Social Media Commons^™

You Are Your Ancestors’ Wildest Dreams: A Journey Beyond The Lens Blueprinting The Influence And Impact Of Media And Podcast Pedagogy On Black And Brown Creatives In Higher Education And Beyond, Diamond N. Morgan Dr.

West Chester University Graduate Theses, Dissertations, and Final Projects

Explores the influence and impact of media and podcast pedagogy on Black and Brown creatives (BBC) in higher education. Grounded in Critical Race Theory (CRT), the Black Creative Educational Experience (BCEEs) framework, and the conceptual lenses of sociological and public podcasting, this study examines how podcasting functions as a transformative pedagogical and sociocultural tool for storytelling, identity development, creative expression, and community building within collegiate environments. Utilizing a convergent parallel mixed methods design, the study integrates quantitative survey data from 65 participants with qualitative focus group discussions to provide a holistic understanding of participant experiences across personal, professional, academic, social, …

Impact Of Instagram Flyers In Higher Education: Within Resident Assistant Program Attendance Marketing, Mary J. Mcdonald

Liberal Studies (MA) Final Essays

This exploratory pilot study examines whether posting Instagram digital flyers affects Resident Assistant (RA) program attendance in the higher-education Housing and Residence Life (HRL) context. Instagram has emerged as a dominant channel of communication among Generation Z (1997-2012). As a result, higher education institutions have increasingly used social media to prompt student engagement and foster belonging, in hopes of strengthening retention. Using a quasi-experimental matched comparison design, attendance data from the 2024 academic year without Instagram flyers were compared to the 2025 academic year with Instagram flyers. The independent variable was the implementation of Instagram digital flyers, and the dependent …

Righteous Defenders And Evil Challengers: The Morally Polarized Battle For Books On Reddit, Erika Casburn

Antioch University Dissertations & Theses

The issue of book bans has moved to the forefront of public and political debate over the past few years. Anti-censorship advocates who defend against these challenges have yet to be studied. The purpose of this study was to examine the beliefs and worldviews as expressed by those defenders in a public forum—Reddit. Data in the form of Reddit threads was collected from subreddits belonging to states that have seen the greatest number of book challenges. This data was subjected to discourse analysis, first manually, then by qualitative analysis software (MAXQDA). Analysis revealed that defenders spent a majority of discursive …

Unseen Bias: How Ai Shapes Religious Narratives In Digital Spaces, Hilman Nurjaman, Achmed Faiz Yudha Siregar, Jasmine Rizky El Yasinta

Journal Of Middle East and Islamic Studies

This study explores the role of artificial intelligence (AI) in shaping religious narratives in digital spaces, particularly on social media platforms and AI chatbots. Using sentiment analysis and qualitative content analysis, this research examines religious discourse in Indonesia, focusing on the impact of AI-driven content personalization, such as 'filter bubbles' and 'echo chambers'. The findings indicate that AI algorithms reinforce religious biases, intensifying polarization and discrimination, especially between majority and minority religious groups. The study also highlights the socio-political factors influencing these dynamics, including identity politics, historical religious tensions, and conservative social norms. This research emphasizes the need for a …

Enhancing Cataract Surgery Outcomes: Optimal Use Of Pre- And Post-Operative Eye Drops, Keith Skolnick M.D., Anu Valiaveedu

Mako: NSU Undergraduate Student Journal

Many preoperative and postoperative cataract patients struggle with comprehending the use of prescription medication as directed. Language barriers and low health literacy levels are major factors contributing to improper use of prescriptions. To increase patients comprehension, the Fort Lauderdale Eye Institute employed an educational intervention consisting of a live presentation and an instructional video. Results found that 44% of patients were hesitant to ask questions to clinical staff, 32% felt overwhelmed, and nearly 70% lacked confidence in using their prescribed eye drops. Following the intervention, 91% of patients reported increased confidence in their medications, and most indicated that the video …

Innovative Instagram Education: A Tool To Prevent Relationship And Sexual Violence, Allie Moore, Tillie Powell, Jillian Mcbane, Ollivia Webster, Chris Linder

Journal for Women and Gender Centers in Higher Education

During the 2024 Fall semester, at the McCluskey Center for Violence Prevention at the University of Utah, our team solidified an educational plan to create Instagram posts on topics related to relationship and sexual violence. The Instagram Educational Series Programming consists of weekly posts addressing the primary prevention of relationship and sexual violence on the @uofucvp Instagram. This educational series aims to break down research and complex ideas to make them accessible to a wider audience. The posts with the most engagement address more complex topics. People’s thinking starts to shift when we address topics in a way that is …

