Public Relations and Advertising Commons^™

Ua12/2/1 College Heights Herald, Vol. 93, No. 13, Wku Student Affairs

WKU Administration Documents

WKU campus newspaper reporting campus, athletic and Bowling Green, Kentucky news. This issue contains articles:

• Yaacoub, Sarah. Cultures Combine – International Festival
• Kast, Monica. Future Teachers Face Pension Uncertainty
• Stahl, Matt. Local Taco to Come to Town This Month
• Coyle, Cameron. Campus Police Chief to Form Advisory Council – Mitchell Walker
• DeLetter, Emily. Timothy Caboni Announces Strategic Planning Committee
• King, Jennifer. Editorial Cartoon re: Football Protests
• Mays, Remi. Review of Mother – Movies
• Johnson, Kalyn. Pointless Protest – Burning NFL Jerseys
• Murrer, Erick. The Long Haul of Becoming a Professional – Journalism
• Heichelbech, Evan. NCAA Shakeup Is a Troubling Motif …

Ua42/1/5 Online Learning At Wku, Wku Online

WKU Administration Documents

Newsletter created by and about WKU Online / Online Program Services.

• A Glimpse Inside DELO
• Some of What You'll Find Online @ WKU
• From CARE Students
• Coaching for Academic Readiness & Excellence (CARE)
• CARE Resources
• WKU School of Engineering & Applied Sciences & WKU On Demand Prepare to Launch New Competency Based Education Program
• Topper Orientation Program (TOP) for Online Learners
• The Advisors' Guide
• WKU Online Learning / Tuition Cheat Sheet
• Our Team

Ua52/1 Out Of The Box, Wku Archives

WKU Administration Documents

Newsletter created by and about WKU Archives and the records management program.

Ua35/8 Reveille, Vol. 25, No. 3, Wku Veterans Upward Bound

WKU Administration Documents

Newsletter created by and about Veterans Upward Bound

• Veterans Upward Bound Celebrates 25th Anniversary
• Awards
• Weather Advisory
• National Suicide Prevention Month

Ua19/16/2 Womens' Basketball Press Releases, Wku Athletic Media Relations

WKU Administration Documents

Press releases, photos and game statistics related to WKU women's basketball team from August to December 2017.

Ua19/16/2 Football Press Releases, Wku Athletic Media Relations

WKU Administration Documents

Press releases, game statistics and photos related to the WKU football team from July to December 2017.

Ua19/16/2 Basketball Press Releases, Wku Athletic Media Relations

WKU Administration Documents

Press releases, game statistics and photos related to the WKU basketball team August to December 2017.

Ua12/2/1 College Heights Herald, Vol. 93, No. 12, Wku Student Affairs

WKU Administration Documents

WKU campus newspaper reporting campus, athletic and Bowling Green, Kentucky news. This issue contains articles:

• Moore, Noah. Students Reflect on Death of Fresh Worker – Debra Wiley-Mitchell
• Harsh, Spencer. Making the Cut – JC’s Barbershop
• Fletcher, Griffin. Campus Commemorates Banned Books Week
• Deppen, Laurel. WKU Student Nick Lawson Releases EP
• Hovell, Nolan. Exploring Bowling Green’s Music Scene
• King, Jennifer. Editorial Cartoon re: Retirement Pensions
• The Pension Crisis
• Hormel, David. Don’t Prioritize Patriotic Iconography Over People
• Mathews, Carly. Faculty Expresses Low Morale in Survey
• Alvey, Rebekah. Attorney General Approves New Requirements for Gatton Academy of Math & Science
• Ziege, Nicole. Student …

Ua12/2/1 College Heights Herald, Vol. 93, No. 11, Wku Student Affairs

WKU Administration Documents

WKU campus newspaper reporting campus, athletic and Bowling Green, Kentucky news. This issue contains articles:

• Kast, Monica. Interim Title IX Guidelines Announced
• Mohr, Olivia. Kidding Around – Goat Yoga
• DeLetter, Emily. Protestors Gather Against Proposed Health Care Bill – Affordable Care Act
• Alvey, Rebekah. Board of Regents Discuss Diversity Plan, Budget
• Alvey, Rebekah. New Leadership & Goals Set for Budget Council
• King, Jennifer. Editorial Cartoon re: Football Players Protests
• Burgess, Kelly. Diets: Fact or Fad?
• Leonard, Nicole. Fleeting Feminist – Television
• Gabhart, Ebonee. Dual Responsibility of Media & Its Consumers
• Pritchett, Grace. Behind the Curtain – Theatre & Dance
• Collins, …

