Public Relations and Advertising Commons^™

Public Relations Research: Syracuse University Catholic Center, Christina Dipietro

Renée Crown University Honors Thesis Projects - All

The Syracuse University Catholic Center (SU Catholic Center) is a Catholic organization, offering students, faculty and staff at Syracuse University with spiritual guidance and support. A primary concern of the organization is the limited presence, and lack of identity, the organization has on the Syracuse University campus. Although the organization serves many publics, this report focuses on increasing attendance and awareness among the students on the Syracuse University campus. I conducted a detailed research report to gain insight on where the SU Catholic Center can improve its communication tactics to help increase attendance, and therefore boost identity among students. I …

Dialogic Communication And Public Relations Websites: A Content Analysis Of The Global Top 250 Pr Agencies, Charles C. Akwari

Electronic Theses and Dissertations

Past research has shown that dialogic communication has essential characteristics that foster two-way communication between organizations and their stakeholders. This study investigates how public relations firms incorporate the principles of dialogic communication on their websites. The top and bottom 50 websites from the Holmes report on Top 250 Global PR agency rankings were content analyzed. Kent and Taylor’s (1998, 2003) five principles of dialogic communication were applied to find out if public relations firms incorporate the principle of dialogic communication effectively on their websites, provide relevant information for stakeholders and prospective clients, and if there are differences between PR rankings …

"To Share Or Not To Share:" A Study Of An Individual's Self-Representation On Instagram In Accordance With Impression Management Theory, Breyanna Marie Blackwell

Electronic Theses and Dissertations

This research study examined what the motivations and consequences of self-disclosure on Instagram were as well as its correlation with Impression Management Theory. The research used a 37 question survey which was distributed on social media, through the Department of Media and Communication at ETSU as well as a public speaking class. There were 232 participants in this study who were 18 or older and used Instagram. Research found that individuals’ self disclose using levels of relationship management, showing off, information sharing and habitual behavior. Future research includes the opportunity to incorporate a sample of participants across different cultures to …

The Importance Of Branding In Small Businesses, Amber J. Rabie

Senior Honors Theses

The Land of Milk & Honey Farm exists to provide quality food produced in facilities that practice good stewardship to the Earth. It is a small business devoted to loving, careful stewardship and the production of quality goods. The mission of The Land of Milk & Honey is to combine traditional farming practices with a sustainable and environment-friendly approach to agriculture. It aims to provide customer satisfaction by being respectful and responsible over animals and the earth, and by producing quality products. To reach this objective, the farm intends to educate consumers and provide an alternative source for truly farm-fresh …

Coolhunting: Marketing Tools & Techniques, Lillian Fuhrman

Scholarly and Creative Works Conference (2015 - 2021)

Technology and the rise of mass media has made marketing and connecting with consumers more valuable than ever before. In order to reach consumers, many companies have employed coolhunters to predict trends, identify key influencers, and translate what they observe within subcultures into a tangible product. Coolhunters are individuals that observe different aspects of society, such as fashion, and use what they see to outline what is up and coming in terms of products, ideologies, and attitudes. These trend observations can then be used by companies in a multitude of ways; to develop products, to guide brand expansion, to develop …

Budlight's #Upforwhatever Campaign, Jennifer Lopez-Gallardo, Brynn Bresnahan, Brooke Rera, Melissa Swan

SCOM Undergraduate Research Conference

Research Study for BudLight's #UpForWhatever Campaign.

Ua12/2/1 2017 Best Of The Hill, Wku Student Affairs

WKU Administration Documents

Magazine edition of the College Heights Herald regarding poll of best restaurants, stores, recreation, leisure activities, housing and sports in Bowling Green.

