Public Relations and Advertising Commons^™

Telling A New Story Of Obsessive-Compulsive Disorder: Narrative Versus Argument Communication Effects On Ocd Stigma And Recognition, Ashlyn Blaire Soileau

LSU Master's Theses

This study utilizes narrative persuasion theory to investigate the effect of narrative and argument appeals when communicating about Obsessive-Compulsive Disorder (OCD) to the public. This study tested stigma and recognition of OCD with a 2x2 factorial between-subject design using advertisement types and gender as the independent variables. Findings showed that communication type and gender do not affect OCD recognition. However, a univariate ANCOVA analysis, when controlling for empathy and OCD experience. The results revealed that gender and ad type did affect OCD stigma. Also, women showed lower stigma scores for social restrictiveness when seeing the narrative appeal when contrasted with …

Post-Gender Performance In Billie's "Project Body Hair", Kelsey Dux

McNair Scholars Program

As the first shaving company to show women's body hair, Billie appears to be challenging traditional binary gender norms in advertising with a new mode called "post-gender advertising." Analyzing Billie’s 2018 ad "Project Body Hair," I argue that traditional/binary gender performances compete with post-gender/nonbinary performances, reinforcing essential femininity norms while appearing to resist them.

An Analysis Of The Presence Of Dialogic Communication Features On Indiana Environmental Organizations' Websites, Jessica Moon

LSU Master's Theses

Dialogic communication is a two-way form of communication that allows entities such as organizations and their publics to share their viewpoints and contribute to decision-making processes openly and equally. The Five Dialogic Principles of Public Relations (ease of use of the interface, usefulness of information, conservation of visitors, generation of return visits, and dialogic loop) is a framework that has been used to examine this form of communication online. Research has shown that organizations’ websites have a generally low presence of features related to the Five Dialogic Principles. The goal of the present study was to determine the …

Preferred Methods Of Communication Of Millennial Alumni Of The University Of Arkansas’ Agricultural Education, Communications And Technology Department And The Impact Of Brand Community On Potential Philanthropy, Wells William Clark

Graduate Theses and Dissertations

Higher education institutions depend upon alumni support (Gaier, 2005). Understanding how those institutions communicate with alumni about methods of financial giving is necessary in securing their support. The concept of brand community, an idea formed through social relationships amongst consumers of a common brand, regardless of location, who acknowledge their overlapping interests and share traditions and a sense of duty related to the brand (McAlexander et al., 2006; Muniz & O’Guinn, 2001), can contribute to desired behaviors such as donations and engagement in alumni groups. Exploration of this concept was conducted in relation to young alumni (those graduating from 2008-2018).The …

Ua1b3 Report & Recommendations, Wku Naming & Symbols Task Force

WKU Administration Documents

Report of the WKU Naming & Symbols Task Force.

Ghana's Public Diplomacy Under Kwame Nkrumah, Isaac Antwi-Boasiako

Conference Papers

The concept of public diplomacy is one of the trending approaches in modern international relations and diplomacy. Communicating and engaging effectively with the foreign public in a particular nation by a government to achieve its foreign policy objective is every government’s goal. The field of public diplomacy as an academic discipline in Ghana in particular and Africa has not received much attention compared to the Western World. This article attempts to bridge this gap by opening Ghana’s public diplomacy to academic scrutiny that has, as yet, been underdeveloped. This paper’s principal objective is to bring to light the public diplomacy …

Ua19/16/1 2021 Wku Track & Field Cross Country Record Book, Wku Athletic Media Relations

WKU Administration Documents

WKU track and field media guide for 2020-21 season.

Annual Report, 2020-2021, University Of Mississippi. School Of Journalism And New Media

Annual Reports

No abstract provided.