Adolescent Online Leisure, Media Literacy, Online Victimization, And Multifaceted Well-Being During Covid-19: The Role Of Parental Support, Yunqi Wang

Dissertations and Doctoral Documents, University of Nebraska-Lincoln, 2023–

The rapid advancement of the internet and digital technology has provided opportunities for adolescents to conduct leisure activities online on a daily basis. However, research on adolescent technology use and mental health often highlights negative effects without carefully examining the specific mechanisms, which overlooks the complexity of effects of online behaviors on adolescent well-being and the importance of developing adolescents’ media literacy skills. Moreover, despite the crucial role of family dynamics in adolescent development, research on how parental support and involvement might affect adolescent technology use and well-being is still limited. The current study retrieved data from Programme for International …

From Embarrassment To Prejudice: Online “Cringe Culture” As An Affective And Social Phenomenon, Maxwell Seebold

Sociology Summer Fellows

When scrolling through the myriad content found online, you’re bound to find something that leaves you with negative emotions strong enough that you cringe. While this is largely an involuntary response, “cringe” becoming an adjective, and therefore a label, occurs due to the conscious othering of a user for the nature or presentation of their content. This project conceptualizes cringe as a multidimensional phenomenon rather than a singular emotion, which allows us to more easily make sense of how online cringe specifically has morphed into what is colloquially known as “cringe culture.” Through analysis of academic literature (from disciplines ranging …

Straddling The Boundary Of Misleading Information Group: Exploring The Association Between Network Brokerage And Morality Expressions, Yiqi Li, Marina Mitiaeva, Ximeng Deng, Una Joh, Yafei Zhang

iSchool - All Scholarship

Existing misleading information studies mostly focus on either the message content or social network structures, overlooking the association between the content and structural factors. This research examines the role of brokers, the key network actors straddling between misleading and true/regular information groups. Content-wise, morality expressions are examined, which signal social media users’ expressions toward what is right and wrong. This research provides insights into the understudied relationship between network brokerage and moral expressions and identifies connections between moral foundation and network brokerage theories. Findings suggest that binding morality (i.e., authority and loyalty) is dominant among network brokers. Practical strategies are …

Digital Technology Usage In Tajikistan, Siyovush Bobokhonov Dr., Pedro Quelhas Brito Dr., Umesh Ramchandra Raut Dr., Prafulla Arjun Pawar Dr.

The Qualitative Report

The rapid development of digital technologies is significantly changing how people live, and these changes have a particular impact on the younger generation in Tajikistan. Our study therefore aims to analyze the factors influencing young Tajiks' opinions as users of digital technology and to examine digital technology usage in Tajikistan. We conducted a qualitative analysis of the opinions of young Tajik individuals aged 18 to 30 and found that they generally consider digital technology to be an integral part of their daily lives. Data collection was carried out through focus group discussions (FGDs) and the data analysis was performed using …

#Clandestini: How Italy's Center-Right Parliamentary Coalition Frames The Migrant Crisis On Social Media, Jenna Lynn Depasquale

Dissertations and Theses

This dissertation examines the intersection of Italian neo-fascism, the Mediterranean migrant crisis, and digital media. Through a qualitative content analysis of the Twitter and Instagram posts made by Italy's center-right parliamentary coalition from 2014-2018, this research outlines frameworks that facilitate both the physical and social deaths of migrants. Twitter is a platform on which bite-sized xenophobic messages characterize migrants as criminals, spoiled youth, spreaders of infectious disease, and future terrorists--sometimes in a contradictory fashion. Instagram is a medium for conveying Italian identity and history, which disregards the longstanding contributions of people of color, including Muslims, in Southern Italy. Comment sections …

Resilience Of Women Entrepreneurs In Mindanao And The Impact Of Access To Finance And Digital Technologies, World Bank, Ateneo Center For Social Entrepreneurship, Social Enterprise Development Partnerships Inc.

