Public Relations and Advertising Commons^™

The Comparative Method Of The Most Similar And Most-Different Systems For Crisis Communication Research, Claudia Janssen Danyi, Paul Danyi

Faculty Research and Creative Activity

This article contributes to research methodology in crisis communication. It explores thepotentialities, values, and limitations of the comparative method of most-different and most similarsystems for crisis communication research by reviewing its development andapplication within the field of comparative politics. As a social scientific mode of inquiry, wepropose that this research method has the potential to bridge crisis communication research’srich legacy of interpretive case studies with its growing body of experimental research, andthat it can add an intriguing layer of inquiry to the field. Concluding, the article suggestsdirections for future comparative crisis communication research.

The Responsible Project, Shannon N. Jackson

Electronic Theses and Dissertations

The aim of this thesis is to create a public relations campaign consisting of a series of promotional videos filmed specifically for Patagonia, the outdoors sportswear company, emphasizing their corporate social responsibility for viewing on their social media and web-based platforms. The commercials will feature three Colorado non-profit organizations tied to Patagonia through Patagonia's Growing Grassroots Grant program.

Ua19/16/1 2017-18 Wku Track & Field Cross Country Record Book, Wku Athletic Media Relations

WKU Administration Documents

WKU track and field media guide for 2017-18 season.

Ua19/16/1 2017 Media Guide, Wku Athletic Media Relations

WKU Administration Documents

Athletic media guide for volleyball team.

Ua19/16/1/1 2017 Baseball Media Guide, Wku Athletic Media Relations

WKU Administration Documents

2017 baseball media guide produced by WKU Athletic Media Relations, includes athletic records and statistics, photographs, schedule and information regarding opponents.

Ua19/16/2 Tennis Press Releases, Wku Athletic Media Relations

WKU Administration Documents

Press releases regarding WKU's tennis teams for 2017.

Ua25 Newsletter, Issue 7, Wku Internal Audit

WKU Administration Documents

Newsletter regarding the office of Internal Audit, procurement card compliance and crime detection

Ua1f Wku Spirit & Symbols, Wku Archives

WKU Administration Documents

Bibliography of sources related to WKU Spirit, symbols, mascots, logos and school colors.

Ua51/1 Collections & Connections, Jennifer Wilson, Communications Coordinator

Collections & Connections

Collections & Connections is a bi-annual publication of the Western Kentucky University Libraries featuring the Libraries' events with a view of reaching out to the Libraries supporters in the community. This issue highlights exhibits, presentations and publications from our Library Special Collection Librarians, SOKY Bookfest, and 2016 Open Access Hall of Fame inductees,

Ua19/16/2 Golf Press Releases, Wku Athletic Media Relations

WKU Administration Documents

Press releases, meet statistics and photos related to the WKU golf team in 2017.

Ua19/16/1/5 Lady Topper Golf 2016-17 Season Statistics, Wku Athletics Media Relations

WKU Administration Documents

Statistical analysis of the 2016-17 women's golf team season.

Ua19/16/2 Track & Field Press Releases, Wku Athletic Media Relations

WKU Administration Documents

Press releases regarding WKU's track & field teams for 2017.

Ua19/16/5/9 Athletic Media Relations - Halftime Programs, Wku Archives

WKU Archives Collection Inventories

Audio of halftime programs created for radio broadcasts.

Ua35/3 Memoranda, Wku Provost

WKU Administration Documents

2017 memoranda issued by the WKU Provost to faculty and staff via email.

• Faculty Mentoring Award
• Undergraduae Mentoring Award Recipients
• Fall 2017 Modified Class Schedule & the Great American Eclipse
• Strategic Planning

Ua19/16/2 Softball Press Releases, Wku Athletic Media Relations

WKU Administration Documents

Press releases regarding WKU's softball team for 2017.

Ua19/16/1/5 Hilltopper Golf 2016-17 Season Statistics, Wku Athletic Media Relations

WKU Administration Documents

Statistical analysis of the 2016-17 men's golf team season.

Ua25/2 Memoranda, Wku Human Resources

WKU Administration Documents

Memoranda issued by WKU Human Resources to faculty & staff via email.

• Personnel Actions Approval Procedures
• Governor's Proposal for Public Pension Reform
• Keeping the Promise Highlights
• Keeping the Promise KERS-NH/CERS-NH
• Keeping the Promise KTRS
• Keeping the Promise KERS HAZ. / CERS HAZ. / SPRS
• Keeping the Promise - Legislative Retirement
• Keeping the Promise - Judicial Retirement
• Keeping the Promise - Additional Reforms

Ua19/16/2 Baseball Press Releases, Wku Athletic Media Relations

WKU Administration Documents

Press releases, photos and game statistics related to WKU baseball for 2017.

Ua19/16/2 Soccer Press Releases, Wku Athletic Media Relations

WKU Administration Documents

Press releases regarding WKU's soccer team for 2017.