Ua12/2/1 College Heights Herald, Vol. 92, No. 45, Wku Student Affairs

WKU Administration Documents

WKU campus newspaper reporting campus, athletic and Bowling Green, Kentucky news. This issue contains articles:

• Williams, Jamie. Inclusion – Student Government Association
• Austin, Emma. University Leaders Explain Contract – Aramark
• McCarthy, Casey. Committee to Protect Journalists Discusses Press Freedom Domestically, Abroad
• Alvey, Rebekah. Fundraising Event to Open Doors on Greek Life – Homearama
• Kast, Monica. Director Named American Council on Education – Tony Norman
• Vogler, Emily. Editorial Cartoon re: Spring in the Baltic
• Murrer, Erick. Through Their Eyes – Low Income Students
• Harsh, Spencer. Warm Spring Weather Requires Some Chill Tunes
• Walk a Mile In Her Shoes
• Wegert, Sally. Christian …

Ua12/2/1 College Heights Herald, Vol. 92, No. 44, Wku Student Affairs

WKU Administration Documents

WKU campus newspaper reporting campus, athletic and Bowling Green, Kentucky news. This issue contains articles:

• Kast, Monica. Advertising, Public Relations Still to Merge with Department of Communication
• Austin, Emma. Just for Kids – Dance Big Red
• Keltner, Bryson. Professors Shared Flipped Classroom Experiences
• Austin, Emma. Poets & Singers Celebrate Female Empowerment – This for the Women
• Chattopadhyay, Srijita. Indian Student Group to Host Traditional Celebration – Indian Student Association
• Ziege, Nicole. Grant Funds Training on Trafficking Investigation
• Hatchett, Gina. Controlling My Time for Other People
• Slaughter, Wesley. Editorial Cartoon re: School a Joke
• Hovell, Nolan. April Absurdity – Rick & …

Strategic Pr Meets Digital Scholarship, Ady Dewey

Strategic Public Relations Projects

The 2017 strategic public relations (COMM 347) created a campaign to increase faculty’s awareness of the pedagogical benefits of digital scholarship and the work being done by faculty. While there are various definitions of the term “digital scholarship,” the class approached it as an opportunity to rethink traditional assessment tools by using different technologies to aid students in creating digital projects for a public audience. Digital scholarship is a critical direction for higher education to ensure students graduate with knowledge of digital tools regardless of their field of study. The requesting clients for the project were the College’s instructional designer …

Five Seconds To The Ad: How Program-Induced Mood Affects Ad Countdown Effects, Tiffany Venmahavong

Honors Projects in Marketing

The study examines what effects a five second countdown warning will have on consumer’s attitudes towards the advertisement depending on the main program content. This study builds upon several theoretical models concerning program-induced moods in relation to viewer’s judgment to commercial advertisements. Findings from two studies suggest that program-induced mood systematically influences attitude toward the inserted ad with (vs. without) a five-second countdown: for the negative-affect program, attitude toward the ad was more positive when the ad was preceded by the countdown than when the ad was not preceded by the countdown. However, for the positive-affect program, attitude toward the …

Ua68/1/3 Arts & Letters, Wku Potter College Of Arts & Letters

WKU Administration Documents

Magazine created by WKU Potter College of Arts & Letters regarding faculty and student research, events and programs.

Ua19/16/2 Basketball Press Releases, Wku Athletic Media Relations

WKU Administration Documents

Press releases, game statistics and photos related to the WKU basketball team January to July 2017.

Ua19/16/2 Football Press Releases, Wku Athletic Media Relations

WKU Administration Documents

Press releases, game statistics and photos related to WKU football team for January to June 2017.

Ua3/9 Email To Faculty & Staff, Gary Ransdell

WKU Administration Documents

Emails from WKU president Gary Ransdell to faculty & staff from January to June 2017.

• Balancing Our Budget by Year End, 3/2
• Campus Forum, 4/12
• Farewell Message, 6/30
• Finance Fact Sheet, 1/20
• Gary Ransdell to Lead Semester at Sea Program, 2/8
• Invitation University of Kentucky College of Medicine, 6/5
• New Chapter, 2/8
• New Semester, 1/20
• Personnel Actions, 6/19
• Spring Semester Message, 4/6
• Statement on Immigration Ban, 1/30
• Video Surveillance Systems Policy, 6/19

Supermarket Savvy: An Analysis Of Psychological Exploitation Within Grocery Stores, Calvin Brinkworth

Independent Study Project (ISP) Collection

As obesity rates continue to climb around the world, an increased effort is needed to explore all means of prevention and intervention. Although previous research has examined the effectiveness of strategies like nutritional education, little research has been conducted surrounding the interplay of psychology and marketing within the context of grocery stores. As such, this paper examines the presence of psychological manipulation within grocery stores and the influence is has upon product choice, and ultimately consumption. Several key variables have been taken into account for this analysis, including store layout, location, product placement, packaging, and others, to provide a holistic …

Ua19/16/2 Womens' Basketball Press Releases, Wku Athletic Media Relations

WKU Administration Documents

Press releases, photos and game statistics related to WKU women's basketball team from January to July 2017.