People-First Promotion: Rallying Library Workers During Covid-19 And Beyond, Katy Kelly, Christina A. Beis, Ann Zlotnik, Maureen E. Schlangen

Roesch Library Faculty Publications

COVID-19 forced workers around the world to face the realities of closed buildings, precarious employment situations, and challenges to their well-being. This article will showcase how library workers’ resilience during COVID-19 depended on people, not buildings, and a people-first public relations strategy was employed to reveal that distinction. The authors, a team of librarians and communicators, share three pandemic-era communication stories developed to put people at the forefront of initiatives and messaging: a revamped marketing strategy for a research appointment service puts faces to the work and student support; the cancellation announcement of a beloved annual event reveals how the …

Challenging Hegemony And Power In The Sixteenth Century: The Discourse Of Voluntary Servitude As Antecedent Of Critical Public Relations Theory, César García

All Faculty Scholarship for the College of Arts and Humanities

This article applies La Boétie’s concept of voluntary servitude to public relations historiography through a historic-critical analysis. Written in the same Renaissance era than other early history books of the history of public relations such as Machiavelli’s The Prince, The discourse of voluntary servitude (1552-1553) reveals to the publics the power that would lie in their refusal to engage with the authority (or in other words, the state, the prince or the monarch). The result is that, through a postmodern approach of emphasizing dissensus, the concept of voluntary servitude and its encouragement of activism and passive resistance can be considered …

"Airbnb Go Home:" Tourism Frictions And Short-Term Rentals In New Orleans, Madeline R. Fussell

LSU Master's Theses

This thesis examines the concerns and conflicts around short-term rental (STR) properties in New Orleans neighborhoods. Using data from collected from critical discourse analysis, semi-structured interviews and social media posts, this paper analyzes the ways the city of New Orleans, residents of the city, STR hosts, and platforms like Airbnb discuss issues of safety, displacement, rising costs of living, as well as responsible STR practices. To understand the complexities of the issues people, have with short-term rental properties, this project approaches STRs from a housing and gentrification lens to understand the role these properties play within in the daily atmospheres …

Advancing Women In The Public Relations Industry Through Mentorship, Male Allyship, And Overcoming Gender Biases, Emily High

Seton Hall University Dissertations and Theses (ETDs)

Women make up a majority of the public relations industry, but they are less likely to hold leadership positions. This study examined best practices to advance women in public relations. Through a cross-case analysis of two male allyship programs in the workplace, four themes were found: Listening to Women, Leaders Working Together, Not Just a Women’s Issue, and how Overcoming Gender Biases Leads to Unbiased Training. Then, a best practice guide and training plan were developed for how to promote an environment of gender equality in the public relations industry.

Digital Journalism Within The Framework Of Higher Education Public Relations: A Case Study And Manual For Creating Online Feature Stories To Engage Prospective Students, Hunter Desimone

Seton Hall University Dissertations and Theses (ETDs)

Higher education institutions (HEI) are facing increasing competition for student enrollment. Studies indicate that websites are now the main source of a prospective student’s information-gathering process, but little research has been done on how higher education institutions can operationalize their websites as functions of public relations to persuade prospective students to apply. This project investigates how concepts of digital journalism can be used to create online feature stories that engage prospective students. A case study was conducted that included an examination of digital journalism literature, an analysis of digital journalism and public relations textbooks, and a content analysis of college …

The Houston Astros' Cheating Scandal: A Case Study On Crisis Communication In Sports, Wendy Edouard

Honors Program Theses and Projects

In January 2020, the Houston Astros organization was accused of cheating during the 2017 and 2018 baseball seasons. In 2017, the Astros had also won the World Series, thereby offsetting a sports scandal which dominated media coverage for several months. Owner of the Houston Astros, Jim Crane and his players released a statement to the press, a month after the investigation was concluded by the Major League Baseball organization. The investigation concluded that the Astros, in fact, had been stealing pitching signs from opposing teams and using technology to communicate signs to their pitcher. Crane’s response (relying primarily on shift …

The Pre-Fab Fab Four, Thyra L. Chaney

The Downtown Review: An Interdisciplinary Journal Written and Peer-Reviewed by Mandel Honors College Students at Cleveland State University

This paper describes the formation of The Monkees as a manufactured boy band and pop culture phenomenon, and the social and cultural context that led to the group's dissolution and lasting legacy in the history of television and popular culture.