Ua19/16/2 Volleyball Press Releases, Wku Athletic Media Relations

WKU Administration Documents

Press releases regarding WKU's volleyball team for 2017.

Ua19/16/1 Lady Topper Media Guide, Wku Athletic Media Relations

WKU Administration Documents

2017-18 women's basketball media guide produced by WKU Athletic Media Relations, includes athletic records and statistics, photographs, schedule and information regarding opponents.

Ua1f Wku Carillon / Cherry Hall Chimes, Wku Archives

WKU Administration Documents

Articles regarding the carillon and Cherry Hall chimes taken from WKU Archives vertical files.

Ua19/16/1 Western Kentucky Hilltoppers 2017-18 Media Guide, Wku Athletic Media Relations

WKU Administration Documents

2017-18 men's basketball media guide produced by WKU Athletic Media Relations, includes athletic records and statistics, photographs, schedule and information regarding opponents.

Ua19/16/2 Athletic Media Relations Press Releases, Wku Athletic Media Relations

WKU Administration Documents

General WKU athletics press releases for 2017.

Theatre Marketing: Using Websites To Attract Young Target Audience, Mirna Leko Šimić, Dr. Antun Biloš

Irish Business Journal

Classic theatres worldwide are faced with the trend of aging of loyal audiences and general decrease of the audience size. It indicates that attracting young audiences to classic theatre is the key issue of its existence. Since the quality of communication is one of the major elements of marketing efficiency, the aim of this research is to identify Croatian classic theatre website characteristics and usability elements which are connected with website experience of young target audiences. Altogether 7 Croatian national theatres and three commercial theatres’ official websites were tested. The in-depth analysis of websites of sample theatres implies that website …

Statistics-Bierce Library Study, Tyler J. Hushour

Williams Honors College, Honors Research Projects

This is a report from two surveys that I created and administered to students and faculty at Bierce library who came to the Circulation Desk or the Tech Desk, as well as some of my other findings when periodically looking around the library to see where students like to study or hang-out. There was a written survey given at the Circulation Desk, and a different survey given at the Tech Check-Out Desk. The project is for Melanie Smith-Farrell, the head of Access Services, and is based on a similar study Ian McCullough did in the science library. While this is …

Account Service And Creative Personnel: Interpersonal Conflict And Dialectical Tensions In Advertising Agencies, Ashley Phillips

Electronic Theses and Dissertations

Account service and creative personnel have oppositional perspectives and motivations that often lead to interpersonal conflicts while working together on client projects. The purpose of this study was to explore the nature of interpersonal conflicts in advertising agencies. The researcher used relational dialectics theory as a lens for analyzing the dialectical (i.e., oppositional) tensions experienced by account service and creative personnel as well as the praxis patterns (i.e., techniques) used to manage those tensions. After conducting in-depth interviews with five account service and five creative personnel (N = 10) from full service advertising agencies in the Midwest, an analysis revealed …

New Year, New Look: Communicating An Organizational Identity For The Eiu Women's Basketball Team, Nathan Bryant

Masters Theses

The attempt to increase and maintain stakeholder engagement and interaction is one of the main pursuits for public relations practitioners today. With new and changing ways to reach and engage stakeholders through various social media outlets public relations professionals now more than ever have to find a way to make their products stand out among the multiple messages a person views in a given day. This public relations campaign attempted to increase engagement and interaction with the Eastern Illinois University's women's basketball team by giving the team a new organizational identity. This identity was conveyed through the team's social media …

A Long Strange Trip Through The Evolution Of Fan Production, Fan-Branding, And Historical Representation In The Grateful Dead Online Archive, Anna Richardson

Masters Theses

This study explores how a digital music archive tells the story and contributes to the public memory of cult bands. Utilizing the Grateful Dead Archive Online (GDAO) as the primary data source, the researcher obtained a population of 26,835 items and categorized them by the production method of fan or band, item type, era, and logo. Content analysis illustrated themes within the archive in relation to the fannish production and activity within the fandom of the Grateful Dead. The span of this specific fandom spreads across five decades and sheds light onto the ways in which the fandom surrounding cult …

The Outsiders: Understanding How Activists Use Issues Management To Challenge Corporate Behavior, Chelsea Lane Woods

Theses and Dissertations--Communication

Increasingly, corporations receive pressure from activist organizations to alter activities that these individuals find problematic and irresponsible. Despite this escalation, research on activism from a public relations perspective progressed slowly; much of this literature privileges the perspective of corporations and rarely examines the process from the activist perspective. To address this gap, this dissertation examined how activist organizations use issues management and communication strategies to incite corporations to change their practices and policies while simultaneously building relationships with pertinent audiences. This study incorporated data collected from qualitative interviews with activist practitioners representing a variety of activist organizations, along with organizational …