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Ua19/16/5/11 Athletic Media Relations - Press Conferences, Wku Archives

WKU Archives Collection Inventories

Film, video and audio recordings of WKU Athletics press conferences.

A True Fairytale “Happily Ever After”: An In-Depth Communication Analysis, Courtney E. Dempsey

Senior Honors Projects

Walter Fischer’s Narrative Paradigm states that people are natural born storytellers, they will convey thoughts and feelings through creating a story. These stories must adhere to two principles, fidelity and coherence. While coherence addresses the structure of the narrative, if this story has any resemblance to an archetype, fidelity deals with the story’s rationality, does it make sense? Fischer’s narrative can be applied across many different disciplines.

For this particular analysis I chose to apply Fischer’s Narrative Paradigm to different bridal narratives. While being a bride is an archetype itself, within that narrative there are distinct themed narratives that have …

On Making A Difference: How Photography And Narrative Produce The Short-Term Missions Experience, Joshua Kerby Jennings

Theses and Dissertations--Community & Leadership Development

Short-term missions participants encounter difference in purportedly captivating ways. Current research, however, indicates the practice does not lead to long-lasting, positive change. Brian M. Howell (2012) argues the short-term missions experience is confined to the limitations of the short-term missions narrative. People who engage in short-term missions build assumptions, seek experiences, understand difference, and convey meaning, as a result of this narrative. The process of telling and retelling travel stories is integral to the short-term missions experience. Drawing upon literature on tourism, narrative, development, and photography, this study intends to evaluate the inefficacy of short-term missions through the stories which …

An Imc Approach To Creating A Music Personality, Abigail R. Bounds

Honors Theses

Technology and the popularity of social media has empowered consumers and provided direct access to artists, changing the traditional approach to music artist exposure and the inherent needs of the music fan. Once dependent upon record deals and a traditional mass communication model, today's artists establish their own brand and attract targeted audiences by promoting a personality coupled with musical talent. The purpose of this study is to apply the direct to consumer principles of Integrated Marketing Communications (IMC) to brand a music artist and build a loyal following among the millennial generation. A literature review was compiled to investigate …

The Limits Of Transparency: Data Brokers And Commodification, Matthew Crain

Publications and Research

In the United States the prevailing public policy approach to mitigating the harms of internet surveillance is grounded in the liberal democratic value of transparency. While a laudable goal, transparency runs up against insurmountable structural constraints within the political economy of commercial surveillance. A case study of the data broker industry reveals the limits of transparency and shows that commodification of personal information is at the root of the power imbalances that transparency-based strategies of consumer empowerment seek to rectify. Despite significant challenges, privacy policy must be more centrally informed by a critical political economy of commercial surveillance.

Using The Frame Information Creation As A Process To Teach Career Competencies To Advertising Students, Megan Blauvelt Heuer

Central University Libraries Research

Because information source types in advertising are dynamic and numerous, teaching Information Creation as a Process represents a critical part of information literacy education for students in advertising and marketing programs. Since these programs place great emphasis on career skills, addressing this frame should be situated within an awareness of professional practice. This chapter will look at how students struggle with the concept of Information Creation as a Process, give an overview of the advertising information landscape, and present progressive lesson plans with suggestions for possible assessments.

Brunswick Educational Access Television Social Media Campaign, Nicole Rhoades

Williams Honors College, Honors Research Projects

This social media campaign is to be executed by student managers within the Brunswick Schools Video Program. The Video Program provides journalistic experience to young students by immersing them in print and broadcast journalism that is provided to the Brunswick-area through Brunswick Educational Access Television.

The Role Of Familiarity In Shaping Country Reputation, Dane M. Kiambi

College of Journalism and Mass Communications: Faculty Publications

This study examines inputs that contribute to country concept, specifically the country reputation of Ghana among Americans. The results of a structural equation model indicate that familiarity is a key mediator between participants' experiences with the country and Ghana's country reputation. It is found that the participants' experiences with Ghana affected the reputation of that country positively but indirectly through the mediating role of increased familiarity. Practitioners of international public relations and public diplomacy could benefit from the use of strategies and tactics that would increase the familiarity of the U.S. public with sub-Saharan African countries.

