social Media, Susanne Boll, Steven C. H. Hoi, Roelof Van Zwol, Jiebo Luo Oct 2010

Wsm'10: Second Acm Workshop On Social Media, Susanne Boll, Steven C. H. Hoi, Roelof Van Zwol, Jiebo Luo

Research Collection School Of Computing and Information Systems

The ACM SIGMM International Workshop on Social Media (WSM'10) is the second workshop held in conjunction with the ACM International Multimedia Conference (MM'10) at Firenze, Italy, 2010. This workshop provides a forum for researchers and practitioners from all over the world to share information on their latest investigations on social media analysis, exploration, search, mining, and emerging new social media applications.


Mining Interesting Link Formation Rules In Social Networks, Cane Wing-Ki Leung, Ee Peng Lim, David Lo, Jianshu Weng Oct 2010

Mining Interesting Link Formation Rules In Social Networks, Cane Wing-Ki Leung, Ee Peng Lim, David Lo, Jianshu Weng

Research Collection School Of Computing and Information Systems

Link structures are important patterns one looks out for when modeling and analyzing social networks. In this paper, we propose the task of mining interesting Link Formation rules (LF-rules) containing link structures known as Link Formation patterns (LF-patterns). LF-patterns capture various dyadic and/or triadic structures among groups of nodes, while LF-rules capture the formation of a new link from a focal node to another node as a postcondition of existing connections between the two nodes. We devise a novel LF-rule mining algorithm, known as LFR-Miner, based on frequent subgraph mining for our task. In addition to using a support-confidence framework …


Extracting Common Emotions From Blogs Based On Fine-Grained Sentiment Clustering, Shi Feng, Daling Wang, Ge Yu, Wei Gao, Kam-Fai Wong Jul 2010

Extracting Common Emotions From Blogs Based On Fine-Grained Sentiment Clustering, Shi Feng, Daling Wang, Ge Yu, Wei Gao, Kam-Fai Wong

Research Collection School Of Computing and Information Systems

Recently, blogs have emerged as the major platform for people to express their feelings and sentiments in the age of Web 2.0. The common emotions, which reflect people’s collective and overall sentiments, are becoming the major concern for governments, business companies and individual users. Different from previous literatures on sentiment classification and summarization, the major issue of common emotion extraction is to find out people’s collective sentiments and their corresponding distributions on the Web. Most existing blog clustering methods take into account keywords, stories or timelines but neglect the embedded sentiments, which are considered very important features of blogs. In …


Understanding The Psychological Motives Behind Microblogging, Lin Qiu, Angela K. Y. Leung, Jun Hao Ho, Qi Min Yeung, Kevin Joseph Francis, Pei Fen Chua Jun 2010

Understanding The Psychological Motives Behind Microblogging, Lin Qiu, Angela K. Y. Leung, Jun Hao Ho, Qi Min Yeung, Kevin Joseph Francis, Pei Fen Chua

Research Collection School of Social Sciences

This research aims to understand the psychological motives behind microblogging. We conducted two studies to investigate if social exclusion and existential anxiety would lead to a high tendency to microblog. Our results show that participants did not use microblogging to satisfy their needs for social connection and affiliation, but highly extraverted participants did use it to relieve their existential anxiety.


Twitterrank: Finding Topic-Sensitive Influential Twitterers, Jianshu Weng, Ee Peng Lim, Jing Jiang, Qi He Feb 2010

Twitterrank: Finding Topic-Sensitive Influential Twitterers, Jianshu Weng, Ee Peng Lim, Jing Jiang, Qi He

Research Collection School Of Computing and Information Systems

This paper focuses on the problem of identifying influential users of micro-blogging services. Twitter, one of the most notable micro-blogging services, employs a social-networking model called "following", in which each user can choose who she wants to "follow" to receive tweets from without requiring the latter to give permission first. In a dataset prepared for this study, it is observed that (1) 72.4% of the users in Twitter follow more than 80% of their followers, and (2) 80.5% of the users have 80% of users they are following follow them back. Our study reveals that the presence of "reciprocity" can …


Media And The Non Profit World: A Case-Study On Wwf-Malaysia's Use Of Media Tools To Champion Advocacy, Anita Devasahayam Jan 2010

Media And The Non Profit World: A Case-Study On Wwf-Malaysia's Use Of Media Tools To Champion Advocacy, Anita Devasahayam

Social Space

As issues and campaigns for various causes in the non-profit space have begun to proliferate across Asia, the struggle to remain relevant and gain critical attention is growing. Author Anita Devasahayam discusses how the Malaysian chapter of the World Wide Fund for Nature tackled the challenge by devising new media strategies and advocacy campaigns to remain relevant in an increasingly connected and cause-conscious world.


First Acm Sigmm International Workshop On Social Media (Wsm'09), Suzanne Boll, Steven C. H. Hoi, Jiebo Luo, Rong Jin, Dong Xu, Irwin King Oct 2009

First Acm Sigmm International Workshop On Social Media (Wsm'09), Suzanne Boll, Steven C. H. Hoi, Jiebo Luo, Rong Jin, Dong Xu, Irwin King

Research Collection School Of Computing and Information Systems

No abstract provided.