Ateneo Center for Social Entrepreneurship (ACSEnt)

Executive Summary

This report examines the resilience of women nano- entrepreneurs in Mindanao and explores the impact of access to finance and digital technologies on their business sustainability. Utilizing data from the Social Enterprise Development Partnerships Inc. (SEDPI) and focus group discussions (FGDs), the study identifies key challenges and coping mechanisms employed by women-led nano- enterprises. The findings provide actionable insights for policymakers and microfinance institutions (MFIs) to design targeted interventions that strengthen the sustainability of these enterprises, particularly in the face of economic and environmental shocks. Women-led nano-enterprises in Mindanao typically operate informally, with assets ranging from PhP3,000 to …

#Protestpolicing: Intersecting Race And Social Media Activism In The Mile High City, Nancy Rios-Contreras

Sociology Faculty Articles and Research

Demonstrations addressing police use of force stress the importance of revisiting the organization strategies of social movements. Fatal use of force against individuals of color continues to tarnish police-community relations. Social media helps elevate the political movement addressing police use of force, but understanding social media as an activist resource remains underdeveloped. Resource mobilization theory is applied to the conceptualization of protest activities to describe how activists use social media as a resource to initiate and create local community change. This exploratory study consists of 20 semi-structured, in-depth interviews with activists over 18 years old and fieldwork observation. While social …

The Business Of Domesticity: Homemaker Influencer Content And The Depoliticization Of Women's Gender Roles, Kathryn Andronowitz

Undergraduate Fellows' Research

Social media platforms have seen a rise in content created by female influencers who display their domestic and family lives, from “homefluencers” and “mommy bloggers” to media sensationalized “tradwives.” Among these content creators, “homemaker” influencers curate and present their lifestyles in ways that reflect and question broader discourses on gender roles, women’s labor, and traditionalism. This study analyzes the content of ten self-identified “homemaker” influencers on Instagram to understand how they construct and maintain a self-brand amidst adjacent online communities like crunchy and far-right networks, and in a wider neoliberal, postfeminist cultural context. This paper explores how Instagram’s platform features …

To What Extent Is Social Media A Tool For Political Mobilization?, Bridget Westrum

Political Science Theses and Capstones

This study looks at the potential impacts of social media advocacy on mobilizing the pubic. Drawing from the Pew Research Center’s 2018 American Trends Panel, I look at Americans’ views of technology, political involvement, and their perceptions of social media and online engagement. I found that younger respondents view social media as more important to their political engagements. I find a significant relationship between census region and perceived importance of social media on issue involvement, as well. Respondents from the southern United States who consider themselves to be "very liberal" report a greater influence of social media on their involvement …

When 'Weird' Means 'Dangerous': Viruses And Firewalls In Affective Polarization, Nathan J. Locke

All Theses

As traditional sources of epistemic authority face declining trust, alternative narratives have gained prominence - often leveraging the emotional and cultural resonance of seemingly simple terms. In the 2024 election cycle, the term “weird” emerged as a potent meme in American political discourse. Using a memetic perspective that incorporates elements of framing theory and Social Judgment Theory, this thesis investigates the use and reaction to “weird” and its role in shaping perception of Donald Trump, his political allies, his followers, and his opposition during and immediately after the 2024 Presidential election. The memetic perspective, which views ideas as units of …

Sociological Understandings Of Entrepreneurial Action And Intention, Jeffrey Cavanaugh

Dissertations and Doctoral Documents, University of Nebraska-Lincoln, 2023–

Entrepreneurship as a trend has emerged across many different disciplines, drawing on theory from psychology, economics, and sociology. Importantly, sociologic aspects of entrepreneurship remain hidden from scholarship, as existing topics are often vague or narrowly partitioned. In my dissertation, I utilize sociological understandings of human interactions which define entrepreneurial intention and action. Specifically, I explore how entrepreneurs’ religion, rurality, and social media use influences their behaviors. Throughout these three quantitative essays, I contribute to a better understanding of the social psychology of entrepreneurship, and why entrepreneurial pursuits are so intricately linked to every aspect of society. Throughout my research, which …

Cyber Offending Among Adolescents: The Role Of Thoughtfully Reflective Decision-Making And Victimization, Revital Sela-Shayovitz, Tamar Berenblum, Sharon Toys

International Journal of Cybersecurity Intelligence & Cybercrime

There has been growing attention to the role of the decision-making process in crime involvement in recent years. However, less is known about the association between the decision-making process and adolescents’ online offending. The present study examined whether thoughtfully reflective decision-making (TRDM) and cyber victimization are related to adolescents’ cybercrime. Data were obtained from self-report questionnaires administered to 510 Israeli adolescents aged 13-20. The results indicate that TRDM is negatively associated with engagement in online offending. Furthermore, cyber victimization is significantly associated with online offending. In addition, a significant predictor of online offending is intense activity on social media. We …

A Socioeconomic Analysis Of Fashion Entrepreneurs And The Use Of Self-Branding To Influence Consumer Behavior, Jasmine Gibbs-Stepter

LSU Doctoral Dissertations

The fashion industry is widely recognized as a significant sector within the global economy, crucially driving trends, creating jobs, and shaping culture. Despite its prominence, entrepreneurs from marginalized socioeconomic backgrounds often encounter considerable hurdles in establishing their businesses and sustaining them over time. These challenges manifest in various forms, including access to vital financial resources, insufficient networking opportunities, and restricted entry into lucrative markets, making it difficult for these entrepreneurs to compete in a dynamic and competitive landscape.