Ua12/2/1 Graduation Guide, Wku Student Affairs

WKU Administration Documents

Special edition of the College Heights Herald, includes articles:

• Harden, Olivia. New Chapter, New Home
• Department of Communication Graduates
• Crisp, Hannah. Level Up Your LinkedIn
• Mahurin Honors College Graduates
• Worden, Kayla. Costs of Your New City
• School of Media Graduates
• Jones, Tea. Most Valuable Courses
• College of Health & Human Services Graduates
• Norvell, Abbey. Financial First Steps

Bulldogs In Crisis: How Butler University Strategically Leverages Its Live Mascot Program During The Covid-19 Pandemic, Emilene Jean Smith

Undergraduate Honors Thesis Collection

This study examines the utilization of higher education live mascot programs from a crisis communication perspective during the Fall 2020 semester amidst the dynamic contextual backdrop of COVID-19. Pulling from theories of relationship marketing and risk management, this research uncovers several best practices for mascot crisis communication including serving as a voice of empathy and as an ambassador for best practices. By looking specifically at Butler University’s live mascot program, this case study analyzed university social media, interviews and artifacts in order to understand how Butler utilized its live mascot program as part of its Fall 2020 semester COVID-19 communication …

Nonprofit Social Media Internships: A Handbook, Allison Laroy

College of Arts & Sciences Senior Theses

This thesis examines how nonprofits can best prepare their interns and how interns can best prepare themselves for a role in engaging audiences through social media. Through a literature review on nonprofit social media and internships, a series of qualitative interviews with interns and supervisors, and my own lived experiences as a social media intern, I develop a handbook for nonprofit social media internships. This guide is relevant to the specific experiences of nonprofit social media internships, includes advice on training, mentorship, and best practices, and finally, it incorporates further resources on nonprofit social media that interns and supervisors can …

Perilous Place: Personal Stories Point To Possible Solutions To Widespread Flooding In The Mississippi Delta, Jared Poland

Honors Theses

The purpose of this thesis is to investigate and create journalistic stories highlighting the Yazoo Backwater Pumps Projects relationship to climate change while utilizing narrative storytelling techniques. Before explaining the methodology used for conducting research and interviews, the researcher describes the influence that innovations of mass communication channels have had on the way humans form groups and persuasively advocate for their positions. The researcher describes their historical perspective of mass media innovations that were vital considerations during their discovery and investigation of this politically divisive issue. The researcher more specifically focuses on the innovations that have occurred since the digital …

Increasing Bullying Awareness In Middle Schools, Crystal Rocha

Capstone Projects and Master's Theses

Bullying is a repetitive behavior of mistreatment towards someone less powerful than you. This includes to be verbal, physical, and social. This issue is very common in schools, but students don't get enough knowledge from this behavior to be able to change or help others.

The Use Of Social Media For Marketing By Independent Musicians, Jessica E. Martinez

Capstone Projects and Master's Theses

Many musicians have social media presences, but not many know how to begin or how to market their music. Instead, artists find themselves searching for other forms to help them market their music. This leads them to overspend on expensive services in hopes that they can get their names more known. Musicians may feel discouraged when they don’t see the results they hope for, especially online and with other competitors. Because of this, musicians feel less confident in their success in the music industry. There is an imbalance between what the musician wants to achieve and what they need. …

A Tale Of Two Companies: The Importance Of Public Relations Amidst The Shift Towards Corporate Activism, Olivia Schwab

Honors Theses

By comparing the controversies that stemmed from Papa John’s John Schnatter and CrossFit’s Greg Glassman, some obvious public relations strategies stand out, including but not limited to understanding an audience, adapting to a changing environment, establishing a crisis communications plan, and taking controversial stands on issues close to the audience’s hearts. Most importantly though, if companies preach messages of social change, they must follow up on their stances with corrective action to do their best to help facilitate it in society.

While examining the history of corporate activism, it is clear why and how some corporations become the victims of …

Controversy, Coverage And Cancel Culture: The Daily Mississippian's Reporting Of The 2018 Ed Meek Controversy, And Related Findings, Mason Thomas Scioneaux

Honors Theses

As this thesis reflects a body of work completed by a journalism student near the conclusion of a journalism education at the University of Mississippi, I approached research and writing in that way. I interviewed three people, for an hour each, and the things I learned in those interviews greatly affected the conclusions I reached with this thesis. My full transcripts from those interviews are located in Appendices A-C. I also did a lot of scouring through articles of The Daily Mississippian from fall 2018 and otherwise; I looked at every single edition of the paper from that semester, both …

Best Practices For Voter Engagement Within Higher Education, Alyssa Tomins

Honors Projects

It is imperative that higher education institutions learn more about how to recruit members of younger generations to participate in future elections. Young people have historically voted at low rates, but that trend has started to change in recent years as more resources are being devoted to voter engagement among young people. This leads to the interest of understanding what best practices and strategies have academic institutions utilized to advance voter engagement on their campuses. This qualitative study analyzes these best practices and strategies at 84 colleges and universities, all of whom are members of The Andrew Goodman Foundation Vote …

