Social Media Commons^™

Twitter And The Discovery Mindset, Singapore Management University

Perspectives@SMU

Understanding how social media is consumed can help make an ad more easily recalled

Tweeting The Ir, Paul Royster

DC-HUG '18

Social media has become an important means of keeping up to date for busy IR managers. Limited to short, pithy messages, but permitting linking and re-tweeting, the Twitter medium is both handy and powerful … when used appropriately. Alternatively, it can become a portal to fascinating, entertaining, horrifying, and time-consuming off-topic content and even an avenue for online harrassment. The presentation for DC-HUG will involve audience participation, and will include discussions of appropriate forms of identity, good and bad avatars, who to follow for scholarly communications subjects, whom to avoid for greater peace of mind, what are appropriate subjects, how …

Social Media For Good? A Survey On Millennials’ Inspirational Social Media Use, Sophie Janicke-Bowles, Ava Nayaran, Anja Seng

Communication Faculty Articles and Research

There is no doubt about the extensive use of social media by the millennial generation, but the study of the effects of such use is only in its infancy. Though most studies so far focus on the negative effects of overall time spent on social media, the current study investigated the relationship between exposure to a specific type of content on social media and well-being outcomes: namely, inspirational content. Results of an online survey with a total of 146 students revealed that inspiring social media and online video use, but not overall time spent on social media was related to …

Transforming Library And Information Services Delivery Using Innovation Technologies, Ogar Christopher Eje Mr, Tangkat Yusuf Dushu Mr.

Library Philosophy and Practice (e-journal)

In todays’ world, library and information services delivery are being transformed from their manual operations to new ways using technology. The study identified the paradigm shift in libraries and information services as a direct consequence of innovation technologies. The key concepts in the study are discussed. The new technology and communication tools are employed in rendering services to the patrons through appropriate channels for access to information with cluster of technologies referred to as the internet. Information technology has brought in sweeping changes in the way libraries function. Libraries need to access, evaluate, and measure the impact of information technology …

Operating A Digital Marketing Agency Out Of China, Singapore Management University

Perspectives@SMU

Mobile Now has to contend with the Great Firewall of China but the opportunities for growth outweigh the technical obstacles

Fake News And Editing: Marketing Techniques Used To Spin Controversies In Video Mediums, Alexandra Brand

Honors College Theses

This thesis explores the topic of fake news in today's digital landscape by analyzing how young adults (18-2) form and change prior opinions based on the media they consume. I measured this by showing respondents one of two bias montages in response to Google's Project Owl initiative. Project Owl is Google's controversial attempt to regulate false or abusive news by launching new feedback forms in addition to altering their algorithm in a way the company has not yet disclosed to the public (Sullivan). Each self-edited montage is two minutes in length and together they cover two radically different responses to …

Conspiracy Theories And The Zika Epidemic, Shawn Smallman

International & Global Studies Faculty Publications and Presentations

After a Zika outbreak began in Brazil in April 2015, narratives blamed the virus on a variety of international actors, including chemical companies and the Gates Foundation. Many of these narratives drew upon older conspiracy theories that had circulated in Latin America during the 2009 H1N1 influenza pandemic. Whether these narratives denounced transgenic mosquitoes or pesticides, they reflected not only the fear created by a mysterious wave of birth defects but also a profound mistrust of health authorities and transnational corporations. This paper will examine the narratives that circulated on YouTube, blogs, podcasts, and other alternative media sources, which typically …

Emotional Tweeters: What Causes Individuals To React During A Crisis? A Mixed-Methodological Analysis Examining Crisis Response Tweets To The 2018 Stoneman Douglas High School Shooting, Gabriel John Fiore Iii

Seton Hall University Dissertations and Theses (ETDs)

All entities and individuals can use, design or generate content appealing to emotions to maximize message saturation, audience reach, and engagement on Twitter during a crisis. The purpose of this study was to identify which specific emotion(s) yielded the highest engagement during the 2018 Stoneman Douglas High School Shooting. Specifically, tweets conveying the emotional appeals of fear, anger, empathy, and advocacy were measured in terms of average likes, retweets, replies, and overall engagement using a content analysis and the constant comparative method. Results revealed which emotional appeal(s) yield the most likes, retweets, replies, and overall engagement with tweets.

Digital And Analog Preaching In A Multi-Media World, Ramona Hayes

Doctor of Ministry Theses

This thesis explores the reception of sermons by two groups: “Analogs,” people who were formed primarily through the written page and who gather and process information linearly, and “Digitals,” people who were formed by digital communication and who gather and process information in sound bites. Using the Action/Reflection model, a series of sermons was presented: a manuscript sermon, an integrated worship/sermon, a TED Talk style sermon, a participatory sermon, and a multiple learning style sermon. Preaching a sermon which engages both groups has the potential to increase engagement with the biblical text and growth in faith.