Ua19/16/1 2017 Spring Football Guide, Wku Athletic Media Relations

WKU Administration Documents

WKU football media guide for spring 2017.

Salesperson Networking Behaviors And Creativity: Exploring An Unconventional Relationship, Michael T. Krush, Raj Agnihotri, Gerrard M. Macintosh, Ashish Kalra

Management and Marketing Faculty Publications

A great deal of emerging research explores the antecedents and outcomes of salesperson creativity. However, relatively fewer scholarly endeavors have delved into assessing the social antecedents of salesperson creativity. Addressing this issue, the current research focuses on the link between one critical social antecedent in sales research, namely that of networking behaviors, and creativity among salespeople. Specifically, we include customer and professional networking behaviors and study their direct, interactive, and curvilinear effects on salesperson creativity. Empirical findings show that professional networking as well as customer networking are positively related to salesperson creativity. Further, we demonstrate the non-linear effects of professional …

Branding A University Through An Experience: An Audit Of John Carroll University’S Communication Touch Points, Tori M. Price

Masters Essays

This project was designed to compare branding and higher education literature to determine how a higher educational institution can generate brand loyalty and brand advocates through a process of managed communication touch points. John Carroll has received national recognition for their academic programs and has been regarded by many alumni as a great university experience. Therefore, an audit of John Carroll University’s communication efforts will demonstrate a comparison between the university’s communication process and the research, to determine how exactly brand loyalty is generated at a small, private, Jesuit university. The literature review will serve as a “best practices” guide. …

An Investigation Into The Teaching Of International Public Relations To Undergraduates, Matthew Wisla

Master's Theses (2009 -)

Currently, most U.S. multinational companies increasingly rely on international markets for revenue and growth. Public relations professionals, whether they are on assignment in a foreign land or based in the U.S. as part of an international team, must possess the skills to communicate effectively with target audiences from other cultures. The purpose of this study is to better understand the international qualifications and background of instructors teaching international public relations to U.S. undergraduates. This study is based on data collected through telephone interviews with select academic thought leaders in the field of teaching international public relations, and a broad email …

Assessment Of Tips From Former Smokers: Implications For An Advance Directive Completion Campaign For Young Adults, Kimberly Clark

Masters Essays

No abstract provided.

Pharma Goes Social: Exploring Social Media Guidelines For Pharmaceutical Direct To Consumer Advertising, Lisa Ferian

Masters Essays

Direct to consumer advertising of pharmaceutical increased in the United States between 2015 and 2016 by 9% to $5.6 billion (McCaffrey, 2017). The only two countries which allow detailed product claim advertisements are the United Sates and New Zealand. While traditional advertising channels have been successful to pharmaceutical companies, many are looking to turn to digital options such as social media to better reach their audiences and work around increased strictness of advertising to physicians. To date, minimal guidance has been provided by the Food and Drug Administration (FDA) and Federal Trade Commission (FTC) when it comes to social media, …

Digital Fanbases: How The Athletic Department In The Ohio Athletic Conference Engage With Audiences, Dale Armbruster

Masters Essays

Research has long sought to define and quantify the component of relationships within strategic public relations management. With the development of social media, public relations practitioners have new methods to employ in building and maintaining two-way relationships with audiences and key publics. This study is intended to expand upon current organization-management research and identify best practices for athletic departments seeking to engage with their audiences. The development of organization-public models is detailed, along with historical application of the concept to athletics. Analysis of Twitter data revealed common themes among athletic departments that engage audiences successfully. The study concludes with a …

Comparative Content Analysis Regarding Brand Management Through Influencer Marketing, Julia Hurt

Masters Essays

The divide between advertising, marketing, and public relations has deteriorated over time, where each has a specific focus but no longer a particular correct way of reaching audiences. With the ever-growing presence of online social influencers, a new marketing practice known as influencer marketing has evolved, where brands connect with consumers in an authentic and meaningful way. Influencer marketing is a form of marketing that identifies and targets individuals through the influence of bloggers and their active voice. Research indicates how influence plays a role through social media to reach consumers. However, there is a gap in research when it …

