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Full-Text Articles in Public Relations and Advertising

Ua19/16/2 Women's Basketball Press Releases, Wku Athletic Media Relations Oct 2020

Ua19/16/2 Women's Basketball Press Releases, Wku Athletic Media Relations

WKU Archives Records

Press releases, photos and game statistics for WKU women's basketball team from July to December 2020.


“I’M Real I Thought I Told Ya”: Developing Critical Media Literacy Through U.S. Latinx Digital Media Representations, Solange T. Castellar Jun 2020

“I’M Real I Thought I Told Ya”: Developing Critical Media Literacy Through U.S. Latinx Digital Media Representations, Solange T. Castellar

Dissertations, Theses, and Capstone Projects

This thesis explores how audiences engage with U.S. Latinx media representations through the practice of critical media literacy. I interrogate how media consumers construct critical media literacy through interacting with U.S. Latinx figures on digital media platforms, particularly on the social-media app, Twitter, and the user-generated video content platform, YouTube. Throughout this thesis, I argue that users on these platforms who engage with U.S. Latinx pop culture figures, like Jennifer Lopez and Belcalis Almanzar (Cardi B), read, digest, and comprehend a variety of multimedia images, texts, or videos, and that this engagement becomes an accessible form of critical media literacy, …


Ua19/16/1 Wku Lady Topper Basketball Media Guide, Wku Athletic Media Relations Jan 2020

Ua19/16/1 Wku Lady Topper Basketball Media Guide, Wku Athletic Media Relations

WKU Archives Records

2020-21 women's basketball media guide produced by WKU Athletic Media Relations, includes athletic records and statistics, photographs, schedule and information regarding opponents.


Ua19/16/1 Hilltopper Volleyball Media Guide, Wku Athletic Media Relations Jan 2020

Ua19/16/1 Hilltopper Volleyball Media Guide, Wku Athletic Media Relations

WKU Archives Records

Athletic media guide for volleyball team.


Ua19/16/2 Tennis Press Releases, Wku Athletic Media Relations Jan 2020

Ua19/16/2 Tennis Press Releases, Wku Athletic Media Relations

WKU Archives Records

Press releases, photos and game statistics for WKU tennis teams in 2020.


Ua19/16/2 Softball Press Releases, Wku Athletic Media Relations Jan 2020

Ua19/16/2 Softball Press Releases, Wku Athletic Media Relations

WKU Archives Records

Press releases, photos and game statistics for WKU softball team in 2020.


Exploring The Challenges Of Social Integration Within An Upper-Level Public Relations Classroom, Tabitha Hayley Dyer Jan 2020

Exploring The Challenges Of Social Integration Within An Upper-Level Public Relations Classroom, Tabitha Hayley Dyer

Graduate Theses, Dissertations, and Problem Reports

Despite three decades of literature that has explored the gender imbalance of public relations at a professional level, there is a dearth of information addressing if or how these experiences are informed at a collegiate level. Accordingly, this study examines if the gender imbalance impacts students in the upper-level public relations classroom, and the similarities and differences exist between other single-gender dominant programs including nursing and Science, Technology, Engineering, and Mathematics (STEM) using three dimensions (i.e., role strain, teamwork, and overall social environment) as a comparison. Using qualitative in-depth interview data collected from 13 junior- and senior-standing public relations students …


Ua19/16/2 Golf Press Releases, Wku Athletic Media Relations Jan 2020

Ua19/16/2 Golf Press Releases, Wku Athletic Media Relations

WKU Archives Records

Press releases, photos and game statistics for WKU golf teams in 2020.


Ua19/16/2 Volleyball Press Releases, Wku Athletic Media Relations Jan 2020

Ua19/16/2 Volleyball Press Releases, Wku Athletic Media Relations

WKU Archives Records

Press releases, photos and game statistics for WKU volleyball team in 2020.


Ua19/16/2 Track & Field Press Releases, Wku Athletic Media Relations Jan 2020

Ua19/16/2 Track & Field Press Releases, Wku Athletic Media Relations

WKU Archives Records

Press releases, photos and game statistics for WKU track & field teams in 2020.


Ua19/16/1/5 Lady Topper Golf 2019-20 Season Statistics, Wku Athlteic Media Guide Jan 2020

Ua19/16/1/5 Lady Topper Golf 2019-20 Season Statistics, Wku Athlteic Media Guide

WKU Archives Records

Statistical analysis of the 2019-20 women's golf team season.