Media Literacy Policy In Flanders – Belgium: From Parliamentary Discussions To Public Policy, Leo Van Audenhove, Hadewijch Vanwynsberghe, Ilse Mariën

Journal of Media Literacy Education

The discussion on media literacy in Flanders starts in the Flemish Parliament in 2006. It will take until 2013 before the Flemish Government will set up the Knowledge Center for Media Literacy—Mediawijs. Flanders is therefore rather late in establishing a dedicated institute for media literacy. The same can be said for developing a formal policy framework in relation to media literacy. This article starts with a theoretical discussion of three major trends in the current media literacy debate. The article moves on to describe and analyze Flanders media literacy policy debates and policy formulation. It highlights the development and remit …

The Future Of Radio, Samuel Murray

Senior Honors Projects

Since its inception and rise to popularity among major forms of mass media communication, radio has been thought to be the next technology to become obsolete. When television came out people thought radio was going to die out, but alas radio and television coexist to this day. When music videos, and eventually channels like MTV came out, radio was put into jeopardy as music would become more and more visual and the need for the radio would cease. This was not the case. When satellite channels came into being and started getting big name celebrities like Howard Stern to broadcast …

Scroll In Color: Examining How Colors In Instagram Pictures Illicit Emotions In Users, Chelsi Crockett, Susan Waters

Undergraduate Honors Theses

This study aims to understand if colors in Instagram pictures causes emotions in users. The methods involved in this study included a survey where respondents were presented with questions asking them how certain colors made them feel and users were also presented with pictures with varying color undertones and asked which picture made them feel a specific emotion. This study may provide indications for further research and advertising and public relations techniques using social media, specifically Instagram and utilizing colors within Instagram pictures.

Reactions To Fda E-Cigarette Regulation : How Vape Shops In Different Socioeconomic Areas Of Kentucky Use Facebook., Brooke A. Moody

College of Arts & Sciences Senior Theses

In May 2016 the FDA deemed e-cigarettes a tobacco product. The “deeming rule” gave regulation to e-cigarettes where none had existed prior. Some of the regulations included: prohibiting the sale of e-cigarettes to minors, prohibiting giving away free e-cigarette products, requiring FDA-approved warning labels on e-cigarette packaging, and requiring pre-market authorization of all new e-cigarette products. The consequences of these regulations primarily affected e-cigarette manufacturers and vape shops, where most e-cigarette sales take place. In July 2017 the FDA announced an extended timeline for some e-cigarette regulations, citing the reason as having limited research on if, and how, e-cigarettes can …

Tweets From The Bully Pulpit: President Trump’S Twitter Habits And His Popularity, Josh Pavek

Political Science Theses and Capstones

One way that a President can use their position to indirectly effect legislation is through the messaging they present to the public. This idea has been termed the Bully Pulpit by political scholars and we have seen multiple different strategies for using this power. President Trump has shown a disdain for traditional media environments, opting instead to use Twitter as his primary means of communicating with the public in combination with some traditional methods as well. Is Twitter an effective use of the presidential office and the Bully Pulpit? I examine the effectiveness of Trump's communication methods by comparing his …

The Curated Chronicles Of The American Family: An Ideological Analysis Of The Love Taza Blog, Elizabeth Radley

Master's Theses

Named one of the top ten influencers of parenting by Forbes, Naomi Davis of the family-lifestyle Blog, Love Taza has transformed her family chronicles into a successful Internet business with an extensive following ("Top Influencers of 2017: Parenting"). This thesis examines the content of Love Taza to understand what messages Naomi communicates to her readers and how her readers may be receiving those messages. Using a sample of 600 posts from 2012-2017, a quantitative analysis was conducted to determine the type of content being presented. According to the findings, the majority of the posts included sponsored content and the most …

Explaining Animosity Towards The Roma: A Case Study Of Twitter Communication In Italy During The Refugee Crisis, Mayuko Nakatsuka

Dissertations, Theses, and Capstone Projects

Italy is known for hostile treatment of the Roma, one of the largest ethnic minority groups in Europe. This paper seeks to understand what is causing Italians to talk negatively about the Roma on Twitter. Statistical analysis is performed utilizing the data mined from Twitter along with other variables. The study finds that Roma population, foreign population, and number of refugees all have significant effects on the total number of tweets or the average negative sentiment of tweets. The results indicate that native Italians may group minority groups all together and regard them as “others”. Although the research design has …