The Doctor Will Skype You Now: College Student Attitudes Towards The Integration Of Telemedicine (Healthspot® Kiosk) At John Carroll University, Kasey A. Foley

Masters Theses

There has been a spike in the nation’s interest in telemedicine over the past decade. Mobile applications, remote-monitoring devices, and image-sharing software have been designed to provide patients convenient access to medical attention. One of these technologies, an enclosed medical booth called the HealthSpot® kiosk (HSK), was installed in the John Carroll University Student Health and Wellness Center in 2014. The HealthSpot® kiosk utilizes videoconferencing technology to simulate face-to-face communication between providers and patients. This new technology would seem to be a good fit for a small college campus, as college-aged students accept technology quickly, and small campuses often have …

“The Room Where It Happens”: Teaching Diversity In The Classroom, Debra Jenson

Journal on Empowering Teaching Excellence

Universities across the nation have focused increasingly on promoting diversity, to the point of including this goal in their mission statements. Additionally, millennial students come to college anxious to learn about diversity. This paper presents a lesson plan built around the musical Hamilton. The activity teaches public relations students in a writing class persuasion and rhetoric skills. It has a dual purpose of introducing diversity, the topic of privilege and its role in American culture.

Ua12/2/1 College Heights Herald, Vol. 92, No. 43, Wku Student Affairs

WKU Administration Documents

WKU campus newspaper reporting campus, athletic and Bowling Green, Kentucky news. This issue contains articles:

• Austin, Emma. University Signs Letter of Intent with Aramark
• Alvey, Rebekah. Visiting Scholar Educates Students on Sex Trafficking – Jessica Pliley
• Williams, Jamie. Student Government Association Considers New Legislation in Final Weeks of Semester
• Deletter, Emily. Dean of Libraries Retires After 41 Years of Employment – Connie Foster
• Kast, Monica. Advertising & Public Relations Discussion Pulled from Board of Regents
• Vogler, Emily. Editorial Cartoon re: Inclement Weather
• Shake-it Up – Hill Nutrition
• Hormell, David. Gary Ransdell Makes Strides to Muddy Records Fight
• Walker, Silas. Confident …

Ua12/2/1 College Heights Herald, Vol. 92, No. 42, Wku Student Affairs

WKU Administration Documents

WKU campus newspaper reporting campus, athletic and Bowling Green, Kentucky news. This issue contains articles:

• Austin, Emma. Attorney General Intervenes In College Heights Herald Lawsuit – Andy Beshear
• Williams, Jamie. Patched: Solution to Budget Shortfall Shores Up for Another Year
• Bradley, Erian. Students Adapt to Construction of Residence Halls
• Williams, Jamie. New Legislation Affects Students’ Free Speech
• Wegert, Sally. Featured Watercolor Artist to Visit, Teach Class – Steve Cavallo
• Brockman, Kacie. Professors Discuss Facts, Fake News – Guy Jordan, Mac McKerral
• Editorial Cartoon re: Higher Education Budget
• Money Model: Performance-based Funding Would Harm WKU
• Burgess, Kelly. Making Your Own, Healthy …

Ua12/2/1 College Heights Herald, Vol. 92, No. 41, Wku Student Affairs

WKU Administration Documents

WKU campus newspaper reporting campus, athletic and Bowling Green, Kentucky news. This issue contains articles:

• Williams, Jamie. Student Government Association Supports Military Students
• Williams, Jamie. Graduating Student Government Association President Reflects on Two Terms – Jay Richey
• Deletter, Emily. Confucius Institute Displays Work by Distinguished Artists
• Deletter, Emily. Alumni Association Appoints New Board of Directors
• Kast, Monica. Professor Presents on Human Rights Attitudes – Sam McFarland
• Vogler, Emily. Editorial Cartoon re: Corgis
• Ronkainen, Millie. Learning to Appreciate the Silence Around Me
• Johnson, Jack. Logan & Get Out Offer Unique Theater Experiences – Movies
• Jones, Zach. Mental Math Won’t Do, Learn …