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Articles 121 - 122 of 122
Full-Text Articles in Public Relations and Advertising
Love The Customers: Principles Of Interpersonal Relationships Applied To Social Media, Tracey Kyles
Love The Customers: Principles Of Interpersonal Relationships Applied To Social Media, Tracey Kyles
UNF Graduate Theses and Dissertations
Social media has changed communication, and its influence is far-reaching. Companies have adapted and tweaked their marketing strategies to more personal approaches to reach their audiences. This is especially evident in recent years. It can be observed, for example, by fast-food Twitter accounts attracting the attention of online users through witty personas and sarcastic tweets. This phenomenon is the motivation of this research looking into relationships between brands and their social media followers. Here, interpersonal relationship theories are referenced to uncover what encourages these kinds of relationships as well as discover which methods deliver the most positive responses, likes, and …
Breaking News: Sustainable Fashion Is In And Fast Fashion Is Out; Constructions Of Sustainable Consumption In Fast Fashion Advertising, Camryn Eve Rosenstein
Breaking News: Sustainable Fashion Is In And Fast Fashion Is Out; Constructions Of Sustainable Consumption In Fast Fashion Advertising, Camryn Eve Rosenstein
Senior Independent Study Theses
The primary purpose of this study was to investigate the pivotal role advertising plays in fast fashion consumption and shaping young consumers ideas and values about the fashion industry, fast fashion, sustainable consumption, and sustainability. This study contributes to limited research into greenwashing and consumer perceptions and attitudes towards sustainable consumption. Moreover, this study highlights the increased relevance of the sustainable fashion movement in mainstream society. The researcher recruited 30 college students to participants in focus group sessions and individual interviews. An H&M advertisement and a video clip from a documentary, The True Cost, were shown to participants, so …