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2023

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Articles 331 - 345 of 345

Full-Text Articles in Public Relations and Advertising

Cedarville Retirees “Reconnect” At Monthly Events, Mark D. Weinstein Jan 2023

Cedarville Retirees “Reconnect” At Monthly Events, Mark D. Weinstein

News Releases

Retirement looks different for everybody – travel, rest, hobbies. For Michael DiCuirci, retired member of Cedarville University’s music faculty, it means reconnecting with his former colleagues.

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Mitigation And Preparedness In Disaster Communication: Examining The Need For Closing The Loop In The Discourse Of Renewal Theory, Abigail Renee Riggs Jan 2023

Mitigation And Preparedness In Disaster Communication: Examining The Need For Closing The Loop In The Discourse Of Renewal Theory, Abigail Renee Riggs

Graduate Theses, Dissertations, and Problem Reports

Flooding across rural Appalachia has historically negatively impacted communities, and flood frequency is only expected to increase in the region as global temperatures rise. This indicates a need for effective disaster and crisis communication in flood-prone communities within the region. The discourse of renewal and readiness for renewal theories provide potential avenues for improving crisis and disaster communication. Readiness for renewal in particular focuses on closing the gap between the pre and post-crisis phases. However, readiness for renewal has yet to be applied to disaster communication and has not been studied qualitatively. Additionally, ethical guidelines for communication within renewal have …

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Ua19/16/2 Tennis Press Releases, Wku Athletic Media Relations Jan 2023

Ua19/16/2 Tennis Press Releases, Wku Athletic Media Relations

WKU Archives Records

Press releases and match statistics for WKU tennis team in 2023.

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Ua19/16/2 Volleyball Press Releases, Wku Athletic Media Relations Jan 2023

Ua19/16/2 Volleyball Press Releases, Wku Athletic Media Relations

WKU Archives Records

Press releases and game statistics for WKU volleyball team in 2023.

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Ua19/16/2 Football Press Releases, Wku Athletic Media Relations Jan 2023

Ua19/16/2 Football Press Releases, Wku Athletic Media Relations

WKU Archives Records

Press releases and game statistics for WKU football team in 2023.

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Fighting For What Is Right: A Rhetorical Analysis Of The Fan Campaign To Save Anne With An E From Cancellation, Marie E. Anderson Jan 2023

Fighting For What Is Right: A Rhetorical Analysis Of The Fan Campaign To Save Anne With An E From Cancellation, Marie E. Anderson

Electronic Theses and Dissertations

The Anne with an E fan campaign highlighted storylines of social issues that fans felt were important for society. Of particular interest to the fan community was a storyline from the series in which Anne and her friends organized a protest following incidents of sexual assault and censorship aimed at silencing girls from speaking out on gendered issues. This storyline was heavily referenced in the billboards that the fan-based campaign displayed in Toronto and New York City (Anne Nation, 2020). In this analysis, I used fantasy theme analysis (Bormann, 1972) and metaphorical criticism (Osborn, 2018) to conduct a visual and …

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Presidents And Media During Initial Federal-Level Hurricane Relief: A Study Of Presidential Crisis Communication Efforts, Emily A. Ball Jan 2023

Presidents And Media During Initial Federal-Level Hurricane Relief: A Study Of Presidential Crisis Communication Efforts, Emily A. Ball

Honors College Theses

Public relations serves a huge role in almost every sector, including politics. Crisis communication, a subset of public relations, is very important in a setting that constantly undergoes crises. The response to these crises matters a great deal on the federal level because the outcomes can affect such a wide variety of policies and even elections. Because of this, I wanted to focus on one type of crisis that every president is almost guaranteed to face: hurricanes. To examine the effectiveness of federal-level crisis communication, I look at Bush, Obama, Trump, and Biden’s responses to the worst hurricane during their …

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Ua19/16/2 Golf Press Releases, Wku Athletic Media Relations Jan 2023

Ua19/16/2 Golf Press Releases, Wku Athletic Media Relations

WKU Archives Records

Press releases and statistics for WKU golf teams in 2023.

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Ua19/16/2 Athletics Press Releases, Wku Athletic Media Relations Jan 2023

Ua19/16/2 Athletics Press Releases, Wku Athletic Media Relations

WKU Archives Records

Press releases regarding general activities of the WKU Athletics Department for 2023.

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Ua19/16/2 Track & Field Press Releases, Wku Athletic Media Relations Jan 2023

Ua19/16/2 Track & Field Press Releases, Wku Athletic Media Relations

WKU Archives Records

Press releases and match statistics for WKU track & field team in 2023.

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Ua19/16/2 Soccer Press Releases, Wku Athletic Media Relations Jan 2023

Ua19/16/2 Soccer Press Releases, Wku Athletic Media Relations

WKU Archives Records

Press releases and game statistics for WKU soccer team in 2023.

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Ua19/16/2 Softball Press Releases, Wku Athletic Media Relations Jan 2023

Ua19/16/2 Softball Press Releases, Wku Athletic Media Relations

WKU Archives Records

Press releases and game statistics for WKU softball team in 2023.

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Giving Power To Corporate Social Responsibility: A Case Study Of The Organization-Public Relationship Between A Public Utility And Its Community Stakeholders, Rhyanna C. Wiethe Jan 2023

Giving Power To Corporate Social Responsibility: A Case Study Of The Organization-Public Relationship Between A Public Utility And Its Community Stakeholders, Rhyanna C. Wiethe

Graduate Theses, Dissertations, and Problem Reports

The purpose of this research is to examine how, if at all, relationships between public utility companies and their stakeholders changes following a corporate social responsibility (CSR) initiative, and based on the results, how can companies restructure their initiatives to better serve their publics in order to build stronger, more positive relationships. A multi-method case study using in-depth interviews and two content analyses (a social media analysis and a news coverage analysis) was used to explore the relationship between a public utility company and a community affected by the implementation of a CSR initiative. The findings suggest that the relationship …

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U.S Fans’ Identification With La Liga Teams, Pilar Barrio Sánchez Jan 2023

U.S Fans’ Identification With La Liga Teams, Pilar Barrio Sánchez

Masters Theses

This study explores LaLiga fandom in the U.S. by examining fan identification, loyalty, and commitment to their favorite LaLiga team. Moreover, the study explored the reasons why fans first choose their favorite team to support as well as their motives to watch or attend soccer games. To do so, a mixed method approach was used in which participants from LaLiga teams around the U.S. were asked to complete a survey questionnaire and participate in an in-depth interview. Based on the findings, the discussion identifies key strategic considerations and needs of future research for LaLiga to better adjust its communication strategies …

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Personal Branding, Reality Television, And Social Media: How Former Big Brother Contestants Create, Maintain, And Alter Their Public Image, Justin L. Richards Jan 2023

Personal Branding, Reality Television, And Social Media: How Former Big Brother Contestants Create, Maintain, And Alter Their Public Image, Justin L. Richards

Masters Theses

This study interrogated how these theories were potentially used, or aspects of the theories used to create, alter, or maintain, the contestant’s personal brands on two social media platforms. Informed by previous literature on personal branding and impression management, 1,021 pieces of social media communication were analyzed, 499 pieces of communication from Taylor Hale, and 522 pieces of communication from Paulie Calafiore. This study determined that there were up to five different patterns on the kind of content produced that still qualified under these theories for Taylor Hale, and up to four different patterns for Paulie Calafiore. Some patterns appeared …

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