Translation Of Viral News Topics Into Digital Marketing, Eba Diab

Graduate Student Dissertations, Theses, Capstones, and Portfolios

In today’s digital marketing driven environment, it is essential that organizations understand the strategies behind technology in advertising. Unfortunately, many marketers do not have a strategy when they begin utilizing digital marketing strategies. The purpose of this study is to understand how viral topics translate into digital marketing. The research includes a case study on United Airlines, followed by in-depth interviews with digital marketers, and accompanied by an analysis of the business’ digital marketing campaigns. Analysis of the campaigns reveal the different digital marketing strategies organizations use to build and maintain relationships with consumers. The study concludes with a discussion …

Humans As Prey: Coping With Large Carnivore Attacks Using A Predator-Prey Interaction Perspective, Vincenzo Penteriani, Giulia Bombieri, José María Fedriani, José Vicente López-Bao, Pedro José Garrote, Luca Francesco Russo, María Del Mar Delgado

Human–Wildlife Interactions

The number of attacks on humans by large carnivores in North America is increasing. A better understanding the factors triggering such attacks is critical to mitigating the risk of future encounters in landscape where humans and large carnivore co-exist. Since 1955, of the 632 attacks on humans by large carnivores, 106 (17%) involved predation. We draw on concepts and empirical evidence from the Predator-Prey Interaction Theory to provide insights into how to reduce predatory attacks and, thus, improve human-large carnivore co-existence. Because large carnivore-caused mortality risks for humans are comparable to those shown by other mammal species in response to …

Ua12/2/1 Wkuherald321, Wku Student Affairs

WKU Administration Documents

Newsletter recapping the top stories of the week.

Ua12/2/1 College Heights Herald, Vol. 93, No. 10, Wku Student Affairs

WKU Administration Documents

WKU campus newspaper reporting campus, athletic and Bowling Green, Kentucky news. This issue contains articles:

• Coyle, Cameron. WKU Gets Tougher on Tailgating Activities
• Collins, Emma. Land of the Fees
• Coyle, Cameron. WKU Police Names New Chief – Mitchell Walker
• Waters, Adrianna. Second Food Pantry Opens on South Campus
• DeLetter, Emily. WKU Organization Receives Gold Star Status – Collegiate Scholars
• King, Jennifer. Editorial Cartoon re: Budget Cuts
• Out of Ink: University of Louisville’s Journalism Death Penalty is Warning to Kentucky Student Publications
• Campbell, Jordan. Perspective of a WKU Musical Theatre Alumni – Budget
• Porter, Sam. A New Test – Football
• Manlove, …

Ua12/2/1 College Heights Herald, Vol. 93, No. 9, Wku Student Affairs

WKU Administration Documents

WKU campus newspaper reporting campus, athletic and Bowling Green, Kentucky news. This issue contains articles:

• Chisenhall, Jeremy. Mitchell Robinson Leaves WKU Again
• Singleton, John Water War – Hurricane Harvey
• Kast, Monica & Emma Austin. Matt Bevin: Universities Should Cut Programs, Close Buildings
• Alvey, Rebekah. Board of Regents to Discuss Diversity Plan
• DeLetter, Emily. Campus Activities Board Hosts Virtual Reality Experience for Students
• Stevens, Mason. Letter to the Editor re: Matt Bevin
• King, Jennifer. Editorial Cartoon re: Matt Bevin
• Murrer, Erick. Major Issues – Student Loans
• Johnson, Kalyn. Never Forget the Arts: A Response to Matt Bevin’s Controversial Comments
• Dollins, Abigail. …

Social Media In Big Business: An Autoethnography, Anna Rudisill

Honors Theses

The purpose of this thesis is to understand the perceptions and experiences of those who professionally work with social media. While there is a plethora of research done on the impact and importance of social media in big businesses, there is a lack of information regarding those who create the content. This thesis is framed as an autoethnography, as I describe my personal experiences working with social media in a large corporation. To further my research, I also interviewed two colleagues about their experience. Through my research I found that social media employees go through a specific process when being …

Ua12/2/1 College Heights Herald, Vol. 93, No. 8, Wku Student Affairs

WKU Administration Documents

WKU campus newspaper reporting campus, athletic and Bowling Green, Kentucky news. This issue contains articles:

• Ziege, Nicole. Student Government Association to Fund Inaugural Pride Festival
• Austin, Emma. American Dreamer – Deferred Action for Childhood Arrivals, Immigration
• DeLetter, Emily. Second Tuesday Salons Focuses on Incarcerated Men, Songwriting
• Collins, Emma. Virtual Reality Event Focuses on Refugee Crisis – No Lost Generation
• Coyle, Cameron. Cage the Elephant Offers WKU Free Concert
• Eastham, Lillie. LGBTQ Groups Host Annual Ice Cream Social
• King, Jennifer. Editorial Cartoon re: Condoms
• Leonard, Nicole. The B Grade Women in the Public Eye: Sex Double Standards Impede Universal Respect
• Hovell, …