The rise of social media, with platforms like Instagram leading the charge, has ushered in a new era for fashion entrepreneurs. As …

I Love You, But I’Ve Got To Cancel You: Psychological Determinants And Consequences Of Cancel Culture Participation, Rebecca Tukachinsky Forster, Daniel H. Spitz

Communication Faculty Articles and Research

This study explores how individuals react to celebrities who take a political stance that contradicts and threatens their social identity. An online experiment examines these questions in the context of the Israeli war against Hamas in the wake of the October 7 terror attack. Israeli Jewish participants who were led to believe that a beloved celebrity fully embraced the Palestinian’s narrative and condemned Israel experienced more negative and less positive emotions and had a greater intention to cancel the celebrity. However, writing a comment or a social media post (particularly if the comment bashed the celebrity) partially buffered these emotional …

A Content Analysis Of Doubt: How Latter-Day Saints Interact Online When One Of Their Own Seeks Answers, Leilani Naomi Mascio, Ronald Smith

Midwest Social Sciences Journal

This content analysis examines how members of the Church of Jesus Christ of Latter-day Saints (LDS) interact with doubting members in online forums, focusing on Facebook and Reddit. Analyzing 1,115 comments from four public posts (August 2024–January 2025), six emergent themes characterize these interactions: (1) normalizing doubt, (2) thought-terminating clichés, (3) bringing back to the fold, (4) hierarchical escalation, (5) attributing doubt to Satan, and (6) emotional reasoning. Findings reveal that LDS members overwhelmingly dominate these discussions, employing doctrinal language, personal narratives, and appeals to authority to reintegrate doubters. Notably, non-member interference was rare, suggesting moderated or self-selected engagement. The …

Digital Community Policing: Using Social Media To Engage Students And Enhance Campus Safety, Dathan C. Jackson

Dissertations of Practice

Campus police increasingly rely on social media to reach students, yet little is known about how these efforts influence trust, collaboration, and perceptions of safety. This qualitative case study examined how one public research university’s police department uses social media to support community-policing goals. Data came from student interviews, departmental policy analysis, and a review of social media content.

Findings showed three central patterns. First, top-down, compliance-oriented messaging limited connection and failed to meet students’ expectations for open, two-way communication. Second, consistent and authentic engagement, online and in person, helped build shared responsibility and strengthened trust in campus safety efforts. …

Echo Chambers On The Left, Echo Chambers On The Right: How Socioideological Identity Emotion Shape Social Interaction Behavior On Social Media, Dean Carl Jackson

Dissertations and Doctoral Documents, University of Nebraska-Lincoln, 2023–

This dissertation investigates how echo chambers emerge on social media by shifting the lens from aggregate patterns of information exposure to moment-by-moment, individual level interaction decisions between peers. I theorize that selective exposure online is not only about what content people consume or avoid, but also about selective social exposure—accepting, rejecting, or sharing with the sources of that content—guided by sociopolitical identity, ideological distance (ID), and discrete emotions. To test this, I employ two survey experiments using real tweets varying in ideological extremity and measure user’s likelihood to Block, Follow, Retweet, or reply, alongside self-reported emotional reactions and ID between …

The Swiping Desire: Intimacy, Libidinal Capitalism, And The Digital Subject In The Tinder Swindler, Chanif Ainun Naim

Masyarakat: Jurnal Sosiologi

This article examines how dating applications operate as libidinal infrastructures that restructure and commodify intimacy within platform capitalism, using The Tinder Swindler as a cultural case study. Employing a visual-narrative approach within the framework of Critical Discourse Analysis, the film is analyzed to reveal the structural exploitation of user affect and desire. Grounded in Lacanian psychoanalysis and Baudrillard’s simulation theory, the study argues that these platforms capitalize on the subject’s ontological lack (manque) which fuels desire as the desire for the Other’s desire. This psychic lack sustains a perpetual pursuit of recognition that can never be fulfilled. The swindler’s hyper-curated …

A Theoretical And Empirical Adaptation Of Signaling Theory For Digital Communication: Examining Organizational Brand Identity And Credibility, Victoria Barbeisch

Electronic Theses & Dissertations (2024 - present)

