Public Relations and Advertising Commons^™

Ua1b3 Confederates In Our Attic - Discussion Guide, Wku Naming & Symbols Task Force

WKU Administration Documents

Guidelines created by the WKU Naming & Symbols Task Force for conversations regarding naming of buildings for Confederate sympathizers.

Ua1b3 Confederates In Our Attic - Discussion Guide 2, Wku Naming & Symbols Task Force

WKU Administration Documents

Short discussion guide created by the WKU Naming & Symbols Task Force for use in consideration of renaming buildings honoring Confederate sympathizers.

Ua19/16/1 Hilltopper Volleyball Media Guide, Wku Athletic Media Relations

WKU Administration Documents

Athletic media guide for volleyball team.

Ua35/3 Memoranda, Wku Provost

WKU Administration Documents

2020 memoranda issued by the WKU Provost to faculty & staff via email.

• Center for Innovative Teaching & Learning January Workshops
• Fall to Fall Retention of All FFY as of Census by Selected Categories
• Updates fromt the Provost
• COVID-19
• COVID-19 or Coronavirus Update
• COVID-19 Update from the Provost's Office
• Announcing the 2020 College Faculty Award Winners
• WKU Announces New Associate Provost for Research & Graduate Education
• Budget Communication
• Summer School Updates from the Provost
• Amendment to PDF Policy
• FY2020-21 Budget Executive Committee Recommendations
• Provost's Message

Ua19/16/1/5 Lady Topper Golf 2019-20 Season Statistics, Wku Athlteic Media Guide

WKU Administration Documents

Statistical analysis of the 2019-20 women's golf team season.

Ua25 Memoranda, Wku Strategy, Operations & Finance

WKU Administration Documents

Memoranda issued by WKU Strategy, Operations & Finance to faculty & staff via email.

• Bookstore
• Staff Excellence Awards
• Campus Update

Ua19/16/2 Tennis Press Releases, Wku Athletic Media Relations

WKU Administration Documents

Press releases, photos and game statistics for WKU tennis teams in 2020.

Ua19/16/2 Baseball Press Releases, Wku Athletic Media Relations

WKU Administration Documents

Press releases, photos and game statistics for WKU baseball team in 2020.

Ua19/16/2 Softball Press Releases, Wku Athletic Media Relations

WKU Administration Documents

Press releases, photos and game statistics for WKU softball team in 2020.

Ua19/16/2 Athletic Media Relations Press Releases, Wku Athletic Media Relations

WKU Administration Documents

General WKU athletic press releases for 2020.

Ua19/16/1/1 Hilltopper Baseball 2020 Media Guide, Wku Athletic Media Relations

WKU Administration Documents

2020 baseball media guide produced by WKU Athletic Media Relations, includes athletic records and statistics, photographs, schedule and information regarding opponents.

Ua10/1 Vitality Report, Wku Suzanne Vitale Clinical Education Complex

WKU Administration Documents

Newsletter created by and about the Suzanne Vitale Clinical Education Complex.

• Moore, Mary. From the Director's Desk
• Mudd, Aaron. WKU Breaks Ground on Residential Program for Adults on Autism Spectrum - LifeWorks
• Swietek, Molly. Fellowship Continues at WKU Public Broadcasting
• Kersting, Frank. What is CEC's Value to WKU?
• Whittinghill, Cindi. A Caregiver's Perspective - Renshaw Early Childhood Center
• Sales, Shannon. Financial Education Added for Familes
• Sales, Shannon. Family Fun Day 2020 Date Released
• Schaeffer, Beth. RECC Students Say Hello in Many Languages
• Collins, Peyton. Circle of Support Students Thrive
• Sales, Shannon. Special Needs Expo Offers Families Hope
• Hudson, Caroline. Literacy …

Ua19/16/2 Track & Field Press Releases, Wku Athletic Media Relations

WKU Administration Documents

Press releases, photos and game statistics for WKU track & field teams in 2020.

Ua19/16/1/5 Hilltopper Golf 2019-20 Season Statistics, Wku Athletic Media Relations

WKU Administration Documents

Statistical analysis of the 2019-20 men's golf team season.