Understanding And Addressing The Gaps: Generational Perspectives On Public Relations Leadership Development In The United States, Michele E. Ewing, David L. Remund

College of Journalism and Mass Communications: Faculty Publications

This qualitative study is the first known effort to define the differing perceptions of public relations leadership at three distinct career points and explore the leadership development gaps and needs from these varied perspectives. Semistructured interviews with senior public relations practitioners, young professionals, and current students in the United States bring needed depth and clarity to prior scholarship on leadership development, a growing concern within the public relations industry around the world. Additionally, the findings pinpoint leadership development best practices for better infusing leadership development into undergraduate public relations education and into training and development programs for young professionals.

The Grove: Stories Of Cultivating Connections, Mitchell A. Dowden

Honors Theses

This thesis studies the University of Mississippi's tailgating area known as the Grove. While it explores the logistics and preparation for home game activities, this thesis looks beyond the image and into aspects not so obvious to the weekend visitor: its history, its environmental impact, the economics, and even its reflection of the progress and challenges surrounding race. This is not intended to be a supreme authority or academic analysis of the Grove, but instead a journalistic piece reflecting the stories and personal anecdotes I encountered. To gather information, I conducted live interviews with people familiar to the Grove in …

Service Standards In Higher Education: Lasswell's Communication Model As A Training Tool, Crystal R. Alston

Masters Theses

This paper examines a service standards training process established during the 2016/2017 academic year for Prairie State College (PSC), a two-year community college located in Chicago Heights Illinois. The goal of examining and revising the service training process was to enhance the quality of service after the college received poor service reviews from a recent satisfaction survey. Lasswell's Communication Model was used to create content and structure for a training manual and workshop as part of the overall service training process at PSC. The service standards and training manual was successfully developed and is currently being tailored to accommodate the …

Rhetoric Of Imagery: Gendering And Consumption Throughout Interwar American Advertisment, Natalie Delgado

Electronic Theses and Dissertations

Interwar American advertising rose alongside new levels of hygiene, personal appearance, and technology in order to sell their products to target audiences. Despite the abundance of scholarship on media and gender, few studies have examined the gendered techniques through which interwar advertisers communicated with consumers in response to changing social norms and economic stability. The question this thesis explores is how these changes and communication shifted in response to consumer culture and how advertisers utilized early market research and persuasion techniques to target their audiences. Building on the studies of gender, consumption, and identity, this thesis examines the relationship between …

Adpr 221: Strategic Writing For Advertising And Public Relations—A Peer Review Of Teaching Benchmark Portfolio, Michael D. Hanus

UNL Faculty Course Portfolios

The objective for this course portfolio was to document the changes implemented to a core advertising and public relations writing course. The portfolio outlines five proposed goals for the revised course: students should be able to write for an audience, give and receive quality feedback, prepare for novel situations in the workplace, see writing as rewarding, creative, and fun, and learn professional conventions and industry standards for strategic writing. The course was significantly restructured in order to better reach these goals on student assignments, activities, and during lectures. Each goal was assessed with a combination of qualitative and quantitative methods. …

Native Advertising: A Close Look At An Emerging Advertising Unit, David Kamerer

School of Communication: Faculty Publications and Other Works

This study is a content analysis of a random sample of in-feed native ads, as curated by the Sharethrough Native Advertising Leaderboard. A native ad is paid content that looks like organic content and is served in the same feed. Native ads can earn premium CPMs for publishers, while giving advertisers a “lean in” format that online readers may actually enjoy. What are these native ads like? They utilized a mixture of assets including text (almost all), photos (an average of five), videos (almost half had one or more), interactive elements (20 percent) and GIFs. Only 75 percent of ads …