Public Relations and Advertising Commons^™

Ua19/16/1/1 Wku Hilltopper Baseball Media Guide, Wku Athletic Media Relations

WKU Administration Documents

2021 baseball media guide produced by WKU Athletic Media Relations, includes athletic records and statistics, photographs, schedule and information regarding opponents.

Ua19/16/2 Tennis Press Releases, Wku Athletic Media Relations

WKU Administration Documents

Press releases, photos and game statistics for WKU tennis team in 2021.

Ua25 Memoranda, Wku Strategy, Operations & Finance

WKU Administration Documents

Memoranda issued by WKU Strategy, Operations & Finance to faculty & staff via email.

• End of Semester Message
• Campus Update

Ua19/16/2 Golf Press Releases, Wku Athletic Media Relations

WKU Administration Documents

Press releases, photos and game statistics for WKU golf teams in 2021.

Ua19/16/2 Athletic Media Relations Press Releases, Wku Athletic Media Relations

WKU Administration Documents

General WKU athletic press releases for 2021.

Ua19/16/2 Football Press Releases, Wku Athletic Media Relations

WKU Administration Documents

Press releases, photos and statistics for WKU football team for 2021.

Ua35/7 Preparing Students For Infinite Possibilities 2007-2021, Wku Gatton Academy Of Mathematics & Science In Kentucky

WKU Administration Documents

Report of awards, research projects, study abroad opportunities and alumni achievements.

• Hannah Fugate
• Naomi Kellogg
• Niven Achenjang
• Tyler Jury
• Paul Hudson
• Luke Yap
• Chris Obermeyer
• Vishnu Tirumala
• Hannah Pennington
• Shelby Rader
• Sarah Schrader
• Ryan Gott
• Alex Pena
• Jenna Ellis
• Elaine Flynn

Ua19/16/2 Baseball Press Releases, Wku Athletic Media Relations

WKU Administration Documents

Press releases, photos and game statistics for WKU baseball team in 2021.

Ua68/14 Newsletter, Wku Folk Studies & Anthropology

WKU Administration Documents

Newsletter created by and about WKU Folk Studies & Anthropology.

• Applegate, Darlene. From the Department Head & Anthropology Program Director
• Ferrell, Ann. From the Folk Studies Program Director
• Student Profiles - Georgia Dassler, Camille Acosta
• Student Profiles - Azadeh Najafian, Corbin Pike
• Student Profiles - James Skaggs, Jordan Mansfield
• Student Projects
• This Year's Graduates
• Department Events & Activities
• Faculty/Staff News - Tim Frandy, Darlene Applegate, Ann Ferrell
• Faculty/Staff News - Gwynn Henderson, Erika Brady, Jean-Luc Houle, Kate Hudepohl, David Pollack, Justin Carlson
• Kentucky Folklife Program
• Kentucky Archaeological Survey
• Alumni Updates

Ua1f Kern Alexander Censorship Vertical File, Wku Archives

WKU Administration Documents

Digitized vertical file materials regarding WKU President Kern Alexander's interactions with the College Heights Herald.

Ua19/16/1/5 Hilltopper Golf 2020-21 Season Statistics, Wku Athletic Media Relations

WKU Administration Documents

Statistical analysis of the 2020-21 men's golf team season.

Ua19/16/1 Lady Topper Basketball Media Guide, Wku Athletic Media Relations

WKU Administration Documents

2021-22 women's basketball media guide produced by WKU Athletic Media Relations, includes athletic records and statistics, photographs, schedule and information regarding opponents.

Ua1f Kern Alexander Vertical File Part 3, Wku Archives

WKU Administration Documents

Digitized vertical file materials regarding WKU President Kern Alexander and his tenure as president 1986-1988.

Ua68/17 Wku Dance: Creating, Thinking, Artists, Wku Theatre & Dance

WKU Administration Documents

Newsletter created by and about the WKU Dance program.

Ua19/16/2 Softball Press Releases, Wku Athletic Media Relations

WKU Administration Documents

Press releases, photos and game statistics for WKU softball team in 2021.