Framing Sports’ Corporate Social Responsibility: U.S. Women’S Vs. Men’S Soccer Leagues, Paul Schattschneider

Honors Program Theses

Professional sports are a rich industry for corporate social responsibility (CSR) research because today’s sports organizations are big businesses that generate shared identities and strong affective connections among fans, teams, and players. Further, today’s professional sports consumers expect organizations to behave in socially responsible ways and to give back to their communities. While nearly every sports organization, like most other major businesses, practices CSR, sports teams are in a unique position because they receive greater media coverage than other businesses. Not all of this coverage is positive, however, as news reports about the controversy over compensation inequities in women’s soccer …

2020 Icrcc Proceedings Table Of Contents, Conference Organizers

International Crisis and Risk Communication Conference

These proceedings are a representative sample of the presentations given by professional practitioners and academic scholars at the 2020 International Crisis and Risk Communication Conference (ICRCC) held March 9-11, 2020. The ICRCC is an annual event that takes place the second week in March in beautiful sunny Orlando, Florida. The conference hosts are faculty and staff from the Nicholson School of Communication and Media. The goal of the ICRCC is to bring together prominent professional practitioners and academic scholars that work directly with crisis and risk communication on a daily basis. We define crisis and risk broadly to include, for …

Is All Publicity Good Publicity? Ask Peloton, Rodney Andrew Carveth

International Crisis and Risk Communication Conference

Controversial ad campaigns from companies such as Nike have suggested that “any publicity is good publicity.” This case study of a controversial 2019 advertising campaign by Peloton, where one its ad not only was critically panned, but resulted in Peloton losing nearly $1 billion in market value. The case shows that not only was Peloton tone deaf about the message the company is putting out there, it defended itself by insulting its consumer base.

Lights, Camera, Inaction: Relationship Management In The Film Industry Following Sexual Misconduct Accusations, Autumn Crouch

Honors Undergraduate Theses

In the wake of the #MeToo movement, how society responds to sexual misconduct allegations has greatly changed. It has had an effect on policy from the federal to the organizational level. Looking at overarching changes that came about after the movement is one thing but taking a look at consequences brought upon certain individuals who had allegations put against them is another. This thesis explores public relations (PR) strategies executed by prominent individuals in the film industry and their publicity teams following sexual misconduct accusations. PR at its core is about relationship management. So, this line of thought leads one …

The Political Preference Of Arkansas Farmers And Ranchers, Rachel J. Barry, Donna L. Graham

Discovery, The Student Journal of Dale Bumpers College of Agricultural, Food and Life Sciences

Access to information is critical to improving production efficiency, but little is known about how farmers are informed on the policy or issues influencing programs related to farming. This research sought to determine the sources of communication used by farmers and ranchers to form opinions about agricultural policy and candidates, identify the issues important in voting, and their level of participation in the political process. Face-to-face interaction was the preferred form of communication in farm organization meetings, with friends, or farm agencies. Magazines were the preferred source of print communication, and university/extension websites were preferred for internet sources. Broadcast media …

The Age Of The Advertorial: Incorporating Sponsored Content Into The Newsroom, Hayley Robb

Mahurin Honors College Capstone Experience/Thesis Projects

During a time when news is fast, frequent and easier to find than ever, it has become harder for news outlets to not only generate revenue but to establish a need with their readers. Sponsored content pieces, also referred to as native advertising, have offered creative solutions to this problem for student media groups and professional news outlets across the country.

Using WKU’s first-ever content agency, Cherry Creative, as a case study and by analyzing various other news outlets in the U.S., this project aims to develop a series of recommendations for the future of Cherry Creative and student media, …

Richard Dyer's Star Theory Applied To Musician/Actress: Lady Gaga, Allora R. Lee

Capstone Showcase

Richard Dyer’s Stars and general studies analyze the unusual phenomena surrounding influential film stars and their unmitigated power to compel and amaze those outside of the spotlight. His studies separate the theory into three intermingling parts: stars as a social phenomenon, stars as images, and stars as signs. There are many components in Dyer’s studies that can be extracted and used in analyses of particular actors and actresses. However, this does not solely revolve around film stars. In this analysis, I will be examining the famous pop music icon and recent actress, Lady Gaga. Through an analysis of her style, …

Exploring The Challenges Of Social Integration Within An Upper-Level Public Relations Classroom, Tabitha Hayley Dyer

Graduate Theses, Dissertations, and Problem Reports (ETD)

Despite three decades of literature that has explored the gender imbalance of public relations at a professional level, there is a dearth of information addressing if or how these experiences are informed at a collegiate level. Accordingly, this study examines if the gender imbalance impacts students in the upper-level public relations classroom, and the similarities and differences exist between other single-gender dominant programs including nursing and Science, Technology, Engineering, and Mathematics (STEM) using three dimensions (i.e., role strain, teamwork, and overall social environment) as a comparison. Using qualitative in-depth interview data collected from 13 junior- and senior-standing public relations students …

The Big Era Of Podcasting: A Timely Examination Of Advertisements In Popular Podcasts, Kristine Johnson, Marilena O. Vilceanu, Erika P. Solis, Kailey C. Bertelson

AMTP Proceedings 2020

No abstract provided.