This dissertation adapts signaling theory for digital communication and tests its relevance in strategic communication, specifically concerning unobservable organizational traits like brand identity values. Signaling theory explains how parties with unequal information (senders/signalers and receivers) use signals to bridge knowledge gaps and influence decision-making. While rooted in biology and economics, its application in computer-mediated communication (CMC) remains limited. This research addresses this gap through two primary aims. Aim 1 presents the first comprehensive theoretical adaptation of signaling theory for digital communication, consolidating fragmented research across multiple disciplines. Aim 2 investigates the theory's relevance in strategic communication related to unobservable brand …

Digital Orthodoxy And Political Populism In Eastern Europe: How Orthodox Media Facilitate Political Mobilization, Dmytro Garaschuk, Oleh Sokolovskyi

Occasional Papers on Religion in Eastern Europe

This article examines the intersection of Orthodox digital media and political populism in Eastern Europe, focusing on how religious institutions utilize digital platforms to facilitate political mobilization, reinforce nationalistic narratives, and undermine democratic institutions. Drawing on a comparative analysis of six countries–Russia, Ukraine, Romania, Serbia, Georgia, and Montenegro–the study identifies a shared ideological matrix that fuses populist rhetoric with theological motifs. The research highlights the strategic use of digital media by Orthodox actors to construct moral binaries, sacralize political resistance, and disseminate disinformation framed in religious language. Particular attention is given to the role of the Russian Orthodox Church and …

No Consistent Evidence For Between- And Within-Person Associations Between Objective Social Media Screen Time And Body Image Dissatisfaction: Insights From A Daily Diary Study, Adalia Y. H. Goh, Andree Hartanto, K. T. A. Sandeeshwara Kasturiratna, Nadyanna M. Majeed

Research Collection School of Social Sciences

With the abundance of social media content that promotes unrealistic beauty standards, there are growing concerns about the potential negative impact of social media use on body image satisfaction. While some studies highlight negative associations, others present null effects, pointing to methodological limitations like biased and unreliable self-reported screen time measures and a focus on singular platforms. Addressing these gaps, our study employed a daily diary method to objectively measure social media screen time across six major platforms (Twitter, Reddit, TikTok, YouTube, Instagram, and Facebook), alongside daily body image dissatisfaction among 252 young adults (Mage = 21.67 years, 67.77% female) …

A Study On The Physical Health Consequences Of Excessive Online Gaming In Ui Vocational Students, Salva Feyza Najwa Zaferina, Auliya Zahra, Haura Shalihah Desti Gunawan, Nayla Nirmala Izzati, Nindya Fairuzi Pradipta, Duray Philip Rompas, Micho Gunawan

Jurnal Sosial Humaniora Terapan

This study investigates the impact of online gaming on the physical health of vocational program students at the University of Indonesia, amidst the growing popularity of this activity in the digital age. Utilizing a survey method, data were collected through questionnaires to assess gaming habits and their associated health effects. Findings reveal that while students report feelings of happiness and satisfaction from gaming, they also acknowledge adverse health outcomes. Notable issues include fatigue from prolonged gaming sessions, poor dietary habits, and sleep disturbances. Although a significant majority (94%) feel in control of their gaming time, a considerable portion (84%) recognizes …

Three Characters And Me(Me): Positioning Popular Culture To Unpack Emerging Teacher Identity, Gillian E. Mertens, Henry (Cody) C. Miller

Dialogue: The Interdisciplinary Journal of Popular Culture and Pedagogy

In this article we narrate an instructional practice we implemented in two different teacher education courses that facilitated conversations about teacher identity through the use of fictional characters who were educators. This practice served two purposes in our course work: firstly, this activity presents students with an opportunity to demonstrate their media interests and career goals; secondly, this activity provides a quick, baseline assessment of how aspiring teachers view their profession and future practice. We detail student responses to this activity and consider how their choices of fictional educators fit into broader patterns we see in popular culture, specifically depictions …

Hell You Talmbout: Mixtapes As Method For Online Environmental Justice Pedagogy, Elspeth Iralu, Caitlin Grann

Dialogue: The Interdisciplinary Journal of Popular Culture and Pedagogy

This paper takes on the mixtape as a pedagogical method for approaching urgent and critical topics within the undergraduate online classroom. Drawing on two case studies from different sections of an introductory course on environmental and social justice taught in an American studies department, we demonstrate how mixtape-inspired assignments offer a method for theorizing and enacting the connections between popular culture and critical scholarship around injustice in the humanities and social sciences while also altering the space of the classroom to promote deeper student engagement, comprehension, and reflection. We argue that introducing popular culture as both content and method within …