Ua12/2/1 Healthy Living Guide, Wku Student Affairs

WKU Administration Documents

Magazine edition of the College Heights Herald:

• Alvey, Rebekah. University Provides Methods for Maintaining Sexual Health
• DeLetter, Emily. Juice, Shakes & Salad: How to Eat Healthy Locally
• Waters, Adrianna. A Guide to Better Sleep: How to Avoid College Exhaustion
• Fletcher, Griffin. The Benefits of Salt Caves
• Alvey, Rebekah. 5 Dieting Misconceptions
• Various Recipes to Fit Into Your Student Budget
• Burgess, Kelly. How to (Not) Eat Oatmeal
• Collins, Emma. Women Find Power Through Weightlifting
• Students Weigh In on Staying Healthy In College
• Tasty Treats to Try from Abroad

Ua12/2/1 College Heights Herald, Vol. 93, No. 7, Wku Student Affairs

WKU Administration Documents

WKU campus newspaper reporting campus, athletic and Bowling Green, Kentucky news. This issue contains articles:

• Alvey, Rebekah. Federal Comments Signal Title IX Change
• Collins, Emma. Out of Lines – Parking
• Kast, Monica. WKU Prepares for Potential Changes to Pension System
• Alvey, Rebekah. Habitat for Humanity Builds Sheds for Community
• Stahl, Matt. Bosnian Film Festival Continues This Week
• Dimeo, Chris. Fresh Out of the India Oven
• King, Jennifer. Editorial Cartoon re: Voting
• Hormell, David. Rise Above the Static – Activism
• Gabhart, Ebonee. Inclusivity: A Bowling Green Cornerstone
• Schweickart, Lydia. The Dead Walk – Kiwanis Club, Zombies
• Moore, Noah. SKyPAC Offers Free …

Ua12/2/1 College Heights Herald, Vol. 93, No. 6, Wku Student Affairs

WKU Administration Documents

WKU campus newspaper reporting campus, athletic and Bowling Green, Kentucky news. This issue contains articles:

• Alvey, Rebekah. Losing Community – Levi Hanson, ROTC, Transgender
• Hornsby, Morgan. WKU, Bowling Green March to Defend Deferred Action for Childhood Arrivals – DACA
• DeLetter, Emily. University of Kentucky College of Medicine Construction Continues
• Ziege, Nicole. Student Government Association Approves Funding for Legal Observer Training
• Burgess, Kelly. Eating Produce or Producing Waste
• King, Jennifer. Editorial Cartoon re: Dating
• Murrer, Erick. Godless Entertainment
• Johnson, Kalyn. Working Towards a Cleaner Planet on Campus – Sustainability
• Porter, Sam. WKU Aims to Make History in Illinois – Football
• Manlove, …

Ua12/2/1 College Heights Herald, Vol. 93, No. 5, Wku Student Affairs

WKU Administration Documents

WKU campus newspaper reporting campus, athletic and Bowling Green, Kentucky news. This issue contains articles:

• Coyle, Cameron & Emma Collins. WKU Student Fatally Shot on Sunday Morning – Kenneth Davis aka Alex
• Fletcher, Griffin. Remnants of Hurricane Harvey Hit WKU, Causes Flooding
• DeLetter, Emily. WKU, Bowling Green Assist with Hurricane Harvey Relief
• Eastham, Lillie. Walk 4 Water Fundraises for Clean Water
• Collins, Emma. Exercise Program Grows with Addition of Grants
• Leonard, Nicole. The Many Faces of Taylor Swift
• King, Jennifer. Editorial Cartoon re: Timothy Caboni’s Bowtie
• Reform the Norm: Importance of Support During Presidential Infancy – Timothy Caboni
• Peters, Patric. …

10.01.005 Lesley Magazine, 1987-2009, Marie Wasnock

Finding Aids

The Lesley Magazine Collection comprises issues from December 1987 to 2009, and also includes the special Centennial issue, 2009-2010.

Lesley Magazine was published biannually by the office of public relations at Lesley University and was distributed without charge to alumni and friends of the University.

Panacea, Placebo Or Prudence: Perspectives And Constraints For Corporate Dialogue, Øyvind Ihlen, Abbey Levenshus

Scholarship and Professional Work - Communication

Public relations has long been preoccupied with the notion of dialogue, and the advent of social media ushered in new enthusiasm. Still, despite the technology on offer and the fact that dialogue has become a value that ‘everyone’ embraces, most research concludes that little actual dialogue takes place between corporations and their stakeholders. Scholars have pointed to a host of different factors to explain this, ranging from practitioners’ lack of time to their lack of understanding of what dialogue is. This article discusses perspectives on corporate dialogue with a focus on the constraints identified in the literature, before presenting the …

10.01.006 Lesley College Current, 1970-1987, Marie Wasnock

Finding Aids

The Lesley College Current was published by the Lesley College Office of Public Relations and Communications and distributed to alumnae, parents, students, faculty, staff, governing boards, and friends of Lesley.