Does This Grant Them Agency? An Analysis Of The Female Athlete As Portrayed In Espn's Body Issue, Aubri Mckoy

Senior Independent Study Theses

Since 2009, one of the world’s largest and most circulated sports mediums, ESPN, has been publishing an annual nude magazine. Formerly known as ESPN’s Body Issue, this magazine seeks to highlight aesthetics of the athletic form, as well as the power of testimony told through the inhabited bodies of the magazine’s featured athletes. Over the years, the magazine has featured many identities, including the representation of varying races, genders, body types, physical abilities, and sports. This study particularly examines the representation of a Black woman athlete, Tori Bowie, as featured in the magazine’s tenth edition. Furthermore, this study focuses on …

Legacy Traditions, Abigail Schreiner

Williams Honors College, Honors Research Projects

This paper discusses and examines how I planned and executed a new fall program for Girl Scouts of North East Ohio entitled, “Legacy Traditions.” This program took place in October 2019 at Camp Timberlane in Wakeman, Ohio. The attendance of the camp consisted of girls between the ages of 6 to 11 years old. After seeing there was a need for a program that discussed Girl Scout Traditions while teaching leadership and other core values of Girl Scouts, the program was created in partnership with Girl Scouts of North East Ohio. Girl Scouts is an organization where girls of all …

Track Record Of Public Relations Research In The Repository, Ari Agung Agung Prastowo, Retasari Dewi, Hanny Hafiar, Renata Anisa

Library Philosophy and Practice (e-journal)

Public Relations is a study that is part of the communication science family at a faculty in tertiary institutions in Indonesia. The graduates of this study program have produced thousands of research titles since they were established as independent study programs in 2013. Based on the track record of research results recorded in the university's repository, it is known that there are research trends relating to the development of international public relations scholarship. This is influenced by technological developments and globalization. These developments have led to a diversity of research topics carried out by graduates of public relations study programs. …

The Fight Is Still On: An Ethical Analysis Of The American Civil Liberties Union’S Partisan Rhetoric In The Trump Era, Emily Charlotte Gerber

Graduate Theses, Dissertations, and Problem Reports (ETD)

The 2016 U.S. presidential election of Donald Trump generated a newfound surge in political advocacy that greatly benefitted certain nonprofits and grassroots organizations. One of these organizations was the American Civil Liberties Union, a nonpartisan nonprofit dedicated to protecting and defending civil liberties and rights in the U.S. The ACLU received an unprecedented number of donations following Election Day and has since pursued an aggressive campaign against President Donald Trump.

In order to explore this phenomenon, this thesis analyzed the ACLU’s rhetoric between Presidents George W. Bush and Donald Trump (both Republicans) and between Presidents Barack Obama (Democrat) and Donald …

Narrativizing The Holidays: Event Branding Through Commodity Narrative Campaigns, Peighton Hinote

Masters Theses

Event planning and coordination often view events to be standalone, existing only until the event has passed. However, this thesis looks to serialize events to exist long after a single event takes place. Through the application of narrative, myth, and floating signification through the lens of semiotics theory, this thesis aims to create evergreen content for public relations practitioners in their efforts to promote events. The contents of this thesis focus on theory and application, allowing the two to enrich one another. Furthermore, this thesis practically applies foundational concepts from scholars like Fiske (1987, 1990) and Barthes (1957, 1970, 1978) …

Using Sport Identification & Rhetorical Strategy: Evaluating An Ncaa D1 Collegiate Football Team’S Social Media Presence, Maria Baldwin

Masters Theses

Using social media platforms to build identification amongst stakeholders is of increasing importance for a growing range of organizations. Social media represents a powerful tool for marketing and developing business. In sports organizations, the use of social media can build identification amongst a fanbase by using George Cheney’s (1983) rhetorical strategies. The purpose of this study was to explore the content of a regional D1 university football team’s twitter and Instagram platforms, using a content analysis to clarify the organization’s use of rhetorical strategies and design elements to foster sport identification amongst their social media fanbase. Many sports organizations use …

Educating Public Information Officers In Kentucky, Lori Kent

Murray State Theses and Dissertations

Abstract

This study researched the education and training of public information officers (PIO) within Kentucky. Even though training exists, the effectiveness of prior training and education of currently employed public information officers is unknown. As the formalization and importance of the role has evolved in recent years, it is more important to determine and possibly create proper training and post-secondary courses to prepare public information officers for their role. Interviews were conducted, utilizing standard questions with practicing public information officers throughout the state. Research found inconsistent experience and a lack of training by public information officers prior to obtaining their …