The Challenge Of Anonymous And Ephemeral Social Media: Reflective Research Methodologies & Student-User Composing Practices, Sara Elyse West

Graduate Theses and Dissertations

This project seeks to provide a framework for navigating anonymous and ephemeral research spaces to theorize student-user composing practices on these social media platforms. This project reflects on and builds from the difficulties that arose during a previous project for which I collected data from a space that was both ephemeral and anonymous. That experience led me to the questions of use and research methods that I consider in this project, wherein I rely on critical reflective research practices to provide an effective methodology for examining the type of data in question. In this work, I consider how past and …

Political Journalists Tweet About The Final 2016 Presidential Debate, Hannah Hopper

Electronic Theses and Dissertations

Past research shows that journalists are gatekeepers to information the public seeks. Using the gatekeeping and agenda-setting theory, this study used a content analysis of tweets from political journalists during the final 2016 presidential debate to examine social media usage in efforts to convey information to followers and whether social media has allowed for journalists to present a more transparent view of candidates to the public. This study used feminist political theory to further analyze whether the tweets from political journalists portrayed Hillary Clinton, the female candidate, with stereotypical “female” traits, such as more emotional and more trustworthy. Applying these …

“Friendship With A Brand”: Parasocial Interaction With Burger Brands On Social Media, Alexander E. Carter

Electronic Theses and Dissertations

The present study represents a content analysis of the efforts of real-world brands to facilitate parasocial interaction with their followers. The researcher examined these social media exchanges through the scope of parasocial interaction theory, uncertainty reduction theory, and social response theory. The researcher examined posts in mid to late August 2017 and utilized a code sheet to find confirmed parasocial interaction triggers by brands, and examples of parasocial interaction in the posts of those brands’ followers. The researcher looked to see if the utilization of previous research in controlled environments could provide the framework for studying the non-controlled conditions of …

Social Media: On Tech-Caves, Virtual Panopticism, And The Science Fiction-Like State In Which We Unwittingly Find Ourselves, Michael Major

Theses

Making use of three historic philosophical thought experiments, this paper blends psychological perspectives with philosophical reasoning to show how social media is corrupting our perception of reality, the result of which is ultimately detrimental to society as a whole. This is accomplished by first using Plato’s “Allegory of the Cave” to analyze and discuss the ways in which social media is limiting humanity’s access to real knowledge. Next, Michel Foucault’s analysis of punishment in its social context, Discipline and Punish, is used to discuss the ways in which social media is adversely affecting our behavior. Finally, Robert Nozick’s “Experience …

The Reification Of Hegemonic Masculinity Via Heteronormativity, Sexual Objectification, And Masculine Performances In Tau Kappa Epsilon Recruitment Videos, Viki Tomanov

Butler Journal of Undergraduate Research

Fraternity members constitute a large percentage of men who hold highly influential jobs in politics, large corporations, and the like. Since fraternities are limited to men-only, it is important to examine how masculinity is both rhetorically constructed and subsequently performed. Tau Kappa Epsilon (TKE), the fraternity with the largest amount of chapters nationwide, is the focus of my analysis. Its popularity among college campuses signifies that its recruitment is successful and that, regardless of initiation into the fraternity, many men (and women) view TKE as an example of masculinity. In my analysis, I examine TKE recruitment videos from various universities …

Broadcasting The Search For Understanding: The Essay's Relationship With The Podcast, Miriam Bay Sweeney

Undergraduate Honors Theses

In this creative thesis project, I explore the relationship between the modern essay and the podcast. I do so by producing the first three episodes of my own essayistic podcast, called Peer-Refined Health. In this foundational exploration, I consider the value of the podcast as a new medium of communication for the essay. I begin this project report with a background on both the podcast and the essay as well as a discussion of my project development. The transcripts of three episodes of Peer-Refined Health follow. Finally, I analyze the relationship between the essay and the podcast and suggest additional …

Social Media Choices And Uses: Comparing Turkish And American Young-Adults' Social Media Activism, Barbara R. Burke, Ayşe Fulya Şen

Communication, Media, and Rhetoric Publications

Advocates of new media—especially social networks, blogs, and photo/content sharing sites—argue that these tools create transformative impacts on society. Recently, around the world younger activists in popular democracy movements, uprisings, and protests, feeling disengaged by traditional forms of political discourse, have debated their positions on new media, and have used digital media to communicate, organize, and coordinate protest activities. While some media scholars suggest this is an indication that young people are active in creating a public sphere constructed by social media, there is still little real-world evidence that the technological potentials are widely realized. To address this gap, this …