Ua12/2/1 College Heights Herald, Vol. 96, No. 26, Wku Student Affairs

WKU Administration Documents

WKU campus newspaper reporting campus, athletic and Bowling Green, Kentucky news. This issue contains articles:

• Latimer, Jacob. Where Kentucky’s Marijuana Laws Stand
• Burris, Lily & Jacob Latimer. Voluntary Separation Incentive Program Accelerates Administrative Turnover
• Gaskin, Loren. Gun Violence in US: What Can We Do?
• Leachman, Anna. Music at Mammaw’s – Supper & Sounds, Robin Buckner
• Lamb, Cassady. Volleyball’s Historic Run Ends in Sweet Sixteen
• Fleischman, Ian. WKU Soccer Falls in Semifinal, Roster to Return in Fall
• Sparkman, Wyatt. WKU Plays Spring Game, A Glimpse of New Hilltoppers

Ua12/2/1 Best Of The Hill, Wku Student Affairs

WKU Administration Documents

Special edition of the College Heights Herald, includes articles:

• Spainhoward, Emma. Editor’s Letter
• WKU Favorites
• Adjusting to Apartment Life During a Pandemic
• Food & Drink
• Things to Do
• Miscellaneous
• Clothing & Gifts

Ua12/2/1 College Heights Herald, Vol. 96, No. 25, Wku Student Affairs

WKU Administration Documents

WKU campus newspaper reporting campus, athletic and Bowling Green, Kentucky news. This issue contains articles:

• Mitchell, McKenna. Miles (and a Virus) Apart: How Long Distance Couples Are Navigating COVID-19
• Non-Stop Semesters Have Increased Student Burnout
• Dobbs, Jack. Just Jammin’ – Horse Cave
• Latimer, Jacob. New Provost to Promote Student Success – Robert Fischer aka Bud
• Tolbert, Ellie. Facebook Page for Women Creates Community – WKU Sorority Swap
• Moore, Jake. WKU Set to Play Middle Tennessee State University in 1^st Conference Matchup – Softball
• Sparkman, Wyatt. Hilltoppers Claim First C-USA Sweep Over Marshall – Baseball
• Kieser, Nick. Holding the Rope: …

Ua12/2/1 College Heights Herald, Vol. 96, No. 24, Wku Student Affairs

WKU Administration Documents

WKU campus newspaper reporting campus, athletic and Bowling Green, Kentucky news. This issue contains articles:

• Latimer, Jacob. Original Title IX Reporter Anticipates Records Release – Nicole Ares
• Bunton, Gabrielle. Bowling Green’s Redevelopment Effect on Black Community – Shake Rag, Jonesville
• Gaskin, Loren. How Twitch Will Be the Future of Media
• Meyer-Thornton, Zane. Nestled in Nature – Lost River Cave
• Gaylord, Kaden. Appreciating Success in Women’s Sports – Softball, Soccer, Volleyball, Basketball
• Sparkman, Wyatt. Hilltoppers Drop Series at Florida International University, Host Marshall – Baseball
• Lamb, Cassady. WKU Volleyball Set to Play in NCAA Tournament

Educating And Motivating Students To Get The Covid Vaccine, Ady Dewey

Strategic Public Relations Projects

The 2020-2021 academic year was one of many different challenges as the COVID pandemic ravaged the world. Classes at Bridgewater College were HyFlex, which meant some students were present, in-person, masked, while other students participated online via Zoom. This split arrangement presented significant challenges for everyone – those on campus and those remote. The college experience, needless to say, was totally rewritten and this importantly included communication efforts.

The 2021 Strategic Public Relations class (COMM 347) identified the need of educating their peers about the availability—and advantages—of getting the COVID vaccine. (At this point in March, the College had not …

What Makes A Successful Social Media Influencer?, Catherine Jokela

Honors Projects in Communication

Social media have changed the way people communicate and live their lives. And as might be imagined, with new platforms come new opportunities. One of those opportunities is becoming a social media influencer. Social media influencers can earn fame and fortune, but how is that success measured? In depth interviews with Katy Bellotte and Mikayla Nogueira, two successful social media influencers, will be analyzed to answer the question, “What makes a social media influencer successful?”