Ua19/16/2 Volleyball Press Releases, Wku Athletic Media Relations

WKU Administration Documents

Press releases, photos and game statistics for WKU volleyball team in 2021.

Ua19/16/1 Volleyball Media Guide, Wku Athletic Media Relations

WKU Administration Documents

Athletic media guide for volleyball team.

Ua12/8 Annual Campus Safety & Security Report, Wku Police

WKU Administration Documents

A statement of current campus policies regarding procedures for students and others to report criminal actions or other emergencies occurring on campus and policies concerning the institution's response to such reports.

Testing A Model Of Drivers And Outcomes For Corporate Communications Team Performance, Timothy Penning, Mark Bain

Peer Reviewed Articles

In a previous study involving depth interviews and a survey of Chief Communication Officers (CCOs), the authors identified the key drivers and inhibitors of high performance on corporate communications teams. In this follow-up study, the authors tested a resulting model of four performance drivers and four outcomes of high-performing teams. In addition, the study analyzed the different perspectives of CCOs, their direct reports and their team members. Results indicated that each variable in the model had several dimensions that were rated distinctly. Also, there were significant differences in how CCOs evaluated their organization across many variables compared to those who …

Effect Of Digital Advertising On Website Traffic At A Kentucky Comprehensive Regional University, Brandon Lee Moore

Online Theses and Dissertations

The purpose of this research is to quantify differences in key performance indicators between paid and organic (not paid) website traffic over a one year period of time at a regional comprehensive university in Kentucky, which is located in the southeastern United States. Two distinct sources of website traffic can be measured: paid traffic and organic traffic. Using data from website traffic analytics, this study employed multiple linear regression analysis and time series methods to understand the similarities and differences between key performance indicators of paid traffic and organic traffic as they relate to key performance indicators. Data from Google …

An Analysis Of Soccer Referee Demographics And Motivational Factors In The Western Kentucky Soccer Officials Association, Daniel Hasko

Murray State Theses and Dissertations

Through a lens of the Knowledge Gap Theory of Mass Communication and the consideration of Media Framing Theory, this research examined the demographics of soccer referees in the Western Kentucky Soccer Officials Association, in addition to the leading motivations for beginning, continuing, and leaving their officiating vocation. With the knowledge of the aforementioned, this paper aimed to lay the groundwork for a strategic communication plan in the officiating community that addresses the alarming trend that is a lack of certified referees in youth athletics. The data was collected through online surveys that were distributed to active referees in the Western …

Branding Small Businesses In Small Communities, Lacey Jenkins

Masters Theses

Branding has grown into a vital part of communicating a brand to its audience members. Unfortunately, large portions of branding tactics are geared towards large corporations in large communities. Small and mid-sized businesses require different tactics in order to create a brand that effectively communicates its purpose and values to its consumers. Because of this, this thesis is looking at the branding tactics of a small business in Charleston, Illinois. This business, Phoenix Elite, showed weaknesses in multiple areas of its branding package. Using a literature review, the goal is to create a better understanding of what branding is, as …

Entertainment Industry Sector Under The Spotlight: How Pr Professionals And Event Organizers Communicate During Pandemic Crisis, Andrei Galan

International Crisis and Risk Communication Conference

The COVID-19 pandemic has wounded sociality and limited the possibility to stay together: the essence of many forms of art. All the sectors whose activities are based on cultural values, or artistic, creative expressions, market or non-market oriented. It includes architecture, archives, libraries and museums, artistic crafts, audio-visual tangible and intangible cultural heritage, design, festivals, music, literature, performing arts, publishing, radio and visual arts. This paper aims to shed a light not only on the scarce literature on the field, but also on the particularities of how professionals communicate during pandemic crisis in the entertainment industry, especially at the moment …

Visit Intention And Destination Image In Post-Covid-19 Crisis Recovery, Albattat Ahmad, Azizul Jamaludin, Nini Shaliza, Mohd Zuraimi, Marco Valeri

International Crisis and Risk Communication Conference

The aim of this research is to analyze the factors influencing visit intention and destination image in post-Covid-19 crisis recovery. In post-crisis recovery, the factors influencing visit intention are physical, socio-psychological and financial factors. A total of 426 respondents were selected and analyzed using correlation and multiple regression analyses. The findings demonstrate that physical factors are the main factors that influence tourists’ visit intention. Additionally, destination image significantly affects visit intention and significantly mediates the relationship between the factors and visit intention. All this inevitably affects the organizational structure of the tourist destination.