What’S Next In Communications? Panel Discussion, Wendy S. Perez, Jessica Green, Rachel Schaefer

Media Literacy: How the Era of Fake News Affects Public Service

Moderator: Staci M. Zavattaro, Ph.D

Panel Participants:

• Tom Hope, Assistant VP for Communications and Marketing, UCF
• Jamie Floer, Public Relations/Outreach Specialist, Orange County Utilities Dept
• Brian Schulte, Marketing Manager, Edyth Bush Institute for Philanthropy & Nonprofit Leadership

Abstract:

As society has evolved, so have preferred communications, people today prefer to send a text message versus making a call or talking in person. Everywhere we go technology has a great impact on today’s society. These technological advances have affected everything we do, including how we read, interpret, and disseminate information. More than ever, media literacy has become an important part of …

Chasing Success: A Cultivated Reality, Anastasia Bevillard

Honors Projects in Communication

George Gerbner’s cultivation theory claims that people who consume heavy amounts of media are more likely to be influenced by those messages to believe the media reality as opposed to actual reality. Using cultivation theory as the basis for study, I performed a cultivation analysis examining the intersection of mass media and perceptions of success among college-aged young adults living in the United States. The analysis focused on three main points: (1) How mass media perceives and subsequently demonstrates success. (2) The impact of mass media on young adults living in America. (3) What reality of success is cultivated by …

Fake News, Political Narrative, & Social Media: A Structuration Approach, Adam M. Housh

Capstone Collection

This research aims to unveil a connection between fake news distribution, readership demand, and social media networks, in this case, Facebook. In this research, fake news is defined as “content that is deliberately false and published on websites that mimic traditional news websites (Johnson and Kelling 2017, p3)”. It is argued that fake news content is not produced at random, but is tailored to particular political demographics and narratives. Exposure to such media not only validates ideological positions, it polarizes political beliefs. Furthermore, Facebook not only acts as an effective distribution medium, but allows individual users to skip structural filters …

Exploring Screen Time Habits And The Life Empowerment Divide At An Hbcu, Kim Smith, Tobin Walton, Alvin Keyes

Faculty Publications

College students at a historically black university used their social media accounts to recruit 1,232 of their peers to take an online survey that explored digital screen time and social media habits at this HBCU. The study revealed that 51% devoted daily screen time to academic empowerment, 31% devoted it to leisure, and 11% devoted it to life empowerment. Sixty-six percent said they spent too much screen time on leisure and not enough on life empowerment, i.e., using resources in the digital world to improve their lives. The paper explored the divide, its implications, and how to narrow it.

Information Disorder And The Need For News Literacy Education In The Digital Era, Lauren Brown-Hulme

Honors Program: Senior Projects (Public)

This paper serves as a comprehensive report on the need for and barriers to news literacy education in the United States. Current misinformation issues in the U.S. are introduced and the importance of news literacy among citizens of a democracy. Answers to these questions are sought: What are the current challenges regarding news literacy in the digital age and what are the implications? Further, can news literacy be taught? Based on measured practices, what are the best methods for news literacy education? Existing literature covers the topics of information disorder and news literacy, highlighting the importance of news literacy in …

Egg Awareness, Hailee J. French

Agricultural Education and Communication

In 2008, Proposition 2 passed, forcing all egg producers in California to provide more room inside of cages to their laying hens. The Humane Society of the United States [HSUS] initiated this battle and won but, less than a decade later decided that still wasn’t enough room for the birds. HSUS is now pushing to have a new measure on the ballot in November 2018 forcing all egg producers in California to produce their eggs cage free.

This project will survey the California Polytechnic State University, San Luis Obispo campus to gauge the campus’s understanding of egg production in California. …

#Whitegenocide, The Alt-Right And Conspiracy Theory: How Secrecy And Suspicion Contributed To The Mainstreaming Of Hate, Andrew F. Wilson

Secrecy and Society

This article considers the relationship between “hashtag activism” as it is currently being used by the alt-right and the tendency to draw on conspiracy theory that Richard Hofstadter identified as being prevalent among what he termed “pseudo-conservatives” half a century earlier. Both the alt-right and Hofstadter’s “pseudo-conservatives” can be characterised by a pronounced populist nationalism that understands its aims as protecting a particular way of life whilst drawing on an aggrieved sense of injustice at being conspired against by an unseen enemy. That this “enemy” is typically foreign in actuality or in spirit confirms the cultural dimension on which their …