Its purpose was to represent various aspects of the College - its achievements, aspirations, diversity, and controversies. In September 1970, the Current replaced the Alumnae Review, the Parents Newsletter, and the Community Newsletter.

10.01.008 Lesley Publications, Misc., 1968-2008, Marie Wasnock

Finding Aids

The Lesley University Publications (Misc.) collection comprises magazines, newsletters, newspapers, and other promotional brochures and periodicals published with the Lesley College/University community between 1968-2008.

The Lesley University Archives has sporadic runs or selected issues of these publications. (See finding aid for list of publications.)

10.02 Lesley University Photographs, 1909-2013, Marie Wasnock

Finding Aids

The Lesley University Photographs collection contains images and photographic materials documenting Lesley University’s history and community from 1909 to present.

A collection of Lesley images may also be browsed online at: http://digitalcommons.lesley.edu/digital_archives/

The Digital Archives (Image) collection reflects only a portion of our photographic holdings. Additions and updates will be made periodically.

10.01.001-.004 Lesley College Newsletters, 1972-1998, Marie Wasnock

Finding Aids

Lesley College Newsletters comprises news and newsletters written and published by the college’s Office of Public Relations (now Office of Communications) and provided to the Lesley community. The following publications are contained in the collection: Lesley Weekly, Lesley College Newsletter, the Lesley College News, and Lesley News.

Comments To The Federal Trade Commission On The Can-Spam Rule Review, 16 C.F.R. Part 316, Project No. R711010, Roger Allan Ford

Law Faculty Scholarship

These comments respond to the Federal Trade Commission’s request for public comment on the CAN-SPAM Rule, 16 C.F.R. Part 316.

The CAN-SPAM Act set a minimum baseline for consumer protections that senders of unsolicited commercial email must respect. These protections have been largely effective at giving consumers the ability to manage how a large group of companies uses their email addresses for marketing. At the same time, the Act has had little effect on the volume of unsolicited commercial email or on the amount of email sent by scammers and fraudsters. The Act and its implementing Rule, then, have been …

Ua8 It Security Bulletin, Wku Information Technology

WKU Administration Documents

WKU Information Technology security bulletin issued to faculty & staff via email.

• Ciampa, Mark. Ransomware
• Securing the Human
• New to WKU?
• Phone Scams
• Phishing
• SMiShing
• Handling Sensitive Data
• University Policy

Ua12/2/1 College Heights Herald, Vol. 93, No. 4, Wku Student Affairs

WKU Administration Documents

WKU campus newspaper reporting campus, athletic and Bowling Green, Kentucky news. This issue contains articles:

• Alvey, Rebekah. New School Created in Ogden College – Engineering & Applied Sciences
• Kast, Monica. Balancing Act – Budget
• Waters, Adrianna. FFOYA House Receives Grant to Conduct Workshops – Domestic Violence
• Allen, Mike. International Year of Bosnia Events Continue
• DeLetter, Emily. Renters’ Rights Coalition Awarded Ally of the Year
• King, Jennifer. Editorial Cartoon re: Hard Classes
• Hormell, David. Bad Liberals
• Hovell, Nolan. The Art of Symbolism: Finding Meaning in Normality
• Dollins, Abigail. Growing Hope – Richard Grant, Farming
• Fletcher, Griffin. Global Brothers – Beta Gamma …

Ua12/2/1 College Heights Herald, Vol. 93, No. 3, Wku Student Affairs

WKU Administration Documents

WKU campus newspaper reporting campus, athletic and Bowling Green, Kentucky news. This issue contains articles:

• Singleton, John. Laundry Prices Increase on Campus
• Chisenhall, Jeremy & Evan Heichelbech. He’s Back – Mitchell Robinson, Basketball
• Sadrinia, Yasmine. Café Kicks Off International Year of Bosnia
• Mohr, Olivia. Student Government Association Makes Sustainability Permanent Effort
• Coyle, Cameron. WKU Chief of Police Decision is Imminent
• Alvey, Rebekah. WKU Develops New Diversity, Equality Plan
• Johnson, Kalyn. English Majors: We’re Not All Teachers
• Editorial Cartoon re: Welcome to WKU – Red Towel
• Murrer, Erick. From WKU with Love: Learning Life Lessons on the Hill
• Dimeo, Chris. Taste …