2021 Icrcc Proceedings Table Of Contents, Conference Organizers

International Crisis and Risk Communication Conference

These proceedings are a representative sample of the presentations given by professional practitioners and academic scholars at the 2021 International Crisis and Risk Communication Conference (ICRCC) held virtually March 8-10, 2021. The goal of the ICRCC is to bring together prominent professional risk and crisis communication practitioners and academic scholars from around the world to spend a few days networking and engaging in conversation about issues and problems related to risk and crisis communication in a variety of contexts (e.g., natural disasters, political crises, food safety issues, biosecurity, health epidemics and pandemics).

Image Restoration Strategies For The (Mis-) Handling Of Covid – 19 Pandemic In Greece, Neofytos Aspriadis

International Crisis and Risk Communication Conference

During the COVID-19 pandemic outbreak all countries around the world used several kinds of response strategies to protect public health and control the outbreak. The main aim was to stop the disease from spreading into the community and put a pressure on the health system of the countries. However, severe measures like lockdown of cities and countries brought side-crises like economic pressure on the individuals, corporations and even the state itself. Although the Greek Government was considered to have managed the first phase of the crisis in March effectively, during the aftermath of the first phase, the complete opening of …

Police Reform: Understanding Interspersed Social Influences And The Propagation Of Public Policy During Covid19, Alexia L. Knox

International Crisis and Risk Communication Conference

Social influence is described as a communications theory which involves three psychological processes: compliance, identification and internalization. The theory applies supplemental data from social psychology frameworks consisting of normative conformity and informative conformity research. Individuals can be influenced to demonstrate social behaviors and many of us can be influenced to change our behaviors depending on our psychological or social needs at that time. Propaganda is another social influence that affects crisis communications. These topics will be discussed to better understand social influence and social behaviors while also analyzing legitimate authority interpositions during the coronavirus global crisis. Further, this research task …

2021 International Crisis And Risk Communication Conference Program, Conference Organizers

International Crisis and Risk Communication Conference

Program to the to the 11th Annual International Crisis and Risk Communication Conference sponsored by the Nicholson School of Communication and Media.

Guided Toolkit For Virtual Programming, Sienna Mcarthur

Williams Honors College, Honors Research Projects

The Coronavirus pandemic that has occurred over the last year was a major detriment to the entire world. COVID-19 caused businesses to shut down, people to shelter in place, and restricted in-person gatherings. Specifically, in the event coordinating profession, planners had to pivot their thought process and change how they saw their careers. Virtual events became a reality for most, but some were unsure of where to start the transition.

This research focuses on the importance of continued programming, even virtually, in order to keep positive relationships alive and encourage participants to be engaged from their homes. It also creates …

Is Care In The Air?: A Crisis Ethics Case Study Of American Airlines’ Communication During The Covid-19 Pandemic, Lily V. Hicks

Graduate Theses, Dissertations, and Problem Reports (ETD)

This research proposes a qualitative case study of American Airlines’ communication during the first month of the COVID-19 global pandemic. Data from the airline’s press releases along with its tweets and a sample of organizational responses to those tweets are offered for proposed analysis using the lenses of Situational Crisis Communication Theory, the Applied Model of Care Considerations, and the body of crisis literature on audience coping and emotions during crises. This in-depth look at a unique communication phenomenon will be a fundamental step in examining how airline communication exhibits ethics or lack thereof and is related to people’s emotions …