First Acm Sigmm International Workshop On Social Media (Wsm'09), Suzanne Boll, Steven C. H. Hoi, Jiebo Luo, Rong Jin, Dong Xu, Irwin King Oct 2009

First Acm Sigmm International Workshop On Social Media (Wsm'09), Suzanne Boll, Steven C. H. Hoi, Jiebo Luo, Rong Jin, Dong Xu, Irwin King

Research Collection School Of Computing and Information Systems

The ACM SIGMM International Workshop on Social Media(WSM’09) is the first workshop held in conjunction withthe ACM International Multimedia Conference (MM’09) atBejing, P.R. China, 2009. This workshop provides a forumfor researchers and practitioners from all over the world toshare information on their latest investigations on social mediaanalysis, exploration, search, mining, and emerging newsocial media applications.


What Do We Expect From Our Friends?, Stephen Leider, Markus M. Mobius, Tanya S. Rosenblat, Quoc-Anh Do Jun 2009

What Do We Expect From Our Friends?, Stephen Leider, Markus M. Mobius, Tanya S. Rosenblat, Quoc-Anh Do

Research Collection School Of Economics

We conduct a field experiment in a large real-world social network to examine how subjects expect to be treated by their friends and by strangers who make allocation decisions in modified dictator games. Although recipients’ beliefs accurately account for the extent to which friends will choose more generous allocations than strangers (i.e., directed altruism), recipients are not able to anticipate individual differences in the baseline altruism of allocators (measured by giving to an unnamed recipient, which is predictive of generosity toward named recipients). Recipients who are direct friends with the allocator, or even recipients with many common friends, are no …


What Do We Expect From Our Friends?, Stephen Leider, Markus M. Mobius, Tanya S. Rosenblat, Quoc-Anh Do Jan 2009

What Do We Expect From Our Friends?, Stephen Leider, Markus M. Mobius, Tanya S. Rosenblat, Quoc-Anh Do

Research Collection School Of Economics

We conduct a field experiment in a large real-world social network to examine how subjects expect to be treated by their friends and by strangers who make allocation decisions in modified dictator games. While recipients’ beliefs accurately account for the extent to which friends will choose more generous allocations than strangers (i.e. directed altruism), recipients are not able to anticipate individual differences in the baseline altruism of allocators (measured by giving to an unnamed recipient, which is predictive of generosity towards named recipients). Recipients who are direct friends with the allocator, or even recipients with many common friends, are no …


Leveraging Social Context For Searching Social Media, Marc Smith, Vladimir Barash, Lise Getoor, Hady W. Lauw Oct 2008

Leveraging Social Context For Searching Social Media, Marc Smith, Vladimir Barash, Lise Getoor, Hady W. Lauw

Research Collection School Of Computing and Information Systems

The ability to utilize and benefit from today's explosion of social media sites depends on providing tools that allow users to productively participate. In order to participate, users must be able to find resources (both people and information) that they find valuable. Here, we argue that in order to do this effectively, we should make use of a user's "social context". A user's social context includes both their personal social context (their friends and the communities to which they belong) and their community social context (their role and identity in different communities).


Do Online Reviews Affect Product Sales? The Role Of Reviewer Characteristics And Temporal Effects, Nan Hu, Ling Liu, Jennifer Zhang Sep 2008

Do Online Reviews Affect Product Sales? The Role Of Reviewer Characteristics And Temporal Effects, Nan Hu, Ling Liu, Jennifer Zhang

Research Collection School Of Computing and Information Systems

Online product reviews provided by consumers who previously purchased products have become a major information source for consumers and marketers regarding product quality. This study extends previous research by conducting a more compelling test of the effect of online reviews on sales. In particular, we consider both quantitative and qualitative aspects of online reviews, such as reviewer quality, reviewer exposure, product coverage, and temporal effects. Using transaction cost economics and uncertainty reduction theories, this study adopts a portfolio approach to assess the effectiveness of the online review market. We show that consumers understand the value difference between favorable news and …


On Profiling Blogs With Representative Entries, Jinfeng Zhuang, Steven C. H. Hoi, Aixin Sun Jul 2008

On Profiling Blogs With Representative Entries, Jinfeng Zhuang, Steven C. H. Hoi, Aixin Sun

Research Collection School Of Computing and Information Systems

With an explosive growth of blogs, information seeking in blogosphere becomes more and more challenging. One example task is to find the most relevant topical blogs against a given query or an existing blog. Such a task requires concise representation of blogs for effective and efficient searching and matching. In this paper, we investigate a new problem of profiling a blog by choosing a set of m most representative entries from the blog, where m is a predefined number that is application-dependent. With the set of selected representative entries, applications on blogs avoid handling hundreds or even thousands of entries …


An Empirical Analysis Of Mobile Voice Service And Sms: A Structural Model, Youngsoo Kim, William B. Vogt, Ramayya Krishnan, Rahul Telang Dec 2007

An Empirical Analysis Of Mobile Voice Service And Sms: A Structural Model, Youngsoo Kim, William B. Vogt, Ramayya Krishnan, Rahul Telang

Research Collection School Of Computing and Information Systems

In addition to the wireless telephony boom, a similar exponential increasing trend in wireless data service - short message service (SMS) - is visible as technology advances. We develop a structural model to understand how mobile users behave, especially how they consume voice, and services. Specifically, we measure the own- and the cross-price elasticities of these services. The cross-price elasticity is of significant importance because marketing activities are critically influenced by whether the goods are substitutes or complements. The research context poses significant econometric challenges due to three-part tariff, sequential discrete plan choice and continuous quantity choices. Using detailed individual …